The North America self-tanning products market size is expected to grow from US$ 344.43 million in 2022 to US$ 506.94 million by 2028; it is expected to grow at a CAGR of 6.7% from 2022 to 2028.
Self-tanning products offer a tanned and bronzed look without sun exposure. Direct sun tanning can cause various skin diseases, including skin cancer. Moreover, the ultraviolet (UV) rays of the sun can cause harm to the skin. Therefore, people are increasingly preferring self-tanning or sunless tanning products that provide a desired tanned look. There is a high demand for self-tanning products in North America, especially among women, due to the increasing influence of celebrities and social media trends. Celebrities are embracing various skin tones, which is influencing the buying behavior of consumers. This, in turn, is favoring the growth of the self-tanning products market across North America.
The North America self-tanning products market is segmented into product type, category, and distribution channel. Based on distribution channel, the North America self-tanning products market is segmented into supermarkets & hypermarkets, convenience stores, online retail, and others. The supermarkets & hypermarkets segment held the largest share of the market in 2021, whereas the online retail segment is expected to register the highest CAGR from 2022 to 2028. The e-commerce sector has seen a massive development in recent years due to increased internet and smartphone penetration and convenience offered by online retail channels in shopping a wide range of products of different brands remotely.
Online retail stores offer various products with heavy discounts. Also, consumers can conveniently buy desirable products remotely. Furthermore, home delivery services attract a large group of customers to shop through e-commerce platforms, such as Amazon.com, Walmart, and E-bay. Moreover, these websites offer descriptive product information and user reviews, which helps buyers compare products and make informed decisions. During the COVID-19 pandemic, online retail channels became popular as they offered home delivery services. Owing to all these factors, online retail is one of the fastest-growing distribution channels. According to the Common Thread Collective, survey 25th June 2022, in the US, the distribution of cosmetics retail sales through e-commerce has held the share 86%, where traditional distribution channels held 14%. Hence, developed e-commerce sector, and consumers’ inclination towards e-commerce for purchasing the self-tanning products driving the segment growth.
Based on country, the North America self-tanning products market is segmented into the US, Canada, and Mexico. In 2021, the US accounted for the largest share of the North America self-tanning products market. In North America, the thriving beauty industry is playing a significant role in the consumption of beauty and cosmetic products including self-tanning products. In this region, glowing tan has always been considered desirable and attractive, associated with health, beauty, and fashion. In the region celebrities and beauty experts are endorsing for product promotion and advertising across the region. For instance, on 30th July 2019, Tess Holiday, the plus-size supermodel partnered with celeb spray tanner, and founder of the self-tanner brand, ‘Isle of Paradise’. This partnership aimed to cater the demand for products for glowy skin. This has surged cosmetic companies spending on research and development for launching such self-tanning products in the market with long-time effects, thereby attributing the growth of market.
Moreover, owing to the increasing awareness and concern around sun-associated ageing, damage, and skin cancer, North Americans are inclining towards self-tanning products instead of natural tanning. American Cancer Society’s estimates for melanoma Cancer in the United States for 2022, that about 99,780 new melanomas will be diagnosed (about 57,180 in men and 42,600 in women), and about 7,650 people are expected to die of melanoma (about 5,080 men and 2,570 women). Hence, owing to the rising skin associated concerns through sun exposure, there’s an increasing demand for self-tanning cream & lotions, mists, and serums. This factor is driving the growth of self-tanning products industry in North America. The well-established cosmetics & personal care industry in the region is one of the primary factors driving the growth of self-tanning products market. Moreover, there is a growing trend for use of natural, vegan, and organic skin-care products amongst the North Americans which tends to increase the sales of natural and organic self-tanning products. This is further anticipating lucrative opportunities for the growth of self-tanning products market. Additionally, the increasingly acquainted and educated consumer demands healthier, more natural, and less harmful products without compromising results.
