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Germany Toy Market, Size, Forecast 2023-2028, Industry Trends, Growth, Insights, Impact of Inflation, Opportunity Company Analysis

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    Report

  • 115 Pages
  • January 2023
  • Region: Germany
  • Renub Research
  • ID: 5715849

Germany Toy Market is determined to reach US$ 6.76 Billion at the end year 2028

Germany Toy Market is determined to reach US$ 6.76 Billion at a CAGR of 3.51% at the end year 2028. The German toy industry is moving towards an increasing percentage of e-Commerce sales. In 2020, Germany exported US$ 4.6 Billion in Toys, making it the 2nd largest exporter of Toys in the world, according to Oec. World. The accomplishment of the toy sector is dependent on satisfying customer desires. As children's toy desires change quickly, the industry needs to establish the latest products to meet these changing desires continuously. Therefore, the industry has expanded a massive amount in market analysis of R&D. The toy plays a vital role in the evaluation of the child. It can also improve children's and even adults, cognition, imagination, creativity, and problem-solving skills.

Population under 15 years is Rising in Germany

The total population under 15 is 10.35 Million, in 2021. The German toy industry will be expanding in the upcoming years due to various factors, such as parents' increased interest in green toys, the resurgence of traditional toys & video games, awareness of the cognitive benefits of building toys, and the exponential expansion of mobile-based gaming.

Although, the protection of the children who play with toys is of central concern to the toy industry. However, the new legislation brings significant burdens such as increased testing or administrative costs, especially for SMEs, the sector puts great effort into ensuring that safety had incorporated into every stage of the product development process. Substantial work goes into toy design, development, testing, production, and delivery.

Germany toy market has a wide variety of toys for the various age groups of children, depending on their activities like Infant/Preschool, Construction, Doll, Games & Puzzles, Vehicles, Plush, Outdoor & Sports, and Arts & Craft. German Government had already established stricter limit values for a child below the age of 14 years and led in its national regulation on the safety of toys.

Infant/preschool toys are the most popular category on Germany's market. It helps German children to learn while playing. Also, a doctor treats patients with neurological diseases such as Alzheimer's and dementia with the help of available toys. The major growth factors propelling the market are launching eco-friendly and advanced-quality toys, rising e-commerce sales, and increased disposable income.

Infant/Preschool segment will lead in the Forecast Period

Based on Segmentation, the market is classified into Infant/Preschool, Construction, Doll, Game Puzzles, Vehicles, Action Figures, Outdoor Sports, Plush, Arts& Crafts, Youth Electronics, and Other Toys. Infant/Preschool dominates the largest market share during the forecast period due to the massive demand for infant care products among people, increasing science, math technology, and art-based gadgets, which significantly drives the German Toys Market. Furthermore, the rising development of games and puzzles in the market help to constantly launch video games item by different company.

Specialty Sales Channel will generate the majority of Revenue in Upcoming Years

The toy market is segmented into Specialty, Department Stores, Discounters, E-commerce, and Others. Specialty captured the largest market share due to maintaining different categories of soft toys at their shops. In addition, growing infrastructure facilities related to specialty and brand stores drives the market growth. Furthermore, E-Commerce holds the second largest market share during the forecast period as these days' online shopping trends among people worldwide is likely to drive the market.

In June 2022, The LEGO Group brings 2-player action to the LEGO® Super Mario™ universe with LEGO® Mario™ and LEGO® Luigi.

In May 2022, VTech Announces New Bluey Toys in the Latest Expansion of Its Pre-school Line.

The report titled “German Toy Market & Forecast, By Segmentation (Infant/Preschool, Construction, Doll, Game Puzzles, Vehicles, Action Figures, Outdoor Sports, Plush, Arts& Crafts, Youth Electronics, and Other Toys), by Sales (Specialty, Department Stores, Discounters, Ecommerce and Others),by Companies (Mattel, Hasbro ,LEGO Group,Ravensburger, Spin Master Corp and vtech)” provides a complete analysis of German Toy’s Market.

By Segmentation: German Toy Market will be broken up into eleven types:

1. Infant/Preschool
2. Construction
3. Doll
4. Game Puzzles
5. Vehicles
6. Action Figures
7. Outdoor Sports
8. Plush
9. Arts& Crafts
10. Youth Electronics
11. Other Toys

By Sales Channel: German Toy Market will be broken up into five types:

1. Specialty
2. Department Stores
3. Discounters
4. E-commerce
5. Others

All company have been covered from 3 viewpoints

  • Overviews
  • Recent Developments
  • Revenues

Company Analysis:

1. Mattel, Hasbro
2. LEGO Group
3. Ravensburger
4. Spin Master Corp
5. Vetch
Frequently Asked Questions about the German Toy Market

What is the estimated value of the German Toy Market?

