Personal Care Shower & Bath Market - Global Forecast 2026-2032

The Personal Care Shower & Bath Market is undergoing rapid transformation as evolving consumer expectations, innovation strategies, and shifts in retail landscapes redefine how companies compete and grow in the sector.

Market Snapshot

The global Personal Care Shower & Bath Market advanced from USD 99.90 billion in 2025 to USD 106.88 billion in 2026 and is forecasted to reach USD 155.73 billion by 2032, driven by a 6.54% CAGR. This growth highlights heightened demand for solutions that align with new consumer routines, ingredient preferences, and sustainability imperatives.

Scope & Segmentation

This analysis frames market opportunities by assessing core segments and the drivers behind portfolio and channel strategies.

Product Types: Bath additives, bath bombs, bath salts and oils, shower gels, soaps, and body wash, with granularity between bar and liquid soap.
Distribution Channels: Convenience stores, pharmacies, online retail, specialty stores, as well as supermarkets and hypermarkets.
Formats: Liquid and solid, incorporating both concentrated and refill system concepts.
End Users: Individual consumers and professional salon or commercial channels.
Pricing Tiers: Luxury, premium, and mass-market brackets to address tiered positioning and development strategy.
Packaging Types: Bottles, jars, sachets, and tubes, influencing merchandising and sustainability narratives.
Regions: Americas, Europe Middle East & Africa, and Asia-Pacific, with distinct demand nuances, regulatory environments, and consumer profiles.
Technology Use: Ingredient transparency platforms, sustainable materials, modular product development, and analytics for channel optimization.

Key Takeaways

Brands must adapt to increasingly sophisticated consumer demands, where sensory experience and verifiable sustainability drive product choice.
Innovation pace is accelerating, fueled by transparent ingredients, biodegradable packaging concepts, and cross-category product rituals for enhanced efficacy.
Omnichannel dynamics create a need for synergy between tactile retail discovery and online customization or direct-to-consumer offerings.
Strategic portfolio planning requires clear segmentation, channel-specific innovation, and data-driven SKU rationalization to balance agility with profitability.
Private label expansion and indie challengers are intensifying category competition, prompting established manufacturers to prioritize both operational scale and differentiation through partnerships and new technologies.
Regional adaptations remain critical, as regulations, consumer motivations, and digital commerce readiness vary considerably by market.

Tariff Impact on Supply Chain and Portfolio Strategy

Recent tariff changes in the United States are catalyzing supply chain resilience and prompting manufacturers to diversify sourcing, increase inventory buffers, and reassess end-to-end landed costs for raw materials and packaging. Organizations are revamping supplier qualifications and nearshoring strategies to mitigate cost volatility and trade policy risk. These adaptations influence not only procurement and manufacturing, but also product assortment choices, with an emphasis on prioritizing higher-margin SKUs and reconsidering ingredient inputs. Channel distribution shifts toward direct and localized outlets offer greater pricing control and agility, ensuring manufacturers can better navigate regulatory uncertainty and protect profitability.

Methodology & Data Sources

This report utilizes a mixed-method approach integrating direct interviews with category leaders, retail audits, digital shelf analysis, and secondary research. Segmentation mapping and scenario analysis inform the conclusions, supported by rigorous validation and sector specialist review.

Why This Report Matters

Enables executives to pressure-test growth strategy and safeguard margin in a fast-evolving market.
Provides actionable clarity for optimizing SKUs, innovating sustainably, and aligning channel tactics with consumer journeys.
Supports proactive risk management on supply chain, regulatory, and portfolio fronts, equipping organizations to adapt confidently across global regions.

Conclusion

Sustained success in the Personal Care Shower & Bath Market hinges on aligning consumer-driven innovation, reinforced supply chain resilience, and precise channel differentiation. Integrated execution across these priorities positions leaders to secure durable competitive advantage amid ongoing change.

