The Europe resistance bands market is expected to grow from US$ 195.05 million in 2022 to US$ 252.14 million by 2028; it is expected to grow at a CAGR of 4.4% from 2022 to 2028.
Resistance bands are used in various exercises and workout activities to improve strength and maintain balance while exercising. In addition, resistance bands are also used in the physical therapy and rehabilitation of patients. These bands are available in various color codes which define tension levels such as yellow, green, and red. Consumers can choose their equipment according to their fitness and muscle endurance.
Social media influencers are one of the powerful mediums to reach, influence, and change the physical activity and diet-related behavior of consumers. According to the World Health Organization (WHO), Global Action Plan for Physical Activity has identified the potential of social media to reach and target a large audience to promote physical activity engagement. Additionally, Public Health England's social marketing strategy emphasized the use of social media to target diverse groups more effectively, engage the population, and support health-related behavior changes. In recent years, the growth of the fitness industry has been accomplished by the emergence of an occupation as a social media fitness influencer. The fitness products used by the fitness influencers and physical activities performed influence a large group of the population. Resistance bands are being promoted by fitness influencers as they are better at-home equipment for strength training and are cost-effective compared to other equipment. In addition, various brands operating in the market are entering into partnerships and collaborations with fitness influencers on social media in order to reach a larger consumer base. For instance, in November 2019, Grace Beverley, a fitness influencer, collaborated with fellow online influencers to promote her resistance bands. Thus, the increasing influence of social media on fitness activities is expected to have a positive impact on the resistance band market.
The COVID-19 pandemic resulted in the shutdown of offline stores such as specialty stores, supermarkets, and hypermarkets due to government restrictions to prevent the spread of the virus. This accelerated online orders and the need for home delivery of resistance bands. E-commerce played a crucial role in supplying various goods, from essential products, personal care products, and appliances, to groceries and medical supplies during the lockdown. Online shopping preference surged dramatically after the outbreak of COVID-19. Several resistance band producers expanded their presence on e-commerce platforms to widen the customer base and boost product sales. Consumers are expected to continue with online shopping as these platforms offer the convenience of remotely shopping multiple products. This factor is expected to provide profitable growth opportunities for resistance band producers in the coming years.
In 2021, the European market witnessed a positive retrieval as governments relaxed the restrictions and permitted full-capacity operations to the manufacturers. Increased production volumes and improved supply chain operations bolstered the growth of the resistance bands market in Europe.
The resistance bands market in Europe is segmented into Germany, France, Italy, the UK, Spain, and the Rest of Europe. The market growth is attributed to the increasing consumer inclination toward home fitness and workout activities, the rising popularity of strength training, and the increasing expenditure on fitness products, including resistance bands. Busy schedules and long working hours, coupled with crowded fitness centers, resulted in consumer inclination toward home workouts, fueling the demand for home fitness equipment. Among home fitness equipment, resistance bands are gaining popularity as these products are cost-effective and require minimal space. Moreover, the growth of resistance bands in the region has surged owing to the increasing adoption of strength training among women over traditional cardio.
Performance Health Holding Inc, Decathlon SA, 4D Rubber Ltd, Fitness Anywhere LLC, Optibelt GmbH, Crown World Marketing Ltd, Physical Co Ltd, Starwood Sports Ltd, Flexible Sports GmbH, and Meglio Ltd are among the key players operating in the Europe resistance bands market. These players are adopting product innovation strategies to acquire a large number of consumers in the region.
The overall Europe resistance bands market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain analytical Insights into the topic. The participants of this process include VPs, business development managers, market intelligence managers, national sales managers, and external consultants - such as valuation experts, research analysts, and key opinion leaders - specializing in the Europe resistance bands market.
Resistance bands are used in various exercises and workout activities to improve strength and maintain balance while exercising. In addition, resistance bands are also used in the physical therapy and rehabilitation of patients. These bands are available in various color codes which define tension levels such as yellow, green, and red. Consumers can choose their equipment according to their fitness and muscle endurance.
