The instant noodles market was valued at $50,672.10 million in 2022 and is estimated to reach $99,762.90 million by 2032, exhibiting a CAGR of 7.1% from 2023 to 2032.
Instant noodles are convenient ready-to-cook noodles that were invented in Japan and primarily consist of dry noodle blocks and various types of flavored seasonings, sauces, or both.
There has been an increase in the workforce numbers across different demographics. A gradual adoption of a working lifestyle has been witnessed among this portion of the population, particularly in the women category. Therefore, consumers, especially in developed nations, seek food products that offer quick preparation and serving options. Instant noodles provide a convenient option that requires minimal preparation time, catering to busy individuals and families. Their ease of cooking aligns with the need for rapid yet satisfying meals. Moreover, diverse flavors and customization options cater to various taste preferences. This, in turn, serves as a convenient and versatile choice for those balancing demanding routines and culinary desires. In addition, hectic work schedules of millennial and Gen Z, which leads to rise in demand for ready-to-eat products is driving the growth of the instant noodles market.
Quick service restaurant is also known as a fast-food restaurant. It is a type of restaurant that serves fast food cuisine and has minimal table service. This restaurant is usually part of a franchise or restaurant chain operation, which provides standardized ingredients or partially prepared foods. Moreover, the increase in attraction of millennials and Gen Z toward quick service restaurants owing to the innovation in food products, restaurants, and themes result in the growth of the instant noodles market. In addition, increased busy lifestyle of the consumers along with the rise in disposable income and availability of ready-to-eat food products drive the growth of the instant noodles market.
The expansion of quick-service restaurants (QSRs) elevates the demand for the instant noodles market by offering convenient, ready-to-eat options to consumers on the go. As QSRs incorporate instant noodles into their menus, they tap into the trend of fast, flavorful meals. This surge in demand is fueled by urbanization, busy lifestyles, and the desire for diverse, affordable choices. Instant noodles' versatility allows QSRs to experiment with creative flavors, attracting a wider customer base. The symbiotic relationship between QSRs and the instant noodles market further solidifies the product's popularity and accessibility, driving its growth in the food industry.
The food service industry has grown significantly in the past two decades. The balance of work, family, and social life is becoming difficult for the working population. As a result, instead of spending time preparing food, consumers are shifting toward prepared food. This enables them to save considerable time which fosters the growth of the instant noodles market. In addition, the size of the food service industry is growing rapidly, owing to factors such as increasing women's employment rate, urbanization, growth in disposable income, and rise in trend toward casual dining, which is propelling the current market growth. Furthermore, the recent trend of home delivery of food is leading to a growing demand for food which in turn is projected to have a positive impact on quick-to-cook food products thereby directly augmenting the market growth.
The instant noodles market is segmented on the basis of packaging, source, flavor, type, distribution channel, and region. By packaging, the market is classified into packets, cups, and others. By source, the market is bifurcated into wheat flour noodles and others. By flavor, the market is divided into vegetable, chicken, seafood, beef, pork, plain, Asian/exotic, Korean, and others. By type, the market is bifurcated into branded and private label. By distribution channel, the market is classified into hypermarket/supermarket, convenience stores, specialty stores, online sales channels, non-food retailers, ethnic channels discounters and others. Region-wise, the market is analyzed across North America (U.S., Canada, Mexico, and Central America), Europe (UK, France, Germany, Netherland, Italy, Poland, Ukraine, Turkey, and Rest of Europe), CIS (Russia, Belarus, Kazakhstan, Uzbekistan, Azerbaijan, and Rest of CIS), GCC (Saudi Arabia, UAE, Qatar, Oman, Kuwait, and Bahrin), Rest of ME (Lebanon, Israel, Jordan, Syria, Iraq, Iran, and Yemen), Africa (Egypt, Nigeria, Kenya, South Africa, and Rest of Africa), Asia-Pacific (China, Japan, India, Indonesia, Korea, Australia, and Rest of Asia-Pacific), and Latin America (Brazil, Argentina, and Rest of Latin America).
