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Global Manual Toothbrush Market Size, Share & Industry Trends Analysis Report By Type (Medium Soft, Ultra-soft, and Hard), By End User, By Distribution Channel (Offline and Online), By Regional Outlook and Forecast, 2022 - 2028

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    Report

  • 206 Pages
  • November 2022
  • Region: Global
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
  • ID: 5709567

The Global Manual Toothbrush Market size is expected to reach $8.1 billion by 2028, rising at a market growth of 7.1% CAGR during the forecast period.

A hand-held brush made of hard plastic is known as a manual toothbrush. For cleaning the gums and spaces between the teeth, the toothbrush includes soft plastic bristles. Plaque, food, and debris are removed from the teeth and gums by the user of a manual toothbrush by pushing the toothbrush up and down over the teeth. To clean the teeth, gums, and tongue, the toothbrush is used.



It comprises a head of densely packed bristles, on top of which the toothbrush can be placed. Fixed on a handle that makes it easier to reach areas of the mouth that are difficult to clean. Manual toothbrushes come in a variety of shapes, sizes, and bristle textures. Most dentists advise using a soft brush because most of those with rough bristles can irritate the gums and harm tooth enamel.

The act of brushing teeth is typically done at a sink in the bathroom or kitchen where the brush may be rinsed off afterward to remove any debris still on it and then dried to lessen conditions favorable for microbial growth. The majority of toothbrushes produced commercially nowadays are composed of plastic. Plastics that could be poured into molds are used to make the handles. Polypropylene and polyethylene are the most widely used polymers.

Since polypropylene is recycled type-5, it can be recycled in some locations. Two types of polyethylene are manufactured. Recycle type-1 is the first which is frequently recycled. Because plastic resists bacterial action, microbes from teeth won't degrade it as users use it, allowing them to sanitize their toothbrushes more effectively. The majority of toothbrushes made for commercial use have nylon bristles. Strong and flexible, nylon is a synthetic fabric that was the first of its kind. Because it won't break down or degrade in water or with substances often found in toothpaste, the toothbrush will last longer.

COVID-19 Impact Analysis

If other family members are using the same restroom, it will safeguard them as well as consumers from becoming infected. To avoid infection, it is advisable to also discard one’s tongue cleaners as well. Moreover, the uncertain onset of the COVID-19 pandemic has raised consumer demand for items associated with personal hygiene and grooming. In several places, the consumption of personal care products surged before the lockdown period. Avoiding COVID- 19 infection was the primary driver of the demand. Rapid digitalization and reliance on the internet for day-to-day goods are anticipated to accelerate product uptake.

Market Growth Factors

Increasing Instances Of Oral Disorders Attributable To Consumers' Poor Eating Habits

The increasing frequency of dental and oral problems is one of the primary drivers of market growth. In addition, changing lifestyles and the adoption of poor eating habits, such as the consumption of sweets, alcohol, and cigarettes, have increased the incidence of cavities and other oral disorders, hence increasing the need for oral care devices such as toothbrushes. The majority of oral health issues are preventable and treatable in their initial stages.

The Rapid Advancements In Products To Provide Convenience

Silicon-based soft bristles that don't irritate the mouth and lessen the discomfort while brushing sensitive parts of the oral cavity are being developed by manufacturers. Toothbrushes and dental items with higher regard for the environment are getting more popular. This includes brushes manufactured from recyclable and biodegradable materials. Toothbrushes those clean teeth in less time or to a better degree of cleanliness. Block bristles are being introduced to consumers, these bristles are equal, as their height and width are the same.

Market Restraining Factors

Provision Of Alternative Products

The inability to adhere to the necessary two-minute brushing duration or the technique advised by a dental expert is one of the most significant concerns with manual toothbrushes. This leads to imperfect dental cleaning. Electric toothbrushes have two-minute timers to ensure that teeth are cleaned for the necessary two minutes. The timer has a 30-second warning that notifies users when to switch brushing quadrants. This guarantees that every area of mouth receives the necessary attention to maintain a top level of cleanliness.



Type Outlook

Based on the type, the Manual Toothbrush Market is segmented into Ultra-Soft, Medium Soft, and Hard. The medium-soft segment acquired the highest revenue share in the manual toothbrush market in 2021. It is because they are highly efficient than other brushes and less irritating or abrasive to the gums than hard brushes, which is among the primary reasons for their widespread use. The bristles of a medium-soft toothbrush establish a nice balance between hardness and softness, enabling the removal of plaque and debris from between the teeth.

