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North America Blockchain and Cryptocurrency Market 2022

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    Report

  • 63 Pages
  • December 2022
  • Region: North America
  • yStats GmbH & Co. KG
  • ID: 5702415

Bitcoin and Ethereum Among the Most Preferred Cryptocurrencies Among Crypto Users, as of November 2022

This publication summarizes the trends and developments within the market. The publication also reveals that the number of adults owning and using cryptocurrency in the U.S., is forecasted to double by 2023.

Cryptocurrency is expanding in usage and ownership across Canada

As the cryptocurrency market is witnessing growth in the U.S., the Canadian market is no exception to this trend. The global average of consumers who owned cryptocurrency was a certain percentage points higher than Canada as of 2021, nevertheless, Canada is catching up with nearly one in ten consumers owning cryptocurrency as of 2021, according to the report. In addition to this, Bitcoin and Ethereum were among the most preferred cryptocurrencies among crypto users as of November 2022. In terms of the top reasons for investing in cryptocurrency, for more than half of the purchasers, making a profit even in case of risk was the top reasons, with close to another half of survey respondents stating that they were investing to support the decentralized financial system philosophy and to be a part of something innovative. Furthermore, the share of men indicated to have used crypto as of November 2022 was more than that of women, as reported by the publication.

The U.S. is the front-runner in implementing tighter regulations around cryptocurrency amidst the crash of the cryptocurrency market

The adoption of cryptocurrency worldwide is increasing significantly, and the U.S. is no exception to this trend. Although nearly three-quarters of the adults surveyed across the U.S. have never traded, invested, or used cryptocurrency as of July 2022, the forecasted number of adults owning and using cryptocurrency was expected to double by 2023, as revealed by the report. The enthusiasm to own and invest in cryptocurrency in the U.S. is highest among the age group of 25-34 years. As the crypto market developed, the U.S. witnessed tighter governmental regulations in place relating to cryptocurrencies. For instance, recently the country saw the implementation of the Responsible Financial Innovation Act, which explains in detail the rules and regulations for the cryptocurrency market. Furthermore, the U.S. government also implemented the Crypto Regulation Bill as a tight policy measure relating to cryptocurrency. However, the decline in value of the cryptocurrency market worldwide beginning in the spring of 2022 has led to loss of investor sentiments and negative asset price movement across North America as well. Furthermore, the crypto market in the region witnessed a slow growth in investment and funding in H1 2022, with the investment scenario in the cryptocurrency market estimated to face on-going challenges in H2 2022 due to the crash. The inflation in the U.S. economy as well as the slowdown of economies worldwide further triggered the downfall of crypto. Additionally, the cryptocurrency market has remained relatively flat with no signs of growth since June 2022. Apart from this, the collapse of FTX and the decision of the US based cryptocurrency firm, Celsius to freeze withdrawals further contributed to the downfall of the crypto market.

Key Questions Covered

  • What are the main reasons for people in the U.S. to invest in cryptocurrency?
  • What were the top reasons among Canadian adults for not investing in cryptocurrency?
  • Which was the most preferred method of making crypto investments among crypto users in Canada?

Please note: For this report, the purchase of an Enterprise license allows up to ten worldwide users of an organization access to the report

