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Cross-border eCommerce: Key Trends, Regional Analysis & Market Forecasts 2023-2028

  • Report

  • 47 Pages
  • July 2023
  • Region: Global
  • Juniper Research
  • ID: 5703136

Cross-border eCommerce to Account for 38% of All eCommerce Transactions Globally by Value in 2023

The new Cross-border eCommerce research report provides a highly detailed analysis of the evolution of this dynamic market. This assessment features an examination of the different drivers, including the continued expansion of marketplaces, an examination of challenges, such as different regulatory jurisdictions, and assessing key factors encouraging and disincentivising consumers and merchants from purchasing items from overseas. The report also contains a Competitor Leaderboard for eCommerce merchants catering for an international market, positioning 17 key vendors; providing an important resource for understanding this complex market. Furthermore, the report examines the future technologies that may play a role in cross-border eCommerce, including blockchain and CBDCs (Central Bank Digital Currencies), and how these will influence online sales. The report includes extensive market forecasts; delivering detailed insights and segmenting eCommerce payments by domestic versus cross-border, including splits for transaction value and volume, by the below categories:
  • Digital Goods
  • Physical Goods
  • Mobile-based Payments
  • PC-based Payments

Key Statistics

  • $1.6tn - Cross-border market size in 2023
  • $3.4tn - Cross-border market size in 2028
  • 108% - 2023 to 2028 market growth
  • 2023-2028 - Forecast period

Key Features

Market Dynamics: Provides a detailed assessment of market drivers and the key market trends within the cross-border eCommerce market, as well as an in-depth evaluation of the future growth of the market and readiness for further disruption. This enables readers to understand the critical innovations driving this market forward.

Key Takeaways & Strategic Recommendations: Featuring major opportunities and crucial factors for cross-border eCommerce highlighted across the landscape; making for important reading for key stakeholders, including the eCommerce platforms themselves.

Competitor Leaderboard: Key player capability and capacity assessment for 17 cross-border eCommerce platforms; positioning them as either established leaders, leading challengers, or disruptors and challengers. Our Competitor Leaderboard scores these companies on their size of operations in the space, their extent and breadth of market partnerships, the sophistication of their platforms, and the publisher’s view on each company’s innovation and future business prospects. The company profiles included in the Cross-border eCommerce Competitor Leaderboard are the following:

  • Alibaba Group
  • Allegro
  • Amazon
  • eBay
  • Etsy
  • JD.com
  • Jumia
  • Mercado Libre
  • Mercari
  • Newegg
  • Pinduoduo / Temu
  • Rakuten
  • Shopee
  • Vinted
  • Walmart
  • Wildberries
  • Zalando
Benchmark Industry Forecasts: 5-year forecasts for the cross-border eCommerce market, including the total volume and value of domestic versus cross-border eCommerce split between physical & digital goods, and purchases made from mobile/PC devices. This data is also split by our 8 key regions and 60 countries as follows:

North America:
  • Canada, US
Latin America:
  • Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay
West Europe:
  • Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK
Central & East Europe:
  • Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Turkey, Ukraine
Far East & China:
  • China, Hong Kong, Japan, South Korea
Indian Subcontinent:
  • Bangladesh, India, Nepal, Pakistan
Rest of Asia Pacific:
  • Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam
Africa & Middle East
  • Algeria, Egypt, Israel, Kenya, Kuwait, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirates

Research Deliverables

  • Market Trends & Forecasts PDF Report - A comprehensive analysis of the current market landscape, alongside strategic recommendations and a walk-through of the forecasts.
  • Interactive Forecast Excel - Full 5-year forecasts for every available market metric provided in Excel format, with interactive 'What If' and scenario tools.
  • harvest Online Data Platform - Access the very latest data in our exclusive online data platform, harvest. All the data from Excel, with frequent updates and a more user-friendly interface.