End-Use Outlook

On the basis of End-User, the Manual Toothbrush Market is divided into Individuals and Dental Clinics/Offices. The dental segment recorded a significant revenue share in the manual toothbrush market in 2021. Due to the eradication of plaque, toothbrushes with multi-level bristles or angled bristles are superior to those with flat-trimmed bristles. Although medium-bristled toothbrushes have been demonstrated to be efficient in removing biofilm, the ADA recommends soft-bristled toothbrushes because they decrease the likelihood of gingival abrasion.

Distribution Channel Outlook

Based on the Distribution Channel, the Manual Toothbrush Market is bifurcated into Offline and Online. The offline segment acquired the largest revenue share in the manual toothbrush market in 2021. Due to the range of colors, types, and material possibilities accessible in offline stores, many consumers choose to purchase manual goods from these businesses. Additionally, one advantage of retail stores is that consumers may personally inspect the items they order.

Regional Outlook

Region-wise, the Manual Toothbrush Market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia pacific segment procured the highest revenue share in the manual toothbrush market in 2021. Due to the capacity of medium-soft brushes to eliminate more plaque from the molar region than their ultra-soft equivalents, the demand for manual brushes is rising especially those with medium-soft bristles. In the approaching years, the rising number of eco-conscious customers in the area is projected to provide new growth opportunities for sustainable manual toothbrushes.

The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include The Procter & Gamble Company, The Colgate-Palmolive Company, Unilever PLC, GlaxoSmithKline plc, CURADEN AG, Nimbus Dental (Periscope Enterprises, Inc.), Perfect Group Corp. Ltd., Boie, LLC, and Dr. Collins.

Strategies Deployed in the Manual Toothbrush Market

  • May-2022: Unilever signed an agreement to take over a majority share in Nutrafol, a hair products company providing hair solutions for thin hair, and hair health for both men and women. This acquisition by Unilever complements its expanding portfolio of wellness and supplement brands.
  • May-2022: GSK acquired Affinivax, Inc., a US-based biopharmaceutical company. The acquisition complements GSK's portfolio of novel vaccines and strengthens its market position in the Boston area.
  • Apr-2022: GSK took over Sierra Oncology, a US-based biopharmaceutical company providing therapies for rare forms of cancer. This acquisition complements GSK's medical competence in hematology, and strengthens its oncology portfolio.
  • Jan-2022: P&G took over Tula Skincare, a skincare brand focused on improving skin balance, soothing skin, calming skin irritation, etc. Tula's product portfolio of science-based skincare complements Proctor's existing portfolio of skin care products.
  • Nov-2021: Colgate-Palmolive launched Colgate RecyClean, a 100% recycled plastic handle toothbrush. This product aligns with Colgate's aim to reduce its carbon footprint, and its intention to make plastic a part of the circular economy.
  • Aug-2021: Unilever took over Paula's Choice. Paula's acquisition aligns with Unilever's strategic aim to develop a high-growth premium skin care segment.
  • Feb-2021: Colgate introduced Colgate Keep, a toothbrush with an aluminum handle and a replaceable head. This product aligns with Colgate's target to cut toothbrush plastic waste to half by 2025.
  • Feb-2020: Unilever introduced Signal Ecolo Clean, a manual toothbrush made from 100% food-grade post-consumer recycled (PCR) plastic in France. With this launch, Unilever aims to bring significant transformative sustainable change in the toothbrush category.
  • Jan-2020: Colgate-Palmolive announced an agreement to acquire Hello Products, a creator of an online e-commerce platform for providing organic oral care products. Hello Products complemented Tom's of Maine and Colgate-Palmolive's Colgate brands.
  • Apr-2019: Unilever signed an agreement to acquire Fluocaril, a brand specializing in protection against cavities, and Parogency, a brand specializing in tackling gum issues from P&G. This acquisition will further strengthen Unilever's market share in oral care within the french pharmacy channel and strong positions in Spain.
  • Apr-2018: P&G took over the Consumer Health Business of Merck KGaA, a multinational science, and technology company. This acquisition of the consumer health business strengthened P&G's existing consumer health care brands such as Vicks, Pepto-Bismol, and Oral-B, among others.

