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Turkey Toys and Games Retail Market Summary, Competitive Analysis and Forecast, 2017-2026

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    Report

  • 33 Pages
  • December 2022
  • Region: Turkey
  • MarketLine
  • ID: 5717358
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Toys & Games Retail in Turkey industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The toys & games market includes retail sales of action figures, activity toys, dolls, games, infant and baby toys, miniature models, plush toys, puzzles, ride-on model toys, and toy vehicles. All market data and forecasts are represented as consumer expenditure in retailers which includes sales taxes (e.g. VAT) and figures presented are in nominal terms (i.e., without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2021 annual average exchange rates.
  • The Turkish toys & games retail market had total sales of $543.1 million in 2021, representing a compound annual growth rate (CAGR) of 25.6% between 2017 and 2021.
  • Other specialist retail account for the largest proportion of sales in the Turkish toys & games retail market in 2021. Sales through this channel generated $281.4 million, equivalent to 51.8% of the market's overall value.
  • Despite the political and economic problems faced by the country recently, growth has remained strong in this market. As disposable income and urbanization have increased, consumers in Turkey have had greater access to toys & games.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the toys & games retail market in Turkey
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys & games retail market in Turkey
  • Leading company profiles reveal details of key toys & games retail market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Turkey toys & games retail market with five year forecasts

Reasons to Buy

  • What was the size of the Turkey toys & games retail market by value in 2021?
  • What will be the size of the Turkey toys & games retail market in 2026?
  • What factors are affecting the strength of competition in the Turkey toys & games retail market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Turkey's toys & games retail market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Geography segmentation
1.4. Market rivalry
1.5. Competitive Landscape

2 Market Overview
2.1. Market definition
2.2. Market analysis

3 Market Data
3.1. Market value

4 Market Segmentation
4.1. Geography segmentation
4.2. Market distribution

5 Market Outlook
5.1. Market value forecast

6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. Are there any other notable players?
7.4. What is the rationale for the recent M&A activity?
7.5. What impact is COVID-19 having on the leading players?

8 Company Profiles
8.1. Migros Ticaret AS

9 Macroeconomic Indicators
9.1. Country data

10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related Research
10.4. About the Publisher

List of Tables
Table 1: Turkey toys & games retail market value: $ million, 2016-21
Table 2: Turkey toys & games retail market geography segmentation: $ million, 2021
Table 3: Turkey toys & games retail market distribution: % share, by value, 2021
Table 4: Turkey toys & games retail market value forecast: $ million, 2021-26
Table 5: Migros Ticaret AS: key facts
Table 6: Migros Ticaret AS: Annual Financial Ratios
Table 7: Migros Ticaret AS: Key Employees
Table 8: Turkey size of population (million), 2017-21
Table 9: Turkey gdp (constant 2005 prices, $ billion), 2017-21
Table 10: Turkey gdp (current prices, $ billion), 2017-21
Table 11: Turkey inflation, 2017-21
Table 12: Turkey consumer price index (absolute), 2017-21
Table 13: Turkey exchange rate, 2017-21

List of Figures
Figure 1: Turkey toys & games retail market value: $ million, 2016-21
Figure 2: Turkey toys & games retail market geography segmentation: % share, by value, 2021
Figure 3: Turkey toys & games retail market distribution: % share, by value, 2021
Figure 4: Turkey toys & games retail market value forecast: $ million, 2021-26
Figure 5: Forces driving competition in the toys & games retail market in Turkey, 2021
Figure 6: Drivers of buyer power in the toys & games retail market in Turkey, 2021
Figure 7: Drivers of supplier power in the toys & games retail market in Turkey, 2021
Figure 8: Factors influencing the likelihood of new entrants in the toys & games retail market in Turkey, 2021
Figure 9: Factors influencing the threat of substitutes in the toys & games retail market in Turkey, 2021
Figure 10: Drivers of degree of rivalry in the toys & games retail market in Turkey, 2021

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Migros Ticaret AS