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Consumer Values and Behaviour in Egypt

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  • 58 Pages
  • June 2024
  • Region: Egypt
  • Euromonitor International
  • ID: 5712907
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

The Consumer Values and Behaviour in Egypt report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Values market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Scope
  • Consumer values and behaviour in Egypt
  • Egyptians actively take precautions for health and safety when leaving home
  • Gen Z and baby boomers are concerned about rising costs of everyday goods
  • Egyptians enjoy discovering new products and offerings
  • Gen Z Egyptians are less interested in researching products they consume
  • Consumers are optimistic that their happiness will increase in the future
  • Egyptians expect higher workloads but also more happiness
  • Egyptians choose to spend their time at home to connect with friends or family virtually
  • A safe location is the most sought-after home feature among Egyptian consumers
  • Consumers prefer to prepare their own meals
  • Egyptian consumers say that another person in the home is responsible for cooking for them
  • Baby boomers have a higher preference for food delivery than other consumers
  • Egyptian consumers seek out healthy ingredients in food and beverages
  • Gen Z expects their workplace to be close to their home
  • Egyptian consumers prioritise high salaries when finding employment
  • Egyptians tend to maintain a clear separation between their work and personal life
  • Consumers in Egypt interact with their friends virtually at least weekly
  • Baby boomers most regularly interact with their friends online
  • Egyptians seek relaxation above all else when travelling
  • Younger generations are more inclined to seek nature and outdoor activities when travelling
  • Egyptians prefer less strenuous exercise like walking or hiking, at least weekly
  • Baby boomers have the highest proclivity for team sports and group classes
  • Egyptian consumers practice meditation to improve wellbeing
  • Egyptians try to positively impact the environment through everyday actions
  • Gen Z Egyptians are more avid recyclers than other consumers
  • Egyptian consumers make a concerted effort to use more energy-efficient products
  • Consumers in Egypt are sensitive to brands’ values
  • Egyptians enjoy spending time at shopping malls
  • Younger generations explore shops even if they have no intention to buy anything
  • Brand perception holds sway among Egyptian consumers’ purchase decisions
  • Baby boomers in Egypt appreciate exclusivity in brands
  • Over half of Egyptian consumers subscribe to online streaming platforms
  • Egyptians foresee themselves spending more on education
  • Gen Z foresees increased spending on health and wellness more than other groups
  • Consumers in Egypt are less concerned about their financial situation than those elsewhere
  • Baby boomers depend on others for financial support less so than younger generations
  • Gen Z expect to increase their savings far more than other demographics
  • Egyptians actively manage their data sharing and online privacy
  • Baby boomers proves to be adept and active in using technology for online activities
  • Communication is the main utility for internet users in Egypt
  • Baby boomers use social media more than any other group in Egypt
  • Baby boomers in Egypt have a higher inclination to compare prices and shop online
  • Egyptians engage with businesses on social media more often than those in other countries
  • Gen Z will follow businesses’ social media but are less inclined to interact with them