The global grass fed protein market size was valued at $122,745.6 thousand in 2021, and is projected to reach $280,574.9 thousand by 2031, registering a CAGR of 8.7%. Grass fed protein is generally manufactured from grass fed diary such as milk. In addition, it is widely preferred across the globe due to its health benefits as compared to grain fed protein. It aids in weight loss, improve bone health as well as preventing chronic heart diseases. Grass fed protein is available in the market as a powder, bars, shakes & drinks, and other form such as sachets and gelatins.
Protein has been discovered to be good for health since it contributes to overall wellbeing. According to the National Center for Biotechnology Information, consuming more protein than the recommended 2 g per kg of body weight can have a variety of adverse effects, including abnormal heart rhythms, altered cholesterol levels, headaches, an increased risk of developing diabetes, an increased risk of fractures or osteoporosis, and kidney dysfunction. Furthermore, consuming too much protein increases the risk of artery diseases, liver disorders, and cancer. Additionally, people prefer to only think about the positive aspects of consumption, completely ignoring the negative effects of excessive protein consumption. Thus, it is anticipated that the growth of the grass-fed protein market will be constrained by consumers' lack of scientific information about the effects of overconsuming protein.
Customers all over the world choose healthy products that are produced naturally without the use of pesticides or damaging farming methods. Additionally, the influence on health caused by the use of GMOs (Genetically Modified Organisms) has increased customer worry for their health. Increased consumer demand for healthy items forces producers to release more healthy goods on the market. More production of grass fed proteins leads to increase in farming which is likely to put pressure on land due to requirement to produce more animal feed. As a result, the biodiversity and other vital ecosystem services are negatively impacted by the increased conversion of forests and natural grasslands into agricultural areas and wetlands, which leads to a rise in greenhouse gas (GHG) emissions. Thus, an increase in consumer demand for healthier products is likely to result in increased land degradation, which would inhibit the expansion of the market for grass-fed protein.
Furthermore, owing to the rising health concerns, people across the globe are shifting toward healthy products. Thus, health benefits of grass fed protein facilitate the growth of the grass fed protein market. This protein contains conjugate linoleic acid (CLA), polyunsaturated fat (PUFAs), and omega-3 fatty acids that enhance the health of the consumers, which is driving the market growth.
Impact of COVID-19 in grass fed protein market -
COVID-19 had a moderate impact on the global grass fed protein market. Grass fed is widely used in a variety of products, including dietary supplements, food & beverages, and pharmaceuticals. Products containing grass fed protein are also used to improve muscle mass and immunity. This factor led to a high demand for grass fed protein products in the market. Further, the market is being driven by factors such as rapid growth in the food & beverages as well as dairy industries in developing countries.
Rise in health concerns and increase in consumer awareness toward the benefits of grass fed protein have increased the demand for grass fed protein, resulting in an increase in grass fed dairy demand. As a result, consumers are adopting grass fed protein in their daily diet which is providing lucrative growth opportunities to the market.
The grass fed protein market is segmented on the basis of product type, flavor, distribution channel, and region. On the basis of product type, the market is categorized into powder, shakes & drinks, bars, and others. According to flavor, the market is fragmented into chocolate, vanilla, and others. As per distribution channel, the market is divided into hypermarket/supermarket, online sales channel, and specialty stores. Region wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, UK, Spain, Italy, Belgium, the Netherlands and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, New Zealand, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Argentina, UAE and rest of LAMEA).
The major players operating in the global grass fed protein market are Gnarly Nutrition, MusclePharm, Naked Nutrition, Organic Valley, Promix nutrition, NutraBio Labs, Now foods, Fonterra, Arla Food Ingredients, and Kerry.
Protein has been discovered to be good for health since it contributes to overall wellbeing. According to the National Center for Biotechnology Information, consuming more protein than the recommended 2 g per kg of body weight can have a variety of adverse effects, including abnormal heart rhythms, altered cholesterol levels, headaches, an increased risk of developing diabetes, an increased risk of fractures or osteoporosis, and kidney dysfunction. Furthermore, consuming too much protein increases the risk of artery diseases, liver disorders, and cancer. Additionally, people prefer to only think about the positive aspects of consumption, completely ignoring the negative effects of excessive protein consumption. Thus, it is anticipated that the growth of the grass-fed protein market will be constrained by consumers' lack of scientific information about the effects of overconsuming protein.
Customers all over the world choose healthy products that are produced naturally without the use of pesticides or damaging farming methods. Additionally, the influence on health caused by the use of GMOs (Genetically Modified Organisms) has increased customer worry for their health. Increased consumer demand for healthy items forces producers to release more healthy goods on the market. More production of grass fed proteins leads to increase in farming which is likely to put pressure on land due to requirement to produce more animal feed. As a result, the biodiversity and other vital ecosystem services are negatively impacted by the increased conversion of forests and natural grasslands into agricultural areas and wetlands, which leads to a rise in greenhouse gas (GHG) emissions. Thus, an increase in consumer demand for healthier products is likely to result in increased land degradation, which would inhibit the expansion of the market for grass-fed protein.
Furthermore, owing to the rising health concerns, people across the globe are shifting toward healthy products. Thus, health benefits of grass fed protein facilitate the growth of the grass fed protein market. This protein contains conjugate linoleic acid (CLA), polyunsaturated fat (PUFAs), and omega-3 fatty acids that enhance the health of the consumers, which is driving the market growth.
