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Global Mobile Analytics Market Size, Share & Industry Trends Analysis Report By Component, By Application, By Organization Size (Large Enterprises and Small & Medium Enterprises (SMEs)), By End-use, By Regional Outlook and Forecast, 2022 - 2028

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    Report

  • 304 Pages
  • December 2022
  • Region: Global
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
  • ID: 5723834
The Global Mobile Analytics Market size is expected to reach $14.9 billion by 2028, rising at a market growth of 19.0% CAGR during the forecast period.

Analytics is gathering and analyzing user data to understand better user behavior and the functionality of a website or service. Mobile platforms and properties, like mobile sites and mobile applications, generate data, which is measured and analyzed in mobile analytics. Mobile analytics monitors user interaction with the app in addition to app-specific information, including installs, launches, taps, events, versions, screens, user retention, funnel analytics, flows, and more.



Mobile analytics also gathers and assesses equivalent user metrics to web analytics, like the number of people using the app, their nation of origin, the type of device they are using, and the operating system version they are using. Global demand for mobile analytics has increased due to the market smartphone penetration and the need for new and valuable insight into consumer preferences.

Furthermore, the market for mobile analytics has also grown due to the rise in mobile advertising and the introduction of data analytics and big data. On the contrary hand, more chances are anticipated to arise throughout the anticipated period as more businesses enter the market and offer cutting-edge solutions.

Organizations are very concerned while analyzing their sales funnels, customer profiles, crash rates, demographics, open app rates, customer retention, or any other data that is relevant to their business, such as sliding away users, time spent on the app, or most common paths to an in-app purchase.

To be more specific, in case a company discovers that 75% of its users leave the shipment screen of their sales to funnel, there probably is a design, user interface (UI), or user experience (UX) issue with that screen, or there is a technical issue preventing users from finishing the transaction.

COVID-19 Impact Analysis

A few of key factors propelling the market include the rise in the number of digital transactions, the proliferation of smart devices, the widespread adoption of IoT technology, the ongoing rollout of 5G networks, the adoption of Industry 4.0, and the potential for large volumes of data to be produced by the FinTech, GamingTech, EduTech, HealthTech, ACES mobility, and media & entertainment sectors, among other industries and industry verticals. All of these elements have benefited the market's expansion. By eliminating the reliance on employee availability during the epidemic, mobile analytics and automation incidentally supported remote working and ensured corporate resilience.

Market Growth Factors

An Increase In Mobile Users

Since the 2007 launch of the iPhone, mobile activity has significantly increased. Every year, there has been a double-digit increase in mobile device usage. Google announced mobile-first indexing at the beginning of 2020, changing its algorithm for indexing and ranking all online content to be mobile-first. Mobile analytics is becoming more widely used as a result of rising smartphone usage and the creation of several mobile-based applications. These elements all help the market for mobile analytics to expand.

The Popularity Of Real-Time Analytics For Personalized Ads Is Rising

Real-time advertising, which refers to the overall category of graphics-based web advertising, is a performance-based type of display advertising. The created marketing materials are graphically shown online. RTA utilizes real-time bidding (RTB), a technique that enables the auctioning of online advertising space in milliseconds. Artificial intelligence (AI) marketing automates marketing choices and activities based on data gathering and analysis.

Market Restraining Factor

Concerns Pertaining To Security Breaches

While mobile applications (apps) are being used more and more frequently by online users for their daily tasks and requirements, processing personal data through these tools poses serious security and privacy threats to consumers. These risks are primarily caused by the variety of data and sensors stored in mobile devices, the use of various identifiers and increased possibility of user monitoring, the complex mobile app ecosystem, and the app developers' limitations, as well as the extensive use of third-party software and services.

Component Outlook

Based on the Component, the Mobile Analytics Market is divided into Solutions and Services. In 2021, the solution segment led the market for mobile analytics, and it is anticipated that it will continue to do so during the anticipated time frame. This is due to the rising demand for BI (Business Intelligence) tools and advanced analytics. Additionally, a major factor in the market expansion for mobile analytics solutions is the increased demand for real-time business information to make quicker business choices.



