The toothpaste market in North America is expected to grow from US$ 6,260.18million in 2021 to US$ 8,210.32 million by 2028. It is estimated to grow at a CAGR of 4.0% from 2021 to 2028.
The rising consumer awareness concerning oral health backed by a large number of government initiatives can be favorable for the toothpaste market over the next few years. The improved consumption rate of sugary foods and beverages, combined with the urban lifestyles, have been a considerable growth booster in the toothpaste market. Furthermore, the size of the US herbal toothpaste market has been blooming on account of the increasing preference for specific toothpaste for certain dental diseases. Dental whitening has appeared as one of the major toothpaste market trends over the years, which companies are capitalizing on by launching new and unique flavors. As a result, toothpaste has become an essential requisite to maintain oral health and hygiene. Owing to this, toothpaste has garnered the highest market share in the oral care market.
Additionally, the growing consumer preference for natural products is creating the demand for natural toothpaste. In North America, toothpaste is available in several brands and variants. The major toothpaste brands from the region include Crest, Colgate, Sensodyne, Aquafresh, Aim, and Tom'ss of Maine. The players operating in the toothpaste market focus on launching innovative products. For instance, in 2019, Crest, a toothpaste brand owned by Procter & Gamble expanded their line of gum health-focused toothpaste with Crest Gum and Sensitivity. The brand targeted the gum line to provide clinically healthier gums and fast sensitivity relief, thereby providing growth opportunities for the toothpaste market in the region.
Dental Issues in Geriatric and Paediatric Population
There is an increase in the number of children experiencing dental problems, which is expected to fuel the market growth significantly. Furthermore, the growth of the geriatric population is heightening the demand for toothpaste as this age group is extremely vulnerable to several tooth issues such as tooth decay, gum diseases, and tooth cavity. According to the US Department of Health & Human Services, around 1 of 5 (20%) children aged 5 to 11 years have at least one untreated decayed tooth. Moreover, 1 of 7 (13%) teenagers aged 13 to 19 years have at least one untreated decayed tooth. In addition to this, almost all adults (96%) aged 65 years or above have had a cavity; 1 in 5 have untreated tooth decay.The rising consumer awareness concerning oral health backed by a large number of government initiatives can be favorable for the toothpaste market over the next few years. The improved consumption rate of sugary foods and beverages, combined with the urban lifestyles, have been a considerable growth booster in the toothpaste market. Furthermore, the size of the US herbal toothpaste market has been blooming on account of the increasing preference for specific toothpaste for certain dental diseases. Dental whitening has appeared as one of the major toothpaste market trends over the years, which companies are capitalizing on by launching new and unique flavors. As a result, toothpaste has become an essential requisite to maintain oral health and hygiene. Owing to this, toothpaste has garnered the highest market share in the oral care market.
Market Overview
North America includes economies such as the US, Canada, and Mexico. The US is one of the largest consumers of toothpaste. Toothpaste is a necessary part of a consumer'ss daily oral care routine. According to the Health, United States, 2019 report, there are 13.2% of children aged 5 - 19 years with untreated dental caries, and 25.9% of adults aged 20 - 44 years with untreated dental caries, which can lead to tooth infection. Also, many people suffer from sensitive teeth. In the US, people give high importance to dental health and hygiene owing to which the consumption of tooth care products, including toothpaste, is significantly high. According to the second annual Dental Industry Report from the ADA Health Policy Institute, dental spending has reached a historic high of US$ 136 billion or 3.7% of total health spending in the US in 2018. Brushing with fluoride toothpaste is one of the most important practices for good oral health. Thus, the rising awareness of oral hygiene is creating demand for toothpaste. According to a new international study led by McGill researchers recently published in the Journal of Clinical Periodontology, infected and inflamed gums may result in higher rates of complications and more fatal outcomes for individuals diagnosed with COVID-19. The study also reveals that gum diseases may be linked to a higher risk of COVID-19 consequences, such as ICU admission and death. These findings further highlight the importance of good oral health in the prevention and management of COVID-19 complications.Additionally, the growing consumer preference for natural products is creating the demand for natural toothpaste. In North America, toothpaste is available in several brands and variants. The major toothpaste brands from the region include Crest, Colgate, Sensodyne, Aquafresh, Aim, and Tom'ss of Maine. The players operating in the toothpaste market focus on launching innovative products. For instance, in 2019, Crest, a toothpaste brand owned by Procter & Gamble expanded their line of gum health-focused toothpaste with Crest Gum and Sensitivity. The brand targeted the gum line to provide clinically healthier gums and fast sensitivity relief, thereby providing growth opportunities for the toothpaste market in the region.
