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Email Marketing Software Market By Channel, By Deployment Model, By Application, By End Use Vertical: Global Opportunity Analysis and Industry Forecast, 2021-2031

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    Report

  • 283 Pages
  • September 2022
  • Region: Global
  • Allied Market Research
  • ID: 5713134
The email marketing software market was valued at $1,232.8 million in 2021, and is projected to reach $3,321.2 million by 2031, registering a CAGR of 10.89% from 2022 to 2031. Companies employ email marketing software solutions as they offer a convenient platform for sending out personalized email messages and marketing campaigns to bulk of subscribers, which helps them develop connections and enhance customer service. The rise in use in automated email marketing communication across education, BFSI, retail and travel & tourism sector is anticipated to drive the growth of the market during the forecast period.

The market has grown as a result of increased use of digitalization and artificial intelligence. Additional factors supporting the growth of the global email marketing software market include rise in need for cost-effective digital advertising and surge in acceptance of targeted and personalized marketing. Although email marketing software is inexpensive, the expansion of the sector will be constrained by inefficient email delivery. However, utilization of automated email marketing software is anticipated to provide a lucrative market potential.

The email marketing software market research is segmented into channel, deployment model, application, end-use vertical and region. By channel, the market is categorized into business-to-business (B2B) and business-to-customers (B2C). The business-to-business (B2B) segment is further bifurcated into small & medium enterprises (SMEs) and large enterprises. By deployment model, market is segmented into on-premises and cloud based.

By application, the market is classified into email lead generation, sales reporting, customer management, template management, reporting & analytics and others. By end-use vertical, the market is segmented into BFSI, IT & telecommunications, retail & consumer goods, healthcare, travel & transportation, education, media & entertainment and others. Region-wise, the email marketing software market trends are analyzed across North America, Europe, Asia-Pacific, and LAMEA.


The key players operating in the market include Aweber Communications, Benchmark Internet Group, Campaign Monitor Pty Ltd., Constant Contact, Inc., ConvertKit LLC, HubSpot, Inc., Intuit Inc. (Mailchimp), Jivox Corporation, Salesforce.com, Inc. and Zoho Corporation.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the email marketing software market analysis from 2021 to 2031 to identify the prevailing email marketing software market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the email marketing software market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global email marketing software market trends, key players, market segments, application areas, and market growth strategies.

Key Market Segments

By Channel

  • Business to business
  • Business to business
  • Small and Medium Enterprises
  • Large Enterprises
  • Business to customers

By Deployment Model

  • On Premises
  • Cloud Based

By Application

  • Email Lead Generation
  • Sales Reporting
  • Customer Management
  • Template Management
  • Reporting and Analytics
  • Other

By End Use Vertical

  • BFSI
  • IT and Telecommunications
  • Retail and Consumer Goods
  • Healthcare
  • Travel and Transportation
  • Education
  • Media and Entertainment
  • Others

By Region

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Netherlands
  • Rest Of Europe
  • Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest Of Asia-Pacific
  • LAMEA
  • Latin America
  • Middle East
  • Africa

Key Market Players

  • AWeber Communications
  • Benchmark Internet Group
  • Campaign Monitor Pty Ltd.
  • Constant Contact, Inc.
  • ConvertKit LLC
  • HubSpot, Inc.
  • Intuit Inc.
  • Jivox Corporation
  • Salesforce.com, Inc.
  • Zoho Corporation.
Frequently Asked Questions about the Email Market

What is the estimated value of the Email Market?

The Email Market was estimated to be valued at $1232.8 million in 2021.

What is the growth rate of the Email Market?

The growth rate of the Email Market is 10.4%, with an estimated value of $3321.2 million by 2031.

What is the forecasted size of the Email Market?

The Email Market is estimated to be worth $3321.2 million by 2031.

Who are the key companies in the Email Market?

Key companies in the Email Market include AWeber Communications, Benchmark Internet Group, Campaign Monitor Pty Ltd., Constant Contact, Inc., ConvertKit LLC, HubSpot, Inc., Intuit Inc., Jivox Corporation and Zoho Corporation..

Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research Methodology
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY
2.1. Key findings of the study
2.2. CXO Perspective

CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top investment pockets
3.3. Porter’s five forces analysis
3.4. Top player positioning
3.5. Market dynamics
3.5.1. Drivers
3.5.2. Restraints
3.5.3. Opportunities
3.6. COVID-19 Impact Analysis on the market

CHAPTER 4: EMAIL MARKETING SOFTWARE MARKET, BY CHANNEL
4.1 Overview
4.1.1 Market size and forecast
4.2 Business to business
4.2.1 Key market trends, growth factors and opportunities
4.2.2 Market size and forecast, by region
4.2.3 Market analysis by country
4.2.4 Business to business Email Marketing Software Market by Business to business
4.2.4.1 Small and Medium Enterprises Market size and forecast, by region
4.2.4.2 Small and Medium Enterprises Market size and forecast, by country
4.2.4.3 Large Enterprises Market size and forecast, by region
4.2.4.4 Large Enterprises Market size and forecast, by country
4.3 Business to customers
4.3.1 Key market trends, growth factors and opportunities
4.3.2 Market size and forecast, by region
4.3.3 Market analysis by country

CHAPTER 5: EMAIL MARKETING SOFTWARE MARKET, BY DEPLOYMENT MODEL
5.1 Overview
5.1.1 Market size and forecast
5.2 On Premises
5.2.1 Key market trends, growth factors and opportunities
5.2.2 Market size and forecast, by region
5.2.3 Market analysis by country
5.3 Cloud Based
5.3.1 Key market trends, growth factors and opportunities
5.3.2 Market size and forecast, by region
5.3.3 Market analysis by country