Application Outlook

Based on application, the Mobile Analytics Market is categorized into Mobile Advertising and Marketing Analytics, Targeting and Behavioral Analytics, Application Performance Analytics, and Others. The targeting and behavioral analytics market garnered the significant revenue share in 2021. The main drivers of the growth of the targeting and behavioral analytics market in mobile analytics are an increase in the usage of cloud-based targeting and behavior analytic solutions and an improvement in behavior analytics security measures. The growth of in-app behavior analytics is also fueled by the rise in demand for real-time data.

End-use Outlook

Based on end-user, the Mobile Analytics market is categorized into BFSI, Retail & E-commerce, Healthcare, Government, Travel & Hospitality, IT & Telecom, Media & Entertainment, and Others. During the projected period, the healthcare segment is anticipated to develop at the fastest rate. Mobile engagement technology is constantly improving as smartphone usage soars, and consumer expectations for rapid access to goods and services rise. In order to fully profit from the numerous capabilities that mobile analytics in the healthcare sector offers, healthcare companies are heavily utilizing mobility solutions for improved patient engagement.

Organization Size Outlook

Based on Organization size, the Mobile Analytics Market is divided into Large Enterprises and SMEs. In 2021, the large enterprises segment led the growth of the mobile analytics market, and it is anticipated that it will continue to do so in the years to come. The main forces behind the market's expansion are the rising use of smartphones and the internet. Additionally, the growth of mobile advertising and the appearance of innovative digital technologies such as IoT and data analytics are the main drivers of mobile analytics.

Regional Outlook

Based on geography, the Mobile Analytics Market is categorized into North America, Europe, Asia Pacific, and LAMEA. North America currently dominated the mobile analytics market in 2021 and is anticipated to maintain doing so over the course of the projection period due to the significant acceptance rate of mobile analytics solutions because of their affordability and scalability. Additionally, to improve work processes, North American retail companies are investing in cutting-edge technologies.

The Cardinal Matrix - Mobile Analytics Market Competition Analysis


The major strategies followed by the market participants are Acquisition. Based on the Analysis presented in the Cardinal matrix; Google LLC and Microsoft Corporation. are the forerunners in the Mobile Analytics Market. Companies such as IBM Corporation, Oracle Corporation, SAP SE are some of the key innovators in Mobile Analytics Market.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Google LLC, IBM Corporation, Micro Focus International PLC, Microsoft Corporation, SAS Institute, Inc., Oracle Corporation, SAP SE, Salesforce.com, Inc., and Tibco Software, Inc. (Vista Equity Partners)

Recent Strategies Deployed in Mobile Analytics Market

Partnerships, Collaborations and Agreements:

  • Dec-2022: Microsoft signed a partnership with the London Stock Exchange Group, a data provider and financial markets infrastructure. The partnership would bring together the industry leader of LSEG with the breadth and trust of Microsoft cloud, intending to make next-generation services that would allow the clients to develop time-consuming processes, and automate complex, and business insights.
  • Sep-2022: Salesforce signed a partnership with Snowflake, a computing-based data cloud company. As a part of the partnership, the companies would offer a cloud-based data storage and analytics service, that would allow native, secure, and open access to the data as well as permit the organizations to deliver memorable and intelligent experiences based on a single source.
  • Aug-2022: Microsoft signed a collaboration with Nielsen Holdings plc, a data analytics and Global measurement firm. Through collaboration, the companies would launch AI data solutions for retail customers that would rev creation in retail through Artificial Intelligence (AI)-driven data analytics. This would empower the creation of high-performance and Scalable data environments.
  • Jun-2022: Abode partnered with The Home Depot, an American multinational home improvement retail corporation. Under the partnership, digital tools would be used such as A/B testing, web analytics, and creative cloud applications to deliver and design the latest online experience and services. This would upgrade the omnichannel experiences and provide a complete view of the client's journey.
  • Mar-2021: Google Cloud collaborated with Deloitte, a provider of industry-leading consulting, tax, advisory, and audit services. The aim of the collaboration would be the launch of a Security Analytics Platform, that would be a combination of Deloitte’s cyber risk management and risk quantification frameworks with products of google namely Looker, Chronicle, and BigQuery.
  • Jun-2020: Microsoft partnered with SAS, a leader in analytics, to further advance the future of AI and analytics. As a part of the partnership, a wide set of SAS Analytics set would be available on Microsoft Azure, to help the clients to empower their growth. AI and analytics of SAS integrated with Microsoft Azure convey cloud-based SAS industry solutions.
  • May-2020: IBM came into Red Hat collaboration with Red Hat, Inc., a software company that provides open-source software products. Under the collaboration, both the company would launch New Edge Computing Solutions for the 5G Era, which allow the telcos and Enterprises to operate and utilize IoT, Analytics Workloads, and AI at the edge. The launch would be a combination of IBM specialization in multi-cloud environments and Red Hat open-source technology.

Product Launch and Product Expansions:

  • Nov-2022: IBM introduced New Software for Data Silos and Streamline Analytics and Planning. The Analytics Enterprise comprises a range of business intelligence budgeting, planning, forecasting, reporting, and dashboard. The product featured algorithms that would help users surface the latest reports, dashboards, and stories from throughout the organization to aid in decision-making.
  • Oct-2022: Oracle unveiled a suite of new product creations over the broad portfolio of analytics and data solutions. With the launch, Oracle would now offer new abilities across the Fusion ERM, CX, SCM, and HCM business applications to elevate insights, improve integrations and enhance predictions with the use of Oracle Autonomous Database, MySQL HeatWave, and Oracle Fusion Cloud Applications.
  • Jul-2022: TIBCO announced the launch of TIBCO Models, a software that simplifies and automates the monitoring and deployment process. The launch would facilitate and scale cloud-based analytic model deployment, governance, monitoring, and management. Additionally, would also authorize the team to work from any cloud service and operate it securely, at scale, and safely.
  • Mar-2022: Micro Focus launched the Micro Focus ValueEdge Platform, a cloud-based solution. The launch is manufactured to allow organizations to track value creation across all phases of software development. Furthermore, it would also offer actionable insights built on predictions and deep learning.

Acquisitions and Mergers:

  • Jul-2022: SAP announced the acquisition of AskData, a startup focused on search-driven analytics. The intellectual property of Askdata would be integrated into the Business Technology Platform of SAP to help clients in the SAP Analytics Cloud Solutions, by making it easy to search, collaborate and interact on live data.
  • Jun-2022: SAS took over Kamakura Corporation, a global financial software company. The addition of Kamakura's risk analytics and credit models with SAS technology would allow SAS to offer a remarkable suite of integrated risk solutions, mainly about asset liability management (ALM) and further aspects of the financial services industry. Additionally, this acquisition would strengthen its portfolio of risk solutions.
  • Jan-2021: SAS completed the acquisition of Boemska, a provider of low-code development tools and analytics workload management software. Under the acquisition, the acquired technology would be integrated with SAS Viya to improve the portability of models into enterprise and mobile apps and reduce customer costs for cloud analytics, along with strengthening the SAS Viya offering.
  • Jan-2021: TIBCO Software acquired Information Builders, a privately held software company. To add up IB's reporting platform and flagship WebFOCUS business analytics to the portfolio and enhance the Hyperconverged Analytics business analytics strategy. Furthermore, this would also widen the range of data-driven solutions and innovation to support smarter and faster digital transformations.
  • Dec-2020: IBM acquired Instana, an application performance monitoring, and enterprise observability platform. Through this acquisition, IBM would propose abilities in AI-powered automation intending to control the intricacy of modern applications. Additionally, this would boost IBM's Watson AIOps portfolio with higher-quality guidance from its AI models.