North America Toothpaste Market Segmentation
The North America toothpaste market is segmented into type, end user, distribution channel, and country.- Based on by type, the North America toothpaste market is segmented into sensitivity, whitening, herbal/natural, smokers, and medicated. The whitening segment registered the largest market share in 2021.
- Based on end user, the North America toothpaste market is bifurcated into adults and kids. Adults segment registered a larger market share in 2021.
- Based on by base type, the North America toothpaste market is bifurcated into gel-based and non-gel-based. The non-gel based segment held a larger market share in 2021.
- Based on distribution channel, the North America toothpaste market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and drug stores/pharmacies.
- Based on country, the market is segmented into the US, Canada, and Mexico. The US dominated the market share in 2021.
Table of Contents
1. Introduction1.1 Study Scope
1.2 Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection:
3.2.2 Primary Interviews:
3.2.3 Hypothesis formulation:
3.2.4 Macro-economic factor analysis:
3.2.5 Developing base number:
3.2.6 Data Triangulation:
3.2.7 Country level data:
3.2.8 Limitations and Assumptions:
4. North America Toothpaste Market Landscape
4.1 Market Overview
4.2 North America PEST Analysis
4.3 Expert Opinion
5. North America Toothpaste Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Dental Issues in Geriatric and Pediatric Population
5.1.2 Increasing Investments in Marketing and Promotional Campaigns
5.2 Market Restraints
5.2.1 Harmful Effects of Ingredients in Toothpaste
5.3 Market Opportunities
5.3.1 Rising Popularity of Herbal Products
5.4 Future Trends
5.4.1 Sustainable Toothpaste
5.5 Impact Analysis of Drivers and Restraint
6. Toothpaste Market - North America Market Analysis
6.1 North America Toothpaste Market - Revenue Forecasts to 2028 (US$ Million)
7. North America Toothpaste Market Analysis - By Type
7.1 Overview
7.2 North America Toothpaste Market, By Type (2020 and 2028)
7.3 Sensitivity
7.3.1 Overview
7.3.2 Sensitivity: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
7.4 Whitening
7.4.1 Overview
7.4.2 Whitening: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
7.4.2.1 Anti-Cavity
7.4.2.1.1 Overview
7.4.2.1.2 Anti-Cavity: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
7.4.2.2 Others:
7.4.2.2.1 Overview:
7.4.2.2.2 Others: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
7.5 Herbal/Natural
7.5.1 Overview
7.5.2 Herbal/Natural: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
7.6 Smokers
7.6.1 Overview
7.6.2 Smokers: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
7.7 Medicated
7.7.1 Overview
7.7.2 Medicated: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
8. North America Toothpaste Market Analysis - By End User
8.1 Overview
8.2 North America Toothpaste Market, By End User (2020 and 2028)
8.3 Adults
8.3.1 Overview
8.3.2 Adults: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
8.4 Kids
8.4.1 Overview
8.4.2 Kids: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
9. North America Toothpaste Market Analysis - By Base Type
9.1 Overview
9.2 North America Toothpaste Market, By Base Type (2020 and 2028)
9.3 Gel-Based
9.3.1 Overview
9.3.2 Gel-Based: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
9.4 Non-Gel-Based
9.4.1 Overview
9.4.2 Non-Gel-Based: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
10. North America Toothpaste Market Analysis - By Distribution Channel
10.1 Overview
10.2 North America Toothpaste Market, By Distribution Channel (2020 and 2028)
10.3 Supermarkets and Hypermarkets
10.3.1 Overview
10.3.2 Supermarkets and Hypermarkets: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
10.4 Convenience Stores
10.4.1 Overview
10.4.2 Convenience Stores: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
10.5 Online Retail
10.5.1 Overview
10.5.2 Online Retail: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
