North America Hair Care Appliances Market Forecast to 2028 - COVID-19 Impact and Regional Analysis - by Product Type and Distribution Channel

The North America hair care appliances market is expected to grow from US$ 3,637.49 million in 2022 to US$ 4,932.85 million by 2028. It is estimated to grow at a CAGR of 5.2% from 2022 to 2028.

In the recent years, the need for personal grooming has increased due to growing working population, busy lifestyles, expanding corporate sector, and rising disposable income. Working professionals are prominently spending on personal grooming products to look presentable and create a positive impression on their peers and superiors. Owing to the globalization and internet and smartphones’ penetration, social media is strongly influencing the lifestyle of people. Celebrities and influential personalities share glimpses of their lives on social media platforms, such as Facebook, Instagram, and Twitter. Consumers are trying to imitate the lifestyles of celebrities to keep up with the market trends. Many prominent players in the hair care appliances market are adopting social media marketing strategies and celebrity endorsements to boost their revenues and enhance their market position. Further, many social media influencers launch video tutorials and DIY (Do-It-Yourself) techniques on how to style hair using haircare tools, such as curlers, straighteners, and dryers. Such videos are getting significant number of views and likes and are strongly influencing the buying behavior of consumers. Therefore, growing influence of social media trends on consumers fuels the growth of hair care appliances market across the region.

Market Overview

North America is one of the prominent regions for the hair care appliances market due to the increasing expenditure on hair grooming and styling products. Rising concerns related to health, body image, self-grooming, and hygiene among men and women are some of the major factors driving the growth of the hair care appliances market in North America. Growing awareness about the importance of overall hair styling and care regime, coupled with emerging trends in fashion, and social media’s influence on aesthetically appealing looks, is boosting the market growth in the region. Moreover, the preference for blow dry hair/wavy hair among women is the major factor in making a hair dryer an essential hair styling tool. Thus, players are innovating in their technology offerings to launch different products. For instance, in 2020, Panasonic announced the launch of its hair dryer with patented nano and platinum iron technology. The product has two different types of nozzle attachments, including a set nozzle and a quick dry nozzle, which is claimed to provide strong and soft airflows. Such technological developments by manufacturers is expected to further drive the growth of the hair appliances market in the forecast period.

North America Hair Care Appliances Market Segmentation

The North America hair care appliances market is segmented based on product type, distribution channel, and country. -Based on product type, the North America hair care appliances market is segmented into dryers & blowers, straighteners, curlers, and others. The dryers & blowers segment held the largest market share in 2022.

• Based on distribution channel, the North America hair care appliances market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. The supermarkets & hypermarkets segment held the largest market share in 2022.
• Based on country, the North America hair care appliances market is segmented into the US, Canada, and Mexico. The US dominated the market in 2022. Cloud Nine; Conair LLC; Dyson Limited; Instyler; Jemella Ltd.; Kiss Products Inc.; Koninklijke Philips N.V.; Revlon, Inc.; T3 Micro Inc.; and Toni & Guy are the leading companies operating in the North America hair care appliances market.