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Consumer Values and Behaviour in Egypt

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  • 59 Pages
  • December 2022
  • Region: Egypt
  • Euromonitor International
  • ID: 5712907
This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in Egypt.

The Consumer Values and Behaviour in Egypt report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Values market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Scope
  • Consumer values and behaviour in Egypt
  • Consumers like to try new products or services and prefer branded goods
  • Gen X most enthusiastic about trying new products and services
  • Gen X are more willing to spend money to save time
  • Egyptians are optimistic about their future
  • Half of consumers expect that they will work more in future than they do now
  • Gen Z are more positive about their future even though they feel they will work more
  • Over the next five years Egyptians will be more engaged with their communities
  • Egyptians have a slightly more positive outlook than their global counterparts
  • Gen Z feel more positive that they will engage more with their community in future
  • All generations regularly connect with their friends online while at home
  • Smart home functionality appeals to Egyptian consumers
  • Having outside space is not as critical for Egyptian households
  • Egyptian consumers regularly choose meal options that are more convenient
  • Enjoyment of restaurant food dampens enthusiasm for home-cooked food
  • Millennials have less time to cook for themselves and would rather be doing other things
  • All generations share the desire to be able to work from home
Earning a high salary is a top work priority for Gen X
  • Over 70% of consumers are looking for ways to simplify their lives
  • Almost half of younger generations regularly attend classes online
  • Half of consumers go shopping for leisure at least monthly
  • Gen Z less actively engaged in leisure opportunities than other cohorts
  • Over a quarter of consumers walk for exercise almost every day
  • Baby Boomers walk less regularly than other generations
  • Gen Z more engaged in yoga for stress reduction than other cohorts
  • Consumers have most trust in labels that mention “recyclable”
  • Sustainability practices not as vigorous as global average
  • Millennials are more engaged in activities that support the environment
  • Over a third share their opinion on social or political issues
  • C onsumers are focused on buying less to afford better quality products
  • Gen X like to find bargains and to visit shopping malls more than other cohorts
  • Consumers want strong brands that set themselves apart from other products
  • Baby Boomers are trying to lead a more minimalist lifestyle
  • Egyptians are more likely to shop from their smartphones than via other channels
  • Gen X not as comfortable ordering via their smartphones as younger counterparts
  • Most increased spending is expected to be on health and wellness products and services
  • Gen Z more focused on increasing spending on clothing and footwear
  • Gen Z more focused on saving more and spending less over the next 12 months
  • Consumers care more about their personal online brand than the global average
  • Baby Boomers have a high preference to communicate online
  • Consumers interact with service reps through social media at rates higher than average
  • Baby Boomers appreciate a thank you discount for promoting a product to their contacts
  • High rates of use of built-in GPS navigation on mobile devices
  • Millennials more regularly access services on their mobile devices