Social media influencers are one of the powerful mediums to reach, influence, and change the physical activity and diet-related behavior of consumers. According to the World Health Organization (WHO), Global Action Plan for Physical Activity has identified the potential of social media to reach and target a large audience to promote physical activity engagement. Additionally, Public Health England's social marketing strategy emphasized the use of social media to target diverse groups more effectively, engage the population, and support health-related behavior changes. In recent years, the growth of the fitness industry has been accomplished by the emergence of an occupation as a social media fitness influencer. The fitness products used by the fitness influencers and physical activities performed influence a large group of the population. Resistance bands are being promoted by fitness influencers as they are better at-home equipment for strength training and are cost-effective compared to other equipment. In addition, various brands operating in the market are entering into partnerships and collaborations with fitness influencers on social media in order to reach a larger consumer base. For instance, in November 2019, Grace Beverley, a fitness influencer, collaborated with fellow online influencers to promote her resistance bands. Thus, the increasing influence of social media on fitness activities is expected to have a positive impact on the resistance band market.
The COVID-19 pandemic resulted in the shutdown of offline stores such as specialty stores, supermarkets, and hypermarkets due to government restrictions to prevent the spread of the virus. This accelerated online orders and the need for home delivery of resistance bands. E-commerce played a crucial role in supplying various goods, from essential products, personal care products, and appliances, to groceries and medical supplies during the lockdown. Online shopping preference surged dramatically after the outbreak of COVID-19. Several resistance band producers expanded their presence on e-commerce platforms to widen the customer base and boost product sales. Consumers are expected to continue with online shopping as these platforms offer the convenience of remotely shopping multiple products. This factor is expected to provide profitable growth opportunities for resistance band producers in the coming years.
In 2021, the European market witnessed a positive retrieval as governments relaxed the restrictions and permitted full-capacity operations to the manufacturers. Increased production volumes and improved supply chain operations bolstered the growth of the resistance bands market in Europe.
The resistance bands market in Europe is segmented into Germany, France, Italy, the UK, Spain, and the Rest of Europe. The market growth is attributed to the increasing consumer inclination toward home fitness and workout activities, the rising popularity of strength training, and the increasing expenditure on fitness products, including resistance bands. Busy schedules and long working hours, coupled with crowded fitness centers, resulted in consumer inclination toward home workouts, fueling the demand for home fitness equipment. Among home fitness equipment, resistance bands are gaining popularity as these products are cost-effective and require minimal space. Moreover, the growth of resistance bands in the region has surged owing to the increasing adoption of strength training among women over traditional cardio.
Performance Health Holding Inc, Decathlon SA, 4D Rubber Ltd, Fitness Anywhere LLC, Optibelt GmbH, Crown World Marketing Ltd, Physical Co Ltd, Starwood Sports Ltd, Flexible Sports GmbH, and Meglio Ltd are among the key players operating in the Europe resistance bands market. These players are adopting product innovation strategies to acquire a large number of consumers in the region.
The overall Europe resistance bands market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain analytical Insights into the topic. The participants of this process include VPs, business development managers, market intelligence managers, national sales managers, and external consultants - such as valuation experts, research analysts, and key opinion leaders - specializing in the Europe resistance bands market.
Table of Contents
1. Introduction1.1 Study Scope
1.2 Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection:
3.2.2 Primary Interviews:
3.2.3 Hypothesis Categoryulation:
3.2.4 Macro-economic Factor Analysis:
