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Asia Pacific Probiotics Market - Forecasts from 2022 to 2027

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  • 90 Pages
  • December 2022
  • Region: Asia Pacific
  • Knowledge Sourcing Intelligence LLP
  • ID: 5716728
Asia Pacific probiotics market is projected to grow at a CAGR of 8.14% to reach US$37.708 billion by 2027, from US$21.808 billion in 2020.

Probiotics are living microorganisms that have health benefits when they are either consumed or applied to the body. Probiotics contain good bacteria that help in digesting food, destroy disease-causing cells, and produce vitamins. They also help in maintaining a healthy balance in the body. Naturally, probiotics are found in yogurt. The food and drug administration (FDA) regulates probiotics-like foods. Moreover, a study was published in the journal of neuroinflammation, where a link between gut microbiota and the central nervous system, including the brain was made. Those studies suggested that in the near future as research and technology advance, probiotics could one day support the treatment of mental health issues, such as anxiety and depression, and maybe some specific neurological conditions, as well.

Growing health awareness

As the Asia Pacific countries are steadily developing, the lifestyle of the working population has become hectic. However, even with a busy schedule, people are actively on themselves in order to keep themselves fit and healthy. Furthermore, digitalization has also played a major role in influencing the audience. Numerous articles, blogs, and podcasts are available on the internet which provide health-related knowledge to the audience. The audience is shifting toward better and healthier options to prevent the occurrence of chronic diseases such as diabetes, cardiac arrest, and many others.

In order to attract the audience, many market players are launching products that contain probiotics. For example, in August 2019, Norti Nutrition, a pioneer healthy Australian chocolate brand launched “The Norti Performance Bar”, which is a prebiotic chocolate bar. The product contains pre and probiotics, and along with that, it contains all three types of key digestive enzymes, amino acids, L-Glutamine, and nine grams of hemp protein per serving. Similarly in May 2022, in Thailand, the maker of MooMilk Milk Candy Tablet, Sunfood Corp Co., Ltd, announced the launch of Buddy Pop probiotics candy in yogurt and lemon flavor. The new Candy has gut-friendly probiotics, the product has been imported from the US. The probiotics candy contains Bacillus coagulans (UABc-20). It is the probiotic strain, which is powered by Chr. Hansen.

Furthermore, according to World Bank Data, Japan’s age dependency ratio reached 49% in 2021, which is an indication of the increasing aging population. This is fueling the demand for probiotics as probiotic supplements may be effective in counteracting age-related shifts as they help to restore the natural diversity of human gut bacteria, strengthen the immune system, and positively impact cognition and mood which impacts health outcomes and promote healthy aging.

Market Developments

Therefore, the market players are making mindful investments and launches to expand the product offering for the market. For instance,
  • In February 2020, a Japanese prebiotics firm, Teijin formed an alliance with Chr. Hansen. The agreement allows Chr Hansen to supply probiotic ingredients to Teijin. The ingredients can be used in functional and health applications so that the supplement can be sold in the domestic/local markets. The probiotics-related products will be sold in the form of tablets, capsules, and powder sticks. Six different types of probiotic products will be marketed in the Japanese market.
  • In October 2021, MuscleBlaze, an Indian sports nutrition brand announced its plan to include probiotics in the new product formulation. Probiotics will be added to its Biozyme Whey range. Step has been taken to improve sports performance.
  • In January 2022, Mumbai-based JB Chemicals & Pharmaceuticals Limited (JBCPL) announced that it has acquired brands from a leading player in the probiotics and reproductive health segment of the Indian market, Sanzyme. The deal was closed at 628 cr. The brands that JBCPL has acquired have a pan-India presence and a wide distribution reach of 300,000 chemists and 100,000 prescribers.
  • In February 2022, Indian scientists identified the next-generation probiotic bacterium Lactobacillus Plantarum JBC5. The new probiotic bacteria was developed from a milk dairy product. It is said to be helpful in promoting healthy aging. Moreover, they have developed a yogurt with the use of these bacteria, this yogurt can be consumed to derive various health benefits.
  • In May 2021, Nestlé launched infant probiotic supplements in Australia. A new prebiotic supplement range, NAN CARE has been developed by Nestle. Probiotic strains have been used to offer parents the supplements. The range contains three types of prebiotic drops for the infant’s immune health, gut, and digestive health, and for colic relief which will be helpful for the infant’s bone development.

COVID 19 Insights

The COVID-19 pandemic had a positive impact on the probiotics market. As probiotics are known to restore a stable gut microbiota by regulating innate and adaptive immunity within the gut, they were used to combat the virus as COVID-19 has an adverse impact on gut microbiota dysbiosis. Thus probiotics were used for their antiviral properties as an adjunctive treatment to combat COVID-19. Several clinical trials were also undertaken, which proved the efficacy of probiotics and their metabolites in treating patients with the virus. In addition, the growing health concerns among the weak gut health-carrying population in the region boosted the demand and market growth of probiotics. For instance, as per the August 2021 Vietnam Health Supplements Report by the British Chamber of Commerce (BRITCAM) Vietnam, probiotics supplements obtained the highest growth rate of 19% in 2020. Also, as per the source, probiotics are forecasted to obtain a significant growth rate because of the consumer preference to strengthen their digestive systems rather than treat digestive problems.

Market Segmentation:

  • By Type
  • Lactobacillus
  • Streptococcus
  • Bifidobacterium
  • Spore Formers
  • Others
  • By Form
  • Liquid
  • Dry
  • By Application
  • Functional Food and Beverages
  • Dietary Supplements
  • Animal Feed
  • By End-User
  • Human
  • Animal
  • By Country
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Indonesia
  • Vietnam
  • Others

Table of Contents

1.1. Market Overview
1.2. COVID-19 Scenario
1.3. Market Definition
1.4. Market Segmentation

2.1. Research Data
2.2. Assumptions

3.1. Research Highlights

4.1. Market Drivers
4.2. Market Restraints
4.3. Porter's Five Forces Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Power of Buyers
4.3.3. Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis

5.1. Introduction
5.2. Lactobacillus
5.3. Streptococcus
5.4. Bifidobacterium
5.5. Spore Formers
5.6. Others

6.1. Introduction
6.2. Liquid
6.3. Dry

7.1. Introduction
7.2. Functional Food & Beverage
7.3. Dietary Supplements
7.4. Animal Feed

8.1. Introduction
8.2. Human
8.3. Animal

9.1. Introduction
9.2. China
9.3. Japan
9.4. South Korea
9.5. India
9.6. Australia
9.7. Indonesia
9.8. Vietnam
9.9. Others

10.1. Major Players and Strategy Analysis
10.2. Emerging Players and Market Lucrativeness
10.3. Mergers, Acquisitions, Agreements, and Collaborations
10.4. Vendor Competitiveness Matrix

11.1. Yakult
11.2. i-Health
11.3. Danone
11.4. Probi AB
11.5. Chr. Hansen Holding A/S
11.6. Nestle
11.7. Amul
11.8. Asahi Group Holdings, Ltd.
11.9. Kirin Holdings Company, Limited.

Companies Mentioned

  • Yakult
  • i-Health
  • Danone
  • Probi AB
  • Chr. Hansen Holding A/S
  • Nestle
  • Amul
  • Asahi Group Holdings, Ltd.
  • Kirin Holdings Company, Limited.