Storage Tub with Easy-Open Lid - New Packaging Innovations and Wider Opportunities

'Storage Tub with Easy-Open Lid - New Packaging Innovations and Wider Opportunities' uses the publisher's Pack-Track packaging innovation tool to take a closer look at a pack format used in the USA by Big Heart Pet Brands for Milk-Bone Treatster Basket dog treats, and to consider how it could potentially inspire cross-category innovation.

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes. This case study was compiled using the publisher's Pack-Track packaging innovation tool and takes a closer look at an injection molded plastics storage tub that features an easy-open hinged lid, and considers how the format could potentially cross over into other categories.

Scope

• Discusses key features and packaging benefits of the Milk-Bone Treatster Basket pack format
• Examines how this pack format taps into consumer trends within the publisher's TrendSights framework
• Explores how this easy-to-use pack format could be applied to other product categories

Reasons to Buy

• Use the publisher's Packaging Seize+Adapt Concept series to inspire packaging innovation
• Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry
• Discover to which product sectors this packaging innovation could potentially have application to create a point of difference