United States OTT Media Services Market, By Revenue Model (SVOD, AVOD), By Device Type ((Mobile Devices & Computers, Smart TVs & Set-Top Box, Gaming Consoles & Fire Tv Devices)), By Region, Competition Forecast and Opportunities, 2028

The Ott Industry in the United States is Witnessing Increased Demand Owing to the Availability of Smart Devices Such as Smart Televisions and Smartphones.

United States OTT Media Services Market is projected to grow at impressive rate during the forecast period on account of increasing internet connectivity. According to the data provided by World Bank, more than 90.9% of the total population in the country have access to internet connectivity.

The OTT industry in the United States is witnessing increased demand owing to the availability of smart devices such as smart televisions and smartphones. There are more than 294.15 million smartphones, and more than 90% of the country's households own a television. Among them, 50% of the population have a smart tv, significantly influencing the demand for OTT media services in the country.

The growing popularity of multiple advantages of OTT media services can be attributed to factors such as it frees residents from cable subscriptions, geographical restrictions, and broadcast schedules. Thus, the limited genre options, package flexibility, increased gadget availability, internet usage, and cheaper costs have contributed to increasing popularity. Due to the COVID-19 epidemic, temporary closures of entertainment venues like theatres, box offices, and cinemas have increased demand for over-the-top services in the United States.

Availability of Streaming Services on Various Devices Fuels the Market Growth

OTT media services became more widely available as technology advanced, and they are now available on smartphones and smart televisions. Furthermore, the availability of streaming platforms on gaming consoles and the advent of firetv sticks launched by several companies such as Amazon.com, Inc which has more than 50 million monthly active users globally who stream OTT platforms with the help of firetv sticks as per the data provided by Business Standard, by which OTT services can be streamed at ease on a non-smart television are fueling the growth of the OTT media services industry. Additionally, Alphabet Inc. launched the Chromecast device, which provides several features such as dedicated remote control, and algorithm-generated recommendations that improve the user experience.

Increasing Availability of Various Subscription Packages to Fuel the Market Growth

OTT media services are witnessing an increasing surge in the country owing to the availability of various subscription packages. Some companies are providing AVOD and SVOD combined models, which help them to attract new subscribers. Additionally, some OTT media service platforms favour the AVOD model for customers who would rather view advertising than pay for an OTT media service platform subscription.

Numerous Cybercrimes are Hampering the Market Growth

In addition, certain OTT Platforms, including HBO, Netflix, and others, put consumers at risk because they could cause them to lose private information while subscribing. Additionally, cybercrime can occur on websites that request users' sensitive information, such as their bank account information. Even if many trustworthy platforms strive to improve security, many still need to tweak it. Therefore, this renders expansion in the country.

Rising Market Competition from New Market Entrants Hinderances the Market Growth

Due to new service providers delivering content at lower pricing than established providers, the OTT media services sector is experiencing significant competition. Additionally, several businesses are implementing AVOD income models to attract potential subscribers and fiercely compete with well-known brands.

Market Segmentation

The United States OTT Media Services Market is segmented based on revenue model, device type, region, and company. Based on revenue model, the market is further segmented into SVOD and AVOD. Based on device type, the United States OTT Media Services Market is segmented into Mobile Devices & Computers, Smart TVs & Set-Top Box, Gaming Consoles & Fire Tv Devices.

Company Profiles

Netflix, Inc., Amazon.com, Inc, Alphabet Inc., The Walt Disney Company, Hulu, LLC, Apple, Inc., HBO MAX (AT&T INC.), Viacom Inc., XUMO, LLC, Sling TV, etc. are among the top players operating in the United States OTT media services market.

Report Scope:

In this report, United States OTT Media Services Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

United States OTT Media Services Market, By Revenue Model:

• AVOD
• SVOD

United States OTT Media Services Market, By Device Type:

• Mobile Devices & Computers
• Smart TVs & Set-Top Box
• Gaming Consoles & Fire Tv Devices

United States OTT Media Services Market, By Region:

• South
• West
• Midwest
• Northeast

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in United States OTT Media Services Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company’s specific needs.


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