3.2.5 Developing Base Number:
3.2.6 Data Triangulation:
3.2.7 Country Level Data:
4. Resistance Bands Market Landscape
4.1 Porter’s Five Force Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.2 Expert Opinion
5. Resistance Bands Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Consumer Inclination towards Home Fitness and Workout Activities
5.1.2 Rising Popularity of Strength Training
5.2 Market Restraints
5.2.1 High Popularity of Substitute Products
5.3 Market Opportunities
5.3.1 Growth of E-commerce Sales Channel
5.4 Future Trends
5.4.1 Increasing Influence of Social Media for Fitness Activities
5.5 Impact Analysis of Drivers and Restraints
6. Resistance Bands- Europe Market Analysis
6.1 Resistance Bands Market Overview
6.2 Resistance Bands Market -Revenue and Forecast to 2028 (US$ Million)
6.3 Competitive Positioning - Key Market Players
7. Resistance Bands Market Analysis - By Type
7.1 Overview
7.2 Resistance Bands Market, By Type (2021 and 2028)
7.3 Pull-Up Bands
7.3.1 Overview
7.3.2 Pull-Up Bands: Resistance Bands Market - Revenue and Forecast to 2028 (US$ Million)
7.4 Tube Bands
7.4.1 Overview
7.4.2 Tube Bands: Resistance Bands Market - Revenue and Forecast to 2028 (US$ Million)
7.5 Therapy Bands
7.5.1 Overview
7.5.2 Therapy Bands: Resistance Bands Market - Revenue and Forecast to 2028 (US$ Million)
7.5 Others
7.5.1 Overview
7.5.2 Others: Resistance Bands Market - Revenue and Forecast to 2028 (US$ Million)
8. Resistance Bands Market Analysis - By Distribution Channel
8.1 Overview
8.2 Resistance Bands Market, By Distribution Channel (2021 and 2028)
8.3 Supermarkets and Hypermarkets
8.3.1 Overview
8.3.2 Supermarkets and Hypermarkets: Resistance Bands Market- Revenue and Forecast to 2028 (US$ Million)
8.4 Specialty Stores
8.4.1 Overview
8.4.2 Specialty Stores: Resistance Bands Market- Revenue and Forecast to 2028 (US$ Million)
8.5 Online Retail
8.5.1 Overview
8.5.2 Online Retail: Resistance Bands Market- Revenue and Forecast to 2028 (US$ Million)
8.6 Others
8.6.1 Overview
8.6.2 Others: Resistance Bands Market- Revenue and Forecast to 2028 (US$ Million)
12. Resistance Bands Market - Geographic Analysis
12.1 Overview
12.3 Europe: Resistance Bands Market
12.3.1 Europe: Resistance Bands Market -Revenue and Forecast to 2028 (US$ Million)
12.3.2 Europe: Resistance Bands Market, By Type
12.3.3 Europe: Resistance Bands Market, by Distribution Channel
12.3.4 Europe: Resistance Bands Market, by Key Country
12.3.4.1 Germany: Resistance Bands Market - Revenue and Forecast to 2028 (US$ Million)
12.3.4.1.1 Germany: Resistance Bands Market, By Type
12.3.4.1.2 Germany: Resistance Bands Market, by Distribution Channel
12.3.4.2 France: Resistance Bands Market - Revenue and Forecast to 2028 (US$ Million)
12.3.4.2.1 France: Resistance Bands Market, By Type
12.3.4.2.2 France: Resistance Bands Market, by Distribution Channel
12.3.4.3 UK: Resistance Bands Market - Revenue and Forecast to 2028 (US$ Million)
12.3.4.3.1 UK: Resistance Bands Market, By Type
12.3.4.3.2 UK: Resistance Bands Market, by Distribution Channel
12.3.4.4 Italy: Resistance Bands Market - Revenue and Forecast to 2028 (US$ Million)
12.3.4.4.1 Italy: Resistance Bands Market, By Type
12.3.4.4.2 Italy: Resistance Bands Market, by Distribution Channel
12.3.4.5 Spain: Resistance Bands Market - Revenue and Forecast to 2028 (US$ Million)
12.3.4.5.1 Spain: Resistance Bands Market, By Type
12.3.4.5.2 Spain: Resistance Bands Market, by Distribution Channel
10.3.4.6 Rest of Europe: Resistance Bands Market - Revenue and Forecast to 2028 (US$ Million)
12.3.4.6.1 Rest of Europe: Resistance Bands Market, By Type
12.3.4.6.2 Rest of Europe: Resistance Bands Market, by Distribution Channel
11. Industry Landscape
11.1 Overview
11.2 Business Planning and Strategy
11.3 Product News
12. Impact of COVID-19 Pandemic on Europe Resistance Bands Market
12.1 Impact of COVID-19 on Resistance Bands Market
12.2 Europe Impact Assessment of COVID-19 Pandemic
13. Company Profiles
13.1 Performance Health Holding Inc
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Decathlon SA
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 4D Rubber Ltd
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Fitness Anywhere LLC
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Optibelt GmbH
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Crown World Marketing Ltd
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Physical Co Ltd
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 Starwood Sports Ltd
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Flexible Sports GmbH