Bondi Sands Pty Ltd.; KAO Corp.; PZ Cussons Plc; Supernova UK Pty Ltd.; Epic Etailers, LLC; L'Oreal S.A.; HotHouse Beauty Ltd.; Johnson & Johnson; Coty Inc.; and Edgewell Personal Care Co. are among the major players operating in the North America self-tanning products market. These companies have their presence in the North America, which provides lucrative growth opportunities to them.
The overall North America self-tanning products market has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical Insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers - along with external consultants such as valuation experts, research analysts, and key opinion leaders - specializing in the North America self-tanning products market.
Self-tanning products offer a tanned and bronzed look without sun exposure. Direct sun tanning can cause various skin diseases, including skin cancer. Moreover, the ultraviolet (UV) rays of the sun can cause harm to the skin. Therefore, people are increasingly preferring self-tanning or sunless tanning products that provide a desired tanned look. There is a high demand for self-tanning products in North America, especially among women, due to the increasing influence of celebrities and social media trends. Celebrities are embracing various skin tones, which is influencing the buying behavior of consumers. This, in turn, is favoring the growth of the self-tanning products market across North America.
The North America self-tanning products market is segmented into product type, category, and distribution channel. Based on distribution channel, the North America self-tanning products market is segmented into supermarkets & hypermarkets, convenience stores, online retail, and others. The supermarkets & hypermarkets segment held the largest share of the market in 2021, whereas the online retail segment is expected to register the highest CAGR from 2022 to 2028. The e-commerce sector has seen a massive development in recent years due to increased internet and smartphone penetration and convenience offered by online retail channels in shopping a wide range of products of different brands remotely.
Online retail stores offer various products with heavy discounts. Also, consumers can conveniently buy desirable products remotely. Furthermore, home delivery services attract a large group of customers to shop through e-commerce platforms, such as Amazon.com, Walmart, and E-bay. Moreover, these websites offer descriptive product information and user reviews, which helps buyers compare products and make informed decisions. During the COVID-19 pandemic, online retail channels became popular as they offered home delivery services. Owing to all these factors, online retail is one of the fastest-growing distribution channels. According to the Common Thread Collective, survey 25th June 2022, in the US, the distribution of cosmetics retail sales through e-commerce has held the share 86%, where traditional distribution channels held 14%. Hence, developed e-commerce sector, and consumers’ inclination towards e-commerce for purchasing the self-tanning products driving the segment growth.
Based on country, the North America self-tanning products market is segmented into the US, Canada, and Mexico. In 2021, the US accounted for the largest share of the North America self-tanning products market. In North America, the thriving beauty industry is playing a significant role in the consumption of beauty and cosmetic products including self-tanning products. In this region, glowing tan has always been considered desirable and attractive, associated with health, beauty, and fashion. In the region celebrities and beauty experts are endorsing for product promotion and advertising across the region. For instance, on 30th July 2019, Tess Holiday, the plus-size supermodel partnered with celeb spray tanner, and founder of the self-tanner brand, ‘Isle of Paradise’. This partnership aimed to cater the demand for products for glowy skin. This has surged cosmetic companies spending on research and development for launching such self-tanning products in the market with long-time effects, thereby attributing the growth of market.
Moreover, owing to the increasing awareness and concern around sun-associated ageing, damage, and skin cancer, North Americans are inclining towards self-tanning products instead of natural tanning. American Cancer Society’s estimates for melanoma Cancer in the United States for 2022, that about 99,780 new melanomas will be diagnosed (about 57,180 in men and 42,600 in women), and about 7,650 people are expected to die of melanoma (about 5,080 men and 2,570 women). Hence, owing to the rising skin associated concerns through sun exposure, there’s an increasing demand for self-tanning cream & lotions, mists, and serums. This factor is driving the growth of self-tanning products industry in North America. The well-established cosmetics & personal care industry in the region is one of the primary factors driving the growth of self-tanning products market. Moreover, there is a growing trend for use of natural, vegan, and organic skin-care products amongst the North Americans which tends to increase the sales of natural and organic self-tanning products. This is further anticipating lucrative opportunities for the growth of self-tanning products market. Additionally, the increasingly acquainted and educated consumer demands healthier, more natural, and less harmful products without compromising results.
