Europe Sales Enablement Platform Market Size, Share & Industry Trends Analysis Report By Component, By Deployment Mode (Cloud and On-premises), By Organization Size (Large Enterprises and SMEs), By End-use, By Country and Growth Forecast, 2022 - 2028

The Europe Sales Enablement Platform Market should witness market growth of 14.3% CAGR during the forecast period (2022-2028).

SEPs may also provide open APIs for interface with complementary manufacturers' products, as well as prebuilt integration for bidirectional data transfer and synchronization, allowing end users to use apps without interruption. They are employed to enable partners and internal channels.

Consumer evaluation and decision-making processes have altered. Due to the increased independence of modern consumers, traditional sales and marketing strategies are no longer effective in attracting and keeping these clients. Today's buyers strongly prefer to do business with vendors who can provide value and guide them in their purchase decisions.

In fact, 74% of customers decide to work with a salesperson who offers value and insight first. A competitive requirement is good sales enablement in order to adjust to these changing demands. A platform or system that offers visibility throughout the sales content lifecycle is known as a sales enablement tool.

The regional retail sector has a very high adoption of AI According to the UK government, at least one AI technology is used by 432, 000 firms or around 15% of all businesses. 10% of organizations, or 62, 000 and 292, 000 companies, respectively, are anticipated to use AI in the future. Currently, 2% of companies are experimenting with AI. As businesses grow, they are more inclined to adopt AI. In addition, 15% of small businesses, 68% of medium-sized businesses, and 34% of large businesses have already adopted this policy.

The Germany market dominated the Europe Sales Enablement Platform Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $588.7 million by 2028. The UK market is anticipated to grow at a CAGR of 13.4% during (2022-2028). Additionally, The France market would exhibit a CAGR of 15.2% during (2022-2028).

Based on Component the market is segmented into Platform (Without Services) and Services. Based on Deployment Mode, the market is segmented into Cloud and On-premises. Based on Organization Size the market is segmented into Large Enterprises and SMEs. Based on End-use the market is segmented into Consumer Goods & Retail, IT & Telecom, Media & Entertainment, Manufacturing, Healthcare & Lifesciences, BFSI and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include SAP SE, Seismic Software, Inc., Brainshark, Inc. (Bigtincan Holdings), Mindtickle, Inc., Qstream, Inc., Showpad, Inc., Upland Software, Inc., Highspot, Inc., Rallyware, Inc., and Accent Technologies, Inc.

Scope of the Study

By Component

• Platform (Without Services)
• Services

By Deployment Mode

• Cloud
• On-premises

By Organization Size

• Large Enterprises
• SMEs

By End-use

• Consumer Goods & Retail
• IT & Telecom
• Media & Entertainment
• Manufacturing
• Healthcare & Lifesciences
• BFSI
• Others

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Key Market Players

List of Companies Profiled in the Report:

• SAP SE
• Seismic Software, Inc.
• Brainshark, Inc. (Bigtincan Holdings)
• Mindtickle, Inc.
• Qstream, Inc.
• Showpad, Inc.
• Upland Software, Inc.
• Highspot, Inc.
• Rallyware, Inc.
• Accent Technologies, Inc.

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