Hair & Scalp Care Market - Global Forecast 2025-2032

The hair and scalp care market is rapidly evolving, driven by changing consumer preferences, new scientific advances, and sophisticated distribution models. This research delivers actionable insights for B2B leaders navigating transformation across product development, sourcing, and go-to-market strategies within this dynamic landscape.

Market Snapshot: Hair and Scalp Care Market Size and Growth

The Hair & Scalp Care Market grew from USD 96.99 billion in 2024 to USD 102.78 billion in 2025 and is expected to continue expanding at a CAGR of 6.34%, reaching USD 158.61 billion by 2032. Strategic imperatives reflect a market expanding through product innovation, premiumization, and digitally enabled consumer engagement.

Scope & Segmentation

This comprehensive report examines every segment and global sub-region shaping the current and future direction of the hair and scalp care market. Analysts identify core drivers, including emerging digital personalization, ingredient trends, and evolving consumer needs across primary product categories.

• Product Types: Masks, scalp care oils, serums, shampoos.
• Indications Addressed: Anti-dandruff, dry & dull hair, itchy scalp.
• Ingredient Preferences: Chemical ingredients, natural ingredients.
• Packaging Formats: Bottles, pouches, tubes, tubs.
• Distribution Channels: Drugstores & pharmacies, specialty stores, supermarkets & hypermarkets, brand websites, e-commerce platforms.
• Consumer Types: Personal use, professional use.
• Geographical Coverage: United States, Canada, Mexico, Brazil, Argentina, Chile, Colombia, Peru, United Kingdom, Germany, France, Russia, Italy, Spain, Netherlands, Sweden, Poland, Switzerland, United Arab Emirates, Saudi Arabia, Qatar, Turkey, Israel, South Africa, Nigeria, Egypt, Kenya, China, India, Japan, Australia, South Korea, Indonesia, Thailand, Malaysia, Singapore, Taiwan.
• Key Companies Profiled: Clarins Group, Combe Incorporated, Conair Corporation, Estée Lauder Companies Inc., Goody Products, Inc., Himalaya Global Holdings Ltd., John Paul Mitchell Systems, Johnson & Johnson Services, Inc., Kanebo Cosmetics, Inc., Kao Corporation, L'Oréal S.A., Moroccanoil, Mundipharma Beauty Products Pvt. Ltd., Natura & Co Holding S.A., Olaplex, Inc., Oriflame Cosmetics AG, Procter & Gamble Company, Revlon, Inc., Shiseido Company Limited, Solvay S.A., The Estée Lauder Companies, Inc., TIGI Bed Head, Unilever Plc, Virtue Labs LLC, Wella Operations US LLC.

Key Takeaways

• Personalization and advanced diagnostics are increasingly central, with artificial intelligence delivering tailored recommendations that influence purchasing behaviors.
• Biotechnology is powering novel ingredient development, with microbiome-friendly and upcycled botanical products gaining market share among health-oriented buyers.
• Sustainability requirements are driving changes in packaging and ingredient sourcing, elevating transparency and lifecycle considerations for brands across every region.
• Digital transformation—such as AR-enabled try-ons, subscription models, and data-driven loyalty campaigns—has become essential for consumer engagement and retention.
• The market’s multi-channel evolution is reshaping loyalty, requiring brands to balance brick-and-mortar experience with digital convenience to meet professional and personal consumers.
• Strategic partnerships, particularly between contract manufacturers and brand owners, are catalyzing innovation, supporting cost management, and responding to new regulatory complexities.

Tariff Impact

Adapting to US 2025 Tariffs Across Supply Chains

The introduction of new tariffs in the United States in 2025 has impacted raw material sourcing, prompting companies to diversify suppliers and seek domestic alternatives. This shift encourages the evaluation of localized production and distribution strategies to counter increased costs and mitigate logistical risks. Stakeholders are deploying end-to-end visibility solutions to enhance inventory management amidst shifting duties, accelerating collaborative innovation for cost-effective, tariff-resilient supply chains.

Methodology & Data Sources

Research integrates primary interviews with industry executives, dermatologists, and formulators, plus in-depth retail environment audits. A blend of academic literature, patent analysis, and regulatory reviews informs secondary research, while advanced correlation and scenario modeling validate trend and impact findings. Multiple source triangulation and expert validation sessions ensure robust, reliable insights.

Why This Report Matters

• Empowers decision-makers to identify emerging demand, optimize go-to-market strategies, and build resilient supply chains for future disruption.
• Provides clarity on regional dynamics, consumer segmentation, and technological adoption to fuel data-driven innovation and expansion.
• Delivers actionable intelligence to mitigate regulatory and trade risks while leveraging sustainability for long-term competitive advantage.

Conclusion

This research equips industry leaders with practical guidance for thriving in the transforming hair and scalp care sector. Stakeholders can now refine their strategies, balancing innovation, personalized formulations, and sustainability to achieve lasting market leadership.

Additional Product Information:

• Purchase of this report includes 1 year online access with quarterly updates.
• This report can be updated on request. Please contact our Customer Experience team using the Ask a Question widget on our website.