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Brazil Broadcasting and Cable TV Market Summary, Competitive Analysis and Forecast to 2027

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    Report

  • 31 Pages
  • September 2023
  • Region: Brazil
  • MarketLine
  • ID: 5714787
Description Jump to:
Broadcasting & Cable TV in Brazil industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming.
  • The Brazilian broadcasting & cable TV market had total revenues of $8.5 billion in 2022, representing a compound annual growth rate (CAGR) of -2.9% between 2017 and 2022.
  • The TV advertising segment accounted for market's the largest proportion in 2022, with total revenues of $5.3 billion, equivalent to 62.9% of the market's overall value.
  • High competition from subscription video-on-demand (SVoD) services contributed to the decline in broadcasting & cable TV. According to GlobalData in 2022, SVoD penetration surged to reach 48% from 39% in 2021.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in Brazil
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in Brazil
  • Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Brazil broadcasting & cable tv market with five year forecasts

Reasons to Buy

  • What was the size of the Brazil broadcasting & cable tv market by value in 2022?
  • What will be the size of the Brazil broadcasting & cable tv market in 2027?
  • What factors are affecting the strength of competition in the Brazil broadcasting & cable tv market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Brazil's broadcasting & cable tv market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What are the challenges faced by the players in the market?
8 Company Profiles
8.1. Globo Comunicacao e Participacoes S.A.
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher
List of Tables
Table 1: Brazil broadcasting & cable tv market value: $ billion, 2017-22
Table 2: Brazil broadcasting & cable tv market category segmentation: % share, by value, 2017-2022
Table 3: Brazil broadcasting & cable tv market category segmentation: $ billion, 2017-2022
Table 4: Brazil broadcasting & cable tv market geography segmentation: $ billion, 2022
Table 5: Brazil broadcasting & cable tv market value forecast: $ billion, 2022-27
Table 6: Globo Comunicacao e Participacoes S.A.: key facts
Table 7: Globo Comunicacao e Participacoes S.A.: Key Employees
Table 8: Sistema Brasileiro de Televisao Ltda.: key facts
Table 9: Sistema Brasileiro de Televisao Ltda.: Key Employees
Table 10: Brazil size of population (million), 2018-22
Table 11: Brazil gdp (constant 2005 prices, $ billion), 2018-22
Table 12: Brazil gdp (current prices, $ billion), 2018-22
Table 13: Brazil inflation, 2018-22
Table 14: Brazil consumer price index (absolute), 2018-22
Table 15: Brazil exchange rate, 2018-22
List of Figures
Figure 1: Brazil broadcasting & cable tv market value: $ billion, 2017-22
Figure 2: Brazil broadcasting & cable tv market category segmentation: $ billion, 2017-2022
Figure 3: Brazil broadcasting & cable tv market geography segmentation: % share, by value, 2022
Figure 4: Brazil broadcasting & cable tv market value forecast: $ billion, 2022-27
Figure 5: Forces driving competition in the broadcasting & cable tv market in Brazil, 2022
Figure 6: Drivers of buyer power in the broadcasting & cable tv market in Brazil, 2022
Figure 7: Drivers of supplier power in the broadcasting & cable tv market in Brazil, 2022
Figure 8: Factors influencing the likelihood of new entrants in the broadcasting & cable tv market in Brazil, 2022
Figure 9: Factors influencing the threat of substitutes in the broadcasting & cable tv market in Brazil, 2022
Figure 10: Drivers of degree of rivalry in the broadcasting & cable tv market in Brazil, 2022

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Globo Comunicacao e Participacoes S.A.

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