The toothpaste market in Middle East & Africa is expected to grow from US$ 2,030.49 million in 2021 to US$ 2,694.65 million by 2028. It is estimated to grow at a CAGR of 4.1% from 2021 to 2028.
Rising Demand for Sustainable Toothpaste
The demand for sustainably produced products has been increasing globally in recent years. Recent studies indicate heightened consumer awareness around the concept, which, in turn, is driving the demand for sustainably sourced and manufactured products. In addition to this, manufacturers are now also looking to locally source their ingredients to reduce emissions through transportation. Moreover, sustainable products and packaging have emerged as a top priority as consumers show more interest in their environmental footprint and overall food system. A 2020 Study from Shorr Packaging found that two-thirds of shoppers who have made changes in their purchasing behaviors during the pandemic are certainly paying more attention to packaging. Also, 58% of survey respondents reported being "likely" to select products that use reusable or recyclable packaging. This is particularly true among younger consumers. Furthermore, millennials are more likely to purchase sustainable products than other generations, while Gen Z is developing as a generation that is willing to spend more on products that meet their sustainability standards. By 2025, Unilever plans to shift its complete oral care portfolio, including Pepsodent, Signal, and Close Up, to new recyclable tubes. The move means about 12,000 tons of plastic will become recyclable, enough plastic to circle the Earth 11 times. According to recent research, there is an increasing demand for sustainable toothpaste. Over the last few years, there has been an eleven-fold upsurge in the number of monthly searches for sustainable oral care products, which is likely to create growth potential for the market. Also, the increased demand for toothpaste products, along with new product developments, is strongly complementing the market's growth.Market Overview
With changes in living conditions, the prevalence of oral diseases continues to increase in the MEA. In the region, especially in African countries, the rising prevalence of gum diseases is creating demand for tooth care products. Oral diseases are increasingly being recognized as a major public health problem in Africa. According to the WHO Regional Office for Africa, approximately 400 million people suffered from oral diseases in 2017. The increase in the number of oral diseases has boosted the demand for oral care products including toothpaste. Moreover, the growing preference for natural toothpaste is create lucrative growth opportunities for the toothpaste market.Middle East & Africa Toothpaste Market Segmentation
The Middle East & Africa toothpaste market is segmented into type, end user, distribution channel, and country.- Based on type, the Middle East & Africa toothpaste market is segmented into sensitivity, whitening, herbal/natural, smokers, and medicated. The whitening segment registered the largest market share in 2021.
- Based on end user, the Middle East & Africa toothpaste market is bifurcated into adults and kids. Adults segment registered a larger market share in 2021.
- Based on base type, the Middle East & Africa toothpaste market is bifurcated into gel-based and non-gel-based. The non-gel based segment held a larger market share in 2021.
- Based on distribution channel, the Middle East & Africa toothpaste market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and drug stores/pharmacies. Supermarkets and hypermarkets segment held the largest market share in 2021.
- Based on country, the market is segmented into Saudi Arabia, South Africa, UAE, and the Rest of Middle East & Africa. Rest of Middle east & Africa dominated the market share in 2021.