Impact of COVID-19 in grass fed protein market -
COVID-19 had a moderate impact on the global grass fed protein market. Grass fed is widely used in a variety of products, including dietary supplements, food & beverages, and pharmaceuticals. Products containing grass fed protein are also used to improve muscle mass and immunity. This factor led to a high demand for grass fed protein products in the market. Further, the market is being driven by factors such as rapid growth in the food & beverages as well as dairy industries in developing countries.
Rise in health concerns and increase in consumer awareness toward the benefits of grass fed protein have increased the demand for grass fed protein, resulting in an increase in grass fed dairy demand. As a result, consumers are adopting grass fed protein in their daily diet which is providing lucrative growth opportunities to the market.
The grass fed protein market is segmented on the basis of product type, flavor, distribution channel, and region. On the basis of product type, the market is categorized into powder, shakes & drinks, bars, and others. According to flavor, the market is fragmented into chocolate, vanilla, and others. As per distribution channel, the market is divided into hypermarket/supermarket, online sales channel, and specialty stores. Region wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, UK, Spain, Italy, Belgium, the Netherlands and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, New Zealand, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Argentina, UAE and rest of LAMEA).
By product type, powder segment was the highest revenue contributor in 2021 with a CAGR of 8.8%. This is attributed to the fact that it has higher omega-3 fatty acids that aid in improving heart health and reducing inflammation than the conventional protein powder. It further includes extra dose of conjugated linoleic acid (CLA) that facilitates the weight loss and higher levels of branched-chain amino acids (BCAA) that provide extra energy during a workout as well as muscle growth post-workout.
By flavor, the chocolate segment was the highest revenue contributor in 2021 i.e., $49,340.6 thousand in 2021 and is expected to reach $113,029.0 thousand by 2031 at a CAGR of 8.7%. This is due to rapid expansion of specialty sports stores with increase in fitness-conscious population coupled with the consumer’s preference for chocolate flavor, which is boosting the growth rate of the chocolate segment.
By distribution channel, hypermarket/supermarket segment held the largest share in 2021 and is expected to continue the same in 2031. This is attributed to the fact that products of the same category are arranged together, which aids buyers for easy comparison among similar products, thereby helping consumers to decide which product to buy. In addition, increase in urbanization, rise in working class population, and competitive pricing boost the popularity of supermarket/hypermarket.
By region, Europe held the largest share in 2021 due to rise in preference of European population toward healthy products. In addition, government of a few countries such as Germany and France in this region provides subsidies to promote grass fed farming. Furthermore, growth in urban population, combined with rise in disposable income & living standards, is expected to contribute to the overall market growth.
The major players operating in the global grass fed protein market are Gnarly Nutrition, MusclePharm, Naked Nutrition, Organic Valley, Promix nutrition, NutraBio Labs, Now foods, Fonterra, Arla Food Ingredients, and Kerry.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the grass fed protein market analysis from 2021 to 2031 to identify the prevailing grass fed protein market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the grass fed protein market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global grass fed protein market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Product type
- Powder
- Shakes drinks
- Bars
- Others
By Flavor
- Chocolate
- Vanilla
- Others
By Distribution channel
- Hypermarket/Supermarket
- Online sales channel
- Specialty stores
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- France
- U.K.
- Spain
- Italy
- Belgium
- Netherlands
- Rest of Europe
- Asia-Pacific
- China
- Australia
- India
- Japan
- South Korea
- New Zealand
- Rest of Asia-Pacific
- LAMEA
- Brazil
- South Africa
- Argentina
- UAE
- Rest of LAMEA
Key Market Players
- arla foods ingredients
- fonterra
- Garnly Nutrition
- kerry group
- MusclePharm
- Naked Nutrition
- Now foods
- nutrabio labs, inc.
- Organic valley
- Promix nutrition
Table of Contents
CHAPTER 1: INTRODUCTION1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research Methodology
