The North America Sales Enablement Platform Market should witness market growth of 13.7% CAGR during the forecast period (2022-2028).
The market is expected to do well as there are more platforms for sales enablement that concentrate on offering tailored content and coaching based on the industry. The sales enablement platform is expected to generate significant income as a result of the addition of sales gamification, microlearning, and AI-enabled sales KPIs.
Highspot and Outreach, a provider of intelligence platforms, partnered in January 2022. The relationship will enable the business to carry out efficient and successful buyer interaction. The strategic alignment between the marketing and sales teams was advantageous for the firm. The global digital transformation has resulted in a sharp rise in the use of sales enablement platforms.
The increasing need from businesses for better business processes is what fuels the market's expansion. The market expands as a result of stepping up sales efforts and the development of new technology. For instance, the implementation of sales analytics powered by AI in smarter organizations aids in meeting the current business demand.
North America market has been on the verge of maturing. To deploy, scale, and carry out firms' sales enablement strategy in such fiercely competitive conditions, sales enablement platforms are required. According to estimates, the main factor driving the US sales enablement platform industry is automating the sales process to increase close transaction rates. On the other hand, the adoption of a cloud-based sales enablement platform to extract meaningful insights from data is anticipated to drive market expansion in Canada.
The US market dominated the North America Sales Enablement Platform Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $2, 281.2 million by 2028. The Canada market is poised to grow at a CAGR of 15.9% during (2022-2028). Additionally, The Mexico market should witness a CAGR of 15.6% during (2022-2028).
Based on Component the market is segmented into Platform (Without Services) and Services. Based on Deployment Mode, the market is segmented into Cloud and On-premises. Based on Organization Size the market is segmented into Large Enterprises and SMEs. Based on End-use the market is segmented into Consumer Goods & Retail, IT & Telecom, Media & Entertainment, Manufacturing, Healthcare & Lifesciences, BFSI and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include SAP SE, Seismic Software, Inc., Brainshark, Inc. (Bigtincan Holdings), Mindtickle, Inc., Qstream, Inc., Showpad, Inc., Upland Software, Inc., Highspot, Inc., Rallyware, Inc., and Accent Technologies, Inc.
The market is expected to do well as there are more platforms for sales enablement that concentrate on offering tailored content and coaching based on the industry. The sales enablement platform is expected to generate significant income as a result of the addition of sales gamification, microlearning, and AI-enabled sales KPIs.
Highspot and Outreach, a provider of intelligence platforms, partnered in January 2022. The relationship will enable the business to carry out efficient and successful buyer interaction. The strategic alignment between the marketing and sales teams was advantageous for the firm. The global digital transformation has resulted in a sharp rise in the use of sales enablement platforms.
The increasing need from businesses for better business processes is what fuels the market's expansion. The market expands as a result of stepping up sales efforts and the development of new technology. For instance, the implementation of sales analytics powered by AI in smarter organizations aids in meeting the current business demand.
North America market has been on the verge of maturing. To deploy, scale, and carry out firms' sales enablement strategy in such fiercely competitive conditions, sales enablement platforms are required. According to estimates, the main factor driving the US sales enablement platform industry is automating the sales process to increase close transaction rates. On the other hand, the adoption of a cloud-based sales enablement platform to extract meaningful insights from data is anticipated to drive market expansion in Canada.
The US market dominated the North America Sales Enablement Platform Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $2, 281.2 million by 2028. The Canada market is poised to grow at a CAGR of 15.9% during (2022-2028). Additionally, The Mexico market should witness a CAGR of 15.6% during (2022-2028).
Based on Component the market is segmented into Platform (Without Services) and Services. Based on Deployment Mode, the market is segmented into Cloud and On-premises. Based on Organization Size the market is segmented into Large Enterprises and SMEs. Based on End-use the market is segmented into Consumer Goods & Retail, IT & Telecom, Media & Entertainment, Manufacturing, Healthcare & Lifesciences, BFSI and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include SAP SE, Seismic Software, Inc., Brainshark, Inc. (Bigtincan Holdings), Mindtickle, Inc., Qstream, Inc., Showpad, Inc., Upland Software, Inc., Highspot, Inc., Rallyware, Inc., and Accent Technologies, Inc.
Scope of the Study
By Component
- Platform (Without Services)
- Services
By Deployment Mode
- Cloud
- On-premises
By Organization Size
- Large Enterprises
- SMEs
By End-use
- Consumer Goods & Retail
- IT & Telecom
- Media & Entertainment
- Manufacturing
- Healthcare & Lifesciences
- BFSI
- Others
By Country
- US
- Canada
- Mexico
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- SAP SE
- Seismic Software, Inc.
- Brainshark, Inc. (Bigtincan Holdings)
- Mindtickle, Inc.
- Qstream, Inc.
- Showpad, Inc.