Additional Product Information:

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1. Preface

1.1. Objectives of the Study
1.2. Market Definition
1.3. Market Segmentation & Coverage
1.4. Years Considered for the Study
1.5. Currency Considered for the Study
1.6. Language Considered for the Study
1.7. Key Stakeholders

2. Research Methodology

2.1. Introduction
2.2. Research Design
2.2.1. Primary Research
2.2.2. Secondary Research
2.3. Research Framework
2.3.1. Qualitative Analysis
2.3.2. Quantitative Analysis
2.4. Market Size Estimation
2.4.1. Top-Down Approach
2.4.2. Bottom-Up Approach
2.5. Data Triangulation
2.6. Research Outcomes
2.7. Research Assumptions
2.8. Research Limitations

3. Executive Summary

3.1. Introduction
3.2. CXO Perspective
3.3. Market Size & Growth Trends
3.4. Market Share Analysis, 2025
3.5. FPNV Positioning Matrix, 2025
3.6. New Revenue Opportunities
3.7. Next-Generation Business Models
3.8. Industry Roadmap

4. Market Overview

4.1. Introduction
4.2. Industry Ecosystem & Value Chain Analysis
4.2.1. Supply-Side Analysis
4.2.2. Demand-Side Analysis
4.2.3. Stakeholder Analysis
4.3. Porter’s Five Forces Analysis
4.4. PESTLE Analysis
4.5. Market Outlook
4.5.1. Near-Term Market Outlook (0-2 Years)
4.5.2. Medium-Term Market Outlook (3-5 Years)
4.5.3. Long-Term Market Outlook (5-10 Years)
4.6. Go-to-Market Strategy

5. Market Insights

5.1. Consumer Insights & End-User Perspective
5.2. Consumer Experience Benchmarking
5.3. Opportunity Mapping
5.4. Distribution Channel Analysis
5.5. Pricing Trend Analysis
5.6. Regulatory Compliance & Standards Framework
5.7. ESG & Sustainability Analysis
5.8. Disruption & Risk Scenarios
5.9. Return on Investment & Cost-Benefit Analysis

6. Cumulative Impact of United States Tariffs 2025
7. Cumulative Impact of Artificial Intelligence 2025

8. Personal Care Shower & Bath Market, by Product Type

8.1. Bath Additives
8.2. Bath Bombs
8.3. Bath Salts & Oils
8.4. Shower Gels
8.5. Soaps & Body Wash
8.5.1. Bar Soap
8.5.2. Liquid Soap

9. Personal Care Shower & Bath Market, by Form

9.1. Liquid
9.2. Solid

10. Personal Care Shower & Bath Market, by Packaging Type

10.1. Bottle
10.2. Jar
10.3. Sachet
10.4. Tube

11. Personal Care Shower & Bath Market, by Distribution Channel

11.1. Convenience Stores
11.2. Drug Stores/Pharmacies
11.3. Online Retail
11.4. Specialty Stores
11.5. Supermarkets/Hypermarkets

12. Personal Care Shower & Bath Market, by End User

12.1. Individual
12.2. Salon/Professional

13. Personal Care Shower & Bath Market, by Region

13.1. Americas
13.1.1. North America
13.1.2. Latin America
13.2. Europe, Middle East & Africa
13.2.1. Europe
13.2.2. Middle East
13.2.3. Africa
13.3. Asia-Pacific

14. Personal Care Shower & Bath Market, by Group

14.1. ASEAN
14.2. GCC
14.3. European Union
14.4. BRICS
14.5. G7
14.6. NATO

15. Personal Care Shower & Bath Market, by Country

15.1. United States
15.2. Canada
15.3. Mexico
15.4. Brazil
15.5. United Kingdom
15.6. Germany
15.7. France
15.8. Russia
15.9. Italy
15.10. Spain
15.11. China
15.12. India
15.13. Japan
15.14. Australia
15.15. South Korea

16. United States Personal Care Shower & Bath Market
17. China Personal Care Shower & Bath Market

18. Competitive Landscape

18.1. Market Concentration Analysis, 2025
18.1.1. Concentration Ratio (CR)
18.1.2. Herfindahl Hirschman Index (HHI)
18.2. Recent Developments & Impact Analysis, 2025
18.3. Product Portfolio Analysis, 2025
18.4. Benchmarking Analysis, 2025
18.5. Bath & Body Works, Inc.
18.6. Bayer AG
18.7. Beiersdorf AG
18.8. Chanel Limited
18.9. Colgate-Palmolive Company
18.10. Crabtree & Evelyn Limited
18.11. Dr. Bronner's Magic Soaps, Inc.
18.12. Gojo Industries, Inc.
18.13. Johnson & Johnson
18.14. Kao Corporation
18.15. L'Occitane International SA
18.16. L'Oréal SA
18.17. Molton Brown Ltd.
18.18. Sabon Corp.
18.19. Shiseido Company, Limited
18.20. The Body Shop International Limited
18.21. The Estée Lauder Companies Inc.
18.22. The Procter & Gamble Company
18.23. Unilever PLC
18.24. Yankee Candle Company, Inc.

