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Asia Pacific Magazine Advertising Market Size, Share & Industry Trends Analysis Report By Vertical (Real Estate, Retail, Automotive, FMCG, Financial Services, Media & Entertainment, Education and Others), By Country and Growth Forecast, 2022 - 2028

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    Report

  • 52 Pages
  • December 2022
  • Region: Asia Pacific
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
  • ID: 5723883
The Asia Pacific Magazine Advertising Market should witness market growth of -3.4% CAGR during the forecast period (2022-2028).

A television commercial airs, and then it ends. Radio operates in the same way. The daily newspaper is discarded. Magazines may remain on a coffee table for months or even longer in a doctor's waiting room. Following the purchase, the magazine may be read by family members, given to a friend, or donated to the neighborhood library.

Long after you've paid for the advertisement, you may still sell things. When you publish advertising in one of these magazines, consumers may learn more about your company, and their level of trust is raised because many publications have a high level of respect among their target market.

This identification is further solidified when people see you in person, whether it is at your place of work, a local trade show, or a philanthropic occasion. As a result, brand loyalty and awareness are raised. Advertisers may greatly benefit from this credibility when their commercials are seen not as advertising but rather as recommendations from a trustworthy source.

The nation has discovered a way to remain connected as more markets get access to the internet. In an attempt to reach their target audience, brands and marketers are using agile techniques to exploit digital magazines for advertising. The Indian advertising industry is expanding at an unprecedented rate, and digital magazine advertising is growing. Additionally, the APAC countries like China and Japan are important marketplaces for many industry verticals, and there are many companies in these countries that want to grow. For company growth, these companies often employ magazine advertising. The APAC region's market would grow as a consequence of this.

The China market dominated the Asia Pacific Magazine Advertising Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $903.9 million by 2028.The Japan market is estimated to grow a CAGR of -4% during (2022-2028). Additionally, The India market would experience a CAGR of -2.8% during (2022-2028).

Based on Vertical, the market is segmented into Real Estate, Retail, Automotive, FMCG, Financial Services, Media & Entertainment, Education and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include News Corporation, Vericast (M&F Worldwide Corp.) (MacAndrews & Forbes Incorporated), Global Business Leaders Mag., Gannett Co., Inc., Axel Springer SE, Nine Entertainment Co. Holdings Limited, and Conduit, Inc.

Scope of the Study

By Vertical

  • Real Estate
  • Retail
  • Automotive
  • FMCG
  • Financial Services
  • Media & Entertainment
  • Education
  • Others

By Country

  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific

Key Market Players

List of Companies Profiled in the Report:

  • News Corporation
  • Vericast (M&F Worldwide Corp.) (MacAndrews & Forbes Incorporated)
  • Global Business Leaders Mag.
  • Gannett Co., Inc.
  • Axel Springer SE
  • Nine Entertainment Co. Holdings Limited
  • Conduit, Inc.

Unique Offerings

  • Exhaustive coverage
  • The highest number of market tables and figures
  • Subscription-based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free

Table of Contents

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific Magazine Advertising Market, by Vertical
1.4.2 Asia Pacific Magazine Advertising Market, by Country
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition & Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Asia Pacific Magazine Advertising Market by Vertical
3.1 Asia Pacific Real Estate Market by Country
3.2 Asia Pacific Retail Market by Country
3.3 Asia Pacific Automotive Market by Country
3.4 Asia Pacific FMCG Market by Country
3.5 Asia Pacific Financial Services Market by Country
3.6 Asia Pacific Media & Entertainment Market by Country
3.7 Asia Pacific Education Market by Country
3.8 Asia Pacific Others Market by Country

Chapter 4. Asia Pacific Magazine Advertising Market by Country
4.1 China Magazine Advertising Market
4.1.1 China Magazine Advertising Market by Vertical
4.2 Japan Magazine Advertising Market
4.2.1 Japan Magazine Advertising Market by Vertical
4.3 India Magazine Advertising Market
4.3.1 India Magazine Advertising Market by Vertical
4.4 South Korea Magazine Advertising Market
4.4.1 South Korea Magazine Advertising Market by Vertical
4.5 Singapore Magazine Advertising Market
4.5.1 Singapore Magazine Advertising Market by Vertical
4.6 Malaysia Magazine Advertising Market
4.6.1 Malaysia Magazine Advertising Market by Vertical
4.7 Rest of Asia Pacific Magazine Advertising Market
4.7.1 Rest of Asia Pacific Magazine Advertising Market by Vertical

Chapter 5. Company Profiles
5.1 News Corporation
5.1.1 Company Overview
5.1.2 Financial Analysis
5.1.3 Segmental and Regional Analysis
5.2 Vericast (M&F Worldwide Corp.) (MacAndrews & Forbes Incorporated)
5.2.1 Company Overview
5.2.2 Recent strategies and developments:
5.3 Global Business Leaders Mag
5.3.1 Company Overview
5.4 Gannett Co., Inc.
5.4.1 Company Overview
5.4.2 Financial Analysis
5.4.3 Segmental Analysis
5.5 Axel Springer SE
5.5.1 Company Overview
5.5.2 Recent strategies and developments:
5.5.2.1 Acquisition and Mergers:
5.6 Nine Entertainment Co. Holdings Limited
5.6.1 Company Overview
5.6.2 Financial Analysis
5.6.3 Segmental Analysis
5.6.4 Recent strategies and developments:
5.6.4.1 Product Launches and Product Expansions:
5.7 Conduit, Inc.
5.7.1 Company Overview

Companies Mentioned

  • News Corporation
  • Vericast (M&F Worldwide Corp.) (MacAndrews & Forbes Incorporated)
  • Global Business Leaders Mag.
  • Gannett Co., Inc.
  • Axel Springer SE
  • Nine Entertainment Co. Holdings Limited
  • Conduit, Inc.

Methodology

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