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 Meglio Ltd
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
14. Appendix
14.1 About the Publisher
14.2 Word Index
List of Tables
Table 1. Resistance Bands Market -Revenue and Forecast to 2028 (US$ Million)
Table 2. Europe: Resistance Bands Market, By Type - Revenue and Forecast to 2028 (US$ Million)
Table 3. Europe Resistance Bands Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 4. Germany Resistance Bands Market, By Type - Revenue and Forecast to 2028 (US$ Million)
Table 5. Germany Resistance Bands Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 6. France Resistance Bands Market, By Type - Revenue and Forecast to 2028 (US$ Million)
Table 7. France Resistance Bands Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 8. UK Resistance Bands Market, By Type - Revenue and Forecast to 2028 (US$ Million)
Table 9. UK Resistance Bands Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 10. Italy Resistance Bands Market, By Type - Revenue and Forecast to 2028 (US$ Million)
Table 11. Italy Resistance Bands Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 12. Spain Resistance Bands Market, By Type - Revenue and Forecast to 2028 (US$ Million)
Table 13. Spain Resistance Bands Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 14. Rest of Europe Resistance Bands Market, By Type - Revenue and Forecast to 2028 (US$ Million)
Table 15. Rest of Europe Resistance Bands Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 16. List of Abbreviation
List of Figures
Figure 1. Resistance Bands Market Segmentation
Figure 2. Resistance Bands Market Segmentation - By Geography
Figure 3. Europe Resistance Bands Market Overview
Figure 5. Europe Resistance Bands Market, Key Market Players
Figure 6. Porter's Five Forces Analysis
Figure 7. Expert Opinion
Figure 9. Resistance Bands Market: Impact Analysis of Drivers and Restraints
Figure 10. Geographic Overview of Resistance Bands Market
Figure 11. Europe: Resistance Bands Market - Revenue and Forecast to 2028 (US$ Million)
Figure 12. Key Players: Resistance Bands Market
Figure 13. Resistance Bands Market Revenue Share, By Type (2021 and 2028)
Figure 14. Pull-up Bands: Resistance Bands Market - Revenue and Forecast To 2028 (US$ Million)
Figure 15. Tube Bands: Resistance Bands Market - Revenue and Forecast To 2028 (US$ Million)
Figure 16. Therapy Bands: Resistance Bands Market - Revenue and Forecast To 2028 (US$ Million)
Figure 17. Others: Resistance Bands Market - Revenue and Forecast To 2028 (US$ Million)
Figure 18. Resistance Bands Market Revenue Share, By Distribution Channel (2021 and 2028)
Figure 19. Supermarkets and Hypermarkets: Resistance Bands Market- Revenue and Forecast To 2028 (US$ Million)
Figure 20. Specialty Stores: Resistance Bands Market- Revenue and Forecast To 2028 (US$ Million)
Figure 21. Online Retails: Resistance Bands Market- Revenue and Forecast To 2028 (US$ Million)
Figure 22. Others: Resistance Bands Market- Revenue and Forecast To 2028 (US$ Million)
Figure 23. Europe: Resistance Bands Market - Revenue and Forecast to 2028 (US$ Million)
Figure 24. Europe: Resistance Bands Market Revenue Share, By Type (2021 and 2028)
Figure 25. Europe: Resistance Bands Market Revenue Share, by Distribution Channel (2021 and 2028)
Figure 26. Europe: Resistance Bands Market Revenue Share, by Key Country (2021 and 2028)
Figure 27. Germany: Resistance Bands Market - Revenue and Forecast to 2028 (US$ Million)
Figure 28. France: Resistance Bands Market - Revenue and Forecast to 2028 (US$ Million)
Figure 29. UK: Resistance Bands Market - Revenue and Forecast to 2028 (US$ Million)
Figure 30. Italy: Resistance Bands Market - Revenue and Forecast to 2028 (US$ Million)
Figure 31. Spain: Resistance Bands Market - Revenue and Forecast to 2028 (US$ Million)
Figure 32. Rest of Europe: Resistance Bands Market - Revenue and Forecast to 2028 (US$ Million)
Figure 33. Impact of COVID-19 Pandemic in Europe
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Performance Health Holding Inc
- Decathlon SA
- 4D Rubber Ltd
- Fitness Anywhere LLC
- Optibelt GmbH
- Crown World Marketing Ltd
- Physical Co Ltd
- Starwood Sports Ltd
- Flexible Sports GmbH
- Meglio Ltd
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 117 |
| Published | January 2023 |
| Forecast Period | 2022 - 2028 |
| Estimated Market Value in 2022 | 195.05 million |
| Forecasted Market Value by 2028 | 252.14 million |
| Compound Annual Growth Rate | 4.4% |
| Regions Covered | Europe |