CHAPTER 6: EMAIL MARKETING SOFTWARE MARKET, BY APPLICATION
6.1 Overview
6.1.1 Market size and forecast
6.2 Email Lead Generation
6.2.1 Key market trends, growth factors and opportunities
6.2.2 Market size and forecast, by region
6.2.3 Market analysis by country
6.3 Sales Reporting
6.3.1 Key market trends, growth factors and opportunities
6.3.2 Market size and forecast, by region
6.3.3 Market analysis by country
6.4 Customer Management
6.4.1 Key market trends, growth factors and opportunities
6.4.2 Market size and forecast, by region
6.4.3 Market analysis by country
6.5 Template Management
6.5.1 Key market trends, growth factors and opportunities
6.5.2 Market size and forecast, by region
6.5.3 Market analysis by country
6.6 Reporting and Analytics
6.6.1 Key market trends, growth factors and opportunities
6.6.2 Market size and forecast, by region
6.6.3 Market analysis by country
6.7 Other
6.7.1 Key market trends, growth factors and opportunities
6.7.2 Market size and forecast, by region
6.7.3 Market analysis by country

CHAPTER 7: EMAIL MARKETING SOFTWARE MARKET, BY END USE VERTICAL
7.1 Overview
7.1.1 Market size and forecast
7.2 BFSI
7.2.1 Key market trends, growth factors and opportunities
7.2.2 Market size and forecast, by region
7.2.3 Market analysis by country
7.3 IT and Telecommunications
7.3.1 Key market trends, growth factors and opportunities
7.3.2 Market size and forecast, by region
7.3.3 Market analysis by country
7.4 Retail and Consumer Goods
7.4.1 Key market trends, growth factors and opportunities
7.4.2 Market size and forecast, by region
7.4.3 Market analysis by country
7.5 Healthcare
7.5.1 Key market trends, growth factors and opportunities
7.5.2 Market size and forecast, by region
7.5.3 Market analysis by country
7.6 Travel and Transportation
7.6.1 Key market trends, growth factors and opportunities
7.6.2 Market size and forecast, by region
7.6.3 Market analysis by country
7.7 Education
7.7.1 Key market trends, growth factors and opportunities
7.7.2 Market size and forecast, by region
7.7.3 Market analysis by country
7.8 Media and Entertainment
7.8.1 Key market trends, growth factors and opportunities
7.8.2 Market size and forecast, by region
7.8.3 Market analysis by country
7.9 Others
7.9.1 Key market trends, growth factors and opportunities
7.9.2 Market size and forecast, by region
7.9.3 Market analysis by country