Bondi Sands Pty Ltd.; KAO Corp.; PZ Cussons Plc; Supernova UK Pty Ltd.; Epic Etailers, LLC; L'Oreal S.A.; HotHouse Beauty Ltd.; Johnson & Johnson; Coty Inc.; and Edgewell Personal Care Co. are among the major players operating in the North America self-tanning products market. These companies have their presence in the North America, which provides lucrative growth opportunities to them.
The overall North America self-tanning products market has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical Insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers - along with external consultants such as valuation experts, research analysts, and key opinion leaders - specializing in the North America self-tanning products market.
Table of Contents
1. Introduction1.1 Study Scope
1.2 Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection:
3.2.2 Primary Interviews:
3.2.3 Hypothesis Formulation:
3.2.4 Macro-economic Factor Analysis:
3.2.5 Developing Base Number:
3.2.6 Data Triangulation:
3.2.7 Country Level Data:
3.2.8 Limitations and Assumptions:
4. Self-Tanning Products Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 North America PEST Analysis
4.3 Expert Opinion
5. North America Self-Tanning Products Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Well-Established Cosmetic Industry in North America
5.1.2 Strategic Development Initiatives by Key Market Players
5.2 Market Restraints
5.2.1 Side Effects Associated with Synthetic Ingredients in Self-Tanning Products
5.3 Market Opportunities
5.3.1 Increasing Popularity of Natural and Organic Self-Tanning Products
5.4 Future Trends
5.4.1 Celebrity Endorsements and Social Media Campaigns
5.5 Impact Analysis of Drivers and Restraints
6. Self-Tanning Products- Market Analysis
6.1 Self-Tanning Products Market Overview
6.2 North America Self-Tanning Products Market -Revenue and Forecast to 2028 (US$ Million)
6.3 Competitive Positioning - Key Market Players
7. North America Self-Tanning Products Market Analysis - By Product Type
7.1 Overview
7.2 North America Self-Tanning Products Market Breakdown, by Product Type, 2021 & 2028
7.3 Cream and Lotion
7.3.1 Overview
7.3.2 Cream and Lotion: North America Self-Tanning Products Market - Revenue and Forecast to 2028 (US$ Million)
7.4 Serum
7.4.1 Overview
7.4.2 Serum: North America Self-Tanning Products Market - Revenue and Forecast to 2028 (US$ Million)
7.5 Mist
7.5.1 Overview
7.5.2 Mist: North America Self-Tanning Products Market - Revenue and Forecast to 2028 (US$ Million)
7.6 Others
7.6.1 Overview
7.6.2 Others: North America Self-Tanning Products Market - Revenue and Forecast to 2028 (US$ Million)
8. North America Self-Tanning Products Market Analysis - By Category
8.1 Overview
8.2 North America Self-Tanning Products Market Breakdown, by Category, 2021 & 2028
8.3 Natural and Organic
8.3.1 Overview
8.3.2 Natural and Organic: North America Self-Tanning Products Market - Revenue and Forecast to 2028 (US$ Million)
8.4 Conventional
8.4.1 Overview
8.4.2 Conventional: North America Self-Tanning Products Market - Revenue and Forecast to 2028 (US$ Million)
9. North America Self-Tanning Products Market Analysis - By Distribution Channel
9.1 Overview
9.2 North America Self-Tanning Products Market Breakdown, by Distribution Channel, 2021 & 2028
9.3 Supermarkets & Hypermarkets
9.3.1 Overview
9.3.2 Supermarkets & Hypermarkets: North America Self-Tanning Products Market - Revenue and Forecast to 2028 (US$ Million)
9.4 Convenience Stores
9.4.1 Overview
9.4.2 Convenience Stores: North America Self-Tanning Products Market - Revenue and Forecast to 2028 (US$ Million)
9.5 Online Retail
9.5.1 Overview
9.5.2 Online Retail: North America Self-Tanning Products Market - Revenue and Forecast to 2028 (US$ Million)
9.6 Others
9.6.1 Overview