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. Key findings of the study
2.2. CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top investment pockets
3.3. Porter’s five forces analysis
3.4. Top player positioning
3.5. Market dynamics
3.5.1. Drivers
3.5.2. Restraints
3.5.3. Opportunities
3.6. COVID-19 Impact Analysis on the market
3.7. Value Chain Analysis
CHAPTER 4: GRASS FED PROTEIN MARKET, BY PRODUCT TYPE
4.1 Overview
4.1.1 Market size and forecast
4.2 Powder
4.2.1 Key market trends, growth factors and opportunities
4.2.2 Market size and forecast, by region
4.2.3 Market analysis by country
4.3 Shakes & drinks
4.3.1 Key market trends, growth factors and opportunities
4.3.2 Market size and forecast, by region
4.3.3 Market analysis by country
4.4 Bars
4.4.1 Key market trends, growth factors and opportunities
4.4.2 Market size and forecast, by region
4.4.3 Market analysis by country
4.5 Others
4.5.1 Key market trends, growth factors and opportunities
4.5.2 Market size and forecast, by region
4.5.3 Market analysis by country
CHAPTER 5: GRASS FED PROTEIN MARKET, BY FLAVOR
5.1 Overview
5.1.1 Market size and forecast
5.2 Chocolate
5.2.1 Key market trends, growth factors and opportunities
5.2.2 Market size and forecast, by region
5.2.3 Market analysis by country
5.3 Vanilla
5.3.1 Key market trends, growth factors and opportunities
5.3.2 Market size and forecast, by region
5.3.3 Market analysis by country
5.4 Others
5.4.1 Key market trends, growth factors and opportunities
5.4.2 Market size and forecast, by region
5.4.3 Market analysis by country
CHAPTER 6: GRASS FED PROTEIN MARKET, BY DISTRIBUTION CHANNEL
6.1 Overview
6.1.1 Market size and forecast
6.2 Hypermarket/Supermarket
6.2.1 Key market trends, growth factors and opportunities
6.2.2 Market size and forecast, by region
6.2.3 Market analysis by country
6.3 Online sales channel
6.3.1 Key market trends, growth factors and opportunities
6.3.2 Market size and forecast, by region
6.3.3 Market analysis by country
6.4 Specialty stores
6.4.1 Key market trends, growth factors and opportunities
6.4.2 Market size and forecast, by region
6.4.3 Market analysis by country
CHAPTER 7: GRASS FED PROTEIN MARKET, BY REGION
7.1 Overview
7.1.1 Market size and forecast
7.2 North America
7.2.1 Key trends and opportunities
7.2.2 North America Market size and forecast, by Product type
7.2.3 North America Market size and forecast, by Flavor
7.2.4 North America Market size and forecast, by Distribution channel
7.2.5 North America Market size and forecast, by country
7.2.5.1 U.S.
7.2.5.1.1 Market size and forecast, by Product type
7.2.5.1.2 Market size and forecast, by Flavor
7.2.5.1.3 Market size and forecast, by Distribution channel
7.2.5.2 Canada
7.2.5.2.1 Market size and forecast, by Product type
7.2.5.2.2 Market size and forecast, by Flavor
7.2.5.2.3 Market size and forecast, by Distribution channel
7.2.5.3 Mexico
7.2.5.3.1 Market size and forecast, by Product type
7.2.5.3.2 Market size and forecast, by Flavor
7.2.5.3.3 Market size and forecast, by Distribution channel
7.3 Europe
7.3.1 Key trends and opportunities
7.3.2 Europe Market size and forecast, by Product type
7.3.3 Europe Market size and forecast, by Flavor
7.3.4 Europe Market size and forecast, by Distribution channel
7.3.5 Europe Market size and forecast, by country
7.3.5.1 Germany
7.3.5.1.1 Market size and forecast, by Product type
7.3.5.1.2 Market size and forecast, by Flavor
7.3.5.1.3 Market size and forecast, by Distribution channel
7.3.5.2 France
7.3.5.2.1 Market size and forecast, by Product type
7.3.5.2.2 Market size and forecast, by Flavor
7.3.5.2.3 Market size and forecast, by Distribution channel
7.3.5.3 U. K.
7.3.5.3.1 Market size and forecast, by Product type
7.3.5.3.2 Market size and forecast, by Flavor
7.3.5.3.3 Market size and forecast, by Distribution channel
7.3.5.4 Spain
7.3.5.4.1 Market size and forecast, by Product type
7.3.5.4.2 Market size and forecast, by Flavor
7.3.5.4.3 Market size and forecast, by Distribution channel
7.3.5.5 Italy
7.3.5.5.1 Market size and forecast, by Product type
7.3.5.5.2 Market size and forecast, by Flavor
7.3.5.5.3 Market size and forecast, by Distribution channel
7.3.5.6 Belgium
7.3.5.6.1 Market size and forecast, by Product type
7.3.5.6.2 Market size and forecast, by Flavor
7.3.5.6.3 Market size and forecast, by Distribution channel
7.3.5.7 Netherlands
7.3.5.7.1 Market size and forecast, by Product type
7.3.5.7.2 Market size and forecast, by Flavor
7.3.5.7.3 Market size and forecast, by Distribution channel
7.3.5.8 Rest of Europe
7.3.5.8.1 Market size and forecast, by Product type
7.3.5.8.2 Market size and forecast, by Flavor
7.3.5.8.3 Market size and forecast, by Distribution channel
7.4 Asia-Pacific
7.4.1 Key trends and opportunities
7.4.2 Asia-Pacific Market size and forecast, by Product type
7.4.3 Asia-Pacific Market size and forecast, by Flavor
7.4.4 Asia-Pacific Market size and forecast, by Distribution channel
7.4.5 Asia-Pacific Market size and forecast, by country
7.4.5.1 China
7.4.5.1.1 Market size and forecast, by Product type