List of Figures

FIGURE 1. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 2. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SHARE, BY KEY PLAYER, 2025
FIGURE 3. GLOBAL PERSONAL CARE SHOWER & BATH MARKET, FPNV POSITIONING MATRIX, 2025
FIGURE 4. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY PRODUCT TYPE, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 5. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY FORM, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 6. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY PACKAGING TYPE, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 7. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 8. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY END USER, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 9. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY REGION, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 10. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY GROUP, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 11. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY COUNTRY, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 12. UNITED STATES PERSONAL CARE SHOWER & BATH MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 13. CHINA PERSONAL CARE SHOWER & BATH MARKET SIZE, 2018-2032 (USD MILLION)

List of Tables

TABLE 1. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 2. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 3. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY BATH ADDITIVES, BY REGION, 2018-2032 (USD MILLION)
TABLE 4. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY BATH ADDITIVES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 5. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY BATH ADDITIVES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 6. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY BATH BOMBS, BY REGION, 2018-2032 (USD MILLION)
TABLE 7. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY BATH BOMBS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 8. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY BATH BOMBS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 9. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY BATH SALTS & OILS, BY REGION, 2018-2032 (USD MILLION)
TABLE 10. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY BATH SALTS & OILS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 11. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY BATH SALTS & OILS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 12. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY SHOWER GELS, BY REGION, 2018-2032 (USD MILLION)
TABLE 13. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY SHOWER GELS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 14. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY SHOWER GELS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 15. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY SOAPS & BODY WASH, BY REGION, 2018-2032 (USD MILLION)
TABLE 16. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY SOAPS & BODY WASH, BY GROUP, 2018-2032 (USD MILLION)
TABLE 17. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY SOAPS & BODY WASH, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 18. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY SOAPS & BODY WASH, 2018-2032 (USD MILLION)
TABLE 19. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY BAR SOAP, BY REGION, 2018-2032 (USD MILLION)
TABLE 20. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY BAR SOAP, BY GROUP, 2018-2032 (USD MILLION)
TABLE 21. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY BAR SOAP, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 22. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY LIQUID SOAP, BY REGION, 2018-2032 (USD MILLION)
TABLE 23. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY LIQUID SOAP, BY GROUP, 2018-2032 (USD MILLION)
TABLE 24. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY LIQUID SOAP, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 25. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY FORM, 2018-2032 (USD MILLION)
TABLE 26. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY LIQUID, BY REGION, 2018-2032 (USD MILLION)
TABLE 27. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY LIQUID, BY GROUP, 2018-2032 (USD MILLION)
TABLE 28. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY LIQUID, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 29. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY SOLID, BY REGION, 2018-2032 (USD MILLION)
TABLE 30. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY SOLID, BY GROUP, 2018-2032 (USD MILLION)
TABLE 31. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY SOLID, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 32. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY PACKAGING TYPE, 2018-2032 (USD MILLION)
TABLE 33. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY BOTTLE, BY REGION, 2018-2032 (USD MILLION)
TABLE 34. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY BOTTLE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 35. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY BOTTLE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 36. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY JAR, BY REGION, 2018-2032 (USD MILLION)
TABLE 37. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY JAR, BY GROUP, 2018-2032 (USD MILLION)
TABLE 38. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY JAR, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 39. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY SACHET, BY REGION, 2018-2032 (USD MILLION)
TABLE 40. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY SACHET, BY GROUP, 2018-2032 (USD MILLION)
TABLE 41. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY SACHET, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 42. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TUBE, BY REGION, 2018-2032 (USD MILLION)
TABLE 43. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TUBE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 44. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TUBE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 45. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 46. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY CONVENIENCE STORES, BY REGION, 2018-2032 (USD MILLION)