Table of Contents
1. Introduction1.1 Study Scope
1.2 Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection:
3.2.2 Primary Interviews:
3.2.3 Hypothesis formulation:
3.2.4 Macro-economic factor analysis:
3.2.5 Developing base number:
3.2.6 Data Triangulation:
3.2.7 Country level data:
3.2.8 Limitations and Assumptions:
4. MEA Toothpaste Market Landscape
4.1 Market Overview
4.2 MEA PEST Analysis
4.3 Expert Opinion
5. MEA Toothpaste Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Dental Issues in Geriatric and Pediatric Population
5.1.2 Increasing Investments in Marketing and Promotional Campaigns
5.2 Market Restraints
5.2.1 Harmful Effects of Ingredients in Toothpaste
5.3 Market Opportunities
5.3.1 Rising Popularity of Herbal Products
5.4 Future Trends
5.4.1 Sustainable Toothpaste
5.5 Impact Analysis of Drivers and Restraint
6. Toothpaste - MEA Market Analysis
6.1 Toothpaste Market - Revenue Forecasts to 2028 (US$ Million)
7. MEA Toothpaste Market Analysis - By Type
7.1 Overview
7.2 MEA Toothpaste Market, By Type (2020 and 2028)
7.3 Sensitivity
7.3.1 Overview
7.3.2 Sensitivity: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
7.4 Whitening
7.4.1 Overview
7.4.2 Whitening: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
7.4.2.1 Anti-Cavity
7.4.2.1.1 Overview
7.4.2.1.2 Anti-Cavity: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
7.4.2.2 Others:
7.4.2.2.1 Overview:
7.4.2.2.2 Others: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
7.5 Herbal/Natural
7.5.1 Overview
7.5.2 Herbal/Natural: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
7.6 Smokers
7.6.1 Overview
7.6.2 Smokers: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
7.7 Medicated
7.7.1 Overview
7.7.2 Medicated: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
8. MEA Toothpaste Market Analysis - By End User
8.1 Overview
8.2 MEA Toothpaste Market, By End User (2020 and 2028)
8.3 Adults
8.3.1 Overview
8.3.2 Adults: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
8.4 Kids
8.4.1 Overview
8.4.2 Kids: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
9. MEA Toothpaste Market Analysis - By Base Type
9.1 Overview
9.2 MEA Toothpaste Market, By Base Type (2020 and 2028)
9.3 Gel-Based
9.3.1 Overview
9.3.2 Gel-Based: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
9.4 Non-Gel-Based
9.4.1 Overview
9.4.2 Non-Gel-Based: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
10. MEA Toothpaste Market Analysis - By Distribution Channel
10.1 Overview
10.2 MEA Toothpaste Market, By Distribution Channel (2020 and 2028)
10.3 Supermarkets and Hypermarkets
10.3.1 Overview
10.3.2 Supermarkets and Hypermarkets: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
10.4 Convenience Stores
10.4.1 Overview
10.4.2 Convenience Stores: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
10.5 Online Retail
10.5.1 Overview
10.5.2 Online Retail: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
10.6 Drug Stores/Pharmacies
10.6.1 Overview
10.6.2 Drug Stores/Pharmacies: Toothpaste Market - Revenue and Forecast to 2028 (US$ Million)
11. MEA Toothpaste Market - Country Analysis
11.1 Overview
11.1.1 MEA: Toothpaste Market, by Key Country
11.1.1.1 South Africa : Toothpaste Market -Revenue and Forecast to 2028 (US$ Million)
11.1.1.1.1 South Africa : Toothpaste Market, by Type
11.1.1.1.2 South Africa : Toothpaste Market, by End-User
11.1.1.1.3 South Africa : Toothpaste Market, by Base Type
11.1.1.1.4 South Africa : Toothpaste Market, by Distribution Channel
11.1.1.2 Saudi Arabia : Toothpaste Market -Revenue and Forecast to 2028 (US$ Million)
11.1.1.2.1 Saudi Arabia : Toothpaste Market, by Type
11.1.1.2.2 Saudi Arabia : Toothpaste Market, by End-User
11.1.1.2.3 Saudi Arabia : Toothpaste Market, by Base Type
11.1.1.2.4 Saudi Arabia : Toothpaste Market, by Distribution Channel
11.1.1.3 UAE : Toothpaste Market -Revenue and Forecast to 2028 (US$ Million)
11.1.1.3.1 UAE : Toothpaste Market, by Type
11.1.1.3.2 UAE : Toothpaste Market, by End-User
11.1.1.3.3 UAE : Toothpaste Market, by Base Type
11.1.1.3.4 UAE : Toothpaste Market, by Distribution Channel
11.1.1.4 Rest of MEA : Toothpaste Market -Revenue and Forecast to 2028 (US$ Million)
11.1.1.4.1 Rest of MEA : Toothpaste Market, by Type
11.1.1.4.2 Rest of MEA : Toothpaste Market, by End-User
11.1.1.4.3 Rest of MEA : Toothpaste Market, by Base Type
11.1.1.4.4 Rest of MEA : Toothpaste Market, by Distribution Channel
12. Industry Landscape
12.1 Business Planning and Strategy
12.2 Collaboration
13. Company Profiles
13.1 3M
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Colgate-Palmolive Company
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Henkel AG & COMPANY, KGAA
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Unilever
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 GlaxoSmithKline plc.
