U.S. UPF Sun Protective Clothing Market Size, Share & Trends Analysis Report By Product (Hats & Caps, Shirts, T-shirts, Jackets, & Hoodies, Pants & Shorts), By End-use, And Segment Forecasts, 2022 - 2030

The U.S. UPF sun protective clothing market size is expected to reach USD 1.27 billion by 2030. The market is anticipated to expand at a CAGR of 8.2% from 2022 to 2030. The rising occurrence of chronic illnesses like skin cancer is a significant factor predicted to increase the adoption of ultraviolet protection factor (UPF) sun protective gear, which in turn is expected to fuel the market growth.

Skin damage due to overexposure to the sun and premature skin aging in the female population are some of the factors anticipated to assist market growth during the projected timeframe. In addition, melanoma cancer is the 19th most prevalent malignancy in the general population. As a result of growing awareness about sunburns and skin cancer, the market is expected to rise at a faster rate in the coming years.

The UPF sun protective clothing products are widely available for men, women, as well as kids, including girls, boys & toddlers. The increasing awareness about the adverse effects of sun exposure coupled with the availability of various sun protective apparel is likely to propel the product market in the U.S. over the forecast period.

The increasing prevalence of skin cancer coupled with changing lifestyles among adults & children is expected to augment the growth of the UPF sun protective clothing market in the U.S. Moreover, rising consumer preference for stylish clothing with enhanced comfort and performance is propelling UPF sun-protective clothing manufacturers to invest heavily in R&D for optimum product offerings.

Manufacturers of UPF sun protective clothing adopt several strategies including acquisitions, mergers, joint ventures, new product developments, and geographical expansions to enhance their market penetration and cater to the changing technological demand for equipment from various end-use areas such as men, women, and kids.

U.S. UPF Sun Protective Clothing Market Report Highlights

• The shirts, t-shirts, jackets, and hoodies product segment led the market and accounted for a revenue share of 44.7% in 2021 owing to the high coverage and protection for the torso from harmful sun rays these products offer
• The hats and caps product segment accounted for 11.1% of the revenue share in 2021. These products are available in various types, such as wide-brim hats, visors, and everyday hats, and in a wide range of sizes, colors, and design specifications. This factor is likely to propel the product demand in the U.S.
• Women are the leading end-users segment, which accounted for 45.1% of the revenue share in 2021. Self-consciousness about physical appearance and the importance of self-care routine in recent years is significantly contributing to the growth
• The market is projected to witness rapid growth in the U.S., as people become more conscious of skin disorders such as wrinkles and malignant melanoma, which is anticipated to propel the demand
• Cabana Life announced a partnership with Talbots in February 2020, which would assist the brand to disseminate sun-safe messages and broaden the reach of attractive UPF solutions

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