10.6 Drug Stores/Pharmacies
10.6.1 Overview
10.6.2 Drug Stores/Pharmacies: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
11. North America Toothpaste Market - Country Analysis
11.1 Overview
11.1.1 North America: Toothpaste Market, by Key Country
11.1.1.1 US: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
11.1.1.1.1 US: Toothpaste Market, by Type
11.1.1.1.2 US: Toothpaste Market, by End User
11.1.1.1.3 US: Toothpaste Market, by Base Type
11.1.1.1.4 US: Toothpaste Market, by Distribution Channel
11.1.1.2 Canada: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
11.1.1.2.1 Canada: Toothpaste Market, by Type
11.1.1.2.2 Canada: Toothpaste Market, by End User
11.1.1.2.3 Canada: Toothpaste Market, by Base Type
11.1.1.2.4 Canada: Toothpaste Market, by Distribution Channel
11.1.1.3 Mexico: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
11.1.1.3.1 Mexico: Toothpaste Market, by Type
11.1.1.3.2 Mexico: Toothpaste Market, by End User
11.1.1.3.3 Mexico: Toothpaste Market, by Base Type
11.1.1.3.4 Mexico: Toothpaste Market, by Distribution Channel
12. Industry Landscape
12.1 Business Planning and Strategy
12.2 Collaboration
13. Company Profiles
13.1 3M
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Colgate-Palmolive Company
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Henkel AG & COMPANY, KGAA
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Unilever
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 GlaxoSmithKline plc.
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Procter & Gamble
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Sunstar Suisse S.A.
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 Beverly Glen Laboratories, Inc
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 The Himalaya Drug Company
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
14. Appendix
14.1 About the Publisher
14.2 Glossary of Terms
List of Tables
Table 1. North America Toothpaste Market -Revenue Forecast to 2028 (US$ Million)
Table 2. US Toothpaste Market, by Type - Revenue and Forecast to 2028 (USD Million)
Table 3. US Toothpaste Market, by Type - Volume and Forecast to 2028 (Million Units)
Table 4. US Toothpaste Market, by Whitening Type - Revenue and Forecast to 2028 (USD Million)
Table 5. US Toothpaste Market, by Whitening Type - Volume and Forecast to 2028 (Million Units)
Table 6. US Toothpaste Market, by End User - Revenue and Forecast to 2028 (USD Million)
Table 7. US Toothpaste Market, by End-User - Volume and Forecast to 2028 (Million Units)
Table 8. US Toothpaste Market, by Base Type - Revenue and Forecast to 2028 (USD Million)
Table 9. US Toothpaste Market, by Base Type - Volume and Forecast to 2028 (Million Units)
Table 10. US Toothpaste Market, by Distribution Channel - Revenue and Forecast to 2028 (USD Million)
Table 11. US Toothpaste Market, by Distribution Channel - Volume and Forecast to 2028 (Million Units)
Table 12. Canada Toothpaste Market, by Type - Revenue and Forecast to 2028 (USD Million)
Table 13. Canada Toothpaste Market, by Type - Volume and Forecast to 2028 (Million Units)
Table 14. Canada Toothpaste Market, by Whitening Type - Revenue and Forecast to 2028 (USD Million)
Table 15. Canada Toothpaste Market, by Whitening Type - Volume and Forecast to 2028 (Million Units)
Table 16. Canada Toothpaste Market, by End User - Revenue and Forecast to 2028 (USD Million)
Table 17. Canada Toothpaste Market, by End-User - Volume and Forecast to 2028 (Million Units)
Table 18. Canada Toothpaste Market, by Base Type - Revenue and Forecast to 2028 (USD Million)
Table 19. Canada Toothpaste Market, by Base Type - Volume and Forecast to 2028 (Million Units)
Table 20. Canada Toothpaste Market, by Distribution Channel - Revenue and Forecast to 2028 (USD Million)
Table 21. Canada Toothpaste Market, by Distribution Channel - Volume and Forecast to 2028 (Million Units)
Table 22. Mexico Toothpaste Market, by Type - Revenue and Forecast to 2028 (USD Million)
