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Poland Telecom Market Size and Analysis by Service Revenue, Penetration, Subscription, ARPU's (Mobile, Fixed and Pay-TV by Segments and Technology), Competitive Landscape and Forecast, 2021-2026

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    Report

  • 44 Pages
  • November 2022
  • Region: Poland
  • GlobalData
  • ID: 5702964
'Poland Telecom Market Size and Analysis by Service Revenue, Penetration, Subscription, ARPU's (Mobile, Fixed and Pay-TV by Segments and Technology), Competitive Landscape and Forecast, 2021-2026,' a new Country Intelligence Report by the publisher, provides an executive-level overview of the telecommunications market in Poland today, with detailed forecasts of key indicators up to 2026. Published annually, the report provides detailed analysis of the near-term opportunities, competitive dynamics and evolution of demand by service type and technology/platform across the fixed telephony, broadband, mobile and pay-TV markets, as well as a review of key regulatory trends.

The total telecom and pay-TV service revenues will grow at a CAGR of 7.7% over the 2021-2026 period, from $8.5 billion in 2021 to $12.4 billion in 2026, primarily supported by mobile data, pay-TV, fixed broadband and mobile messaging segments. Mobile data services revenues will grow from $3.1 billion in 2021 to $6.3 billion in 2026, at a CAGR of 15.5% over 2021-2026, driven by growth in mobile internet subscriptions, growing availability and adoption of higher-ARPU 5G services from telcos and expansion of infrastructure in the country, and increasing mobile data ARPU, as operators offer data-centric 5G plans.

The Country Intelligence Report provides in-depth analysis of the following:
  • Demographic and macroeconomic context in Poland
  • The regulatory environment and trends: a review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to spectrum licensing, DTT migration, IoT regulations etc
  • Telecom and pay-TV services market outlook: analysis as well as historical figures and forecasts of service revenue from the fixed telephony, broadband, mobile voice, mobile data and pay-TV markets
  • The competitive landscape: an examination of the positioning of leading players in the telecom and pay-TV services market as well as subscription market shares across segments
  • Company snapshots: analysis of the financial position of leading service providers in the telecommunications and pay-TV markets
  • Underlying assumptions behind our published base-case forecasts, as well as potential market developments that would alter, either positively or negatively, our base-case outlook

Scope

  • The overall telecom and pay-TV services revenue in Poland will grow at a CAGR of 7.7% during the forecast period 2021-2026, to reach $12.4 billion in 2026
  • Mobile data service revenues will grow at a CAGR of 15.5% over 2021-2026,driven by growth in mobile internet subscriptions, growing availability and adoption of higher-ARPU 5G services from telcos and expansion of infrastructure in the country, and increasing mobile data ARPU, as operators offer data-centric 5G plans
  • Fixed broadband service revenue will increase at a CAGR of 9.8% over 2021-2026, supported by growth in fiber-optic, cable and fixed wireless subscriptions. The growth in fiber-optic services is supported by growth in fiber lines will be supported by operators' push for FTTH network expansions to increase broadband capacity. For instance, Orange Poland is expanding its fiber-optic fixed broadband service in Warsaw zone in partnership with European technology company, Solutions 30 Group

Reasons to Buy

  • This Country Intelligence Report offers a thorough, forward-looking analysis of Poland's telecommunications markets, service providers and key opportunities in a concise format to help executives build proactive and profitable growth strategies
  • Accompanying the publisher's Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in Poland's mobile communications, fixed telephony, broadband markets, including the evolution of service provider market shares
  • With more than 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality
  • The report provides an easily digestible market assessment for decision-makers built around in-depth information gathered from local market players, which enables executives to quickly get up to speed with the current and emerging trends in Poland's telecommunications markets
  • The broad perspective of the report coupled with comprehensive, actionable detail will help operators, equipment vendors and other telecom industry players succeed in the challenging telecommunications market in Poland

Table of Contents

  • Market highlights
  • Demographic, macroeconomic, and regulatory context
  • Demographic and macroeconomic context
  • Regulatory context
  • Telecom market outlook
  • Total telecom service revenue
  • Mobile services market
  • Fixed services market
  • Pay-TV service market
  • Competitive landscape and company snapshots
  • Competitive landscape
  • Orange Poland
  • T-Mobile Poland
  • Play (P4)
  • Polkomtel (Plus)
  • Additional resources
  • Baseline forecast assumptions
  • Data tables
  • Glossary
  • Research methodology
  • Country Intelligence Report coverage
  • About the Publisher

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Orange Poland
  • Play (P4)
  • Polkomtel (Plus)
  • T-Mobile Poland
  • Netia
  • UPC Poland
  • Vectra
  • INEA
  • TOYA
  • Cyfrowy Polsat
  • Cyfra+/Platfroma "n"