7.4.5.1.2 Market size and forecast, by Flavor
7.4.5.1.3 Market size and forecast, by Distribution channel
7.4.5.2 Australia
7.4.5.2.1 Market size and forecast, by Product type
7.4.5.2.2 Market size and forecast, by Flavor
7.4.5.2.3 Market size and forecast, by Distribution channel
7.4.5.3 India
7.4.5.3.1 Market size and forecast, by Product type
7.4.5.3.2 Market size and forecast, by Flavor
7.4.5.3.3 Market size and forecast, by Distribution channel
7.4.5.4 Japan
7.4.5.4.1 Market size and forecast, by Product type
7.4.5.4.2 Market size and forecast, by Flavor
7.4.5.4.3 Market size and forecast, by Distribution channel
7.4.5.5 South Korea
7.4.5.5.1 Market size and forecast, by Product type
7.4.5.5.2 Market size and forecast, by Flavor
7.4.5.5.3 Market size and forecast, by Distribution channel
7.4.5.6 New Zealand
7.4.5.6.1 Market size and forecast, by Product type
7.4.5.6.2 Market size and forecast, by Flavor
7.4.5.6.3 Market size and forecast, by Distribution channel
7.4.5.7 Rest of Asia-Pacific
7.4.5.7.1 Market size and forecast, by Product type
7.4.5.7.2 Market size and forecast, by Flavor
7.4.5.7.3 Market size and forecast, by Distribution channel
7.5 LAMEA
7.5.1 Key trends and opportunities
7.5.2 LAMEA Market size and forecast, by Product type
7.5.3 LAMEA Market size and forecast, by Flavor
7.5.4 LAMEA Market size and forecast, by Distribution channel
7.5.5 LAMEA Market size and forecast, by country
7.5.5.1 Brazil
7.5.5.1.1 Market size and forecast, by Product type
7.5.5.1.2 Market size and forecast, by Flavor
7.5.5.1.3 Market size and forecast, by Distribution channel
7.5.5.2 South Africa
7.5.5.2.1 Market size and forecast, by Product type
7.5.5.2.2 Market size and forecast, by Flavor
7.5.5.2.3 Market size and forecast, by Distribution channel
7.5.5.3 Argentina
7.5.5.3.1 Market size and forecast, by Product type
7.5.5.3.2 Market size and forecast, by Flavor
7.5.5.3.3 Market size and forecast, by Distribution channel
7.5.5.4 UAE
7.5.5.4.1 Market size and forecast, by Product type
7.5.5.4.2 Market size and forecast, by Flavor
7.5.5.4.3 Market size and forecast, by Distribution channel
7.5.5.5 Rest of LAMEA
7.5.5.5.1 Market size and forecast, by Product type
7.5.5.5.2 Market size and forecast, by Flavor
7.5.5.5.3 Market size and forecast, by Distribution channel
CHAPTER 8: COMPANY LANDSCAPE
8.1. Introduction
8.2. Top winning strategies
8.3. Product Mapping of Top 10 Player
8.4. Competitive Dashboard
8.5. Competitive Heatmap
8.6. Key developments
CHAPTER 9: COMPANY PROFILES
9.1 arla foods ingredients
9.1.1 Company overview
9.1.2 Company snapshot
9.1.3 Operating business segments
9.1.4 Product portfolio
9.1.5 Business performance
9.1.6 Key strategic moves and developments
9.2 fonterra
9.2.1 Company overview
9.2.2 Company snapshot
9.2.3 Operating business segments
9.2.4 Product portfolio
9.2.5 Business performance
9.2.6 Key strategic moves and developments
9.3 Garnly Nutrition
9.3.1 Company overview
9.3.2 Company snapshot
9.3.3 Operating business segments
9.3.4 Product portfolio
9.3.5 Business performance
9.3.6 Key strategic moves and developments
9.4 kerry group
9.4.1 Company overview
9.4.2 Company snapshot
9.4.3 Operating business segments
9.4.4 Product portfolio
9.4.5 Business performance
9.4.6 Key strategic moves and developments
9.5 MusclePharm
9.5.1 Company overview
9.5.2 Company snapshot
9.5.3 Operating business segments
9.5.4 Product portfolio
9.5.5 Business performance
9.5.6 Key strategic moves and developments
9.6 Naked Nutrition
9.6.1 Company overview
9.6.2 Company snapshot
9.6.3 Operating business segments
9.6.4 Product portfolio
9.6.5 Business performance
9.6.6 Key strategic moves and developments
9.7 Now foods
9.7.1 Company overview
9.7.2 Company snapshot
9.7.3 Operating business segments
9.7.4 Product portfolio
9.7.5 Business performance
9.7.6 Key strategic moves and developments
9.8 nutrabio labs, inc.
9.8.1 Company overview
9.8.2 Company snapshot
9.8.3 Operating business segments
9.8.4 Product portfolio
9.8.5 Business performance
9.8.6 Key strategic moves and developments
9.9 Organic valley
9.9.1 Company overview
9.9.2 Company snapshot
9.9.3 Operating business segments
9.9.4 Product portfolio
9.9.5 Business performance
9.9.6 Key strategic moves and developments
9.10 Promix nutrition
9.10.1 Company overview
9.10.2 Company snapshot
9.10.3 Operating business segments
9.10.4 Product portfolio
9.10.5 Business performance
9.10.6 Key strategic moves and developments
List of Tables
Table 1. Global Grass Fed Protein Market, by Product Type, 2021-2031 ($Thousand)
Table 2. Grass Fed Protein Market Size, for Powder, by Region, 2021-2031 ($Thousand)
Table 3. Grass Fed Protein Market for Powder by Country, 2021-2031 ($Thousand)
Table 4. Grass Fed Protein Market Size, for Shakes & Drinks, by Region, 2021-2031 ($Thousand)
Table 5. Grass Fed Protein Market for Shakes & Drinks by Country, 2021-2031 ($Thousand)
Table 6. Grass Fed Protein Market Size, for Bars, by Region, 2021-2031 ($Thousand)
Table 7. Grass Fed Protein Market for Bars by Country, 2021-2031 ($Thousand)
