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Metaverse in Retail and Apparel - Thematic Intelligence

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  • 52 Pages
  • June 2023
  • Region: Global
  • GlobalData
  • ID: 5720276


By 2030 the author predicts that the metaverse will reach over $627 billion in revenue, having grown at a compound annual growth rate (CAGR) of 34% between 2022 and 2030. However, there will be slow uptake of the theme within retail due to an overall lack of benefits for the sector. The metaverse is still in its early stages of development, and its future trajectory in retail is uncertain. This, alongside a limited audience reach as the tech has not achieved mainstream adoption, suggests there may be more risks associated with the retail sector exploring the tech than benefits.

Inflation rates have hit the retail industry hard, so long-term business decisions focused on profitability must be made. Currently, evidence suggests that the metaverse will not bolster retailers' profitability. The tech also operates on various platforms, each with its own user base,rules, and capabilities. This makes it difficult for retailers to establish a consistent and cohesive presence across all metaverse platforms. As a result, the metaverse will not help retailers increase their reach.

Key Highlights

  • An overview of the trends impacting the metaverse's adoption in the retail and apparel industries.
  • Metaverse technology briefing
  • Case studies showcasing how companies in the retail and apparel industries are adopting the metaverse.

Who Should Buy

  • Our thematic research product, supported by our thematic engine, is aimed at senior (C-Suite) executives in the corporate world, decision makers, and institutional investors.
  • Corporations: Helps CEOs, CTOs, and other senior executives of companies understand this key theme, the competitive environment, and the market opportunities.
  • Investors: Helps fund managers and other major investors focus on investment opportunities in retail and apparel.


  • This report provides an overview of the metaverse in retail and apparel.
  • This report explains why the metaverse will continue to grow in importance for the retail industry.
  • This report outlines how the correct the metaverse strategy can enhance retailers marketing strategy.
  • The investment opportunities for appliciations in the the metaverse value chain are covered.
  • The report also provides an overview of the metaverse activity in relating to the sector, including tech vendors and industry adopters.

Reasons to Buy

  • Determine potential investment opportunities based on trend analysis and market projections.
  • Gaining an understanding of the market challenges and opportunities surrounding the metaverse theme.

Table of Contents

  • Executive Summary
  • The Metaverse Value Chain
  • Retail and Apparel Challenges
  • The Impact of the Metaverse on Retail and Apparel
  • Case Studies
  • Data Analysis
  • Companies
  • Sector Scorecard
  • Glossary
  • Futher Reading
  • Our Thematic Framework

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Adidas
  • Alibaba
  • DressX
  • Inditex
  • Metamall
  • Nike
  • Vans