Scope of the Study

By Component

  • Solution
  • Services

By Application

  • Mobile advertisement & Marketing Analytics
  • Targeting & Behavioral Analytics
  • Application Performance Analytics
  • Others

By Organization Size

  • Large Enterprises
  • Small & Medium Enterprises (SMEs)

By End-use

  • Retail & E-commerce
  • BFSI
  • Government
  • Travel & Hospitality
  • IT & Telecommunications
  • Media & Entertainment
  • Healthcare & Life Sciences
  • Others

By Geography

  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Key Market Players

List of Companies Profiled in the Report:

  • Adobe, Inc.
  • Google LLC
  • IBM Corporation
  • Micro Focus International PLC
  • Microsoft Corporation
  • SAS Institute, Inc.
  • Oracle Corporation
  • SAP SE
  • Salesforce.com, Inc.
  • Tibco Software, Inc. (Vista Equity Partners)

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  • Exhaustive coverage
  • The highest number of market tables and figures
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Table of Contents

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Mobile Analytics Market, by Component
1.4.2 Global Mobile Analytics Market, by Application
1.4.3 Global Mobile Analytics Market, by Organization Size
1.4.4 Global Mobile Analytics Market, by End-use
1.4.5 Global Mobile Analytics Market, by Geography
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2018-2022)
Chapter 4. Global Mobile Analytics Market by Component
4.1 Global Solution Market by Region
4.2 Global Services Market by Region
Chapter 5. Global Mobile Analytics Market by Application
5.1 Global Mobile advertisement & Marketing Analytics Market by Region
5.2 Global Targeting & Behavioral Analytics Market by Region
5.3 Global Application Performance Analytics Market by Region
5.4 Global Others Market by Region
Chapter 6. Global Mobile Analytics Market by Organization Size
6.1 Global Large Enterprises Market by Region
6.2 Global Small & Medium Enterprises (SMEs) Market by Region
Chapter 7. Global Mobile Analytics Market by End-use
7.1 Global Retail & E-commerce Market by Region
7.2 Global BFSI Market by Region
7.3 Global Government Market by Region
7.4 Global Travel & Hospitality Market by Region
7.5 Global IT & Telecommunications Market by Region
7.6 Global Media & Entertainment Market by Region
7.7 Global Healthcare & Life Sciences Market by Region
7.8 Global Others Market by Region
Chapter 8. Global Mobile Analytics Market by Region
8.1 North America Mobile Analytics Market
8.1.1 North America Mobile Analytics Market by Component
8.1.1.1 North America Solution Market by Country
8.1.1.2 North America Services Market by Country
8.1.2 North America Mobile Analytics Market by Application
8.1.2.1 North America Mobile advertisement & Marketing Analytics Market by Country
8.1.2.2 North America Targeting & Behavioral Analytics Market by Country
8.1.2.3 North America Application Performance Analytics Market by Country
8.1.2.4 North America Others Market by Country
8.1.3 North America Mobile Analytics Market by Organization Size
8.1.3.1 North America Large Enterprises Market by Country
8.1.3.2 North America Small & Medium Enterprises (SMEs) Market by Country
8.1.4 North America Mobile Analytics Market by End-use
8.1.4.1 North America Retail & E-commerce Market by Country
8.1.4.2 North America BFSI Market by Country