The German Toy Market was estimated to be valued at $5.5 Billion in 2022.

What is the growth rate of the German Toy Market?

The growth rate of the German Toy Market is 3.5%, with an estimated value of $6.76 Billion by 2028.

What is the forecasted size of the German Toy Market?

The German Toy Market is estimated to be worth $6.76 Billion by 2028.

Who are the key companies in the German Toy Market?

Key companies in the German Toy Market include Mattel, Hasbro, LEGO Group, Ravensburger and Vetch.

Table of Contents

1. Introduction

2. Research & Methodology

3. Executive Summary

4. Market Dynamics
4.1 Growth Drivers
4.2 Challenges

5. Germany Toy Market

6. Germany Toy Market Share
6.1 By Segmentation
6.2 By Sales Channel

7. Germany Toy Market - By Segmentation
7.1 Infant/Preschool
7.2 Construction
7.3 Doll
7.4 Game & Puzzles
7.5 Vehicles
7.6 Action Figures
7.7 Outdoor & Sports
7.8 Plush
7.9 Arts & Crafts
7.10 Youth Electronics
7.11 Others Toys

8. Germany Toy Market - By Sales Channel
8.1 Specialty
8.2 Department Stores
8.3 Discounters
8.4 Ecommerce
8.5 Others

9. Key Players
9.1 Mattel
9.1.1 Overview
9.1.2 Recent Development
9.1.3 Revenue
9.2 Hasbro
9.2.1 Overview
9.2.2 Recent Development
9.2.3 Revenue
9.3 LEGO Group
9.3.1 Overview
9.3.2 Recent Development
9.3.3 Revenue
9.4 Ravensburger
9.4.1 Overview
9.4.2 Recent Development
9.4.3 Revenue
9.5 Spin Master Corp
9.5.1 Overview
9.5.2 Recent Development
9.5.3 Revenue
9.6 Vtech
9.6.1 Overview
9.6.2 Recent Development
9.6.3 Revenue

List of Figures:
Figure 01: Germany - Toy Market (Billion US$), 2019 - 2022
Figure 02: Germany - Forecast for Toy Market (Billion US$), 2023 - 2028
Figure 03: Segmentation - Infant/Preschool Toy Market (Billion US$), 2019 - 2022
Figure 04: Segmentation - Forecast for Infant/Preschool Toy Market (Billion US$), 2023 - 2028
Figure 05: Segmentation - Construction Toy Market (Billion US$), 2019 - 2022
Figure 06: Segmentation - Forecast for Construction Toy Market (Billion US$), 2023 - 2028
Figure 07: Segmentation - Doll Toy Market (Billion US$), 2019 - 2022
Figure 08: Segmentation - Forecast for Doll Toy Market (Billion US$), 2023 - 2028
Figure 09: Segmentation - Game & Puzzles Toy Market (Billion US$), 2019 - 2022
Figure 10: Segmentation - Forecast for Game & Puzzles Toy Market (Billion US$), 2023 - 2028
Figure 11: Segmentation - Vehicles Toy Market (Billion US$), 2019 - 2022
Figure 12: Segmentation - Forecast for Vehicles Toy Market (Billion US$), 2023 - 2028
Figure 13: Segmentation - Action figures Toy Market (Billion US$), 2019 - 2022
Figure 14: Segmentation - Forecast for Action figures Toy Market (Billion US$), 2023 - 2028
Figure 15: Segmentation - Outdoor & Sports Toy Market (Billion US$), 2019 - 2022
Figure 16: Segmentation - Forecast for Outdoor & Sports Toy Market (Billion US$), 2023 - 2028
Figure 17: Segmentation - Plush Toy Market (Billion US$), 2019 - 2022
Figure 18: Segmentation - Forecast for Plush Toy Market (Billion US$), 2023 - 2028
Figure 19: Segmentation - Arts & Crafts Toy Market (Billion US$), 2019 - 2022
Figure 20: Segmentation - Forecast for Arts & Crafts Toy Market (Billion US$), 2023 - 2028
Figure 21: Segmentation - Youth Electronics Toy Market (Billion US$), 2019 - 2022
Figure 22: Segmentation - Forecast for Youth Electronics Toy Market (Billion US$), 2023 - 2028
Figure 23: Segmentation - Others Toy Market (Billion US$), 2019 - 2022
Figure 24: Segmentation - Forecast for Others Toy Market (Billion US$), 2023 - 2028
Figure 25: Sales channel - Specialty Toy Market (Billion US$), 2019 - 2022
Figure 26: Sales channel - Forecast for Specialty Toy Market (Billion US$), 2023 - 2028
Figure 27: Sales channel - Department Stores Toy Market (Billion US$), 2019 - 2022
Figure 28: Sales channel - Forecast for Department Stores Toy Market (Billion US$), 2023 - 2028
Figure 29: Sales channel - Discounters Toy Market (Billion US$), 2019 - 2022
Figure 30: Sales channel - Forecast for Discounters Toy Market (Billion US$), 2023 - 2028
Figure 31: Sales channel - Ecommerce Toy Market (Billion US$), 2019 - 2022
Figure 32: Sales channel - Forecast for Ecommerce Toy Market (Billion US$), 2023 - 2028
Figure 33: Sales channel - Others Toy Market (Billion US$), 2019 - 2022
Figure 34: Sales channel - Forecast for Others Toy Market (Billion US$), 2023 - 2028
Figure 35: Mattel - Global Revenue (Billion US$), 2019 - 2022
Figure 36: Mattel - Forecast for Global Revenue (Billion US$), 2023 - 2028
Figure 37: Hasbro - Global Revenue (Billion US$), 2019 - 2022
Figure 38: Hasbro - Forecast for Global Revenue (Billion US$), 2023 - 2028
Figure 39: LEGO Group - Global Revenue (Billion US$), 2019 - 2022
Figure 40: LEGO Group - Forecast for Global Revenue (Billion US$), 2023 - 2028
Figure 41: Ravensburger - Global Revenue (Billion US$), 2019 - 2022
Figure 42: Ravensburger - Forecast for Global Revenue (Billion US$), 2023 - 2028
Figure 43: Spin Master Corp - Global Revenue (Billion US$), 2019 - 2022
Figure 44: Spin Master Corp - Forecast for Global Revenue (Billion US$), 2023 - 2028
Figure 45: Vtech - Global Revenue (Billion US$), 2019 - 2022
Figure 46: Vtech - Forecast for Global Revenue (Billion US$), 2023 - 2028