CHAPTER 8: EMAIL MARKETING SOFTWARE MARKET, BY REGION
8.1 Overview
8.1.1 Market size and forecast
8.2 North America
8.2.1 Key trends and opportunities
8.2.2 North America Market size and forecast, by Channel
8.2.2.1 North America Business to business Email Marketing Software Market by Business to business
8.2.3 North America Market size and forecast, by Deployment Model
8.2.4 North America Market size and forecast, by Application
8.2.5 North America Market size and forecast, by End Use Vertical
8.2.6 North America Market size and forecast, by country
8.2.6.1 U.S.
8.2.6.1.1 Market size and forecast, by Channel
8.2.6.1.1.1 U.S. Business to business Email Marketing Software Market by Business to business
8.2.6.1.2 Market size and forecast, by Deployment Model
8.2.6.1.3 Market size and forecast, by Application
8.2.6.1.4 Market size and forecast, by End Use Vertical
8.2.6.2 Canada
8.2.6.2.1 Market size and forecast, by Channel
8.2.6.2.1.1 Canada Business to business Email Marketing Software Market by Business to business
8.2.6.2.2 Market size and forecast, by Deployment Model
8.2.6.2.3 Market size and forecast, by Application
8.2.6.2.4 Market size and forecast, by End Use Vertical
8.3 Europe
8.3.1 Key trends and opportunities
8.3.2 Europe Market size and forecast, by Channel
8.3.2.1 Europe Business to business Email Marketing Software Market by Business to business
8.3.3 Europe Market size and forecast, by Deployment Model
8.3.4 Europe Market size and forecast, by Application
8.3.5 Europe Market size and forecast, by End Use Vertical
8.3.6 Europe Market size and forecast, by country
8.3.6.1 UK
8.3.6.1.1 Market size and forecast, by Channel
8.3.6.1.1.1 UK Business to business Email Marketing Software Market by Business to business
8.3.6.1.2 Market size and forecast, by Deployment Model
8.3.6.1.3 Market size and forecast, by Application
8.3.6.1.4 Market size and forecast, by End Use Vertical
8.3.6.2 Germany
8.3.6.2.1 Market size and forecast, by Channel
8.3.6.2.1.1 Germany Business to business Email Marketing Software Market by Business to business
8.3.6.2.2 Market size and forecast, by Deployment Model
8.3.6.2.3 Market size and forecast, by Application
8.3.6.2.4 Market size and forecast, by End Use Vertical
8.3.6.3 France
8.3.6.3.1 Market size and forecast, by Channel
8.3.6.3.1.1 France Business to business Email Marketing Software Market by Business to business
8.3.6.3.2 Market size and forecast, by Deployment Model
8.3.6.3.3 Market size and forecast, by Application
8.3.6.3.4 Market size and forecast, by End Use Vertical
8.3.6.4 Italy
8.3.6.4.1 Market size and forecast, by Channel
8.3.6.4.1.1 Italy Business to business Email Marketing Software Market by Business to business
8.3.6.4.2 Market size and forecast, by Deployment Model
8.3.6.4.3 Market size and forecast, by Application
8.3.6.4.4 Market size and forecast, by End Use Vertical
8.3.6.5 Spain
8.3.6.5.1 Market size and forecast, by Channel
8.3.6.5.1.1 Spain Business to business Email Marketing Software Market by Business to business
8.3.6.5.2 Market size and forecast, by Deployment Model
8.3.6.5.3 Market size and forecast, by Application
8.3.6.5.4 Market size and forecast, by End Use Vertical
8.3.6.6 Netherlands
8.3.6.6.1 Market size and forecast, by Channel
8.3.6.6.1.1 Netherlands Business to business Email Marketing Software Market by Business to business
8.3.6.6.2 Market size and forecast, by Deployment Model
8.3.6.6.3 Market size and forecast, by Application
8.3.6.6.4 Market size and forecast, by End Use Vertical
8.3.6.7 Rest of Europe
8.3.6.7.1 Market size and forecast, by Channel
8.3.6.7.1.1 Rest of Europe Business to business Email Marketing Software Market by Business to business
8.3.6.7.2 Market size and forecast, by Deployment Model
8.3.6.7.3 Market size and forecast, by Application
8.3.6.7.4 Market size and forecast, by End Use Vertical
8.4 Asia-Pacific
8.4.1 Key trends and opportunities
8.4.2 Asia-Pacific Market size and forecast, by Channel
8.4.2.1 Asia-Pacific Business to business Email Marketing Software Market by Business to business
8.4.3 Asia-Pacific Market size and forecast, by Deployment Model
8.4.4 Asia-Pacific Market size and forecast, by Application
8.4.5 Asia-Pacific Market size and forecast, by End Use Vertical
8.4.6 Asia-Pacific Market size and forecast, by country
8.4.6.1 China
8.4.6.1.1 Market size and forecast, by Channel
8.4.6.1.1.1 China Business to business Email Marketing Software Market by Business to business
8.4.6.1.2 Market size and forecast, by Deployment Model
8.4.6.1.3 Market size and forecast, by Application
8.4.6.1.4 Market size and forecast, by End Use Vertical
8.4.6.2 Japan
8.4.6.2.1 Market size and forecast, by Channel
8.4.6.2.1.1 Japan Business to business Email Marketing Software Market by Business to business
8.4.6.2.2 Market size and forecast, by Deployment Model
8.4.6.2.3 Market size and forecast, by Application
8.4.6.2.4 Market size and forecast, by End Use Vertical
8.4.6.3 India
8.4.6.3.1 Market size and forecast, by Channel
8.4.6.3.1.1 India Business to business Email Marketing Software Market by Business to business
8.4.6.3.2 Market size and forecast, by Deployment Model
8.4.6.3.3 Market size and forecast, by Application
8.4.6.3.4 Market size and forecast, by End Use Vertical
8.4.6.4 Australia
8.4.6.4.1 Market size and forecast, by Channel
8.4.6.4.1.1 Australia Business to business Email Marketing Software Market by Business to business
8.4.6.4.2 Market size and forecast, by Deployment Model
8.4.6.4.3 Market size and forecast, by Application
8.4.6.4.4 Market size and forecast, by End Use Vertical
8.4.6.5 South Korea
8.4.6.5.1 Market size and forecast, by Channel
8.4.6.5.1.1 South Korea Business to business Email Marketing Software Market by Business to business
8.4.6.5.2 Market size and forecast, by Deployment Model
8.4.6.5.3 Market size and forecast, by Application
8.4.6.5.4 Market size and forecast, by End Use Vertical
8.4.6.6 Rest of Asia-Pacific
8.4.6.6.1 Market size and forecast, by Channel
8.4.6.6.1.1 Rest of Asia-Pacific Business to business Email Marketing Software Market by Business to business
8.4.6.6.2 Market size and forecast, by Deployment Model
8.4.6.6.3 Market size and forecast, by Application
8.4.6.6.4 Market size and forecast, by End Use Vertical
8.5 LAMEA
8.5.1 Key trends and opportunities
8.5.2 LAMEA Market size and forecast, by Channel
8.5.2.1 LAMEA Business to business Email Marketing Software Market by Business to business
8.5.3 LAMEA Market size and forecast, by Deployment Model
8.5.4 LAMEA Market size and forecast, by Application
8.5.5 LAMEA Market size and forecast, by End Use Vertical
8.5.6 LAMEA Market size and forecast, by country
8.5.6.1 Latin America
8.5.6.1.1 Market size and forecast, by Channel
8.5.6.1.1.1 Latin America Business to business Email Marketing Software Market by Business to business
8.5.6.1.2 Market size and forecast, by Deployment Model
8.5.6.1.3 Market size and forecast, by Application
8.5.6.1.4 Market size and forecast, by End Use Vertical
8.5.6.2 Middle East
8.5.6.2.1 Market size and forecast, by Channel
8.5.6.2.1.1 Middle East Business to business Email Marketing Software Market by Business to business
8.5.6.2.2 Market size and forecast, by Deployment Model
8.5.6.2.3 Market size and forecast, by Application
8.5.6.2.4 Market size and forecast, by End Use Vertical
8.5.6.3 Africa
8.5.6.3.1 Market size and forecast, by Channel
8.5.6.3.1.1 Africa Business to business Email Marketing Software Market by Business to business
8.5.6.3.2 Market size and forecast, by Deployment Model
8.5.6.3.3 Market size and forecast, by Application
8.5.6.3.4 Market size and forecast, by End Use Vertical

CHAPTER 9: COMPANY LANDSCAPE
9.1. Introduction
9.2. Top winning strategies
9.3. Product Mapping of Top 10 Player
9.4. Competitive Dashboard
9.5. Competitive Heatmap
9.6. Key developments