8.1.4.3 North America Government Market by Country
8.1.4.4 North America Travel & Hospitality Market by Country
8.1.4.5 North America IT & Telecommunications Market by Country
8.1.4.6 North America Media & Entertainment Market by Country
8.1.4.7 North America Healthcare & Life Sciences Market by Country
8.1.4.8 North America Others Market by Country
8.1.5 North America Mobile Analytics Market by Country
8.1.5.1 US Mobile Analytics Market
8.1.5.1.1 US Mobile Analytics Market by Component
8.1.5.1.2 US Mobile Analytics Market by Application
8.1.5.1.3 US Mobile Analytics Market by Organization Size
8.1.5.1.4 US Mobile Analytics Market by End-use
8.1.5.2 Canada Mobile Analytics Market
8.1.5.2.1 Canada Mobile Analytics Market by Component
8.1.5.2.2 Canada Mobile Analytics Market by Application
8.1.5.2.3 Canada Mobile Analytics Market by Organization Size
8.1.5.2.4 Canada Mobile Analytics Market by End-use
8.1.5.3 Mexico Mobile Analytics Market
8.1.5.3.1 Mexico Mobile Analytics Market by Component
8.1.5.3.2 Mexico Mobile Analytics Market by Application
8.1.5.3.3 Mexico Mobile Analytics Market by Organization Size
8.1.5.3.4 Mexico Mobile Analytics Market by End-use
8.1.5.4 Rest of North America Mobile Analytics Market
8.1.5.4.1 Rest of North America Mobile Analytics Market by Component
8.1.5.4.2 Rest of North America Mobile Analytics Market by Application
8.1.5.4.3 Rest of North America Mobile Analytics Market by Organization Size
8.1.5.4.4 Rest of North America Mobile Analytics Market by End-use
8.2 Europe Mobile Analytics Market
8.2.1 Europe Mobile Analytics Market by Component
8.2.1.1 Europe Solution Market by Country
8.2.1.2 Europe Services Market by Country
8.2.2 Europe Mobile Analytics Market by Application
8.2.2.1 Europe Mobile advertisement & Marketing Analytics Market by Country
8.2.2.2 Europe Targeting & Behavioral Analytics Market by Country
8.2.2.3 Europe Application Performance Analytics Market by Country
8.2.2.4 Europe Others Market by Country
8.2.3 Europe Mobile Analytics Market by Organization Size
8.2.3.1 Europe Large Enterprises Market by Country
8.2.3.2 Europe Small & Medium Enterprises (SMEs) Market by Country
8.2.4 Europe Mobile Analytics Market by End-use
8.2.4.1 Europe Retail & E-commerce Market by Country
8.2.4.2 Europe BFSI Market by Country
8.2.4.3 Europe Government Market by Country
8.2.4.4 Europe Travel & Hospitality Market by Country
8.2.4.5 Europe IT & Telecommunications Market by Country
8.2.4.6 Europe Media & Entertainment Market by Country
8.2.4.7 Europe Healthcare & Life Sciences Market by Country
8.2.4.8 Europe Others Market by Country
8.2.5 Europe Mobile Analytics Market by Country
8.2.5.1 Germany Mobile Analytics Market
8.2.5.1.1 Germany Mobile Analytics Market by Component
8.2.5.1.2 Germany Mobile Analytics Market by Application
8.2.5.1.3 Germany Mobile Analytics Market by Organization Size
8.2.5.1.4 Germany Mobile Analytics Market by End-use
8.2.5.2 UK Mobile Analytics Market
8.2.5.2.1 UK Mobile Analytics Market by Component
8.2.5.2.2 UK Mobile Analytics Market by Application
8.2.5.2.3 UK Mobile Analytics Market by Organization Size
8.2.5.2.4 UK Mobile Analytics Market by End-use
8.2.5.3 France Mobile Analytics Market
8.2.5.3.1 France Mobile Analytics Market by Component
8.2.5.3.2 France Mobile Analytics Market by Application
8.2.5.3.3 France Mobile Analytics Market by Organization Size