9.6.2 Others: North America Self-Tanning Products Market - Revenue and Forecast to 2028 (US$ Million)
10. Self-Tanning Products Market- Geographic Analysis
10.1 North America: Self-Tanning Products Market
10.1.1 North America: Self-Tanning Products Market-Revenue and Forecast to 2028 (US$ Million)
10.1.2 North America: Self-Tanning Products Market, By Product Type
10.1.3 North America: Self-Tanning Products Market, By Category
10.1.4 North America: Self-Tanning Products Market, by Distribution Channel
10.1.5 North America: Self-Tanning Products Market, by Key Country
10.1.5.1 US: Self-Tanning Products Market- Revenue and Forecast to 2028 (US$ Million)
10.1.5.1.1 US: Self-Tanning Products Market, By Product Type
10.1.5.1.2 US: Self-Tanning Products Market, By Category
10.1.5.1.3 US: Self-Tanning Products Market, by Distribution Channel
10.1.5.2 Canada: Self-Tanning Products Market- Revenue and Forecast to 2028 (US$ Million)
10.1.5.2.1 Canada: Self-Tanning Products Market, By Product Type
10.1.5.2.2 Canada: Self-Tanning Products Market, By Category
10.1.5.2.3 Canada: Self-Tanning Products Market, by Distribution Channel
10.1.5.3 Mexico: Self-Tanning Products Market- Revenue and Forecast to 2028 (US$ Million)
10.1.5.3.1 Mexico: Self-Tanning Products Market, By Product Type
10.1.5.3.2 Mexico: Self-Tanning Products Market, By Category
10.1.5.3.3 Mexico: Self-Tanning Products Market, by Distribution Channel
11. Impact of COVID-19 Pandemic on North America Self-Tanning Products Market
11.1 Overview
11.2 Impact of COVID-19 on North America Self-Tanning Products Market
12. Company Profiles
12.1 Bondi Sands Pty Ltd
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 KAO Corp
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 PZ Cussons Plc
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Supernova UK Pty Ltd
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Epic Etailers LLC
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 L'Oreal SA
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 HotHouse Beauty Ltd
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Johnson & Johnson
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 Coty Inc
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 Edgewell Personal Care Co
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
13. Appendix
13.1 About the Publisher
13.2 Word Index
List of Tables
Table 1. North America Self-Tanning Products Market -Revenue and Forecast to 2028 (US$ Million)
Table 2. North America Self-Tanning Products Market, by Product Type - Revenue and Forecast to 2028 (US$ Million)
Table 3. North America Self-Tanning Products Market, by Category - Revenue and Forecast to 2028 (US$ Million)
Table 4. North America Self-Tanning Products Market, by Distribution Channel- Revenue and Forecast to 2028 (US$ Million)
Table 5. North America Self-Tanning Products Market, By Product Type - Revenue and Forecast to 2028 (US$ Million)
Table 6. North America Self-Tanning Products Market, By Category - Revenue and Forecast to 2028 (US$ Million)
Table 7. North America Self-Tanning Products Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 8. US Self-Tanning Products Market, by Product Type - Revenue and Forecast to 2028 (US$ Million)
Table 9. US Self-Tanning Products Market, by Category- Revenue and Forecast to 2028 (US$ Million)
Table 10. US Self-Tanning Products Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 11. Canada Self-Tanning Products Market, By Product Type - Revenue and Forecast to 2028 (US$ Million)
Table 12. Canada Self-Tanning Products Market, By Category - Revenue and Forecast to 2028 (US$ Million)
Table 13. Canada Self-Tanning Products Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 14. Mexico Self-Tanning Products Market, By Product Type - Revenue and Forecast to 2028 (US$ Million)