Scope of the Study

By Type

  • Medium Soft
  • Ultra-soft
  • Hard

By End-user

  • Individuals
    • Adults
    • Children
  • Dental Clinics/Offices

By Distribution Channel

  • Offline
  • Online

By Geography

  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Key Market Players

List of Companies Profiled in the Report:

  • The Procter & Gamble Company
  • The Colgate-Palmolive Company
  • Unilever PLC
  • GlaxoSmithKline plc
  • CURADEN AG
  • Nimbus Dental (Periscope Enterprises, Inc.)
  • Perfect Group Corp. Ltd.
  • Boie, LLC
  • Dr. Collins

Unique Offerings

  • Exhaustive coverage
  • The highest number of Market tables and figures
  • Subscription-based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free

Table of Contents

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Manual Toothbrush Market, by Type
1.4.2 Global Manual Toothbrush Market, by End-user
1.4.3 Global Manual Toothbrush Market, by Distribution Channel
1.4.4 Global Manual Toothbrush Market, by Geography
1.5 Research Methodology
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenarios
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Strategies Deployed in Manual Toothbrush Market
Chapter 4. Global Manual Toothbrush Market by Type
4.1 Global Medium Soft Market by Region
4.2 Global Ultra-soft Market by Region
4.3 Global Hard Market by Region
Chapter 5. Global Manual Toothbrush Market by End-user
5.1 Global Individuals Market by Region
5.2 Global Manual Toothbrush Market by Individuals Type
5.2.1 Global Adults Market by Region
5.2.2 Global Children Market by Region
5.3 Global Dental Clinics/Offices Market by Region
Chapter 6. Global Manual Toothbrush Market by Distribution Channel
6.1 Global Offline Market by Region
6.2 Global Online Market by Region
Chapter 7. Global Manual Toothbrush Market by Region
7.1 North America Manual Toothbrush Market
7.1.1 North America Manual Toothbrush Market by Type
7.1.1.1 North America Medium Soft Market by Country
7.1.1.2 North America Ultra-soft Market by Country
7.1.1.3 North America Hard Market by Country
7.1.2 North America Manual Toothbrush Market by End-user
7.1.2.1 North America Individuals Market by Country
7.1.2.2 North America Manual Toothbrush Market by Individuals Type
7.1.2.2.1 North America Adults Market by Country
7.1.2.2.2 North America Children Market by Country
7.1.2.3 North America Dental Clinics/Offices Market by Country
7.1.3 North America Manual Toothbrush Market by Distribution Channel
7.1.3.1 North America Offline Market by Country
7.1.3.2 North America Online Market by Country
7.1.4 North America Manual Toothbrush Market by Country
7.1.4.1 US Manual Toothbrush Market
7.1.4.1.1 US Manual Toothbrush Market by Type
7.1.4.1.2 US Manual Toothbrush Market by End-user
7.1.4.1.3 US Manual Toothbrush Market by Distribution Channel
7.1.4.2 Canada Manual Toothbrush Market
7.1.4.2.1 Canada Manual Toothbrush Market by Type
7.1.4.2.2 Canada Manual Toothbrush Market by End-user
7.1.4.2.3 Canada Manual Toothbrush Market by Distribution Channel
7.1.4.3 Mexico Manual Toothbrush Market
7.1.4.3.1 Mexico Manual Toothbrush Market by Type
7.1.4.3.2 Mexico Manual Toothbrush Market by End-user
7.1.4.3.3 Mexico Manual Toothbrush Market by Distribution Channel
7.1.4.4 Rest of North America Manual Toothbrush Market
7.1.4.4.1 Rest of North America Manual Toothbrush Market by Type
7.1.4.4.2 Rest of North America Manual Toothbrush Market by End-user
7.1.4.4.3 Rest of North America Manual Toothbrush Market by Distribution Channel
7.2 Europe Manual Toothbrush Market
7.2.1 Europe Manual Toothbrush Market by Type
7.2.1.1 Europe Medium Soft Market by Country
7.2.1.2 Europe Ultra-soft Market by Country
7.2.1.3 Europe Hard Market by Country
7.2.2 Europe Manual Toothbrush Market by End-user
7.2.2.1 Europe Individuals Market by Country
7.2.2.2 Europe Manual Toothbrush Market by Individuals Type