8.2.5.3.4 France Mobile Analytics Market by End-use
8.2.5.4 Russia Mobile Analytics Market
8.2.5.4.1 Russia Mobile Analytics Market by Component
8.2.5.4.2 Russia Mobile Analytics Market by Application
8.2.5.4.3 Russia Mobile Analytics Market by Organization Size
8.2.5.4.4 Russia Mobile Analytics Market by End-use
8.2.5.5 Spain Mobile Analytics Market
8.2.5.5.1 Spain Mobile Analytics Market by Component
8.2.5.5.2 Spain Mobile Analytics Market by Application
8.2.5.5.3 Spain Mobile Analytics Market by Organization Size
8.2.5.5.4 Spain Mobile Analytics Market by End-use
8.2.5.6 Italy Mobile Analytics Market
8.2.5.6.1 Italy Mobile Analytics Market by Component
8.2.5.6.2 Italy Mobile Analytics Market by Application
8.2.5.6.3 Italy Mobile Analytics Market by Organization Size
8.2.5.6.4 Italy Mobile Analytics Market by End-use
8.2.5.7 Rest of Europe Mobile Analytics Market
8.2.5.7.1 Rest of Europe Mobile Analytics Market by Component
8.2.5.7.2 Rest of Europe Mobile Analytics Market by Application
8.2.5.7.3 Rest of Europe Mobile Analytics Market by Organization Size
8.2.5.7.4 Rest of Europe Mobile Analytics Market by End-use
8.3 Asia Pacific Mobile Analytics Market
8.3.1 Asia Pacific Mobile Analytics Market by Component
8.3.1.1 Asia Pacific Solution Market by Country
8.3.1.2 Asia Pacific Services Market by Country
8.3.2 Asia Pacific Mobile Analytics Market by Application
8.3.2.1 Asia Pacific Mobile advertisement & Marketing Analytics Market by Country
8.3.2.2 Asia Pacific Targeting & Behavioral Analytics Market by Country
8.3.2.3 Asia Pacific Application Performance Analytics Market by Country
8.3.2.4 Asia Pacific Others Market by Country
8.3.3 Asia Pacific Mobile Analytics Market by Organization Size
8.3.3.1 Asia Pacific Large Enterprises Market by Country
8.3.3.2 Asia Pacific Small & Medium Enterprises (SMEs) Market by Country
8.3.4 Asia Pacific Mobile Analytics Market by End-use
8.3.4.1 Asia Pacific Retail & E-commerce Market by Country
8.3.4.2 Asia Pacific BFSI Market by Country
8.3.4.3 Asia Pacific Government Market by Country
8.3.4.4 Asia Pacific Travel & Hospitality Market by Country
8.3.4.5 Asia Pacific IT & Telecommunications Market by Country
8.3.4.6 Asia Pacific Media & Entertainment Market by Country
8.3.4.7 Asia Pacific Healthcare & Life Sciences Market by Country
8.3.4.8 Asia Pacific Others Market by Country
8.3.5 Asia Pacific Mobile Analytics Market by Country
8.3.5.1 China Mobile Analytics Market
8.3.5.1.1 China Mobile Analytics Market by Component
8.3.5.1.2 China Mobile Analytics Market by Application
8.3.5.1.3 China Mobile Analytics Market by Organization Size
8.3.5.1.4 China Mobile Analytics Market by End-use
8.3.5.2 Japan Mobile Analytics Market
8.3.5.2.1 Japan Mobile Analytics Market by Component
8.3.5.2.2 Japan Mobile Analytics Market by Application
8.3.5.2.3 Japan Mobile Analytics Market by Organization Size
8.3.5.2.4 Japan Mobile Analytics Market by End-use
8.3.5.3 India Mobile Analytics Market
8.3.5.3.1 India Mobile Analytics Market by Component
8.3.5.3.2 India Mobile Analytics Market by Application
8.3.5.3.3 India Mobile Analytics Market by Organization Size
8.3.5.3.4 India Mobile Analytics Market by End-use
8.3.5.4 South Korea Mobile Analytics Market
8.3.5.4.1 South Korea Mobile Analytics Market by Component
8.3.5.4.2 South Korea Mobile Analytics Market by Application
8.3.5.4.3 South Korea Mobile Analytics Market by Organization Size
