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Germany Home and Garden Product Retail Market Summary, Competitive Analysis and Forecast, 2017-2026

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    Report

  • 42 Pages
  • December 2022
  • Region: Germany
  • MarketLine
  • ID: 5717413
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Home & Garden Product Retail in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The home & garden products market consists of gardening and outdoor living products, home improvement products, and homewares. Gardening and outdoor living includes garden buildings, manual and electric garden tools, garden utensils, outdoor living products (garden furniture, barbecues, ornaments), and plants and growing media (bulbs, compost, domestic fertilizer, flowering plants, seeds, shrubs and trees). Home improvement includes retail (not trade) sales of decorating materials (paint, varnish, wall tiles, wallpaper), Electricals hardware (alarms, light fittings, plugs, switches), hardware (brackets, locks, nails, bolts, nuts, etc.), other materials (adhesive, aggregates, boards, cement, doors, window frames, glass, bricks, timber, etc.), and manual and power tools. Homewares includes retail sales of home hardware (crockery, cutlery, glassware, rubbish bins, storage, mechanical utensils and home devices e.g. scales), lamps and lampshades, textiles and soft furnishings (bathroom textiles, beddings, cushions, futons, hammocks, mattresses, table linen, furniture covers, doormats), and window dressings (blinds, curtain poles, rails, curtains, hooks). All market data and forecasts are represented as a consumer expenditure in retailers which includes sales taxes (e.g. VAT) and figures presented are in nominal terms (i.e., without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2021 annual average exchange rates.
  • The German home & garden product retail market had total revenues of $93.4 billion in 2021, representing a compound annual growth rate (CAGR) of 4.2% between 2017 and 2021.
  • Home Improvement and Gardening Supplies Specialists account for the largest proportion of sales in the German home & garden product retail market in 2021, sales through this channel generated $60.1 billion, equivalent to 64.4% of the market's overall value.
  • German market has been fairly resilient to the impact of the pandemic. Furthermore, in 2021, the market decelerates to moderate growth, owing to decrease in sales of home improvement products in 2021. This is contributed to the decline in consumer spending in the country.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the home & garden product retail market in Germany
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the home & garden product retail market in Germany
  • Leading company profiles reveal details of key home & garden product retail market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Germany home & garden product retail market with five year forecasts

Reasons to Buy

  • What was the size of the Germany home & garden product retail market by value in 2021?
  • What will be the size of the Germany home & garden product retail market in 2026?
  • What factors are affecting the strength of competition in the Germany home & garden product retail market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Germany's home & garden product retail market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 Market Overview
2.1. Market definition
2.2. Market analysis

3 Market Data
3.1. Market value

4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution

5 Market Outlook
5.1. Market value forecast

6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do leading players follow?
7.3. How are leading players responding to the need for more sustainable business practices?
7.4. What has been the most significant M&A activity in recent years?

8 Company Profiles
8.1. Inter IKEA Systems BV
8.2. Hornbach Holding AG & Co KGaA
8.3. REWE Group
8.4. Bauhaus GmbH & Co KG

9 Macroeconomic Indicators
9.1. Country data

10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related Research
10.4. About the Publisher

List of Tables
Table 1: Germany home & garden product retail market value: $ billion, 2016-21
Table 2: Germany home & garden product retail market category segmentation: % share, by value, 2016-2021
Table 3: Germany home & garden product retail market category segmentation: $ billion, 2016-2021
Table 4: Germany home & garden product retail market geography segmentation: $ billion, 2021
Table 5: Germany home & garden product retail market distribution: % share, by value, 2021
Table 6: Germany home & garden product retail market value forecast: $ billion, 2021-26
Table 7: Inter IKEA Systems BV: key facts
Table 8: Inter IKEA Systems BV: Key Employees
Table 9: Hornbach Holding AG & Co KGaA: key facts
Table 10: Hornbach Holding AG & Co KGaA: Annual Financial Ratios
Table 11: Hornbach Holding AG & Co KGaA: Key Employees
Table 12: REWE Group: key facts
Table 13: REWE Group: Key Employees
Table 14: REWE Group: Key Employees Continued
Table 15: Bauhaus GmbH & Co KG: key facts
Table 16: Bauhaus GmbH & Co KG: Key Employees
Table 17: Germany size of population (million), 2017-21
Table 18: Germany gdp (constant 2005 prices, $ billion), 2017-21
Table 19: Germany gdp (current prices, $ billion), 2017-21
Table 20: Germany inflation, 2017-21
Table 21: Germany consumer price index (absolute), 2017-21
Table 22: Germany exchange rate, 2017-21

List of Figures
Figure 1: Germany home & garden product retail market value: $ billion, 2016-21
Figure 2: Germany home & garden product retail market category segmentation: $ billion, 2016-2021
Figure 3: Germany home & garden product retail market geography segmentation: % share, by value, 2021
Figure 4: Germany home & garden product retail market distribution: % share, by value, 2021
Figure 5: Germany home & garden product retail market value forecast: $ billion, 2021-26
Figure 6: Forces driving competition in the home & garden product retail market in Germany, 2021
Figure 7: Drivers of buyer power in the home & garden product retail market in Germany, 2021
Figure 8: Drivers of supplier power in the home & garden product retail market in Germany, 2021
Figure 9: Factors influencing the likelihood of new entrants in the home & garden product retail market in Germany, 2021
Figure 10: Factors influencing the threat of substitutes in the home & garden product retail market in Germany, 2021
Figure 11: Drivers of degree of rivalry in the home & garden product retail market in Germany, 2021

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Inter IKEA Systems BV
  • Hornbach Holding AG & Co KGaA
  • REWE Group
  • Bauhaus GmbH & Co KG