The major players operating in the market focus on key market strategies, such as mergers, product launches, acquisitions, collaborations, and partnerships. They have also been focusing on strengthening their market reach to maintain their goodwill in the ever-competitive market. Some of the key players in the instant noodles market include Nestle S.A., Nissin Food Products Co. Ltd., ITC Limited, Capital Foods Limited, Ajinomoto Co. Inc. Indofood Group, Acecook Vietnam Joint Stock Company, Campbell Soup Company, Indofood Sukses Makmur TBH, Toyo Suisan Kaisha, Unilever Plc, Tan-Viet International SA, Mareven Foods, Wan Thai Foods Industry, Star (Saikebon), and Gallina Blanca.
Instant noodles are convenient ready-to-cook noodles that were invented in Japan and primarily consist of dry noodle blocks and various types of flavored seasonings, sauces, or both.
There has been an increase in the workforce numbers across different demographics. A gradual adoption of a working lifestyle has been witnessed among this portion of the population, particularly in the women category. Therefore, consumers, especially in developed nations, seek food products that offer quick preparation and serving options. Instant noodles provide a convenient option that requires minimal preparation time, catering to busy individuals and families. Their ease of cooking aligns with the need for rapid yet satisfying meals. Moreover, diverse flavors and customization options cater to various taste preferences. This, in turn, serves as a convenient and versatile choice for those balancing demanding routines and culinary desires. In addition, hectic work schedules of millennial and Gen Z, which leads to rise in demand for ready-to-eat products is driving the growth of the instant noodles market.
Quick service restaurant is also known as a fast-food restaurant. It is a type of restaurant that serves fast food cuisine and has minimal table service. This restaurant is usually part of a franchise or restaurant chain operation, which provides standardized ingredients or partially prepared foods. Moreover, the increase in attraction of millennials and Gen Z toward quick service restaurants owing to the innovation in food products, restaurants, and themes result in the growth of the instant noodles market. In addition, increased busy lifestyle of the consumers along with the rise in disposable income and availability of ready-to-eat food products drive the growth of the instant noodles market.
The expansion of quick-service restaurants (QSRs) elevates the demand for the instant noodles market by offering convenient, ready-to-eat options to consumers on the go. As QSRs incorporate instant noodles into their menus, they tap into the trend of fast, flavorful meals. This surge in demand is fueled by urbanization, busy lifestyles, and the desire for diverse, affordable choices. Instant noodles' versatility allows QSRs to experiment with creative flavors, attracting a wider customer base. The symbiotic relationship between QSRs and the instant noodles market further solidifies the product's popularity and accessibility, driving its growth in the food industry.
The food service industry has grown significantly in the past two decades. The balance of work, family, and social life is becoming difficult for the working population. As a result, instead of spending time preparing food, consumers are shifting toward prepared food. This enables them to save considerable time which fosters the growth of the instant noodles market. In addition, the size of the food service industry is growing rapidly, owing to factors such as increasing women's employment rate, urbanization, growth in disposable income, and rise in trend toward casual dining, which is propelling the current market growth. Furthermore, the recent trend of home delivery of food is leading to a growing demand for food which in turn is projected to have a positive impact on quick-to-cook food products thereby directly augmenting the market growth.
