State of the Industry: Ready-to-Drink (RTD) Cocktails in the U.S. (4th Edition)

The 4th edition of the Ready-to-Drink (RTD) Cocktails industry report, published annually, contains timely and accurate industry statistics, forecasts to help plan, and objective analysis. The report features historical, current, and future trends covering the 2018-2029 period.

It is an essential resource for the RTD Cocktails industry covering the most important trends for the busy executive, including detailed data on:

• RTD Cocktail sales and consumption by price point
• sales for the leading brands
• distilled spirits expenditures by demographic groups
• retail activity
• pricing trends

Utilizing various sources and primary research, the report also analyzes important developments shaping the industry, such as:

• the widening distribution of canned cocktails
• the growing popularity of larger format RTD cocktails
• the trend toward upscale and high end spirits consumption
• demographic consumption patterns
• the use of natural and premium ingredients
• new and unique flavors and flavor combinations
• new packaging innovations
• health and wellness trends
• taxes and tariffs
• social media’s influence
• the impact of economic conditions