8.3.5.4.4 South Korea Mobile Analytics Market by End-use
8.3.5.5 Singapore Mobile Analytics Market
8.3.5.5.1 Singapore Mobile Analytics Market by Component
8.3.5.5.2 Singapore Mobile Analytics Market by Application
8.3.5.5.3 Singapore Mobile Analytics Market by Organization Size
8.3.5.5.4 Singapore Mobile Analytics Market by End-use
8.3.5.6 Malaysia Mobile Analytics Market
8.3.5.6.1 Malaysia Mobile Analytics Market by Component
8.3.5.6.2 Malaysia Mobile Analytics Market by Application
8.3.5.6.3 Malaysia Mobile Analytics Market by Organization Size
8.3.5.6.4 Malaysia Mobile Analytics Market by End-use
8.3.5.7 Rest of Asia Pacific Mobile Analytics Market
8.3.5.7.1 Rest of Asia Pacific Mobile Analytics Market by Component
8.3.5.7.2 Rest of Asia Pacific Mobile Analytics Market by Application
8.3.5.7.3 Rest of Asia Pacific Mobile Analytics Market by Organization Size
8.3.5.7.4 Rest of Asia Pacific Mobile Analytics Market by End-use
8.4 LAMEA Mobile Analytics Market
8.4.1 LAMEA Mobile Analytics Market by Component
8.4.1.1 LAMEA Solution Market by Country
8.4.1.2 LAMEA Services Market by Country
8.4.2 LAMEA Mobile Analytics Market by Application
8.4.2.1 LAMEA Mobile advertisement & Marketing Analytics Market by Country
8.4.2.2 LAMEA Targeting & Behavioral Analytics Market by Country
8.4.2.3 LAMEA Application Performance Analytics Market by Country
8.4.2.4 LAMEA Others Market by Country
8.4.3 LAMEA Mobile Analytics Market by Organization Size
8.4.3.1 LAMEA Large Enterprises Market by Country
8.4.3.2 LAMEA Small & Medium Enterprises (SMEs) Market by Country
8.4.4 LAMEA Mobile Analytics Market by End-use
8.4.4.1 LAMEA Retail & E-commerce Market by Country
8.4.4.2 LAMEA BFSI Market by Country
8.4.4.3 LAMEA Government Market by Country
8.4.4.4 LAMEA Travel & Hospitality Market by Country
8.4.4.5 LAMEA IT & Telecommunications Market by Country
8.4.4.6 LAMEA Media & Entertainment Market by Country
8.4.4.7 LAMEA Healthcare & Life Sciences Market by Country
8.4.4.8 LAMEA Others Market by Country
8.4.5 LAMEA Mobile Analytics Market by Country
8.4.5.1 Brazil Mobile Analytics Market
8.4.5.1.1 Brazil Mobile Analytics Market by Component
8.4.5.1.2 Brazil Mobile Analytics Market by Application
8.4.5.1.3 Brazil Mobile Analytics Market by Organization Size
8.4.5.1.4 Brazil Mobile Analytics Market by End-use
8.4.5.2 Argentina Mobile Analytics Market
8.4.5.2.1 Argentina Mobile Analytics Market by Component
8.4.5.2.2 Argentina Mobile Analytics Market by Application
8.4.5.2.3 Argentina Mobile Analytics Market by Organization Size
8.4.5.2.4 Argentina Mobile Analytics Market by End-use
8.4.5.3 UAE Mobile Analytics Market
8.4.5.3.1 UAE Mobile Analytics Market by Component
8.4.5.3.2 UAE Mobile Analytics Market by Application
8.4.5.3.3 UAE Mobile Analytics Market by Organization Size
8.4.5.3.4 UAE Mobile Analytics Market by End-use
8.4.5.4 Saudi Arabia Mobile Analytics Market
8.4.5.4.1 Saudi Arabia Mobile Analytics Market by Component
8.4.5.4.2 Saudi Arabia Mobile Analytics Market by Application
8.4.5.4.3 Saudi Arabia Mobile Analytics Market by Organization Size
8.4.5.4.4 Saudi Arabia Mobile Analytics Market by End-use
8.4.5.5 South Africa Mobile Analytics Market
8.4.5.5.1 South Africa Mobile Analytics Market by Component
8.4.5.5.2 South Africa Mobile Analytics Market by Application
8.4.5.5.3 South Africa Mobile Analytics Market by Organization Size