7.2.2.2.1 Europe Adults Market by Country
7.2.2.2.2 Europe Children Market by Country
7.2.2.3 Europe Dental Clinics/Offices Market by Country
7.2.3 Europe Manual Toothbrush Market by Distribution Channel
7.2.3.1 Europe Offline Market by Country
7.2.3.2 Europe Online Market by Country
7.2.4 Europe Manual Toothbrush Market by Country
7.2.4.1 Germany Manual Toothbrush Market
7.2.4.1.1 Germany Manual Toothbrush Market by Type
7.2.4.1.2 Germany Manual Toothbrush Market by End-user
7.2.4.1.3 Germany Manual Toothbrush Market by Distribution Channel
7.2.4.2 UK Manual Toothbrush Market
7.2.4.2.1 UK Manual Toothbrush Market by Type
7.2.4.2.2 UK Manual Toothbrush Market by End-user
7.2.4.2.3 UK Manual Toothbrush Market by Distribution Channel
7.2.4.3 France Manual Toothbrush Market
7.2.4.3.1 France Manual Toothbrush Market by Type
7.2.4.3.2 France Manual Toothbrush Market by End-user
7.2.4.3.3 France Manual Toothbrush Market by Distribution Channel
7.2.4.4 Russia Manual Toothbrush Market
7.2.4.4.1 Russia Manual Toothbrush Market by Type
7.2.4.4.2 Russia Manual Toothbrush Market by End-user
7.2.4.4.3 Russia Manual Toothbrush Market by Distribution Channel
7.2.4.5 Spain Manual Toothbrush Market
7.2.4.5.1 Spain Manual Toothbrush Market by Type
7.2.4.5.2 Spain Manual Toothbrush Market by End-user
7.2.4.5.3 Spain Manual Toothbrush Market by Distribution Channel
7.2.4.6 Italy Manual Toothbrush Market
7.2.4.6.1 Italy Manual Toothbrush Market by Type
7.2.4.6.2 Italy Manual Toothbrush Market by End-user
7.2.4.6.3 Italy Manual Toothbrush Market by Distribution Channel
7.2.4.7 Rest of Europe Manual Toothbrush Market
7.2.4.7.1 Rest of Europe Manual Toothbrush Market by Type
7.2.4.7.2 Rest of Europe Manual Toothbrush Market by End-user
7.2.4.7.3 Rest of Europe Manual Toothbrush Market by Distribution Channel
7.3 Asia Pacific Manual Toothbrush Market
7.3.1 Asia Pacific Manual Toothbrush Market by Type
7.3.1.1 Asia Pacific Medium Soft Market by Country
7.3.1.2 Asia Pacific Ultra-soft Market by Country
7.3.1.3 Asia Pacific Hard Market by Country
7.3.2 Asia Pacific Manual Toothbrush Market by End-user
7.3.2.1 Asia Pacific Individuals Market by Country
7.3.2.2 Asia Pacific Manual Toothbrush Market by Individuals Type
7.3.2.2.1 Asia Pacific Adults Market by Country
7.3.2.2.2 Asia Pacific Children Market by Country
7.3.2.3 Asia Pacific Dental Clinics/Offices Market by Country
7.3.3 Asia Pacific Manual Toothbrush Market by Distribution Channel
7.3.3.1 Asia Pacific Offline Market by Country
7.3.3.2 Asia Pacific Online Market by Country
7.3.4 Asia Pacific Manual Toothbrush Market by Country
7.3.4.1 China Manual Toothbrush Market
7.3.4.1.1 China Manual Toothbrush Market by Type
7.3.4.1.2 China Manual Toothbrush Market by End-user
7.3.4.1.3 China Manual Toothbrush Market by Distribution Channel
7.3.4.2 Japan Manual Toothbrush Market
7.3.4.2.1 Japan Manual Toothbrush Market by Type
7.3.4.2.2 Japan Manual Toothbrush Market by End-user
7.3.4.2.3 Japan Manual Toothbrush Market by Distribution Channel
7.3.4.3 India Manual Toothbrush Market
7.3.4.3.1 India Manual Toothbrush Market by Type
7.3.4.3.2 India Manual Toothbrush Market by End-user
7.3.4.3.3 India Manual Toothbrush Market by Distribution Channel
7.3.4.4 South Korea Manual Toothbrush Market
7.3.4.4.1 South Korea Manual Toothbrush Market by Type
7.3.4.4.2 South Korea Manual Toothbrush Market by End-user
7.3.4.4.3 South Korea Manual Toothbrush Market by Distribution Channel
7.3.4.5 Singapore Manual Toothbrush Market
7.3.4.5.1 Singapore Manual Toothbrush Market by Type
7.3.4.5.2 Singapore Manual Toothbrush Market by End-user
7.3.4.5.3 Singapore Manual Toothbrush Market by Distribution Channel
7.3.4.6 Malaysia Manual Toothbrush Market
7.3.4.6.1 Malaysia Manual Toothbrush Market by Type
7.3.4.6.2 Malaysia Manual Toothbrush Market by End-user
7.3.4.6.3 Malaysia Manual Toothbrush Market by Distribution Channel
