The global meat substitutes sector was valued at $7,095.6 million in 2021 and is forecast to record a CAGR of 11.1% during 2021-26, to reach $12,008.6 million in 2026. Eastern Europe, the smallest region in the global meat substitutes sector with value sales of $212.6 million in 2021, accounting for a value share of 3%. The region is expected to register a CAGR of 9.3% during 2021-26 to reach value sales of $331.4 million in 2026. Furthermore, the region registered 16.5 million kg volume sales in 2021. The Eastern European meat substitutes market was fragmented, with the top five companies-Dörte & Freddy Ulrich Gbr, Supreme Taste LLC, Monde Nissin Corporation, Morinaga Nutritional Foods, Inc., and Vegetus-accounting for a 36.6% value share in 2021. Private labeled products held a 0.7% value share in the overall meat substitutes sector, with presence in the soy based and vegetable/plant based proteins categories.
Scope
This report brings together multiple data sources to provide a comprehensive overview of the Eastern European meat substitutes sector, analyzing data from 18 countries in the region. It includes analysis on the following:
- Market environment: Includes sector size, market size, and growth analysis by category.
- High-potential countries' analysis: Indicates changing share of value consumption in the various meat substitutes categories across high-potential countries in the Eastern European region. It also provides risk-reward analysis of four countries across Eastern Europe based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
- Country deep dive: Provides the overview and key trends across high-potential countries.
- Success stories: Provides some of the most compelling meat substitutes manufacturers, brands, products, and marketing campaigns in Eastern Europe. It also provides a better understanding of how a certain manufacturer achieved success in the sector, and insights.
- Competitive environment: Provides an overview of leading companies in Eastern Europe, besides analyzing the growth of private labels in the region.
- Distribution analysis: Provides analysis on the leading distribution channels in the Eastern European meat substitutes sector in 2021. It covers hypermarkets & supermarkets, e-retailers, department stores, convenience stores, “dollar stores”, variety stores & general merchandise retailers, cash & carries & warehouse clubs, and others.
- Challenges and future outlook: Provides the challenges and future outlook pertaining to the Eastern European meat substitutes sector.
Reasons to Buy
- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances.
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, that can help companies in revenue expansion.
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.
Table of Contents
- Executive Summary
- Part 1: Market Environment
- Market Size Analysis - Eastern Europe Compared with Other Regions
- Value and Volume Growth Analysis by Region
- Eastern Europe Market Growth Analysis by Country
- Eastern Europe Market Growth Analysis by Category
- Part 2: High-Potential Countries’ Analysis
- Methodology - Identifying High-Potential Countries
- Top Four High-Potential Countries in Eastern Europe
- Overview of High-Potential Countries in Eastern Europe
- Growth Contribution Analysis by Country (1/2)
- Growth Contribution Analysis by Country (2/2)
- Value Share Analysis of meat substitutes Compared with Other Food Sectors
- Change in Consumption Levels by Country and Category
- Per Capita Consumption Analysis
- Per Capita Expenditure Analysis
- Part 3: Country Deep Dive
- Poland: Overview of Meat Substitutes Sector
- Poland: Key Trends in Meat Substitutes Sector
- Slovakia: Overview of Meat Substitutes Sector
- Slovakia: Key Trends in Meat Substitutes Sector
- Romania: Overview of Meat Substitutes Sector
- Romania: Key Trends in Meat Substitutes Sector
- Hungary: Overview of Meat Substitutes Sector
- Hungary: Key Trends in Meat Substitutes Sector
- Part 4: Success Stories
- About Case Studies
- Case Study: Plenty Reasons’ Meatless Kabanos Sausages
- Case Study: Mana - ManaBurger
- Part 5: Competitive Environment
- Leading Companies’ Shares in the Eastern European Meat Substitutes Sector
- Brand Share Analysis of Top Five Companies
- Leading Companies in the Eastern European Meat Substitutes Sector
- Leading Brands in the Eastern European Meat Substitutes Sector
- Private Label Penetration in the Eastern European Meat Substitutes Sector
- Part 6: Distribution Analysis
- Leading Distribution Channels by Country
- Leading Distribution Channels by Category
- Part 7: Challenges and Future Outlook
- Key Challenges in the Eastern European Meat Substitutes Sector
- Future Outlook of the Eastern European Meat Substitutes Sector
- Appendix
- Definitions
- About the Publisher
- Regional comparison: market size, growth, and per capita analysis, 2021-26
- Overview of high-potential countries in Eastern Europe
- Value share of the meat substitutes sector as a proportion of overall food by country, 2021
- Change in consumption of category within meat substitutes sector (value terms), by country, 2021-26
- Top five companies’ shares by brand (in value terms) in meat substitutes sector, 2021
- Private label penetration (in value terms) in meat substitutes sector, 2021
- Leading distribution channels in Eastern Europe by country, 2021
- Leading distribution channels in Eastern Europe by category, 2021
- Annual value growth analysis by region, 2021-26
- Annual volume growth analysis by region, 2021-26
- Category volume growth analysis of countries compared with regional average growth
- Country value size and CAGR analysis grid based on regional average
- Value and volume growth analysis by category in Eastern Europe, 2021-26
- Country-level contribution to growth of the grain-based category in Eastern Europe, 2021-26
- Country-level contribution to growth of the single cell protein (fungi/algae) category in Eastern Europe, 2021-26
- Country-level contribution to growth of the soy based category in Eastern Europe, 2021-26
- Country-level contribution to growth of the vegetable/plant based proteins category in Eastern Europe, 2021-26
- Per capita consumption by category in Eastern Europe by country, 2021
- Per capita expenditure by category in Eastern Europe by country, 2021
- Poland: category shares
- Slovakia: category shares
- Romania: category shares
- Hungary: category shares
- Leading companies in the Eastern European meat substitutes sector by value sales (% share), 2021
- Leading companies in the Eastern European meat substitutes sector by value sales ($ million), 2021
- Leading brands (inc. private label) in the Eastern European meat substitutes sector by value sales ($ million), 2021
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Dörte & Freddy Ulrich Gbr
- Supreme Taste LLC
- Monde Nissin Corporation
- Morinaga Nutritional Foods Inc
- Vegetus
- SUNFOOD VM s.r.o
- Mona Naturprodukte Gmbh
- Hugli Holding Ag
- Upton's Naturals
- Polsoja Sp. z o. o.