TABLE 47. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY CONVENIENCE STORES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 48. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY CONVENIENCE STORES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 49. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DRUG STORES/PHARMACIES, BY REGION, 2018-2032 (USD MILLION)
TABLE 50. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DRUG STORES/PHARMACIES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 51. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DRUG STORES/PHARMACIES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 52. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY ONLINE RETAIL, BY REGION, 2018-2032 (USD MILLION)
TABLE 53. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY ONLINE RETAIL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 54. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY ONLINE RETAIL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 55. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY SPECIALTY STORES, BY REGION, 2018-2032 (USD MILLION)
TABLE 56. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY SPECIALTY STORES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 57. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY SPECIALTY STORES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 58. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY SUPERMARKETS/HYPERMARKETS, BY REGION, 2018-2032 (USD MILLION)
TABLE 59. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY SUPERMARKETS/HYPERMARKETS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 60. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY SUPERMARKETS/HYPERMARKETS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 61. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 62. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY INDIVIDUAL, BY REGION, 2018-2032 (USD MILLION)
TABLE 63. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY INDIVIDUAL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 64. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY INDIVIDUAL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 65. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY SALON/PROFESSIONAL, BY REGION, 2018-2032 (USD MILLION)
TABLE 66. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY SALON/PROFESSIONAL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 67. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY SALON/PROFESSIONAL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 68. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY REGION, 2018-2032 (USD MILLION)
TABLE 69. AMERICAS PERSONAL CARE SHOWER & BATH MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 70. AMERICAS PERSONAL CARE SHOWER & BATH MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 71. AMERICAS PERSONAL CARE SHOWER & BATH MARKET SIZE, BY SOAPS & BODY WASH, 2018-2032 (USD MILLION)
TABLE 72. AMERICAS PERSONAL CARE SHOWER & BATH MARKET SIZE, BY FORM, 2018-2032 (USD MILLION)
TABLE 73. AMERICAS PERSONAL CARE SHOWER & BATH MARKET SIZE, BY PACKAGING TYPE, 2018-2032 (USD MILLION)
TABLE 74. AMERICAS PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 75. AMERICAS PERSONAL CARE SHOWER & BATH MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 76. NORTH AMERICA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 77. NORTH AMERICA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 78. NORTH AMERICA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY SOAPS & BODY WASH, 2018-2032 (USD MILLION)
TABLE 79. NORTH AMERICA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY FORM, 2018-2032 (USD MILLION)
TABLE 80. NORTH AMERICA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY PACKAGING TYPE, 2018-2032 (USD MILLION)
TABLE 81. NORTH AMERICA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 82. NORTH AMERICA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 83. LATIN AMERICA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 84. LATIN AMERICA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 85. LATIN AMERICA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY SOAPS & BODY WASH, 2018-2032 (USD MILLION)
TABLE 86. LATIN AMERICA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY FORM, 2018-2032 (USD MILLION)
TABLE 87. LATIN AMERICA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY PACKAGING TYPE, 2018-2032 (USD MILLION)
TABLE 88. LATIN AMERICA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 89. LATIN AMERICA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 90. EUROPE, MIDDLE EAST & AFRICA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 91. EUROPE, MIDDLE EAST & AFRICA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 92. EUROPE, MIDDLE EAST & AFRICA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY SOAPS & BODY WASH, 2018-2032 (USD MILLION)
TABLE 93. EUROPE, MIDDLE EAST & AFRICA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY FORM, 2018-2032 (USD MILLION)
TABLE 94. EUROPE, MIDDLE EAST & AFRICA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY PACKAGING TYPE, 2018-2032 (USD MILLION)
TABLE 95. EUROPE, MIDDLE EAST & AFRICA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 96. EUROPE, MIDDLE EAST & AFRICA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 97. EUROPE PERSONAL CARE SHOWER & BATH MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 98. EUROPE PERSONAL CARE SHOWER & BATH MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 99. EUROPE PERSONAL CARE SHOWER & BATH MARKET SIZE, BY SOAPS & BODY WASH, 2018-2032 (USD MILLION)
TABLE 100. EUROPE PERSONAL CARE SHOWER & BATH MARKET SIZE, BY FORM, 2018-2032 (USD MILLION)
TABLE 101. EUROPE PERSONAL CARE SHOWER & BATH MARKET SIZE, BY PACKAGING TYPE, 2018-2032 (USD MILLION)
TABLE 102. EUROPE PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 103. EUROPE PERSONAL CARE SHOWER & BATH MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 104. MIDDLE EAST PERSONAL CARE SHOWER & BATH MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 105. MIDDLE EAST PERSONAL CARE SHOWER & BATH MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 106. MIDDLE EAST PERSONAL CARE SHOWER & BATH MARKET SIZE, BY SOAPS & BODY WASH, 2018-2032 (USD MILLION)
TABLE 107. MIDDLE EAST PERSONAL CARE SHOWER & BATH MARKET SIZE, BY FORM, 2018-2032 (USD MILLION)
TABLE 108. MIDDLE EAST PERSONAL CARE SHOWER & BATH MARKET SIZE, BY PACKAGING TYPE, 2018-2032 (USD MILLION)
TABLE 109. MIDDLE EAST PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 110. MIDDLE EAST PERSONAL CARE SHOWER & BATH MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 111. AFRICA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 112. AFRICA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 113. AFRICA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY SOAPS & BODY WASH, 2018-2032 (USD MILLION)
