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Storage Tub with Easy-Open Lid - New Packaging Innovations and Wider Opportunities

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  • 14 Pages
  • November 2022
  • Region: Global
  • GlobalData
  • ID: 5703079
'Storage Tub with Easy-Open Lid - New Packaging Innovations and Wider Opportunities' uses the publisher's Pack-Track packaging innovation tool to take a closer look at a pack format used in the USA by Big Heart Pet Brands for Milk-Bone Treatster Basket dog treats, and to consider how it could potentially inspire cross-category innovation.

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes. This case study was compiled using the publisher's Pack-Track packaging innovation tool and takes a closer look at an injection molded plastics storage tub that features an easy-open hinged lid, and considers how the format could potentially cross over into other categories.


  • Discusses key features and packaging benefits of the Milk-Bone Treatster Basket pack format
  • Examines how this pack format taps into consumer trends within the publisher's TrendSights framework
  • Explores how this easy-to-use pack format could be applied to other product categories

Reasons to Buy

  • Use the publisher's Packaging Seize+Adapt Concept series to inspire packaging innovation
  • Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry
  • Discover to which product sectors this packaging innovation could potentially have application to create a point of difference

Table of Contents

  • What is Seize+Adapt?
  • The Packaging Innovation: Convenience
  • How Does the Innovation Align to TrendSights?
  • Wider Opportunities for a Storage Tub With Easy Open Lid
  • Appendix

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Big Heart Pet Brands