- Upland Software, Inc.
- Highspot, Inc.
- Rallyware, Inc.
- Accent Technologies, Inc.
Unique Offerings
- Exhaustive coverage
- The highest number of market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Sales Enablement Platform Market, by Component
1.4.2 North America Sales Enablement Platform Market, by Deployment Mode
1.4.3 North America Sales Enablement Platform Market, by Organization Size
1.4.4 North America Sales Enablement Platform Market, by End-use
1.4.5 North America Sales Enablement Platform Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Recent Strategies Deployed in Sales Enablement Platform Market
Chapter 4. North America Sales Enablement Platform Market by Component
4.1 North America Platform (Without Services) Market by Country
4.2 North America Services Market by Country
Chapter 5. North America Sales Enablement Platform Market by Deployment Mode
5.1 North America Cloud Market by Country
5.2 North America On-premises Market by Country
Chapter 6. North America Sales Enablement Platform Market by Organization Size
6.1 North America Large Enterprises Market by Country
6.2 North America SMEs Market by Country
Chapter 7. North America Sales Enablement Platform Market by End-use
7.1 North America Consumer Goods & Retail Market by Country
7.2 North America IT & Telecom Market by Country
7.3 North America Media & Entertainment Market by Country
7.4 North America Manufacturing Market by Country
7.5 North America Healthcare & Lifesciences Market by Country
7.6 North America BFSI Market by Country
7.7 North America Others Market by Country
Chapter 8. North America Sales Enablement Platform Market by Country
8.1 US Sales Enablement Platform Market
8.1.1 US Sales Enablement Platform Market by Component
8.1.2 US Sales Enablement Platform Market by Deployment Mode
8.1.3 US Sales Enablement Platform Market by Organization Size
8.1.4 US Sales Enablement Platform Market by End-use
8.2 Canada Sales Enablement Platform Market
8.2.1 Canada Sales Enablement Platform Market by Component
8.2.2 Canada Sales Enablement Platform Market by Deployment Mode
8.2.3 Canada Sales Enablement Platform Market by Organization Size
8.2.4 Canada Sales Enablement Platform Market by End-use
8.3 Mexico Sales Enablement Platform Market
8.3.1 Mexico Sales Enablement Platform Market by Component
8.3.2 Mexico Sales Enablement Platform Market by Deployment Mode
8.3.3 Mexico Sales Enablement Platform Market by Organization Size
8.3.4 Mexico Sales Enablement Platform Market by End-use
8.4 Rest of North America Sales Enablement Platform Market
8.4.1 Rest of North America Sales Enablement Platform Market by Component
8.4.2 Rest of North America Sales Enablement Platform Market by Deployment Mode
8.4.3 Rest of North America Sales Enablement Platform Market by Organization Size
8.4.4 Rest of North America Sales Enablement Platform Market by End-use
Chapter 9. Company Profiles
9.1 SAP SE
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.4 Research & Development Expense
9.1.5 SWOT Analysis
9.2 Upland Software, Inc.
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Regional Analysis
9.2.4 Research & Development Expenses
9.2.5 Recent strategies and developments:
9.2.5.1 Acquisition and Mergers:
9.3 Brainshark, Inc. (Bigtincan Holdings Limited)
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Recent strategies and developments:
9.3.3.1 Partnerships, Collaborations, and Agreements:
9.3.3.2 Acquisition and Mergers:
9.4 Seismic Software, Inc.
9.4.1 Company Overview
9.4.2 Recent strategies and developments:
9.4.2.1 Partnerships, Collaborations, and Agreements:
9.4.2.2 Acquisition and Mergers:
9.5 Mindtickle Inc.
9.5.1 Company Overview
9.5.2 Recent strategies and developments:
9.5.2.1 Partnerships, Collaborations, and Agreements:
9.6 Qstream, Inc.
9.6.1 Company Overview
9.7 Showpad, Inc.
9.7.1 Company Overview
9.7.2 Recent strategies and developments:
9.7.2.1 Partnerships, Collaborations, and Agreements:
9.8 Rallyware, Inc.
9.8.1 Company Overview
9.9 Highspot, Inc.
9.9.1 Company Overview
9.9.2 Recent strategies and developments:
9.9.2.1 Partnerships, Collaborations, and Agreements:
9.10. Accent Technologies, Inc.
9.10.1 Company Overview
9.10.2 Recent strategies and developments:
9.10.2.1 Product Launches and Product Expansions:
Companies Mentioned
- SAP SE
- Seismic Software, Inc.
- Brainshark, Inc. (Bigtincan Holdings)
- Mindtickle, Inc.
- Qstream, Inc.
- Showpad, Inc.
- Upland Software, Inc.
- Highspot, Inc.
- Rallyware, Inc.
- Accent Technologies, Inc.
Methodology
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