TABLE 114. AFRICA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY FORM, 2018-2032 (USD MILLION)
TABLE 115. AFRICA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY PACKAGING TYPE, 2018-2032 (USD MILLION)
TABLE 116. AFRICA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 117. AFRICA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 118. ASIA-PACIFIC PERSONAL CARE SHOWER & BATH MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 119. ASIA-PACIFIC PERSONAL CARE SHOWER & BATH MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 120. ASIA-PACIFIC PERSONAL CARE SHOWER & BATH MARKET SIZE, BY SOAPS & BODY WASH, 2018-2032 (USD MILLION)
TABLE 121. ASIA-PACIFIC PERSONAL CARE SHOWER & BATH MARKET SIZE, BY FORM, 2018-2032 (USD MILLION)
TABLE 122. ASIA-PACIFIC PERSONAL CARE SHOWER & BATH MARKET SIZE, BY PACKAGING TYPE, 2018-2032 (USD MILLION)
TABLE 123. ASIA-PACIFIC PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 124. ASIA-PACIFIC PERSONAL CARE SHOWER & BATH MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 125. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 126. ASEAN PERSONAL CARE SHOWER & BATH MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 127. ASEAN PERSONAL CARE SHOWER & BATH MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 128. ASEAN PERSONAL CARE SHOWER & BATH MARKET SIZE, BY SOAPS & BODY WASH, 2018-2032 (USD MILLION)
TABLE 129. ASEAN PERSONAL CARE SHOWER & BATH MARKET SIZE, BY FORM, 2018-2032 (USD MILLION)
TABLE 130. ASEAN PERSONAL CARE SHOWER & BATH MARKET SIZE, BY PACKAGING TYPE, 2018-2032 (USD MILLION)
TABLE 131. ASEAN PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 132. ASEAN PERSONAL CARE SHOWER & BATH MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 133. GCC PERSONAL CARE SHOWER & BATH MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 134. GCC PERSONAL CARE SHOWER & BATH MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 135. GCC PERSONAL CARE SHOWER & BATH MARKET SIZE, BY SOAPS & BODY WASH, 2018-2032 (USD MILLION)
TABLE 136. GCC PERSONAL CARE SHOWER & BATH MARKET SIZE, BY FORM, 2018-2032 (USD MILLION)
TABLE 137. GCC PERSONAL CARE SHOWER & BATH MARKET SIZE, BY PACKAGING TYPE, 2018-2032 (USD MILLION)
TABLE 138. GCC PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 139. GCC PERSONAL CARE SHOWER & BATH MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 140. EUROPEAN UNION PERSONAL CARE SHOWER & BATH MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 141. EUROPEAN UNION PERSONAL CARE SHOWER & BATH MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 142. EUROPEAN UNION PERSONAL CARE SHOWER & BATH MARKET SIZE, BY SOAPS & BODY WASH, 2018-2032 (USD MILLION)
TABLE 143. EUROPEAN UNION PERSONAL CARE SHOWER & BATH MARKET SIZE, BY FORM, 2018-2032 (USD MILLION)
TABLE 144. EUROPEAN UNION PERSONAL CARE SHOWER & BATH MARKET SIZE, BY PACKAGING TYPE, 2018-2032 (USD MILLION)
TABLE 145. EUROPEAN UNION PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 146. EUROPEAN UNION PERSONAL CARE SHOWER & BATH MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 147. BRICS PERSONAL CARE SHOWER & BATH MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 148. BRICS PERSONAL CARE SHOWER & BATH MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 149. BRICS PERSONAL CARE SHOWER & BATH MARKET SIZE, BY SOAPS & BODY WASH, 2018-2032 (USD MILLION)
TABLE 150. BRICS PERSONAL CARE SHOWER & BATH MARKET SIZE, BY FORM, 2018-2032 (USD MILLION)
TABLE 151. BRICS PERSONAL CARE SHOWER & BATH MARKET SIZE, BY PACKAGING TYPE, 2018-2032 (USD MILLION)
TABLE 152. BRICS PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 153. BRICS PERSONAL CARE SHOWER & BATH MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 154. G7 PERSONAL CARE SHOWER & BATH MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 155. G7 PERSONAL CARE SHOWER & BATH MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 156. G7 PERSONAL CARE SHOWER & BATH MARKET SIZE, BY SOAPS & BODY WASH, 2018-2032 (USD MILLION)
TABLE 157. G7 PERSONAL CARE SHOWER & BATH MARKET SIZE, BY FORM, 2018-2032 (USD MILLION)
TABLE 158. G7 PERSONAL CARE SHOWER & BATH MARKET SIZE, BY PACKAGING TYPE, 2018-2032 (USD MILLION)
TABLE 159. G7 PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 160. G7 PERSONAL CARE SHOWER & BATH MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 161. NATO PERSONAL CARE SHOWER & BATH MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 162. NATO PERSONAL CARE SHOWER & BATH MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 163. NATO PERSONAL CARE SHOWER & BATH MARKET SIZE, BY SOAPS & BODY WASH, 2018-2032 (USD MILLION)
TABLE 164. NATO PERSONAL CARE SHOWER & BATH MARKET SIZE, BY FORM, 2018-2032 (USD MILLION)
TABLE 165. NATO PERSONAL CARE SHOWER & BATH MARKET SIZE, BY PACKAGING TYPE, 2018-2032 (USD MILLION)
TABLE 166. NATO PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 167. NATO PERSONAL CARE SHOWER & BATH MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 168. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 169. UNITED STATES PERSONAL CARE SHOWER & BATH MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 170. UNITED STATES PERSONAL CARE SHOWER & BATH MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 171. UNITED STATES PERSONAL CARE SHOWER & BATH MARKET SIZE, BY SOAPS & BODY WASH, 2018-2032 (USD MILLION)
TABLE 172. UNITED STATES PERSONAL CARE SHOWER & BATH MARKET SIZE, BY FORM, 2018-2032 (USD MILLION)
TABLE 173. UNITED STATES PERSONAL CARE SHOWER & BATH MARKET SIZE, BY PACKAGING TYPE, 2018-2032 (USD MILLION)
TABLE 174. UNITED STATES PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 175. UNITED STATES PERSONAL CARE SHOWER & BATH MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 176. CHINA PERSONAL CARE SHOWER & BATH MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 177. CHINA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 178. CHINA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY SOAPS & BODY WASH, 2018-2032 (USD MILLION)
TABLE 179. CHINA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY FORM, 2018-2032 (USD MILLION)
TABLE 180. CHINA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY PACKAGING TYPE, 2018-2032 (USD MILLION)
TABLE 181. CHINA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 182. CHINA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)