Table 23. Mexico Toothpaste Market, by Type - Volume and Forecast to 2028 (Million Units)
Table 24. Mexico Toothpaste Market, by Whitening Type - Revenue and Forecast to 2028 (USD Million)
Table 25. Mexico Toothpaste Market, by Whitening Type - Volume and Forecast to 2028 (Million Units)
Table 26. Mexico Toothpaste Market, by End User- Revenue and Forecast to 2028 (USD Million)
Table 27. Mexico Toothpaste Market, by End-User - Volume and Forecast to 2028 (Million Units)
Table 28. Mexico Toothpaste Market, by Base Type - Revenue and Forecast to 2028 (USD Million)
Table 29. Mexico Toothpaste Market, by Base Type - Volume and Forecast to 2028 (Million Units)
Table 30. Mexico Toothpaste Market, by Distribution Channel - Revenue and Forecast to 2028 (USD Million)
Table 31. Mexico Toothpaste Market, by Distribution Channel - Volume and Forecast to 2028 (Million Units)
Table 32. Glossary of Term: North America Toothpaste Market
List of Figures
Figure 1. North America Toothpaste Market Segmentation
Figure 2. North America Toothpaste Market Segmentation - By Country
Figure 3. North America Toothpaste Market Overview
Figure 4. Whitening Segment Held Largest Share of North America Toothpaste Market
Figure 5. Asia Pacific Region Held Largest Share of North America Toothpaste Market
Figure 6. North America: PEST Analysis
Figure 7. Expert Opinion
Figure 8. North America Toothpaste Market Impact Analysis of Driver and Restraint
Figure 9. North America: Toothpaste Market - Revenue Forecast to 2028 (US$ Million)
Figure 10. North America Toothpaste Market Revenue Share, By Type (2020 and 2028)
Figure 11. North America Sensitivity: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 12. North America Whitening: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 13. North America Anti-Cavity: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 14. North America Others: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 15. North America Herbal/Natural: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 16. North America Smokers: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 17. North America Medicated: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 18. North America Toothpaste Market Revenue Share, By End User (2020 and 2028)
Figure 19. North America Adults: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 20. North America Kids: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 21. North America Toothpaste Market Revenue Share, By Base Type (2020 and 2028)
Figure 22. North America Gel-Based: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 23. North America Non-Gel-Based: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 24. North America Toothpaste Market Revenue Share, By Distribution Channel (2020 and 2028)
Figure 25. North America Supermarkets and Hypermarkets: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 26. North America Convenience Stores: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 27. North America Online Retail: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 28. North America Drug Stores/Pharmacies: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 29. North America: Toothpaste Market, by Key Country - Revenue (2020) (US$ Million)
Figure 30. North America: Toothpaste Market Revenue Share, by Key Country (2020 and 2028)
Figure 31. US: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
Figure 32. Canada: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
Figure 33. Mexico: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- 3M
- Beverly Glen Laboratories, Inc
- Colgate-Palmolive Company
- GlaxoSmithKline plc.
- Henkel AG & COMPANY, KGAA
- Procter & Gamble
- Sunstar Suisse S.A
- The Himalaya Drug Company
- Unilever
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 124 |
| Published | December 2022 |
| Forecast Period | 2021 - 2028 |
| Estimated Market Value ( USD | $ 6260.18 Million |
| Forecasted Market Value ( USD | $ 8210.32 Million |
| Compound Annual Growth Rate | 4.0% |
| Regions Covered | North America |