Table 8. Grass Fed Protein Market Size, for Others, by Region, 2021-2031 ($Thousand)
Table 9. Grass Fed Protein Market for Others by Country, 2021-2031 ($Thousand)
Table 10. Global Grass Fed Protein Market, by Flavor, 2021-2031 ($Thousand)
Table 11. Grass Fed Protein Market Size, for Chocolate, by Region, 2021-2031 ($Thousand)
Table 12. Grass Fed Protein Market for Chocolate by Country, 2021-2031 ($Thousand)
Table 13. Grass Fed Protein Market Size, for Vanilla, by Region, 2021-2031 ($Thousand)
Table 14. Grass Fed Protein Market for Vanilla by Country, 2021-2031 ($Thousand)
Table 15. Grass Fed Protein Market Size, for Others, by Region, 2021-2031 ($Thousand)
Table 16. Grass Fed Protein Market for Others by Country, 2021-2031 ($Thousand)
Table 17. Global Grass Fed Protein Market, by Distribution Channel, 2021-2031 ($Thousand)
Table 18. Grass Fed Protein Market Size, for Hypermarket/Supermarket, by Region, 2021-2031 ($Thousand)
Table 19. Grass Fed Protein Market for Hypermarket/Supermarket by Country, 2021-2031 ($Thousand)
Table 20. Grass Fed Protein Market Size, for Online Sales Channel, by Region, 2021-2031 ($Thousand)
Table 21. Grass Fed Protein Market for Online Sales Channel by Country, 2021-2031 ($Thousand)
Table 22. Grass Fed Protein Market Size, for Specialty Stores, by Region, 2021-2031 ($Thousand)
Table 23. Grass Fed Protein Market for Specialty Stores by Country, 2021-2031 ($Thousand)
Table 24. Grass Fed Protein Market, by Region, 2021-2031 ($Thousand)
Table 25. North America Grass Fed Protein Market, by Product Type, 2021-2031 ($Thousand)
Table 26. North America Grass Fed Protein Market, by Flavor, 2021-2031 ($Thousand)
Table 27. North America Grass Fed Protein Market, by Distribution Channel, 2021-2031 ($Thousand)
Table 28. North America Grass Fed Protein Market, by Country, 2021-2031 ($Thousand)
Table 29. U.S. Grass Fed Protein Market, by Product Type, 2021-2031 ($Thousand)
Table 30. U.S. Grass Fed Protein Market, by Flavor, 2021-2031 ($Thousand)
Table 31. U.S. Grass Fed Protein Market, by Distribution Channel, 2021-2031 ($Thousand)
Table 32. Canada Grass Fed Protein Market, by Product Type, 2021-2031 ($Thousand)
Table 33. Canada Grass Fed Protein Market, by Flavor, 2021-2031 ($Thousand)
Table 34. Canada Grass Fed Protein Market, by Distribution Channel, 2021-2031 ($Thousand)
Table 35. Mexico Grass Fed Protein Market, by Product Type, 2021-2031 ($Thousand)
Table 36. Mexico Grass Fed Protein Market, by Flavor, 2021-2031 ($Thousand)
Table 37. Mexico Grass Fed Protein Market, by Distribution Channel, 2021-2031 ($Thousand)
Table 38. Europe Grass Fed Protein Market, by Product Type, 2021-2031 ($Thousand)
Table 39. Europe Grass Fed Protein Market, by Flavor, 2021-2031 ($Thousand)
Table 40. Europe Grass Fed Protein Market, by Distribution Channel, 2021-2031 ($Thousand)
Table 41. Europe Grass Fed Protein Market, by Country, 2021-2031 ($Thousand)
Table 42. Germany Grass Fed Protein Market, by Product Type, 2021-2031 ($Thousand)
Table 43. Germany Grass Fed Protein Market, by Flavor, 2021-2031 ($Thousand)
Table 44. Germany Grass Fed Protein Market, by Distribution Channel, 2021-2031 ($Thousand)
Table 45. France Grass Fed Protein Market, by Product Type, 2021-2031 ($Thousand)
Table 46. France Grass Fed Protein Market, by Flavor, 2021-2031 ($Thousand)
Table 47. France Grass Fed Protein Market, by Distribution Channel, 2021-2031 ($Thousand)
Table 48. U. K. Grass Fed Protein Market, by Product Type, 2021-2031 ($Thousand)
Table 49. U. K. Grass Fed Protein Market, by Flavor, 2021-2031 ($Thousand)
Table 50. U. K. Grass Fed Protein Market, by Distribution Channel, 2021-2031 ($Thousand)
Table 51. Spain Grass Fed Protein Market, by Product Type, 2021-2031 ($Thousand)
Table 52. Spain Grass Fed Protein Market, by Flavor, 2021-2031 ($Thousand)
Table 53. Spain Grass Fed Protein Market, by Distribution Channel, 2021-2031 ($Thousand)
Table 54. Italy Grass Fed Protein Market, by Product Type, 2021-2031 ($Thousand)
Table 55. Italy Grass Fed Protein Market, by Flavor, 2021-2031 ($Thousand)
Table 56. Italy Grass Fed Protein Market, by Distribution Channel, 2021-2031 ($Thousand)
Table 57. Belgium Grass Fed Protein Market, by Product Type, 2021-2031 ($Thousand)
Table 58. Belgium Grass Fed Protein Market, by Flavor, 2021-2031 ($Thousand)
Table 59. Belgium Grass Fed Protein Market, by Distribution Channel, 2021-2031 ($Thousand)
Table 60. Netherlands Grass Fed Protein Market, by Product Type, 2021-2031 ($Thousand)
Table 61. Netherlands Grass Fed Protein Market, by Flavor, 2021-2031 ($Thousand)
Table 62. Netherlands Grass Fed Protein Market, by Distribution Channel, 2021-2031 ($Thousand)
Table 63. Rest of Europe Grass Fed Protein Market, by Product Type, 2021-2031 ($Thousand)
Table 64. Rest of Europe Grass Fed Protein Market, by Flavor, 2021-2031 ($Thousand)
Table 65. Rest of Europe Grass Fed Protein Market, by Distribution Channel, 2021-2031 ($Thousand)
Table 66. Asia-Pacific Grass Fed Protein Market, by Product Type, 2021-2031 ($Thousand)