Companies Mentioned

The key companies profiled in this Personal Care Shower & Bath market report include:

Bath & Body Works, Inc.
Bayer AG
Beiersdorf AG
Chanel Limited
Colgate-Palmolive Company
Crabtree & Evelyn Limited
Dr. Bronner's Magic Soaps, Inc.
Gojo Industries, Inc.
Johnson & Johnson
Kao Corporation
L'Occitane International SA
L'Oréal SA
Molton Brown Ltd.
Sabon Corp.
Shiseido Company, Limited
The Body Shop International Limited
The Estée Lauder Companies Inc.
The Procter & Gamble Company
Unilever PLC
Yankee Candle Company, Inc.

Table Information

Report Attribute	Details
No. of Pages	195
Published	January 2026
Forecast Period	2026 - 2032
Estimated Market Value ( USD ) in 2026	$ 106.88 Billion
Forecasted Market Value ( USD ) by 2032	$ 155.73 Billion
Compound Annual Growth Rate	6.5%
Regions Covered	Global
No. of Companies Mentioned	21

License	Properties	Price
SINGLE USER LICENSE PDF, Excel and Online Access	This is a single user license, allowing one user access to the product.	€3513EUR$3,939USD£3,047GBP
1 - 5 USER LICENSE PDF, Excel and Online Access	This is a 1-5 user license, allowing up to five users have access to the product.	€3789EUR$4,249USD£3,286GBP
SITE LICENSE PDF, Excel and Online Access	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€5136EUR$5,759USD£4,454GBP
ENTERPRISE LICENSE PDF, Excel and Online Access	This is an enterprise license, allowing all employees within your organization access to the product.	€6215EUR$6,969USD£5,390GBP

Market Snapshot

Scope & Segmentation

Key Takeaways

Tariff Impact on Supply Chain and Portfolio Strategy

Methodology & Data Sources

Why This Report Matters

Conclusion

Table of Contents

Companies Mentioned

Table Information

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