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United States Probiotics Market - Forecasts from 2022 to 2027

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  • 75 Pages
  • December 2022
  • Region: United States
  • Knowledge Sourcing Intelligence LLP
  • ID: 5716709
The United States probiotics market is anticipated to expand at a CAGR of 12.95% over the course of the forecast period, from US$8.98 billion in 2020 to a total market value of US$21.06 billion by 2027.

Live microorganisms known as probiotics are intended to enhance one's health whether administered orally or topically. Yogurts, other fermented foods, and probiotic-rich beverages are widely available and provide delicious, nutrient-dense snacks. Probiotics are also found in many cosmetic products. When consumed in appropriate amounts, probiotics have beneficial effects on the body, including improved gut health and reduced intestinal inflammation. Since they improve immune function and halt the progression of diseases, probiotics are crucial for preventative healthcare.

Growing Health concerns and new developments are anticipated to boost the market

Probiotics are beneficial in treating digestive, gastrointestinal, and bowel problems that are related to the gut. The demand for probiotic food, beverage, and dietary supplement items that improve health while providing essential nutrition is increasing as people become more aware of the connection between diet and health. The demand for probiotics in functional food and beverages has increased as a result of rising processed food consumption, unhealthy lifestyle choices, and increased media and health authority coverage of nutrition and the relationship between diet and health. Additionally, the demand for dairy-free probiotic yoghurts has increased due to the growing veganism trend. As a result, the major market participants are releasing a variety of dairy-free probiotic yoghurts made from sources such as almond milk, soy milk, oat milk, and others. The market is expanding as a result of rising demand for meat and other livestock products, which helps to offset the threat of disease outbreaks that probiotics in the animal husbandry sector help to prevent.

Key Developments:

  • March 2022: The modern gut health inventor and probiotic pioneer Activia has unveiled its newest product to address consumer demand for meals that provide functional health benefits. With billions of live, active probiotics, the new Activia+ Multi-Benefit Probiotic Yogurt Drinks help maintain the health of your gut. The vitamins C, D, and zinc, plus are a great source (20% DV) for supporting your immune system. With each mouthwatering sip, these delightful, drinkable yoghurts give the consumer A+ feeling. Customers can support their immune system and digestive health with the help of the new items. The brand-new product comes in strawberry, peach, and raspberry flavours and has 9 gram of sugar and 70 calories.
  • August 2020: In order to support the microbiome, Lifeway Foods, Inc., the top U.S. provider of kefir and fermented probiotic products, has announced the acquisition of some assets from privately held California-based GlenOaks Farms, Inc., a renowned and innovative drinkable yoghurt company established in 1984. The popular drinkable yoghurt products from GlenOaks, which are prepared with fruit puree and fresh California dairy, come in six different flavours. Drinkable yoghurt from GlenOaks has been a favourite among health-conscious consumers for decades and contains 3.5 billion probiotic cultures per serve. The Lifeway brand's concept and aim to promote health are strategically matched with GlenOaks probiotic drinkable yoghurt and are very compatible with it. By incorporating the GlenOaks product into the Lifeway brand and extending distribution with new retail outlets, Lifeway hopes to give the product a significant chance of success.

Product Offerings:

  • BC30TM: BC30TM (Bacillus coagulans GBI-30, 6086) is the patented probiotic component by Kerry Group. It is utilised by product makers to make functional foods and drinks. More than 1,000 of the world's top food, beverage, and companion animal products use BC30, a probiotic that is committed to assisting in the development of a safe and effective probiotic for everyone. BC30 is a probiotic ingredient that forms spores and is extremely stable. It can be incorporated into food and beverage products. Customers who are used to finding probiotics in conventional formats, such yoghurt, may get the advantages of probiotics in a variety of products that meet their daily routines and dietary preferences thanks to BC30.
  • Probi Defendum®: Probi Defendum® has been shown to have positive benefits on immune health in clinical studies. A probiotic immunity called product Probi Defendum® is built on a combination of the Lactiplantibacillus plantarum HEAL9 (HEAL9TM) and Lacticaseibacillus paracasei 8700:2 strains. It fosters a strong immune system, offers organic immunological support, and aids important immune cells. It is perfect for functional foods like beverages and powder products as well as capsules, pills, and stick-packs.

Market Segmentation:

  • By Ingredient
  • Bacteria
  • Lactobacilli
  • Bifidobacterium
  • Streptococcus thermophilus
  • Yeast
  • Saccharomyces boulardii
  • Others
  • By Form
  • Liquid
  • Dry
  • By Application
  • Functional Food and Beverages
  • Dietary Supplements
  • Animal Feed
  • By End-User
  • Human
  • Animal
Frequently Asked Questions about the U.S. Probiotics Market

What is the estimated value of the U.S. Probiotics Market?

The U.S. Probiotics Market was estimated to be valued at $8.98 billion in 2020.

What is the growth rate of the U.S. Probiotics Market?

The growth rate of the U.S. Probiotics Market is 12.9%, with an estimated value of $21.06 billion by 2027.

What is the forecasted size of the U.S. Probiotics Market?

The U.S. Probiotics Market is estimated to be worth $21.06 billion by 2027.

Who are the key companies in the U.S. Probiotics Market?

Key companies in the U.S. Probiotics Market include Yakult Honsha Co., Ltd., Kerry Group plc., Danone and Probi AB.

Table of Contents

1.1. Market Overview
1.2. COVID-19 Scenario
1.3. Market Definition
1.4. Market Segmentation

2.1. Research Data
2.2. Assumptions

3.1. Research Highlights

4.1. Market Drivers
4.2. Market Restraints
4.3. Porter’s Five Forces Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Power of Buyers
4.3.3. Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis

5.1. Introduction
5.2. Bacteria
5.2.1. Lactobacilli
5.2.2. Bifidobacterium
5.2.3. Streptococcus Thermophilus
5.3. Yeast
5.4. Saccharomyces Boulardii
5.5. Others

6.1. Introduction
6.2. Liquid
6.3. Dry

7.1. Introduction
7.2. Functional Food and Beverages
7.3. Dietary Supplements
7.4. Animal Feed

8.1. Introduction
8.2. Human
8.3. Animal

9.1. Major Players and Strategy Analysis
9.2. Emerging Players and Market Lucrativeness
9.3. Mergers, Acquisitions, Agreements, and Collaborations
9.4. Vendor Competitiveness Matrix

10.3. DANONE
10.4. NESTLE
10.5. PROBI
*List is not exhaustive

Companies Mentioned

  • Yakult Honsha Co., Ltd.
  • Kerry Group plc.
  • Danone
  • Nestle
  • Probi AB