7.3.4.7 Rest of Asia Pacific Manual Toothbrush Market
7.3.4.7.1 Rest of Asia Pacific Manual Toothbrush Market by Type
7.3.4.7.2 Rest of Asia Pacific Manual Toothbrush Market by End-user
7.3.4.7.3 Rest of Asia Pacific Manual Toothbrush Market by Distribution Channel
7.4 LAMEA Manual Toothbrush Market
7.4.1 LAMEA Manual Toothbrush Market by Type
7.4.1.1 LAMEA Medium Soft Market by Country
7.4.1.2 LAMEA Ultra-soft Market by Country
7.4.1.3 LAMEA Hard Market by Country
7.4.2 LAMEA Manual Toothbrush Market by End-user
7.4.2.1 LAMEA Individuals Market by Country
7.4.2.2 LAMEA Manual Toothbrush Market by Individuals Type
7.4.2.2.1 LAMEA Adults Market by Country
7.4.2.2.2 LAMEA Children Market by Country
7.4.2.3 LAMEA Dental Clinics/Offices Market by Country
7.4.3 LAMEA Manual Toothbrush Market by Distribution Channel
7.4.3.1 LAMEA Offline Market by Country
7.4.3.2 LAMEA Online Market by Country
7.4.4 LAMEA Manual Toothbrush Market by Country
7.4.4.1 Brazil Manual Toothbrush Market
7.4.4.1.1 Brazil Manual Toothbrush Market by Type
7.4.4.1.2 Brazil Manual Toothbrush Market by End-user
7.4.4.1.3 Brazil Manual Toothbrush Market by Distribution Channel
7.4.4.2 Argentina Manual Toothbrush Market
7.4.4.2.1 Argentina Manual Toothbrush Market by Type
7.4.4.2.2 Argentina Manual Toothbrush Market by End-user
7.4.4.2.3 Argentina Manual Toothbrush Market by Distribution Channel
7.4.4.3 UAE Manual Toothbrush Market
7.4.4.3.1 UAE Manual Toothbrush Market by Type
7.4.4.3.2 UAE Manual Toothbrush Market by End-user
7.4.4.3.3 UAE Manual Toothbrush Market by Distribution Channel
7.4.4.4 Saudi Arabia Manual Toothbrush Market
7.4.4.4.1 Saudi Arabia Manual Toothbrush Market by Type
7.4.4.4.2 Saudi Arabia Manual Toothbrush Market by End-user
7.4.4.4.3 Saudi Arabia Manual Toothbrush Market by Distribution Channel
7.4.4.5 South Africa Manual Toothbrush Market
7.4.4.5.1 South Africa Manual Toothbrush Market by Type
7.4.4.5.2 South Africa Manual Toothbrush Market by End-user
7.4.4.5.3 South Africa Manual Toothbrush Market by Distribution Channel
7.4.4.6 Nigeria Manual Toothbrush Market
7.4.4.6.1 Nigeria Manual Toothbrush Market by Type
7.4.4.6.2 Nigeria Manual Toothbrush Market by End-user
7.4.4.6.3 Nigeria Manual Toothbrush Market by Distribution Channel
7.4.4.7 Rest of LAMEA Manual Toothbrush Market
7.4.4.7.1 Rest of LAMEA Manual Toothbrush Market by Type
7.4.4.7.2 Rest of LAMEA Manual Toothbrush Market by End-user
7.4.4.7.3 Rest of LAMEA Manual Toothbrush Market by Distribution Channel
Chapter 8. Company Profiles
8.1 The Colgate Palmolive Company
8.1.1 Company Overview
8.1.1 Financial Analysis
8.1.2 Segmental and Regional Analysis
8.1.3 Research & Development Expense
8.1.4 Recent Strategies and Developments
8.1.4.1 Product Launches and Product Expansions
8.1.4.2 Acquisition and Mergers
8.2 Unilever PLC
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expense
8.2.5 Recent Strategies and Developments
8.2.5.1 Product Launches and Product Expansions
8.2.5.2 Acquisition and Mergers
8.3 GlaxoSmithKline PLC
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 Recent Strategies and Developments
8.3.5.1 Acquisition and Mergers
8.4 The Procter and Gamble Company
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expense
8.4.5 Recent Strategies and Developments
8.4.5.1 Acquisition and Mergers
8.5 Curaden AG
8.5.1 Company Overview
8.6 Nimbus Dental (Periscope Enterprises, Inc.)
8.6.1 Company Overview
8.7 Perfect Group Corp., Ltd.
8.7.1 Company Overview
8.8 Boie, LLC
8.8.1 Company Overview
8.9 Dr. Collins, Inc.
8.9.1 Company Overview

Companies Mentioned

  • The Procter & Gamble Company
  • The Colgate-Palmolive Company
  • Unilever PLC
  • GlaxoSmithKline plc
  • CURADEN AG
  • Nimbus Dental (Periscope Enterprises, Inc.)
  • Perfect Group Corp. Ltd.
  • Boie, LLC
  • Dr. Collins

Methodology

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