Table of Contents

CROSS-BORDER ECOMMERCE Emerging Opportunities, Future Challenges & Market Forecasts 2022 -2026
1. Cross-border eCommerce: Key Takeaways & Strategic Recommendations
1.1 Key Takeaways
1.2 Strategic Recommendations
2. Cross-border eCommerce: Market Landscape
2.1 Introduction
2.1.2 The Growth of Cross-border eCommerce
2.1.3 Key Trends
i. Factors Influencing Cross-border eCommerce Purchases
Figure 2.1: Most Important Factors Influencing Cross-border Purchases, 2020
2.1.4 Online Marketplaces
Figure 2.2: Global Marketplaces: Key Figures
Table 2.3: The World’s Top Online Marketplaces, 2021
Table 2.4: Amazon Revenue, 2015-2020 ($bn),
Figure 2.5: Alibaba’s Retail Commerce Ecosystem
Table 2.6: eBay - Key Financial Information, 2018-2020, ($bn)
Figure 2.7: Mercado Libre Ecosystem
Table 2.8: Mercado Libre - Key Financial Information, 2020 & 2021
Figure 2.9: Rakuten Ecosystem
3. Cross-border eCommerce: Market Outlook
3.1 Market Outlook
3.1.1 Challenges
Figure 3.1: Barriers to Cross-border Shopping for Consumers
i. Customer Data/Data Privacy
ii. Logistics/Delivery/Warehousing
iii. Language Barrier
Figure 3.2: Proportion of Shoppers Who Would Not Purchase from a Non English Site
iv. Sustainability Concerns
v. Shifting Consumer Demand for a Faster, Less Expensive Service . 17
vi. Regulations
vii. Export/Import Tariffs, Shipping Taxes and Duties
viii. Foreign Exchange Rates
ix. Increased Fraud Risk
x. Marketing
xi. Geoblocking
xii. Payments
xiii. Differing Consumer Payment Preferences
Figure 3.3: eCommerce Payment Preferences in Key Markets, 2020
xiv. The Potential for Blockchain in Cross-border eCommerce
Figure 3.4: Blockchain-enabled Cross-border Payment Process
3.2 Stakeholder Recommendations
i. Understand Each Market
ii. Maximise Payment Acceptance
iii. eCommerce Sites Should Be Mobile Optimised
Figure 3.5: Total Remote Physical Goods Transactions, All Mobile Devices (m), Split by 8 Key Regions, 2021-2026
iv. Ensure All Costs Are Clear to Consumers
4. Cross-border eCommerce: Regional Analysis
4.1.1 Regional Analysis
Figure 4.1: Top 10 Countries for Cross-border eCommerce Buyer Growth
i. North America
ii. Latin America
iii. West Europe
Table 4.2: Top 10 Strongest European eCommerce Players
Table 4.3: Top 10 Cross-border eCommerce Countries in 2020
Figure 4.4: Percentage of Individuals Who Bought or Ordered Goods Over the Internet, EU, 2021
iv. Central & East Europe
v. Far East & China
vi. Indian Subcontinent
vii. Rest of Asia Pacific
viii. Africa & Middle East
5. Cross-border eCommerce: Market Forecasts
5.1 Introduction
5.2 Methodology & Assumptions
i. Digital Goods
ii. Physical Goods
Figure 5.1: Cross-border eCommerce Forecast Methodology, Physical Goods
Figure 5.2: Cross-border eCommerce Forecast Methodology, Digital Goods
5.3 Cross-border eCommerce Forecasts
5.3.1 Transaction Volume, Split by Channel
Figure & Table 5.3: Total Volume of Remote Payments for Physical & Digital Goods (m), Split by Domestic and Cross Border, 2021-2026
Table 5.4: Share of Remote Payments Volume for Physical & Digital Goods (%) Split by Domestic & Cross-border, 2021-2026
5.3.2 Transaction Value, Split by Channel
Figure & Table 5.5: Total Value of Remote Payments for Physical & Digital Goods ($m), Split by Domestic and Cross Border, 2021-2026
Table 5.6: Share of Remote Payments Value for Physical & Digital Goods (%) Split by Domestic & Cross-border, 2021-2026

Companies Mentioned

  • Alibaba Group
  • Allegro
  • Amazon
  • eBay
  • Etsy
  • JD.com
  • Jumia
  • Mercado Libre
  • Mercari
  • Newegg
  • Pinduoduo / Temu
  • Rakuten
  • Shopee
  • Vinted
  • Walmart
  • Wildberries
  • Zalando