Table 67. Asia-Pacific Grass Fed Protein Market, by Flavor, 2021-2031 ($Thousand)
Table 68. Asia-Pacific Grass Fed Protein Market, by Distribution Channel, 2021-2031 ($Thousand)
Table 69. Asia-Pacific Grass Fed Protein Market, by Country, 2021-2031 ($Thousand)
Table 70. China Grass Fed Protein Market, by Product Type, 2021-2031 ($Thousand)
Table 71. China Grass Fed Protein Market, by Flavor, 2021-2031 ($Thousand)
Table 72. China Grass Fed Protein Market, by Distribution Channel, 2021-2031 ($Thousand)
Table 73. Australia Grass Fed Protein Market, by Product Type, 2021-2031 ($Thousand)
Table 74. Australia Grass Fed Protein Market, by Flavor, 2021-2031 ($Thousand)
Table 75. Australia Grass Fed Protein Market, by Distribution Channel, 2021-2031 ($Thousand)
Table 76. India Grass Fed Protein Market, by Product Type, 2021-2031 ($Thousand)
Table 77. India Grass Fed Protein Market, by Flavor, 2021-2031 ($Thousand)
Table 78. India Grass Fed Protein Market, by Distribution Channel, 2021-2031 ($Thousand)
Table 79. Japan Grass Fed Protein Market, by Product Type, 2021-2031 ($Thousand)
Table 80. Japan Grass Fed Protein Market, by Flavor, 2021-2031 ($Thousand)
Table 81. Japan Grass Fed Protein Market, by Distribution Channel, 2021-2031 ($Thousand)
Table 82. South Korea Grass Fed Protein Market, by Product Type, 2021-2031 ($Thousand)
Table 83. South Korea Grass Fed Protein Market, by Flavor, 2021-2031 ($Thousand)
Table 84. South Korea Grass Fed Protein Market, by Distribution Channel, 2021-2031 ($Thousand)
Table 85. New Zealand Grass Fed Protein Market, by Product Type, 2021-2031 ($Thousand)
Table 86. New Zealand Grass Fed Protein Market, by Flavor, 2021-2031 ($Thousand)
Table 87. New Zealand Grass Fed Protein Market, by Distribution Channel, 2021-2031 ($Thousand)
Table 88. Rest of Asia-Pacific Grass Fed Protein Market, by Product Type, 2021-2031 ($Thousand)
Table 89. Rest of Asia-Pacific Grass Fed Protein Market, by Flavor, 2021-2031 ($Thousand)
Table 90. Rest of Asia-Pacific Grass Fed Protein Market, by Distribution Channel, 2021-2031 ($Thousand)
Table 91. LAMEA Grass Fed Protein Market, by Product Type, 2021-2031 ($Thousand)
Table 92. LAMEA Grass Fed Protein Market, by Flavor, 2021-2031 ($Thousand)
Table 93. LAMEA Grass Fed Protein Market, by Distribution Channel, 2021-2031 ($Thousand)
Table 94. LAMEA Grass Fed Protein Market, by Country, 2021-2031 ($Thousand)
Table 95. Brazil Grass Fed Protein Market, by Product Type, 2021-2031 ($Thousand)
Table 96. Brazil Grass Fed Protein Market, by Flavor, 2021-2031 ($Thousand)
Table 97. Brazil Grass Fed Protein Market, by Distribution Channel, 2021-2031 ($Thousand)
Table 98. South Africa Grass Fed Protein Market, by Product Type, 2021-2031 ($Thousand)
Table 99. South Africa Grass Fed Protein Market, by Flavor, 2021-2031 ($Thousand)
Table 100. South Africa Grass Fed Protein Market, by Distribution Channel, 2021-2031 ($Thousand)
Table 101. Argentina Grass Fed Protein Market, by Product Type, 2021-2031 ($Thousand)
Table 102. Argentina Grass Fed Protein Market, by Flavor, 2021-2031 ($Thousand)
Table 103. Argentina Grass Fed Protein Market, by Distribution Channel, 2021-2031 ($Thousand)
Table 104. UAE Grass Fed Protein Market, by Product Type, 2021-2031 ($Thousand)
Table 105. UAE Grass Fed Protein Market, by Flavor, 2021-2031 ($Thousand)
Table 106. UAE Grass Fed Protein Market, by Distribution Channel, 2021-2031 ($Thousand)
Table 107. Rest of LAMEA Grass Fed Protein Market, by Product Type, 2021-2031 ($Thousand)
Table 108. Rest of LAMEA Grass Fed Protein Market, by Flavor, 2021-2031 ($Thousand)
Table 109. Rest of LAMEA Grass Fed Protein Market, by Distribution Channel, 2021-2031 ($Thousand)
Table 110. Arla Foods Ingredients: Company Snapshot
Table 111. Arla Foods Ingredients: Operating Segments
Table 112. Arla Foods Ingredients: Product Portfolio
Table 113. Arla Foods Ingredients: Net Sales
Table 114. Arla Foods Ingredients: Key Strategies
Table 115. Fonterra: Company Snapshot
Table 116. Fonterra: Operating Segments
Table 117. Fonterra: Product Portfolio
Table 118. Fonterra: Net Sales
Table 119. Fonterra: Key Strategies
Table 120. Garnly Nutrition: Company Snapshot
Table 121. Garnly Nutrition: Operating Segments
Table 122. Garnly Nutrition: Product Portfolio
Table 123. Garnly Nutrition: Net Sales
Table 124. Garnly Nutrition: Key Strategies
Table 125. Kerry Group: Company Snapshot
Table 126. Kerry Group: Operating Segments
Table 127. Kerry Group: Product Portfolio
Table 128. Kerry Group: Net Sales
Table 129. Kerry Group: Key Strategies
Table 130. Musclepharm: Company Snapshot
Table 131. Musclepharm: Operating Segments
Table 132. Musclepharm: Product Portfolio
Table 133. Musclepharm: Net Sales
Table 134. Musclepharm: Key Strategies
Table 135. Naked Nutrition: Company Snapshot
Table 136. Naked Nutrition: Operating Segments
Table 137. Naked Nutrition: Product Portfolio
Table 138. Naked Nutrition: Net Sales
Table 139. Naked Nutrition: Key Strategies
Table 140. Now Foods: Company Snapshot
Table 141. Now Foods: Operating Segments
Table 142. Now Foods: Product Portfolio