Table of Contents


1. Management Summary
2. Global Developments
  • Cryptocurrency Market Overview and Trends, November 2022
  • Overview of Square’s and PayPal’s Activity in the Cryptocurrency Market, October 2022
  • Overview of Visa’s and MasterCard's Activity on the Cryptocurrency Market, November 2022
  • Overview of Amazon’s, Apple’s, Meta’s, and Walmart’s Activity on the Cryptocurrency Market, November 2022
  • Share of Respondents Who Are Crypto-Curious, in %, February 2022
  • Breakdown of Respondents Who Plan to Invest in Crypto, by Age Group, in %, February 2022
  • Breakdown of Top Factors That Make Respondents More Comfortable in Investing in Cryptocurrency, in % of Respondents, February 2022
  • Top 5 Countries In Terms of Number of Crypto-Owners, in millions, 2021
  • Share of Respondents Who Believe Digital Assets Will Become Important in the Future, in %, April 2021
  • Cryptocurrency Adoption Index, by Country, June 2021
  • Share of Top 5 Cryptocurrencies in Circulation Today, in % of Total Market Capitalization, 2021
  • Value of Cryptocurrency Market, in USD trillion, November 2021 & June 2022
  • Cryptocurrency Transaction Value, in USD billion, 2018-2023f
  • Share of Millennials For Whom Bitcoin is a Safe Asset, in %, 2021
  • Share of Large Enterprises That Will Use Digital Currencies for Payments, Collateral And Stored Value, in %, 2024f
  • Fall in the Value of Cryptocurrencies, by Type, in %, October 2021
  • Top Beliefs That Crypto-Owners Have About Cryptocurrencies In the Future, in % of Crypto-Owners, January 2022
  • Top 10 Cryptocurrency ATM Operators, by Number of Machines Installed, and Their Share, in % of Total ATMs, September 2022
3. Bank Activity and Trends
  • Overview of the Banks’ Activity in the Crypto And Blockchain Market, October 2022
4. North America
4.1. USA
  • Cryptocurrency Market Regulations Overview and Trends, October 2022
  • Share of Adults Who Have Invested, Traded or Used Cryptocurrency, in %, July 2022
  • Breakdown of Adults Who Indicate How Their Investments in Cryptocurrency Did, in %, July 2022
  • Breakdown of Adults Who Own Cryptocurrency, by Income, in %, 2021
  • Top Reasons For Investing in Cryptocurrency, in % of Adults, July 2022
  • Share of Adults Who Have Invested, Traded or Used Cryptocurrency, by gender & age group in % of Adults, July 2022
  • Share of Adults Who Have Heard About Digital Assets such as NFTs, in %, July 2022
  • Share of Adults Who Have Heard About Digital Assets Such as NFTs, by Gender & Age group, in %, July 2022
  • Share of Adults Who Are Aware About Cryptocurrency, in %, 2020 vs 2021
  • Share of the Most Owned Cryptocurrencies, in % of Adults, 2021
  • Share of Executives Who Believe Digital Currencies Will Become an Important Way of Payment in the Next 5 Years, in %, December 2021
  • Breakdown of Executives Who Expect Suppliers to Accept Stable Coins vs Those Who Expect Suppliers to Accept Crypto, in %, December 2021
  • Share of Priorities That Organizations Have for Enabling Cryptocurrencies And Stable Coins, in % of Organizations, December 2021
  • Share of Respondents Who Agree Cryptocurrency Payments Will Benefit Businesses, in %, 2021
  • Top Primary Barriers to Adoption of Digital Currency, in % of Respondents, December 2021
  • Top Regulatory Priorities Required to Broaden the Adoption of Digital Currencies, in % of Respondents, December 2021
4.2. Canada
  • Share of Consumers Who Own Cryptocurrency, by region, in %, 2021
  • Share of the Most Used Cryptocurrencies, in % of Total Crypto-Users, November 2022
  • Breakdown of Adults Owning Cryptocurrency, by Gender, in % of Crypto-Owners, November 2022
  • Breakdown of Adults Owning Cryptocurrency, by Age, in % of Crypto-Owners, November 2022
  • Top Reasons For Investing in Cryptocurrencies, in % of Total Crypto-Users, October 2021
  • Top Reasons For Not Investing in Cryptocurrencies, in % of Respondents, October 2021

Samples

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Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Ally
  • Amazon
  • Apple
  • Asian Bank
  • Goldman Sachs
  • HSBC
  • JPMorgan Chase
  • MasterCard
  • Meta
  • Morgan Stanley
  • PayPal
  • Royal Bank of Scotland
  • Square
  • Visa
  • Walmart

Methodology

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