8.4.5.5.4 South Africa Mobile Analytics Market by End-use
8.4.5.6 Nigeria Mobile Analytics Market
8.4.5.6.1 Nigeria Mobile Analytics Market by Component
8.4.5.6.2 Nigeria Mobile Analytics Market by Application
8.4.5.6.3 Nigeria Mobile Analytics Market by Organization Size
8.4.5.6.4 Nigeria Mobile Analytics Market by End-use
8.4.5.7 Rest of LAMEA Mobile Analytics Market
8.4.5.7.1 Rest of LAMEA Mobile Analytics Market by Component
8.4.5.7.2 Rest of LAMEA Mobile Analytics Market by Application
8.4.5.7.3 Rest of LAMEA Mobile Analytics Market by Organization Size
8.4.5.7.4 Rest of LAMEA Mobile Analytics Market by End-use
Chapter 9. Company Profiles
9.1 Oracle Corporation
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.4 Research & Development Expense
9.1.5 Recent strategies and developments:
9.1.5.1 Product Launches and Product Expansions:
9.1.6 SWOT Analysis
9.2 SAP SE
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental and Regional Analysis
9.2.4 Research & Development Expense
9.2.5 Recent strategies and developments:
9.2.5.1 Acquisition and Mergers:
9.2.6 SWOT Analysis
9.3 IBM Corporation
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Regional & Segmental Analysis
9.3.4 Research & Development Expenses
9.3.5 Recent strategies and developments:
9.3.5.1 Product Launches and Product Expansions:
9.3.5.2 Partnerships, Collaborations and Agreements:
9.3.5.3 Acquisition and Mergers:
9.3.6 SWOT Analysis
9.4 Google LLC
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Research & Development Expense
9.4.5 Recent strategies and developments:
9.4.5.1 Acquisition and Mergers:
9.4.5.2 Partnerships, Collaborations, and Agreements:
9.4.6 SWOT Analysis
9.5 Salesforce.com, Inc.
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Regional Analysis
9.5.4 Research & Development Expense
9.5.5 Recent strategies and developments:
9.5.5.1 Partnerships, Collaborations, and Agreements:
9.5.5.2 Acquisition and Mergers:
9.5.6 SWOT Analysis
9.6 Microsoft Corporation
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Segmental and Regional Analysis
9.6.4 Research & Development Expenses
9.6.5 Recent strategies and developments:
9.6.5.1 Partnerships, Collaborations, and Agreements:
9.6.6 SWOT Analysis
9.7 Adobe, Inc.
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Segmental and Regional Analysis
9.7.4 Research & Development Expense
9.7.5 Recent strategies and developments:
9.7.5.1 Partnerships, Collaborations, and Agreements:
9.8 Micro Focus International PLC
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Regional Analysis
9.8.4 Research & Development Expenses
9.8.5 Recent strategies and developments:
9.8.5.1 Product Launches and Product Expansions:
9.9 Tibco Software, Inc. (Vista Equity Partners)
9.9.1 Company Overview
9.9.2 Recent strategies and developments:
9.9.2.1 Product Launches and Product Expansions:
9.9.2.2 Acquisition and Mergers:
9.10. SAS Institute, Inc.
9.10.1 Company Overview
9.10.2 Recent strategies and developments:
9.10.2.1 Acquisition and Mergers:

Companies Mentioned

  • Adobe, Inc.
  • Google LLC
  • IBM Corporation
  • Micro Focus International PLC
  • Microsoft Corporation
  • SAS Institute, Inc.
  • Oracle Corporation
  • SAP SE
  • Salesforce.com, Inc.
  • Tibco Software, Inc. (Vista Equity Partners)

Methodology

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