Table 143. Now Foods: Net Sales
Table 144. Now Foods: Key Strategies
Table 145. Nutrabio Labs, Inc.: Company Snapshot
Table 146. Nutrabio Labs, Inc.: Operating Segments
Table 147. Nutrabio Labs, Inc.: Product Portfolio
Table 148. Nutrabio Labs, Inc.: Net Sales
Table 149. Nutrabio Labs, Inc.: Key Strategies
Table 150. Organic Valley: Company Snapshot
Table 151. Organic Valley: Operating Segments
Table 152. Organic Valley: Product Portfolio
Table 153. Organic Valley: Net Sales
Table 154. Organic Valley: Key Strategies
Table 155. Promix Nutrition: Company Snapshot
Table 156. Promix Nutrition: Operating Segments
Table 157. Promix Nutrition: Product Portfolio
Table 158. Promix Nutrition: Net Sales
Table 159. Promix Nutrition: Key Strategies
List of Figures
Figure 1. Grass Fed Protein Market Segmentation
Figure 2. Grass Fed Protein Market, 2021-2031
Figure 3. Grass Fed Protein Market, 2021-2031
Figure 4. Top Investment Pockets, by Region
Figure 5. Porter Five-1
Figure 6. Porter Five-2
Figure 7. Porter Five-3
Figure 8. Porter Five-4
Figure 9. Porter Five-5
Figure 10. Top Player Positioning
Figure 11. Grass Fed Protein Mark.:Drivers, Restraints and Opportunities
Figure 12. Value Chain Analysis
Figure 13. Grass Fed Protein Market, By Product Type, 2021(%)
Figure 14. Comparative Share Analysis of Powder Grass Fed Protein Market, 2021-2031(%)
Figure 15. Comparative Share Analysis of Shakes & Drinks Grass Fed Protein Market, 2021-2031(%)
Figure 16. Comparative Share Analysis of Bars Grass Fed Protein Market, 2021-2031(%)
Figure 17. Comparative Share Analysis of Others Grass Fed Protein Market, 2021-2031(%)
Figure 18. Grass Fed Protein Market, By Flavor, 2021(%)
Figure 19. Comparative Share Analysis of Chocolate Grass Fed Protein Market, 2021-2031(%)
Figure 20. Comparative Share Analysis of Vanilla Grass Fed Protein Market, 2021-2031(%)
Figure 21. Comparative Share Analysis of Others Grass Fed Protein Market, 2021-2031(%)
Figure 22. Grass Fed Protein Market, By Distribution Channel, 2021(%)
Figure 23. Comparative Share Analysis of Hypermarket/Supermarket Grass Fed Protein Market, 2021-2031(%)
Figure 24. Comparative Share Analysis of Online Sales Channel Grass Fed Protein Market, 2021-2031(%)
Figure 25. Comparative Share Analysis of Specialty Stores Grass Fed Protein Market, 2021-2031(%)
Figure 26. Grass Fed Protein Market by Region, 2021
Figure 27. U.S. Grass Fed Protein Market, 2021-2031($Thousand)
Figure 28. Canada Grass Fed Protein Market, 2021-2031($Thousand)
Figure 29. Mexico Grass Fed Protein Market, 2021-2031($Thousand)
Figure 30. Germany Grass Fed Protein Market, 2021-2031($Thousand)
Figure 31. France Grass Fed Protein Market, 2021-2031($Thousand)
Figure 32. U.K. Grass Fed Protein Market, 2021-2031($Thousand)
Figure 33. Spain Grass Fed Protein Market, 2021-2031($Thousand)
Figure 34. Italy Grass Fed Protein Market, 2021-2031($Thousand)
Figure 35. Belgium Grass Fed Protein Market, 2021-2031($Thousand)
Figure 36. Netherlands Grass Fed Protein Market, 2021-2031($Thousand)
Figure 37. Rest of Europe Grass Fed Protein Market, 2021-2031($Thousand)
Figure 38. China Grass Fed Protein Market, 2021-2031($Thousand)
Figure 39. Australia Grass Fed Protein Market, 2021-2031($Thousand)
Figure 40. India Grass Fed Protein Market, 2021-2031($Thousand)
Figure 41. Japan Grass Fed Protein Market, 2021-2031($Thousand)
Figure 42. South Korea Grass Fed Protein Market, 2021-2031($Thousand)
Figure 43. New Zealand Grass Fed Protein Market, 2021-2031($Thousand)
Figure 44. Rest of Asia-Pacific Grass Fed Protein Market, 2021-2031($Thousand)
Figure 45. Brazil Grass Fed Protein Market, 2021-2031($Thousand)
Figure 46. South Africa Grass Fed Protein Market, 2021-2031($Thousand)
Figure 47. Argentina Grass Fed Protein Market, 2021-2031($Thousand)
Figure 48. Uae Grass Fed Protein Market, 2021-2031($Thousand)
Figure 49. Rest of LAMEA Grass Fed Protein Market, 2021-2031($Thousand)
Figure 50. Top Winning Strategies, by Year
Figure 51. Top Winning Strategies, by Development
Figure 52. Top Winning Strategies, by Company
Figure 53. Product Mapping of Top 10 Players
Figure 54. Competitive Dashboard
Figure 55. Competitive Heatmap of Top 10 Key Players
Figure 56. Arla Foods Ingredient.: Net Sales, ($Thousand)
Figure 57. Fonterr.: Net Sales, ($Thousand)
Figure 58. Garnly Nutritio.: Net Sales, ($Thousand)
Figure 59. Kerry Grou.: Net Sales, ($Thousand)
Figure 60. Musclephar.: Net Sales, ($Thousand)
Figure 61. Naked Nutritio.: Net Sales, ($Thousand)
Figure 62. Now Food.: Net Sales, ($Thousand)
Figure 63. Nutrabio Labs, Inc.: Net Sales, ($Thousand)
Figure 64. Organic Valle.: Net Sales, ($Thousand)
Figure 65. Promix Nutritio.: Net Sales, ($Thousand)
Executive Summary
According to the report, “Grass fed Protein Market," the grass fed protein market size was valued at $122.8 million in 2021, and is estimated to reach $280.6 million by 2031, growing at a CAGR of 8.7% from 2022 to 2031.Grass fed protein is widely preferred due to its health benefits. In addition, it is widely used in Europe and North America followed by Asia-Pacific. Some of the popularly used grass fed protein products are whey grass fed protein powder, casein grass fed protein powder, 100% grass fed protein shake, and grass fed protein bars.