Table 15. Mexico Self-Tanning Products Market, By Category - Revenue and Forecast to 2028 (US$ Million)
Table 16. Mexico Self-Tanning Products Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 17. List of Abbreviation
List of Figures
Figure 1. Self-Tanning Products Market Segmentation
Figure 2. Self-Tanning Products Market Segmentation - By Geography
Figure 3. North America Self-Tanning Products Market Overview
Figure 4. The Conventional Segment Held the Largest Share in 2021
Figure 5. US Dominated the Self-Tanning Products Market in 2021
Figure 6. North America Self-Tanning Products Market, Key Market Players
Figure 7. North America PEST Analysis
Figure 8. Expert Opinion
Figure 9. North America Self-Tanning Products Market Impact Analysis of Drivers and Restraints
Figure 10. Geographic Overview of Self-Tanning Products Market
Figure 11. North America: Self-Tanning Products Market - Revenue and Forecast to 2028 (US$ Million)
Figure 12. Key Players: Self-Tanning Products Market
Figure 13. North America Self-Tanning Products Market Breakdown, by Product Type, 2021 & 2028
Figure 14. Cream and Lotion: North America Self-Tanning Products Market - Revenue and Forecast to 2028 (US$ Million)
Figure 15. Serum: North America Self-Tanning Products Market - Revenue and Forecast to 2028 (US$ Million)
Figure 16. Mist: North America Self-Tanning Products Market - Revenue and Forecast to 2028 (US$ Million)
Figure 17. Others: North America Self-Tanning Products Market - Revenue and Forecast to 2028 (US$ Million)
Figure 18. North America Self-Tanning Products Market Breakdown, by Category, 2021 & 2028
Figure 19. Natural and Organic: North America Self-Tanning Products Market - Revenue and Forecast to 2028 (US$ Million)
Figure 20. Conventional: North America Self-Tanning Products Market - Revenue and Forecast to 2028 (US$ Million)
Figure 21. North America Self-Tanning Products Market Breakdown, by Distribution Channel, 2021 & 2028
Figure 22. Supermarkets & Hypermarkets: North America Self-Tanning Products Market - Revenue and Forecast to 2028 (US$ Million)
Figure 23. Convenience Stores: North America Self-Tanning Products Market - Revenue and Forecast to 2028 (US$ Million)
Figure 24. Online Retail: North America Self-Tanning Products Market - Revenue and Forecast to 2028 (US$ Million)
Figure 25. Others: North America Self-Tanning Products Market - Revenue and Forecast to 2028 (US$ Million)
Figure 26. North America: Self-Tanning Products Market- Revenue and Forecast to 2028 (US$ Million)
Figure 27. North America: Self-Tanning Products Market Revenue Share, By Type (2021 and 2028)
Figure 28. North America: Self-Tanning Products Market Revenue Share, By Category (2021 and 2028)
Figure 29. North America: Self-Tanning Products Market Revenue Share, by Distribution Channel (2021 and 2028)
Figure 30. North America: Self-Tanning Products Market Revenue Share, by Key Country (2021 and 2028)
Figure 31. US: Self-Tanning Products Market- Revenue and Forecast to 2028 (US$ Million)
Figure 32. Canada: Self-Tanning Products Market- Revenue and Forecast to 2028 (US$ Million)
Figure 33. Mexico: Self-Tanning Products Market- Revenue and Forecast to 2028 (US$ Million)
Figure 34. Impact of COVID-19 Pandemic on North America Country Markets
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Bondi Sands Pty Ltd.
- KAO Corp
- PZ Cussons Plc
- Supernova UK Pty. Ltd
- Epic Etailers, LLC
- L'Oreal S.A.
- HotHouse Beauty Ltd.
- Johnson & Johnson
- Coty Inc.
- Edgewell Personal Care Co.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 120 |
| Published | December 2022 |
| Forecast Period | 2022 - 2028 |
| Estimated Market Value in 2022 | 344.43 million |
| Forecasted Market Value by 2028 | 506.94 million |
| Compound Annual Growth Rate | 6.7% |
| Regions Covered | North America |
