Europe Mobile Analytics Market Size, Share & Industry Trends Analysis Report By Component, By Application, By Organization Size (Large Enterprises and Small & Medium Enterprises (SMEs)), By End-use, By Country and Growth Forecast, 2022 - 2028

The Europe Mobile Analytics Market should witness market growth of 18.2% CAGR during the forecast period (2022-2028).

The mobile analytics tool that marketing teams rely on to assess user acquisition channels, activity, retention, and funnel completion rates is likely one of the most crucial resources available to them. Typically, marketing teams use specific campaign attribution links to track many campaigns simultaneously while measuring their impact on app installs, new and returning users, time spent in the app, performance of the sales funnel, and conversions, of course. Which initiatives or channels for acquiring customers are more successful than others become blatantly obvious.

A growing number of UI and UX teams employ mobile analytics to assist them in designing the ideal user experience for various areas of their mobile applications, like the signup or verification procedure or paths to an in-app purchase.

Due to the improvements in information and communication technology, rising reliance on electronic equipment and networks, and the digitization of manufacturing processes, daily economic and social activities generate enormous amounts of data. This 'big data' can be communicated, gathered, analyzed, and aggregated to reveal insights into the procedures and behaviors of people. Big data analytics has the ability to reveal inefficiencies across a variety of industries, resulting in the development of novel new goods and services, increased competitiveness, and economic expansion. Therefore, increasing big data adoption increases the need for mobile analytics in the region, which in turn fuels the expansion of the regional mobile analytics market.

The Germany market dominated the Europe Mobile Analytics Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $939.3 Million by 2028.The UK market is anticipated to grow at a CAGR of 17.2% during (2022-2028). Additionally, The France market would exhibit a CAGR of 19.1% during (2022-2028).

Based on Component, the market is segmented into Solution and Services. Based on Application, the market is segmented into Mobile advertisement & Marketing Analytics, Targeting & Behavioral Analytics, Application Performance Analytics and Others. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises (SMEs). Based on End-use, the market is segmented into Retail & E-commerce, BFSI, Government, Travel & Hospitality, IT & Telecommunications, Media & Entertainment, Healthcare & Life Sciences and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Google LLC, IBM Corporation, Micro Focus International PLC, Microsoft Corporation, SAS Institute, Inc., Oracle Corporation, SAP SE, Salesforce.com, Inc., and Tibco Software, Inc. (Vista Equity Partners)

Scope of the Study

By Component

• Solution
• Services

By Application

• Mobile advertisement & Marketing Analytics
• Targeting & Behavioral Analytics
• Application Performance Analytics
• Others

By Organization Size

• Large Enterprises
• Small & Medium Enterprises (SMEs)

By End-use

• Retail & E-commerce
• BFSI
• Government
• Travel & Hospitality
• IT & Telecommunications
• Media & Entertainment
• Healthcare & Life Sciences
• Others

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Key Market Players

List of Companies Profiled in the Report:

• Adobe, Inc.
• Google LLC
• IBM Corporation
• Micro Focus International PLC
• Microsoft Corporation
• SAS Institute, Inc.
• Oracle Corporation
• SAP SE
• Salesforce.com, Inc.
• Tibco Software, Inc. (Vista Equity Partners)

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