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Writing a Winning Marketing Plan (Recorded)

  • Training
  • 150 Minutes
  • January 25, 2023 12:00 EST
  • Simpliv
  • ID: 5715453

About Write Winning Marketing Plan Course

To arrive at a given destination you need a roadmap. In the same way every successful marketing activity requires a plan to succeed. This course addresses the marketing needs of freelancers, small business owners and marketing professionals to envisage and write an effective marketing plan. You will learn how to collate and analyse your existing market, spot new opportunities, attract the best marketing team, create the marketing components, strategies and implementation plans for your business success.

One of the biggest mistakes you can make as a startup/small business owner is to not have a marketing plan. In this Marketing Plan Course, you will find a clear, step-by-step marketing plan template that you can easily follow that will help you achieve more growth and success in your business.

Course Objective

  • Know your customers
  • Understand your market and competition
  • Have a compelling marketing message
  • Determine your marketing mediums and budget
  • Know how to get new customers and retain existing customers

Module: Creating a winning Marketing Plan for running your business, reach your customers, attract new ones and generate more sales

On this unique course you'll be able to learn:

  • How to analyse your existing market
  • Help you create the best possible marketing plan
  • Write a Marketing Plan that clearly communicates how to reach your objectives.

You'll find out about:

  • Why you should write a marketing plan
  • Common misconceptions;
  • How to overcome obstacles

By the end of this course you will:

  • Be able to write a winning marketing plan
  • Know how to create a marketing budget
  • Know how to get new customers and retain existing customers
  • How to write a winning marketing plan
  • What to avoid when writing your marketing plan
  • Using a marketing plan to increase your sales

Course Content

  • Writing the vision, mission, and scope
  • Prepping for Your Marketing Plan
  • Understanding why a marketing plan is important
  • Understanding the planning process
  • Assembling a team
  • Gathering data and information
  • Writing the market analysis
  • Writing the competitive analysis
  • Writing the SWOT analysis
  • Writing the customer analysis
  • Writing the product or service analysis
  • Writing the strategy
  • Writing the pricing plan
  • Writing the promotion plan
  • Writing the distribution plan
  • Writing the implementation plan
  • Writing the budget and forecast
  • Conclusion