CHAPTER 10: COMPANY PROFILES
10.1 AWeber Communications
10.1.1 Company overview
10.1.2 Company snapshot
10.1.3 Operating business segments
10.1.4 Product portfolio
10.1.5 Business performance
10.1.6 Key strategic moves and developments
10.2 Benchmark Internet Group
10.2.1 Company overview
10.2.2 Company snapshot
10.2.3 Operating business segments
10.2.4 Product portfolio
10.2.5 Business performance
10.2.6 Key strategic moves and developments
10.3 Campaign Monitor Pty Ltd.
10.3.1 Company overview
10.3.2 Company snapshot
10.3.3 Operating business segments
10.3.4 Product portfolio
10.3.5 Business performance
10.3.6 Key strategic moves and developments
10.4 Constant Contact, Inc.
10.4.1 Company overview
10.4.2 Company snapshot
10.4.3 Operating business segments
10.4.4 Product portfolio
10.4.5 Business performance
10.4.6 Key strategic moves and developments
10.5 ConvertKit LLC
10.5.1 Company overview
10.5.2 Company snapshot
10.5.3 Operating business segments
10.5.4 Product portfolio
10.5.5 Business performance
10.5.6 Key strategic moves and developments
10.6 HubSpot, Inc.
10.6.1 Company overview
10.6.2 Company snapshot
10.6.3 Operating business segments
10.6.4 Product portfolio
10.6.5 Business performance
10.6.6 Key strategic moves and developments
10.7 Intuit Inc.
10.7.1 Company overview
10.7.2 Company snapshot
10.7.3 Operating business segments
10.7.4 Product portfolio
10.7.5 Business performance
10.7.6 Key strategic moves and developments
10.8 Jivox Corporation
10.8.1 Company overview
10.8.2 Company snapshot
10.8.3 Operating business segments
10.8.4 Product portfolio
10.8.5 Business performance
10.8.6 Key strategic moves and developments
10.9 Salesforce. com, Inc.
10.9.1 Company overview
10.9.2 Company snapshot
10.9.3 Operating business segments
10.9.4 Product portfolio
10.9.5 Business performance
10.9.6 Key strategic moves and developments
10.10 Zoho Corporation.
10.10.1 Company overview
10.10.2 Company snapshot
10.10.3 Operating business segments
10.10.4 Product portfolio
10.10.5 Business performance
10.10.6 Key strategic moves and developments