Grass fed protein market trends includes growing usage of grass fed protein powder in various industries such as food & beverages and pharmaceuticals is exponentially fostering the grass fed protein market demand across the globe. The grass fed protein aids in disease prevention such as such as obesity, heart disease and such factors is paving the way for its increase in use in pharmaceuticals & nutraceuticals,hence create huge grass fed protein market opportunity across the globe.. Therefore, the potential uses of grass fed protein is expected to boost its application in different industries, thereby propelling the growth in grass fed protein market forecast period.
The global grass fed protein market is segmented on the basis of product type, flavor, distribution channel, and region. On the basis of product type, the market is categorized into powder, shakes & drinks, bars, and others. According to flavor, it is fragmented into chocolate, vanilla, and others. As per distribution channel, it is divided into hypermarket/supermarket, online sales channel, and specialty stores. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, the UK, Spain, Italy, Belgium, the Netherlands, and the rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, New Zealand, and the rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Argentina, UAE, and the rest of LAMEA).
By product type, powder segment was the highest revenue contributor in 2021, and is expected to register a CAGR of 8.8%. This is due to popularity of protein powder among gym goers that increased the demand for grass fed protein powder segment.
On the basis of flavor, the chocolate segment was the highest revenue contributor in 2021 valued $49,340.6 thousand and is expected to reach $113,029.0 thousand by 2031 at a CAGR of 8.7%. This due to its exquisite taste of chocolate flavor derived from cocoa powder that increases its popularity among consumers, thereby contributing towards grass fed protein market growth.
Based on distribution channel, the grass fed protein market share for hypermarket/supermarket held the largest share in 2021 and is expected to continue the same in 2031. This is owing to easy accessibility of consumers to hypermarket/supermarket coupled with the availability of various categories of similar grass fed protein products under single roof.
As per region, the grass fed protein market size for Europe region was highest in 2021 due to rising preference of the regional population toward healthy products. Government of few countries such as U.S., Germany and France in this region provides subsidiaries to promote grass fed farming. Furthermore, growth in urban population combined with rise in disposable income & living standards, is expected to contribute to overall growth. However, Asia-Pacific is predicted to have the most promising growth rate owing to the development in product innovation as well as lucrative product offering with varieties of flavors in the grass fed protein industry.
The outbreak of the COVID-19 has raised the concern towards health across the globe, hence population around the world are shifting towards healthy product that has created positive impact on the grass fed protein market. On the contrary, the government imposed strict lockdown and ban on travel rules to curb the spread of the virus. The manufacturing facilities were either partially or completely shut down and the grass fed protein industry faced shortages of labor. Moreover, due to the travelling restrictions, the supply chains were disrupted. However, following the ease in lockdown restrictions, the grass fed protein market gained some momentum and the demand is expected to grow rapidly in the upcoming years due to product innovation and huge product offering across the globe.
During grass fed protein market analysis, food & beverage sectors attain wide application of grass fed protein across the globe. Also, the market is being driven by factors such as rapid growth in the food & beverage as well as dairy industries in developing countries, as well as increased awareness of the benefits of grass fed protein. The major players operating in the global grass fed protein market are Garnly Nutrition, MusclePharm, Naked Nutrition, Organic valley, Promix nutrition, NutraBio Labs, Now foods, Fonterra, Arla food ingredients and Kerry.
Companies Mentioned
- arla foods ingredients
- fonterra
- Garnly Nutrition
- kerry group
- MusclePharm
- Naked Nutrition
- Now foods
- nutrabio labs, inc.
- Organic valley
- Promix nutrition
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 330 |
| Published | September 2022 |
| Forecast Period | 2021 - 2031 |
| Estimated Market Value ( USD | $ 122745.6 thousand |
| Forecasted Market Value ( USD | $ 280574.9 thousand |
| Compound Annual Growth Rate | 8.6% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
