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Germany Household Products Market Summary, Competitive Analysis and Forecast, 2017-2026

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    Report

  • 48 Pages
  • October 2022
  • Region: Germany
  • MarketLine
  • ID: 5714826
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Household Products in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The household products market consists of the retail sale of textile washing products, paper products, dishwashing products, air fresheners, insecticides, toilet care, scouring products, furniture & floor polish, shoe polish. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions have been made using constant annual average 2021 exchange rates.
  • The German Household Products market had total revenues of $17,736.1m in 2021, representing a compound annual growth rate (CAGR) of 2.3% between 2016 and 2021.
  • Market consumption volume increased with a CAGR of 0.5% between 2016 and 2021, to reach a total of 3,609.3 million units in 2021.
  • The performance of the market is forecast to follow a similar pattern with an anticipated CAGR of 2.4% for the five-year period 2021 - 2026, which is expected to drive the market to a value of $19,975.7m by the end of 2026.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the household products market in Germany
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the household products market in Germany
  • Leading company profiles reveal details of key household products market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Germany household products market with five year forecasts

Reasons to Buy

  • What was the size of the Germany household products market by value in 2021?
  • What will be the size of the Germany household products market in 2026?
  • What factors are affecting the strength of competition in the Germany household products market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Germany's household products market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive Landscape

2 Market Overview
2.1. Market definition
2.2. Market analysis

3 Market Data
3.1. Market value
3.2. Market volume

4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution

5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast

6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the German household products market?
7.3. Which companies have been most successful in increasing their market shares in the last 5 years ?
7.4. Which companies’ market shares have suffered in the last 5 years?
7.5. What are the most popular brands in the market?
7.6. What have been the most significant M&A deals in the Germany household products market over the last four years?

8 Company Profiles
8.1. Henkel AG & Co. KGaA
8.2. The Procter & Gamble Co
8.3. Reckitt Benckiser Group plc
8.4. Essity AB

9 Macroeconomic Indicators
9.1. Country data

10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related Research
10.4. About the Publisher

List of Tables
Table 1: Germany household products market value: $ million, 2016-21
Table 2: Germany household products market volume: million units, 2016-21
Table 3: Germany household products market category segmentation: % share, by value, 2016-2021
Table 4: Germany household products market category segmentation: $ million, 2016-2021
Table 5: Germany household products market geography segmentation: $ million, 2021
Table 6: Germany household products market distribution: % share, by value, 2021
Table 7: Germany household products market value forecast: $ million, 2021-26
Table 8: Germany household products market volume forecast: million units, 2021-26
Table 9: Germany household products market share: % share, by value, 2021
Table 10: Henkel AG & Co. KGaA: key facts
Table 11: Henkel AG & Co. KGaA: Annual Financial Ratios
Table 12: Henkel AG & Co. KGaA: Key Employees
Table 13: The Procter & Gamble Co: key facts
Table 14: The Procter & Gamble Co: Annual Financial Ratios
Table 15: The Procter & Gamble Co: Key Employees
Table 16: The Procter & Gamble Co: Key Employees Continued
Table 17: Reckitt Benckiser Group plc: key facts
Table 18: Reckitt Benckiser Group plc: Annual Financial Ratios
Table 19: Reckitt Benckiser Group plc: Key Employees
Table 20: Reckitt Benckiser Group plc: Key Employees Continued
Table 21: Essity AB: key facts
Table 22: Essity AB: Annual Financial Ratios
Table 23: Essity AB: Key Employees
Table 24: Germany size of population (million), 2017-21
Table 25: Germany gdp (constant 2005 prices, $ billion), 2017-21
Table 26: Germany gdp (current prices, $ billion), 2017-21
Table 27: Germany inflation, 2017-21
Table 28: Germany consumer price index (absolute), 2017-21
Table 29: Germany exchange rate, 2017-21

List of Figures
Figure 1: Germany household products market value: $ million, 2016-21
Figure 2: Germany household products market volume: million units, 2016-21
Figure 3: Germany household products market category segmentation: $ million, 2016-2021
Figure 4: Germany household products market geography segmentation: % share, by value, 2021
Figure 5: Germany household products market distribution: % share, by value, 2021
Figure 6: Germany household products market value forecast: $ million, 2021-26
Figure 7: Germany household products market volume forecast: million units, 2021-26
Figure 8: Forces driving competition in the household products market in Germany, 2021
Figure 9: Drivers of buyer power in the household products market in Germany, 2021
Figure 10: Drivers of supplier power in the household products market in Germany, 2021
Figure 11: Factors influencing the likelihood of new entrants in the household products market in Germany, 2021
Figure 12: Factors influencing the threat of substitutes in the household products market in Germany, 2021
Figure 13: Drivers of degree of rivalry in the household products market in Germany, 2021
Figure 14: Germany household products market share: % share, by value, 2021

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Henkel AG & Co. KGaA
  • The Procter & Gamble Co
  • Reckitt Benckiser Group plc
  • Essity AB