List of Tables
Table 1. Global Email Marketing Software Market, by Channel, 2021-2031 ($Million)
Table 2. Email Marketing Software Market, for Business to Business, by Region, 2021-2031 ($Million)
Table 3. Email Marketing Software Market for Business to Business, by Country, 2021-2031 ($Million)
Table 4. Global Business to Business Email Marketing Software Market, by Business to Business, 2021-2031 ($Million)
Table 5. Email Marketing Software Market, for Small and Medium Enterprises, by Region, 2021-2031 ($Million)
Table 6. Email Marketing Software Market, for Small and Medium Enterprises, by Country, 2021-2031 ($Million)
Table 7. Email Marketing Software Market, for Large Enterprises, by Region, 2021-2031 ($Million)
Table 8. Email Marketing Software Market, for Large Enterprises, by Country, 2021-2031 ($Million)
Table 9. Email Marketing Software Market, for Business to Customers, by Region, 2021-2031 ($Million)
Table 10. Email Marketing Software Market for Business to Customers, by Country, 2021-2031 ($Million)
Table 11. Global Email Marketing Software Market, by Deployment Model, 2021-2031 ($Million)
Table 12. Email Marketing Software Market, for on Premises, by Region, 2021-2031 ($Million)
Table 13. Email Marketing Software Market for on Premises, by Country, 2021-2031 ($Million)
Table 14. Email Marketing Software Market, for Cloud Based, by Region, 2021-2031 ($Million)
Table 15. Email Marketing Software Market for Cloud Based, by Country, 2021-2031 ($Million)
Table 16. Global Email Marketing Software Market, by Application, 2021-2031 ($Million)
Table 17. Email Marketing Software Market, for Email Lead Generation, by Region, 2021-2031 ($Million)
Table 18. Email Marketing Software Market for Email Lead Generation, by Country, 2021-2031 ($Million)
Table 19. Email Marketing Software Market, for Sales Reporting, by Region, 2021-2031 ($Million)
Table 20. Email Marketing Software Market for Sales Reporting, by Country, 2021-2031 ($Million)
Table 21. Email Marketing Software Market, for Customer Management, by Region, 2021-2031 ($Million)
Table 22. Email Marketing Software Market for Customer Management, by Country, 2021-2031 ($Million)
Table 23. Email Marketing Software Market, for Template Management, by Region, 2021-2031 ($Million)
Table 24. Email Marketing Software Market for Template Management, by Country, 2021-2031 ($Million)
Table 25. Email Marketing Software Market, for Reporting and Analytics, by Region, 2021-2031 ($Million)
Table 26. Email Marketing Software Market for Reporting and Analytics, by Country, 2021-2031 ($Million)
Table 27. Email Marketing Software Market, for Other, by Region, 2021-2031 ($Million)
Table 28. Email Marketing Software Market for Other, by Country, 2021-2031 ($Million)
Table 29. Global Email Marketing Software Market, by End Use Vertical, 2021-2031 ($Million)
Table 30. Email Marketing Software Market, for Bfsi, by Region, 2021-2031 ($Million)
Table 31. Email Marketing Software Market for Bfsi, by Country, 2021-2031 ($Million)
Table 32. Email Marketing Software Market, for IT and Telecommunications, by Region, 2021-2031 ($Million)
Table 33. Email Marketing Software Market for IT and Telecommunications, by Country, 2021-2031 ($Million)
Table 34. Email Marketing Software Market, for Retail and Consumer Goods, by Region, 2021-2031 ($Million)
Table 35. Email Marketing Software Market for Retail and Consumer Goods, by Country, 2021-2031 ($Million)
Table 36. Email Marketing Software Market, for Healthcare, by Region, 2021-2031 ($Million)
Table 37. Email Marketing Software Market for Healthcare, by Country, 2021-2031 ($Million)
Table 38. Email Marketing Software Market, for Travel and Transportation, by Region, 2021-2031 ($Million)
Table 39. Email Marketing Software Market for Travel and Transportation, by Country, 2021-2031 ($Million)
Table 40. Email Marketing Software Market, for Education, by Region, 2021-2031 ($Million)
Table 41. Email Marketing Software Market for Education, by Country, 2021-2031 ($Million)
Table 42. Email Marketing Software Market, for Media and Entertainment, by Region, 2021-2031 ($Million)
Table 43. Email Marketing Software Market for Media and Entertainment, by Country, 2021-2031 ($Million)
Table 44. Email Marketing Software Market, for Others, by Region, 2021-2031 ($Million)
Table 45. Email Marketing Software Market for Others, by Country, 2021-2031 ($Million)
Table 46. Email Marketing Software Market, by Region, 2021-2031 ($Million)
Table 47. North America Email Marketing Software Market, by Channel, 2021-2031 ($Million)
Table 48. North America Business to Business Email Marketing Software Market, by Business to Business, 2021-2031 ($Million)
Table 49. North America Email Marketing Software Market, by Deployment Model, 2021-2031 ($Million)
Table 50. North America Email Marketing Software Market, by Application, 2021-2031 ($Million)
Table 51. North America Email Marketing Software Market, by End Use Vertical, 2021-2031 ($Million)
Table 52. North America Email Marketing Software Market, by Country, 2021-2031 ($Million)
Table 53. U.S. Email Marketing Software Market, by Channel, 2021-2031 ($Million)
Table 54. U.S. Business to Business Email Marketing Software Market, by Business to Business, 2021-2031 ($Million)
Table 55. U.S. Email Marketing Software Market, by Deployment Model, 2021-2031 ($Million)
Table 56. U.S. Email Marketing Software Market, by Application, 2021-2031 ($Million)
Table 57. U.S. Email Marketing Software Market, by End Use Vertical, 2021-2031 ($Million)
Table 58. Canada Email Marketing Software Market, by Channel, 2021-2031 ($Million)
Table 59. Canada Business to Business Email Marketing Software Market, by Business to Business, 2021-2031 ($Million)
Table 60. Canada Email Marketing Software Market, by Deployment Model, 2021-2031 ($Million)
Table 61. Canada Email Marketing Software Market, by Application, 2021-2031 ($Million)
Table 62. Canada Email Marketing Software Market, by End Use Vertical, 2021-2031 ($Million)
Table 63. Europe Email Marketing Software Market, by Channel, 2021-2031 ($Million)
Table 64. Europe Business to Business Email Marketing Software Market, by Business to Business, 2021-2031 ($Million)
Table 65. Europe Email Marketing Software Market, by Deployment Model, 2021-2031 ($Million)
Table 66. Europe Email Marketing Software Market, by Application, 2021-2031 ($Million)
Table 67. Europe Email Marketing Software Market, by End Use Vertical, 2021-2031 ($Million)
Table 68. Europe Email Marketing Software Market, by Country, 2021-2031 ($Million)
Table 69. UK Email Marketing Software Market, by Channel, 2021-2031 ($Million)
Table 70. UK Business to Business Email Marketing Software Market, by Business to Business, 2021-2031 ($Million)
Table 71. UK Email Marketing Software Market, by Deployment Model, 2021-2031 ($Million)
Table 72. UK Email Marketing Software Market, by Application, 2021-2031 ($Million)
Table 73. UK Email Marketing Software Market, by End Use Vertical, 2021-2031 ($Million)
Table 74. Germany Email Marketing Software Market, by Channel, 2021-2031 ($Million)
Table 75. Germany Business to Business Email Marketing Software Market, by Business to Business, 2021-2031 ($Million)
Table 76. Germany Email Marketing Software Market, by Deployment Model, 2021-2031 ($Million)
Table 77. Germany Email Marketing Software Market, by Application, 2021-2031 ($Million)
Table 78. Germany Email Marketing Software Market, by End Use Vertical, 2021-2031 ($Million)
Table 79. France Email Marketing Software Market, by Channel, 2021-2031 ($Million)
Table 80. France Business to Business Email Marketing Software Market, by Business to Business, 2021-2031 ($Million)
Table 81. France Email Marketing Software Market, by Deployment Model, 2021-2031 ($Million)
Table 82. France Email Marketing Software Market, by Application, 2021-2031 ($Million)
Table 83. France Email Marketing Software Market, by End Use Vertical, 2021-2031 ($Million)
Table 84. Italy Email Marketing Software Market, by Channel, 2021-2031 ($Million)
Table 85. Italy Business to Business Email Marketing Software Market, by Business to Business, 2021-2031 ($Million)
Table 86. Italy Email Marketing Software Market, by Deployment Model, 2021-2031 ($Million)
Table 87. Italy Email Marketing Software Market, by Application, 2021-2031 ($Million)
Table 88. Italy Email Marketing Software Market, by End Use Vertical, 2021-2031 ($Million)
Table 89. Spain Email Marketing Software Market, by Channel, 2021-2031 ($Million)
Table 90. Spain Business to Business Email Marketing Software Market, by Business to Business, 2021-2031 ($Million)
Table 91. Spain Email Marketing Software Market, by Deployment Model, 2021-2031 ($Million)
Table 92. Spain Email Marketing Software Market, by Application, 2021-2031 ($Million)
Table 93. Spain Email Marketing Software Market, by End Use Vertical, 2021-2031 ($Million)
