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How Users Select a Public Cloud Provider

  • Report
  • 30 Pages
  • December 2022
  • Region: Global
  • Frost & Sullivan
  • ID: 5711414

Since 2010, the publisher has conducted an annual web-based survey of enterprise cloud decision makers. The goal is to understand not just what choices they make about cloud workloads and data, but also why. One area of inquiry is why enterprises have selected their primary public cloud service provider. In this highly concentrated market, the top three providers represent 80% of global revenue, and the top seven account for around 95%. With similar price points and technologies and with few barriers to stop enterprises from moving apps from cloud to cloud, how do the cloud providers distinguish themselves and gain loyal followers? In this report, the publisher examines how respondents assess their cloud service providers on a variety of characteristics to determine meaningful differentiation points.

Key findings include:

  • Organizations use on average three public cloud service providers.
  • Users are highly satisfied with their primary public cloud service provider, rating them on average 4.16 on a scale of 5.
  • Customer service, competitive cost, and brand reputation top the list of reasons why users select their primary public cloud provider.
  • Oracle Cloud Infrastructure users are the most delighted among all cloud users surveyed, citing more criteria for selecting OCI than users of other clouds.

Table of Contents

1. Research Objectives and Methodology
  • Respondent Profile
2. Key Findings
3. Growth of Multicloud Environments
  • Enterprises Choose Multiple Public Cloud Providers
  • Why Users Move Apps from Cloud to Cloud
4. Why Enterprises Choose their Primary Cloud Provider
  • Choice of Primary Provider - How to Interpret the Responses
  • Organizations are Satisfied with their Cloud Providers
  • What Drives User Satisfaction with Cloud Providers?
  • Cloud Buyers Value Customer Service and Low Cost
  • Customer Service
  • Reputation/Image
  • Products/Features - Security and Availability
  • Products/Features - Technologies and Outcomes
  • Products/Features - Workload Deployment and Management
  • Products/Features - Developer Tools
5. The Last Word
6. Appendix
  • Growth Opportunities Fuel the Growth Pipeline Engine™
  • Why is it Increasingly Difficult to Grow?
  • The Strategic Imperative 8™
  • Legal Disclaimer