List of Tables:
Table 01: Germany - Toy Market Share by Segmentation (Percent), 2019 - 2022
Table 02: Germany - Forecast for Toy Market Share by Segmentation (Percent), 2023 - 2028
Table 03: Germany - Toy Market Share by Sales Channel (Percent), 2019 - 2022
Table 04: Germany - Forecast for Toy Market Share by Sales Channel (Percent), 2023 - 2028

Companies Mentioned

  • Mattel, Hasbro
  • LEGO Group
  • Ravensburger
  • Spin Master Corp
  • Vetch

Methodology

In this report, for analyzing the future trends for the studied market during the forecast period, the publisher has incorporated rigorous statistical and econometric methods, further scrutinized by secondary, primary sources and by in-house experts, supported through their extensive data intelligence repository. The market is studied holistically from both demand and supply-side perspectives. This is carried out to analyze both end-user and producer behavior patterns, in the review period, which affects price, demand and consumption trends. As the study demands to analyze the long-term nature of the market, the identification of factors influencing the market is based on the fundamentality of the study market.

Through secondary and primary researches, which largely include interviews with industry participants, reliable statistics, and regional intelligence, are identified and are transformed to quantitative data through data extraction, and further applied for inferential purposes. The publisher's in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of their recommendations and advice.

Primary Research

The primary purpose of this phase is to extract qualitative information regarding the market from the key industry leaders. The primary research efforts include reaching out to participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions. The publisher also established professional corporate relations with various companies that allow us greater flexibility for reaching out to industry participants and commentators for interviews and discussions, fulfilling the following functions:

  • Validates and improves the data quality and strengthens research proceeds
  • Further develop the analyst team’s market understanding and expertise
  • Supplies authentic information about market size, share, growth, and forecast

The researcher's primary research interview and discussion panels are typically composed of the most experienced industry members. These participants include, however, are not limited to:

  • Chief executives and VPs of leading corporations specific to the industry
  • Product and sales managers or country heads; channel partners and top level distributors; banking, investment, and valuation experts
  • Key opinion leaders (KOLs)

Secondary Research

The publisher refers to a broad array of industry sources for their secondary research, which typically includes, however, is not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Patent and regulatory databases for understanding of technical & legal developments
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic new articles, webcasts, and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecasts
 

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