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Procter & Gamble
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 The Himalaya Drug Company
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
14. Appendix
14.1 About the Publisher
14.2 Glossary of Terms
List of Tables
Table 1. MEA Toothpaste Market -Revenue Forecast to 2028 (US$ Million)
Table 2. MEA Toothpaste Market -Volume Forecast to 2028 (Million Units)
Table 3. South Africa Toothpaste Market, by Type - Revenue and Forecast to 2028 (USD Million)
Table 4. South Africa Toothpaste Market, by Type - Volume and Forecast to 2028 (Million Units)
Table 5. South Africa Toothpaste Market, by Whitening Type - Revenue and Forecast to 2028 (USD Million)
Table 6. South Africa Toothpaste Market, by Whitening Type - Volume and Forecast to 2028 (Million Units)
Table 7. South Africa Toothpaste Market, by End-User - Revenue and Forecast to 2028 (USD Million)
Table 8. South Africa Toothpaste Market, by End-User - Volume and Forecast to 2028 (Million Units)
Table 9. South Africa Toothpaste Market, by Base Type - Revenue and Forecast to 2028 (USD Million)
Table 10. South Africa Toothpaste Market, by Base Type - Volume and Forecast to 2028 (Million Units)
Table 11. South Africa Toothpaste Market, by Distribution Channel - Revenue and Forecast to 2028 (USD Million)
Table 12. South Africa Toothpaste Market, by Distribution Channel - Volume and Forecast to 2028 (Million Units)
Table 13. Saudi Arabia Toothpaste Market, by Type - Revenue and Forecast to 2028 (USD Million)
Table 14. Saudi Arabia Toothpaste Market, by Type - Volume and Forecast to 2028 (Million Units)
Table 15. Saudi Arabia Toothpaste Market, by Whitening Type - Revenue and Forecast to 2028 (USD Million)
Table 16. Saudi Arabia Toothpaste Market, by Whitening Type - Volume and Forecast to 2028 (Million Units)
Table 17. Saudi Arabia Toothpaste Market, by End-User - Revenue and Forecast to 2028 (USD Million)
Table 18. Saudi Arabia Toothpaste Market, by End-User - Volume and Forecast to 2028 (Million Units)
Table 19. Saudi Arabia Toothpaste Market, by Base Type - Revenue and Forecast to 2028 (USD Million)
Table 20. Saudi Arabia Toothpaste Market, by Base Type - Volume and Forecast to 2028 (Million Units)
Table 21. Saudi Arabia Toothpaste Market, by Distribution Channel - Revenue and Forecast to 2028 (USD Million)
Table 22. Saudi Arabia Toothpaste Market, by Distribution Channel - Volume and Forecast to 2028 (Million Units)
Table 23. UAE Toothpaste Market, by Type - Revenue and Forecast to 2028 (USD Million)
Table 24. UAE Toothpaste Market, by Type - Volume and Forecast to 2028 (Million Units)
Table 25. UAE Toothpaste Market, by Whitening Type - Revenue and Forecast to 2028 (USD Million)
Table 26. UAE Toothpaste Market, by Whitening Type - Volume and Forecast to 2028 (Million Units)
Table 27. UAE Toothpaste Market, by End-User - Revenue and Forecast to 2028 (USD Million)
Table 28. UAE Toothpaste Market, by End-User - Volume and Forecast to 2028 (Million Units)
Table 29. UAE Toothpaste Market, by Base Type - Revenue and Forecast to 2028 (USD Million)
Table 30. UAE Toothpaste Market, by Base Type - Volume and Forecast to 2028 (Million Units)
Table 31. UAE Toothpaste Market, by Distribution Channel - Revenue and Forecast to 2028 (USD Million)
Table 32. UAE Toothpaste Market, by Distribution Channel - Volume and Forecast to 2028 (Million Units)
Table 33. Rest of MEA Toothpaste Market, by Type - Revenue and Forecast to 2028 (USD Million)
Table 34. Rest of MEA Toothpaste Market, by Type - Volume and Forecast to 2028 (Million Units)
Table 35. Rest of MEA Toothpaste Market, by Whitening Type - Revenue and Forecast to 2028 (USD Million)