Table 94. Netherlands Email Marketing Software Market, by Channel, 2021-2031 ($Million)
Table 95. Netherlands Business to Business Email Marketing Software Market, by Business to Business, 2021-2031 ($Million)
Table 96. Netherlands Email Marketing Software Market, by Deployment Model, 2021-2031 ($Million)
Table 97. Netherlands Email Marketing Software Market, by Application, 2021-2031 ($Million)
Table 98. Netherlands Email Marketing Software Market, by End Use Vertical, 2021-2031 ($Million)
Table 99. Rest of Europe Email Marketing Software Market, by Channel, 2021-2031 ($Million)
Table 100. Rest of Europe Business to Business Email Marketing Software Market, by Business to Business, 2021-2031 ($Million)
Table 101. Rest of Europe Email Marketing Software Market, by Deployment Model, 2021-2031 ($Million)
Table 102. Rest of Europe Email Marketing Software Market, by Application, 2021-2031 ($Million)
Table 103. Rest of Europe Email Marketing Software Market, by End Use Vertical, 2021-2031 ($Million)
Table 104. Asia-Pacific Email Marketing Software Market, by Channel, 2021-2031 ($Million)
Table 105. Asia-Pacific Business to Business Email Marketing Software Market, by Business to Business, 2021-2031 ($Million)
Table 106. Asia-Pacific Email Marketing Software Market, by Deployment Model, 2021-2031 ($Million)
Table 107. Asia-Pacific Email Marketing Software Market, by Application, 2021-2031 ($Million)
Table 108. Asia-Pacific Email Marketing Software Market, by End Use Vertical, 2021-2031 ($Million)
Table 109. Asia-Pacific Email Marketing Software Market, by Country, 2021-2031 ($Million)
Table 110. China Email Marketing Software Market, by Channel, 2021-2031 ($Million)
Table 111. China Business to Business Email Marketing Software Market, by Business to Business, 2021-2031 ($Million)
Table 112. China Email Marketing Software Market, by Deployment Model, 2021-2031 ($Million)
Table 113. China Email Marketing Software Market, by Application, 2021-2031 ($Million)
Table 114. China Email Marketing Software Market, by End Use Vertical, 2021-2031 ($Million)
Table 115. Japan Email Marketing Software Market, by Channel, 2021-2031 ($Million)
Table 116. Japan Business to Business Email Marketing Software Market, by Business to Business, 2021-2031 ($Million)
Table 117. Japan Email Marketing Software Market, by Deployment Model, 2021-2031 ($Million)
Table 118. Japan Email Marketing Software Market, by Application, 2021-2031 ($Million)
Table 119. Japan Email Marketing Software Market, by End Use Vertical, 2021-2031 ($Million)
Table 120. India Email Marketing Software Market, by Channel, 2021-2031 ($Million)
Table 121. India Business to Business Email Marketing Software Market, by Business to Business, 2021-2031 ($Million)
Table 122. India Email Marketing Software Market, by Deployment Model, 2021-2031 ($Million)
Table 123. India Email Marketing Software Market, by Application, 2021-2031 ($Million)
Table 124. India Email Marketing Software Market, by End Use Vertical, 2021-2031 ($Million)
Table 125. Australia Email Marketing Software Market, by Channel, 2021-2031 ($Million)
Table 126. Australia Business to Business Email Marketing Software Market, by Business to Business, 2021-2031 ($Million)
Table 127. Australia Email Marketing Software Market, by Deployment Model, 2021-2031 ($Million)
Table 128. Australia Email Marketing Software Market, by Application, 2021-2031 ($Million)
Table 129. Australia Email Marketing Software Market, by End Use Vertical, 2021-2031 ($Million)
Table 130. South Korea Email Marketing Software Market, by Channel, 2021-2031 ($Million)
Table 131. South Korea Business to Business Email Marketing Software Market, by Business to Business, 2021-2031 ($Million)
Table 132. South Korea Email Marketing Software Market, by Deployment Model, 2021-2031 ($Million)
Table 133. South Korea Email Marketing Software Market, by Application, 2021-2031 ($Million)
Table 134. South Korea Email Marketing Software Market, by End Use Vertical, 2021-2031 ($Million)
Table 135. Rest of Asia-Pacific Email Marketing Software Market, by Channel, 2021-2031 ($Million)
Table 136. Rest of Asia-Pacific Business to Business Email Marketing Software Market, by Business to Business, 2021-2031 ($Million)
Table 137. Rest of Asia-Pacific Email Marketing Software Market, by Deployment Model, 2021-2031 ($Million)
Table 138. Rest of Asia-Pacific Email Marketing Software Market, by Application, 2021-2031 ($Million)
Table 139. Rest of Asia-Pacific Email Marketing Software Market, by End Use Vertical, 2021-2031 ($Million)
Table 140. LAMEA Email Marketing Software Market, by Channel, 2021-2031 ($Million)
Table 141. LAMEA Business to Business Email Marketing Software Market, by Business to Business, 2021-2031 ($Million)
Table 142. LAMEA Email Marketing Software Market, by Deployment Model, 2021-2031 ($Million)
Table 143. LAMEA Email Marketing Software Market, by Application, 2021-2031 ($Million)
Table 144. LAMEA Email Marketing Software Market, by End Use Vertical, 2021-2031 ($Million)
Table 145. LAMEA Email Marketing Software Market, by Country, 2021-2031 ($Million)
Table 146. Latin America Email Marketing Software Market, by Channel, 2021-2031 ($Million)
Table 147. Latin America Business to Business Email Marketing Software Market, by Business to Business, 2021-2031 ($Million)
Table 148. Latin America Email Marketing Software Market, by Deployment Model, 2021-2031 ($Million)
Table 149. Latin America Email Marketing Software Market, by Application, 2021-2031 ($Million)
Table 150. Latin America Email Marketing Software Market, by End Use Vertical, 2021-2031 ($Million)
Table 151. Middle East Email Marketing Software Market, by Channel, 2021-2031 ($Million)
Table 152. Middle East Business to Business Email Marketing Software Market, by Business to Business, 2021-2031 ($Million)
Table 153. Middle East Email Marketing Software Market, by Deployment Model, 2021-2031 ($Million)
Table 154. Middle East Email Marketing Software Market, by Application, 2021-2031 ($Million)
Table 155. Middle East Email Marketing Software Market, by End Use Vertical, 2021-2031 ($Million)
Table 156. Africa Email Marketing Software Market, by Channel, 2021-2031 ($Million)
Table 157. Africa Business to Business Email Marketing Software Market, by Business to Business, 2021-2031 ($Million)
Table 158. Africa Email Marketing Software Market, by Deployment Model, 2021-2031 ($Million)
Table 159. Africa Email Marketing Software Market, by Application, 2021-2031 ($Million)
Table 160. Africa Email Marketing Software Market, by End Use Vertical, 2021-2031 ($Million)
Table 161. Aweber Communications: Company Snapshot
Table 162. Aweber Communications: Operating Segments
Table 163. Aweber Communications: Product Portfolio
Table 164. Aweber Communications: Net Sales
Table 165. Aweber Communications: Key Strategies
Table 166. Benchmark Internet Group: Company Snapshot
Table 167. Benchmark Internet Group: Operating Segments
Table 168. Benchmark Internet Group: Product Portfolio
Table 169. Benchmark Internet Group: Net Sales
Table 170. Benchmark Internet Group: Key Strategies
Table 171. Campaign Monitor Pty Ltd.: Company Snapshot
Table 172. Campaign Monitor Pty Ltd.: Operating Segments
Table 173. Campaign Monitor Pty Ltd.: Product Portfolio
Table 174. Campaign Monitor Pty Ltd.: Net Sales
Table 175. Campaign Monitor Pty Ltd.: Key Strategies
Table 176. Constant Contact, Inc.: Company Snapshot
Table 177. Constant Contact, Inc.: Operating Segments
Table 178. Constant Contact, Inc.: Product Portfolio
Table 179. Constant Contact, Inc.: Net Sales
Table 180. Constant Contact, Inc.: Key Strategies
Table 181. Convertkit LLC: Company Snapshot
Table 182. Convertkit LLC: Operating Segments
Table 183. Convertkit LLC: Product Portfolio
Table 184. Convertkit LLC: Net Sales
Table 185. Convertkit LLC: Key Strategies
Table 186. Hubspot, Inc.: Company Snapshot
Table 187. Hubspot, Inc.: Operating Segments
Table 188. Hubspot, Inc.: Product Portfolio
Table 189. Hubspot, Inc.: Net Sales
Table 190. Hubspot, Inc.: Key Strategies
Table 191. Intuit Inc.: Company Snapshot
Table 192. Intuit Inc.: Operating Segments
Table 193. Intuit Inc.: Product Portfolio
Table 194. Intuit Inc.: Net Sales
Table 195. Intuit Inc.: Key Strategies
Table 196. Jivox Corporation: Company Snapshot
Table 197. Jivox Corporation: Operating Segments
Table 198. Jivox Corporation: Product Portfolio
Table 199. Jivox Corporation: Net Sales
Table 200. Jivox Corporation: Key Strategies
Table 201. Salesforce. Com, Inc.: Company Snapshot
Table 202. Salesforce. Com, Inc.: Operating Segments
Table 203. Salesforce. Com, Inc.: Product Portfolio
Table 204. Salesforce. Com, Inc.: Net Sales
Table 205. Salesforce. Com, Inc.: Key Strategies
Table 206. Zoho Corporation.: Company Snapshot
Table 207. Zoho Corporation.: Operating Segments
Table 208. Zoho Corporation.: Product Portfolio
Table 209. Zoho Corporation.: Net Sales
Table 210. Zoho Corporation.: Key Strategies

