Europe Email Marketing Software Market Size, Share & Industry Trends Analysis Report By Vertical, By Channel (Business To Business and Business To Customers), By Deployment Model (Cloud and On-premise), By Application, By Country and Growth Forecast, 2022 - 2028

The Europe Email Marketing Software Market should witness market growth of 10.4% CAGR during the forecast period (2022-2028).

Social media may be efficient at generating leads; however, emails are still more successful at keeping customers' attention and boosting conversion rates. Direct marketing is regarded as the most effective method of reaching a specific audience.

This is because when a message is provided to a target audience via email as opposed to a social media post, there is a higher probability that they will pay close attention to it. Additionally, emails enable user to personalize each communication, connecting with your target audience and encouraging them to learn more about offerings.

The most popular email marketing tool is direct sales, which uses emails for advertising deals. It typically comes with a product catalog similar to those printed and mailed-out catalogs. Either a purchased list or a mailing list can get the emails.

Due to increased marketing expenditure by most regional end-user sectors and escalating social media adoption, Europe's market for marketing automation software is projected to expand significantly. Some of the key drivers include the expanding use of SaaS cloud services, rising demand for data integration services, and growing 5G network coverage.

The Germany market dominated the Europe Email Marketing Software Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $149.9 million by 2028.The UK market is anticipated to grow at a CAGR of 9.5% during (2022-2028). Additionally, The France market would exhibit a CAGR of 11.2% during (2022-2028).

Based on Vertical, the market is segmented into Retail & Consumer Goods, Healthcare, IT & Telecom, Travel & Transportation, Media & Entertainment, BFSI, Education and Others. Based on Channel, the market is segmented into Business To Business and Business To Customers. Based on Deployment Model, the market is segmented into Cloud and On-premise. Based on Application, the market is segmented into Email Lead Generation, Sales Reporting, Customer Management, Template Management, Reporting & Analytics and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Salesforce.com, Inc., Intuit, Inc., HubSpot, Inc., Benchmark Internet Group, LLC (Polaris Software, LLC), CM Group (Campaign Monitor), Zoho Corporation Pvt. Ltd., ConvertKit LLC, AWeber Systems, Inc., Jivox Corporation, and Martal Group.

Scope of the Study

By Vertical

• Retail & Consumer Goods
• Healthcare
• IT & Telecom
• Travel & Transportation
• Media & Entertainment
• BFSI
• Education
• Others

By Channel

• Business To Business
• Business To Customers

By Deployment Model

• Cloud
• On-premise

By Application

• Email Lead Generation
• Sales Reporting
• Customer Management
• Template Management
• Reporting & Analytics
• Others

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Key Market Players

List of Companies Profiled in the Report:

• Salesforce.com, Inc.
• Intuit, Inc.
• HubSpot, Inc.
• Benchmark Internet Group, LLC (Polaris Software, LLC)
• CM Group (Campaign Monitor)
• Zoho Corporation Pvt. Ltd.
• ConvertKit LLC
• AWeber Systems, Inc.
• Jivox Corporation
• Martal Group

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