Table 36. Rest of MEA Toothpaste Market, by Whitening Type - Volume and Forecast to 2028 (Million Units)
Table 37. Rest of MEA Toothpaste Market, by End-User - Revenue and Forecast to 2028 (USD Million)
Table 38. Rest of MEA Toothpaste Market, by End-User - Volume and Forecast to 2028 (Million Units)
Table 39. Rest of MEA Toothpaste Market, by Base Type - Revenue and Forecast to 2028 (USD Million)
Table 40. Rest of MEA Toothpaste Market, by Base Type - Volume and Forecast to 2028 (Million Units)
Table 41. Rest of MEA Toothpaste Market, by Distribution Channel - Revenue and Forecast to 2028 (USD Million)
Table 42. Rest of MEA Toothpaste Market, by Distribution Channel - Volume and Forecast to 2028 (Million Units)
Table 43. Glossary of Term: MEA Toothpaste Market
List of Figures
Figure 1. MEA Toothpaste Market Segmentation
Figure 2. MEA Toothpaste Market Segmentation - By Country
Figure 3. MEA Toothpaste Market Overview
Figure 4. Whitening Segment Held Largest Share of MEA Toothpaste Market
Figure 5. Rest of MEA Held Largest Share of MEA Toothpaste Market
Figure 6. MEA: PEST Analysis
Figure 7. Expert Opinion
Figure 8. APAC Toothpaste Market Impact Analysis of Driver and Restraint
Figure 9. MEA: Toothpaste Market - Revenue Forecast to 2028 (US$ Million)
Figure 10. MEA Toothpaste Market Revenue Share, By Type (2020 and 2028)
Figure 11. MEA Sensitivity: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 12. MEA Whitening: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 13. MEA Anti-Cavity: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 14. MEA Others: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 15. MEA Herbal/Natural: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 16. MEA Smokers: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 17. MEA Medicated: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 18. MEA Toothpaste Market Revenue Share, By End User (2020 and 2028)
Figure 19. MEA Adults: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 20. MEA Kids: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 21. MEA Toothpaste Market Revenue Share, By Base Type (2020 and 2028)
Figure 22. MEA Gel-Based: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 23. MEA Non-Gel-Based: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 24. MEA Toothpaste Market Revenue Share, By Distribution Channel (2020 and 2028)
Figure 25. MEA Supermarkets and Hypermarkets: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 26. MEA Convenience Stores: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 27. MEA Online Retail: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 28. MEA Drug Stores/Pharmacies: Toothpaste Market - Revenue and Forecast To 2028 (US$ Million)
Figure 29. MEA: Toothpaste Market, By Country - Revenue (2020) (US$ Million)
Figure 30. MEA: Toothpaste Market Revenue Share, by Key Country (2020 and 2028)
Figure 31. South Africa: Toothpaste Market -Revenue and Forecast to 2028 (US$ Million)
Figure 32. Saudi Arabia: Toothpaste Market -Revenue and Forecast to 2028 (US$ Million)
Figure 33. UAE: Toothpaste Market -Revenue and Forecast to 2028 (US$ Million)
Figure 34. Rest of MEA: Toothpaste Market -Revenue and Forecast to 2028 (US$ Million)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- 3M
- Colgate-Palmolive Company
- GlaxoSmithKline plc.
- Henkel AG & COMPANY, KGAA
- Procter & Gamble
- The Himalaya Drug Company
- Unilever
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 121 |
| Published | December 2022 |
| Forecast Period | 2021 - 2028 |
| Estimated Market Value ( USD | $ 2030.49 Million |
| Forecasted Market Value ( USD | $ 2694.65 Million |
| Compound Annual Growth Rate | 4.1% |
| Regions Covered | Africa, Middle East |