List of Figures
Figure 1. Email Marketing Software Market Segmentation
Figure 2. Email Marketing Software Market, 2021-2031
Figure 3. Email Marketing Software Market, 2021-2031
Figure 4. Top Investment Pockets, by Region
Figure 5. Porter Five-1
Figure 6. Porter Five-2
Figure 7. Porter Five-3
Figure 8. Porter Five-4
Figure 9. Porter Five-5
Figure 10. Top Player Positioning
Figure 11. Email Marketing Software Mark.:Drivers, Restraints and Opportunities
Figure 12. Email Marketing Software Market, By Channel, 2021(%)
Figure 13. Comparative Share Analysis of Business to Business Email Marketing Software Market, 2021-2031(%)
Figure 14. Comparative Share Analysis of Business to Customers Email Marketing Software Market, 2021-2031(%)
Figure 15. Email Marketing Software Market, By Deployment Model, 2021(%)
Figure 16. Comparative Share Analysis of on Premises Email Marketing Software Market, 2021-2031(%)
Figure 17. Comparative Share Analysis of Cloud Based Email Marketing Software Market, 2021-2031(%)
Figure 18. Email Marketing Software Market, By Application, 2021(%)
Figure 19. Comparative Share Analysis of Email Lead Generation Email Marketing Software Market, 2021-2031(%)
Figure 20. Comparative Share Analysis of Sales Reporting Email Marketing Software Market, 2021-2031(%)
Figure 21. Comparative Share Analysis of Customer Management Email Marketing Software Market, 2021-2031(%)
Figure 22. Comparative Share Analysis of Template Management Email Marketing Software Market, 2021-2031(%)
Figure 23. Comparative Share Analysis of Reporting and Analytics Email Marketing Software Market, 2021-2031(%)
Figure 24. Comparative Share Analysis of Other Email Marketing Software Market, 2021-2031(%)
Figure 25. Email Marketing Software Market, By End Use Vertical, 2021(%)
Figure 26. Comparative Share Analysis of Bfsi Email Marketing Software Market, 2021-2031(%)
Figure 27. Comparative Share Analysis of It and Telecommunications Email Marketing Software Market, 2021-2031(%)
Figure 28. Comparative Share Analysis of Retail and Consumer Goods Email Marketing Software Market, 2021-2031(%)
Figure 29. Comparative Share Analysis of Healthcare Email Marketing Software Market, 2021-2031(%)
Figure 30. Comparative Share Analysis of Travel and Transportation Email Marketing Software Market, 2021-2031(%)
Figure 31. Comparative Share Analysis of Education Email Marketing Software Market, 2021-2031(%)
Figure 32. Comparative Share Analysis of Media and Entertainment Email Marketing Software Market, 2021-2031(%)
Figure 33. Comparative Share Analysis of Others Email Marketing Software Market, 2021-2031(%)
Figure 34. Email Marketing Software Market by Region, 2021
Figure 35. U.S. Email Marketing Software Market, 2021-2031($Million)
Figure 36. Canada Email Marketing Software Market, 2021-2031($Million)
Figure 37. Uk Email Marketing Software Market, 2021-2031($Million)
Figure 38. Germany Email Marketing Software Market, 2021-2031($Million)
Figure 39. France Email Marketing Software Market, 2021-2031($Million)
Figure 40. Italy Email Marketing Software Market, 2021-2031($Million)
Figure 41. Spain Email Marketing Software Market, 2021-2031($Million)
Figure 42. Netherlands Email Marketing Software Market, 2021-2031($Million)
Figure 43. Rest of Europe Email Marketing Software Market, 2021-2031($Million)
Figure 44. China Email Marketing Software Market, 2021-2031($Million)
Figure 45. Japan Email Marketing Software Market, 2021-2031($Million)
Figure 46. India Email Marketing Software Market, 2021-2031($Million)
Figure 47. Australia Email Marketing Software Market, 2021-2031($Million)
Figure 48. South Korea Email Marketing Software Market, 2021-2031($Million)
Figure 49. Rest of Asia-Pacific Email Marketing Software Market, 2021-2031($Million)
Figure 50. Latin America Email Marketing Software Market, 2021-2031($Million)
Figure 51. Middle East Email Marketing Software Market, 2021-2031($Million)
Figure 52. Africa Email Marketing Software Market, 2021-2031($Million)
Figure 53. Top Winning Strategies, by Year
Figure 54. Top Winning Strategies, by Development
Figure 55. Top Winning Strategies, by Company
Figure 56. Product Mapping of Top 10 Players
Figure 57. Competitive Dashboard
Figure 58. Competitive Heatmap of Top 10 Key Players
Figure 59. Aweber Communication.: Net Sales, ($Million)
Figure 60. Benchmark Internet Grou.: Net Sales, ($Million)
Figure 61. Campaign Monitor Pty Ltd.: Net Sales, ($Million)
Figure 62. Constant Contact, Inc.: Net Sales, ($Million)
Figure 63. Convertkit LL.: Net Sales, ($Million)
Figure 64. Hubspot, Inc.: Net Sales, ($Million)
Figure 65. Intuit Inc.: Net Sales, ($Million)
Figure 66. Jivox Corporatio.: Net Sales, ($Million)
Figure 67. Salesforce.Com, Inc.: Net Sales, ($Million)
Figure 68. Zoho Corporation.: Net Sales, ($Million)

