Household Products Market Size, Competitive Landscape, Country Analysis, Distribution Channel, Packaging Formats and Forecast, 2016-2026

The global household products sector was valued at $283.1 billion in 2021 and is forecast to record a CAGR of 3.8% during 2021-26, to reach $341.5 billion by 2026. The Americas represented the largest region in the market in 2021, with a value share of 35.4%, followed by Asia-Pacific with 32.8%. In 2021, tissue & hygiene, was the largest category in terms of value sales, accounting for a share of 42.8%. During the pandemic outbreak, a greater emphasis on hygiene and cleaning habit among consumers was observed, which is expected to continue in the forecast period, helping the growth of household products sector. In addition, increasing purchasing power among global consumers and a shift towards sustainable and naturally produced products are predicted to push the sales growth of the sector. The top five companies in the global household products sector accounted for a combined value share of 30.2% in 2021. The Procter & Gamble Company was the leading company with a value share of 13.5%. It was followed by Unilever plc (4.9%), Reckitt Benckiser Group plc (4%), Kimberly-Clark Corporation (3.9%), and Henkel AG & Co. KGaA (3.9%). The other leading companies were S.C. Johnson & Son, Inc., Essity AB, The Clorox Company, Kao Corporation, and Colgate-Palmolive Company.

COVID-19 heightened consumer focus on health and hygiene, driving the demand in the household products sector. Consumers often look for ingredients which are not only good for cleaning but also natural, such as “lemon', “oxygen', or “plant/botanical extracts', in the products. The inclusion of advanced formulations along with natural ingredients is appealing to consumers. Consumers' growing desire for natural and plant-derived ingredients is paving the way for household products free from chemical and synthetic ingredients. Given their experience of the COVID-19 pandemic, consumers are expected to focus more on cleanliness and hygiene, thus driving the demand for better quality and natural household products.

This report brings together multiple data sources to provide a comprehensive overview of the global household products sector. It includes analysis on the following:

• Sector overview: Provides an overview of current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East & Africa, the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, latest developments, and future challenges for each region
• Change in consumption: Provides a shift in the consumption of household products over 2016-26 at global and regional levels
• High-potential countries: Provides risk-reward analysis of the top four high-potential countries in each region based on market assessment, economic development, governance indicators,

sociodemographic factors, and technological infrastructure.

• Country and regional analysis: Provides deep-dive analysis of 10 high-potential countries covering value growth during 2021-26, key challenges, consumer demographics, and key trends. It also includes regional analysis covering the future outlook for each region
• Competitive landscape: Provides an overview of leading brands at a global and regional level, besides analyzing the product profile, country-level presence, market share, and growth of private labels in each region
• Key distribution channels: Provides analysis on the leading distribution channels in the global household products sector in 2021. It covers hypermarkets & supermarkets, convenience stores, B-2-B supply, cash & carries & warehouse clubs, e-retailers, parapharmacies/drugstores, direct sellers, department stores, and others
• Preferred packaging formats: The report provides percentage share (in 2021) and growth analysis (during 2021-26) for various pack materials, pack types, closures, and primary outer types based on volume sales of household products

Scope

• Provides an overview of current industry scenario regarding the future outlook in terms of ingredients, product claims, labeling, and packaging
• The analysis also covers regional overview across five regions - Asia-Pacific, Middle East & Africa, Americas, Western Europe, and Eastern Europe - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions

Reasons to Buy

• Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
• To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates