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Brazil Broadcasting and Cable TV Market Summary, Competitive Analysis and Forecast, 2017-2026

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    Report

  • 31 Pages
  • November 2022
  • Region: Brazil
  • MarketLine
  • ID: 5714787
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Broadcasting & Cable TV in Brazil industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming.
  • The Brazilian broadcasting and cable TV market had total revenues of $7.0 billion in 2021, representing a compound annual growth rate (CAGR) of -4.1% between 2016 and 2021.
  • The TV advertising segment was the market's most lucrative in 2021, with total revenues of $5.0 billion, equivalent to 70.7% of the market's overall value.
  • As this market has matured in recent years, it has begun to come under threat from subscription video on demand (SoVD) services.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in Brazil
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in Brazil
  • Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Brazil broadcasting & cable tv market with five year forecasts

Reasons to Buy

  • What was the size of the Brazil broadcasting & cable tv market by value in 2021?
  • What will be the size of the Brazil broadcasting & cable tv market in 2026?
  • What factors are affecting the strength of competition in the Brazil broadcasting & cable tv market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Brazil's broadcasting & cable tv market?
Frequently Asked Questions about the Brazilian Broadcasting and Cable TV Market

What is the estimated value of the Brazilian Broadcasting and Cable TV Market?

The Brazilian Broadcasting and Cable TV Market was estimated to be valued at $7.03 Billion in 2021.

What is the growth rate of the Brazilian Broadcasting and Cable TV Market?

The growth rate of the Brazilian Broadcasting and Cable TV Market is 2.5%, with an estimated value of $7.96 Billion by 2026.

What is the forecasted size of the Brazilian Broadcasting and Cable TV Market?

The Brazilian Broadcasting and Cable TV Market is estimated to be worth $7.96 Billion by 2026.

Who are the key companies in the Brazilian Broadcasting and Cable TV Market?

Key companies in the Brazilian Broadcasting and Cable TV Market include Globo Comunicacao e Participacoes S.A..

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 Market Overview
2.1. Market definition
2.2. Market analysis

3 Market Data
3.1. Market value

4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation

5 Market Outlook
5.1. Market value forecast

6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. Have there been any challengers/disruptors in the market?

8 Company Profiles
8.1. Globo Comunicacao e Participacoes S.A.

9 Macroeconomic Indicators
9.1. Country data

10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related Research
10.4. About the Publisher

List of Tables
Table 1: Brazil broadcasting & cable tv market value: $ billion, 2016-21
Table 2: Brazil broadcasting & cable tv market category segmentation: % share, by value, 2016-2021
Table 3: Brazil broadcasting & cable tv market category segmentation: $ billion, 2016-2021
Table 4: Brazil broadcasting & cable tv market geography segmentation: $ billion, 2021
Table 5: Brazil broadcasting & cable tv market value forecast: $ billion, 2021-26
Table 6: Globo Comunicacao e Participacoes S.A.: key facts
Table 7: Globo Comunicacao e Participacoes S.A.: Key Employees
Table 8: Globo Comunicacao e Participacoes S.A.: Key Employees Continued
Table 9: Globo Comunicacao e Participacoes S.A.: Key Employees Continued
Table 10: Brazil size of population (million), 2017-21
Table 11: Brazil gdp (constant 2005 prices, $ billion), 2017-21
Table 12: Brazil gdp (current prices, $ billion), 2017-21
Table 13: Brazil inflation, 2017-21
Table 14: Brazil consumer price index (absolute), 2017-21
Table 15: Brazil exchange rate, 2017-21

List of Figures
Figure 1: Brazil broadcasting & cable tv market value: $ billion, 2016-21
Figure 2: Brazil broadcasting & cable tv market category segmentation: $ billion, 2016-2021
Figure 3: Brazil broadcasting & cable tv market geography segmentation: % share, by value, 2021
Figure 4: Brazil broadcasting & cable tv market value forecast: $ billion, 2021-26
Figure 5: Forces driving competition in the broadcasting & cable tv market in Brazil, 2021
Figure 6: Drivers of buyer power in the broadcasting & cable tv market in Brazil, 2021
Figure 7: Drivers of supplier power in the broadcasting & cable tv market in Brazil, 2021
Figure 8: Factors influencing the likelihood of new entrants in the broadcasting & cable tv market in Brazil, 2021
Figure 9: Factors influencing the threat of substitutes in the broadcasting & cable tv market in Brazil, 2021
Figure 10: Drivers of degree of rivalry in the broadcasting & cable tv market in Brazil, 2021

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Globo Comunicacao e Participacoes S.A.