Executive Summary

The email marketing software market was valued at $1,232.8 million in 2021, and is projected to reach $3,321.2 million by 2031, registering a CAGR of 10.89% from 2022 to 2031.

Email marketing software comprises of email database management, template development, email deliverability, and email monitoring. Several software providers offer authorize interfaces with email service providers and social networking sites. Email marketing software is used by firms and companies of all sizes to deliver marketing messages and build connections with their clients, prospects, and subscribers.

Using email marketing software, end-user can create subscriber databases, classify these subscribers into different groups, and then send each group specifically tailored emails. With the help of email marketing software, businesses can develop and distribute newsletters, promotional emails, announcements, and other kinds of email content to targeted audiences.

According to email marketing software market research, the business-to-business (B2B) segment was the highest revenue contributor to the market, with $870.9 million in 2021, and is estimated to reach $2,586.4 million by 2031, with a CAGR of 11.97%. The business-to-customers (B2C) segment is estimated to reach $734.8 million by 2031, at a significant CAGR of 7.75% during the forecast period.

The outbreak of the COVID-19 has significantly impacted the growth of the email marketing software market size. Rise in demand for artificial intelligence integrated digital advertising tools across various sectors has significantly propelled the demand for email marketing software market during the pandemic. However, the emergence of third wave of COVID-19 across U.S. and UK is anticipated to affect the growth of email marketing software industry in 2022. Moreover, the retail & consumer goods sector globally started to deploy digital marketing solutions, and thus is expected to drive the growth of the email marketing software market analysis post pandemic.

Region-wise, North America holds a significant share in the global email marketing software market, owing to the presence of prime players in this region. The adoption of email lead generation and customer management is expected to propel the growth of the email marketing software industry in this region. Moreover, growing awareness of cost-effectiveness of email marketing software in North America is anticipated to drive the email marketing software market trends in this region.

Key Findings of the Study

  • By channel, the segment business-to-business (B2B) is expected to grow with impressive valued at $1,232.8 million in 2021, owing to increasing adoption of this channel by various start-ups and small & medium-sized enterprises (SMEs).
  • By deployment model, the cloud based segment was the highest revenue contributor with $3,321.2 million by 2031, due to the advantages offered such as cost cutting and business flexibility this segment is expected to provide lucrative email marketing software market forecast opportunities.
  • By application, the email lead generation segment accounted for the highest revenue in 2021 with 10.89% CAGR. However, the customer relationship management segment is expected to witness highest growth rate in the forecasted period.
  • By end-use vertical, the retail & consumer goods generated the highest revenue in 2021. However, the IT & telecommunications segment is expected to exhibit significant growth during the forecast period.
  • Region wise, the email marketing software market growth is dominated by North America. However, Asia-Pacific is expected to witness significant growth during the forecast period.
  • The key players profiled in the report include Aweber Communications, Benchmark Internet Group, Campaign Monitor Pty Ltd., Constant Contact, Inc., ConvertKit LLC, HubSpot, Inc., Intuit Inc. (Mailchimp), Jivox Corporation, Salesforce.com, Inc. and Zoho Corporation. Market players have adopted various strategies, such as product launch, collaboration & partnership, joint venture, and acquisition, to expand their foothold in the email marketing software market.

Companies Mentioned

  • AWeber Communications
  • Benchmark Internet Group
  • Campaign Monitor Pty Ltd.
  • Constant Contact, Inc.
  • ConvertKit LLC
  • HubSpot, Inc.
  • Intuit Inc.
  • Jivox Corporation
  • Salesforce.com, Inc.
  • Zoho Corporation.

Methodology

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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