The instant noodles market is segmented on the basis of packaging, source, flavor, type, distribution channel, and region. By packaging, the market is classified into packets, cups, and others. By source, the market is bifurcated into wheat flour noodles and others. By flavor, the market is divided into vegetable, chicken, seafood, beef, pork, plain, Asian/exotic, Korean, and others. By type, the market is bifurcated into branded and private label. By distribution channel, the market is classified into hypermarket/supermarket, convenience stores, specialty stores, online sales channels, non-food retailers, ethnic channels discounters and others. Region-wise, the market is analyzed across North America (U.S., Canada, Mexico, and Central America), Europe (UK, France, Germany, Netherland, Italy, Poland, Ukraine, Turkey, and Rest of Europe), CIS (Russia, Belarus, Kazakhstan, Uzbekistan, Azerbaijan, and Rest of CIS), GCC (Saudi Arabia, UAE, Qatar, Oman, Kuwait, and Bahrin), Rest of ME (Lebanon, Israel, Jordan, Syria, Iraq, Iran, and Yemen), Africa (Egypt, Nigeria, Kenya, South Africa, and Rest of Africa), Asia-Pacific (China, Japan, India, Indonesia, Korea, Australia, and Rest of Asia-Pacific), and Latin America (Brazil, Argentina, and Rest of Latin America).
The major players operating in the market focus on key market strategies, such as mergers, product launches, acquisitions, collaborations, and partnerships. They have also been focusing on strengthening their market reach to maintain their goodwill in the ever-competitive market. Some of the key players in the instant noodles market include Nestle S.A., Nissin Food Products Co. Ltd., ITC Limited, Capital Foods Limited, Ajinomoto Co. Inc. Indofood Group, Acecook Vietnam Joint Stock Company, Campbell Soup Company, Indofood Sukses Makmur TBH, Toyo Suisan Kaisha, Unilever Plc, Tan-Viet International SA, Mareven Foods, Wan Thai Foods Industry, Star (Saikebon), and Gallina Blanca.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the instant noodles market analysis from 2022 to 2032 to identify the prevailing instant noodles market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the instant noodles market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global instant noodles market trends, key players, market segments, application areas, and market growth strategies.
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- Consumer Buying Behavior Analysis
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- Pain Point Analysis
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Key Market Segments
By Distribution Channel
- Hypermarket and supermarket
- Convenience Store
- Specialty Stores
- Online Sales Channel
- Non food Retailers
- Ethnic Channels
- Discounters
- Others
By Packaging
- Packets
- Cups
- Others
By Source
- Wheat Flour Noodles
- Others
By Flavor
- Vegetable
- Chicken
- Sea Food
- Beef
- Pork
- Plain
- Asian/Exotic
- Korean
- Others
By Type
- Branded
- Private Label
By Region
- North America
- U.S.
- Canada
- Mexico
- Central America
- Europe
- UK
- France
- Germany
- Netherlands
- Italy
- Poland
- Ukraine
- Turkey
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Indonesia
- Korea
- Australia
- Rest of Asia-Pacific
- CIS
- Russia
- Belarus
- Kazakhstan
- Uzbekistan
- Azerbaijan
- Rest Of Cis
- GCC
- Saudi Arabia
- UAE
- Qatar
- Oman
- Kuwait
- Bahrain
- Rest of ME
- Lebanon
- Israel
- Jordan
- Syria
- Iraq
- Iran
- Yemen
- Africa
- Egypt
- Nigeria
- Kenya
- South Africa
- Rest Of Africa
- Latin America
- Brazil
- Argentina
- Rest of Latin America
- Key Market Players
- Capital Foods Private Limited
- ITC Limited
- Nissin Foods Holdings Co., Ltd.
- Campbell Soup Company
- Gallina Blanca, SA
- Mareven Food Holdings Ltd
- Unilever PLC
- Nestle S.A.
- PT Indofood Sukses Makmur Tbk
- Toyo Suisan Kaisha, Ltd.
- Ajinomoto Co., Inc.
- Acecook Vietnam Joint Stock Company
- TAN-VIET International SA
- Star Stabilimento Alimentare SpA
- Wan Thai Foods Industry Co., Ltd.
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: INSTANT NOODLES MARKET, BY PACKAGING
CHAPTER 5: INSTANT NOODLES MARKET, BY SOURCE
CHAPTER 6: INSTANT NOODLES MARKET, BY FLAVOR
CHAPTER 7: INSTANT NOODLES MARKET, BY TYPE
CHAPTER 8: INSTANT NOODLES MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 9: INSTANT NOODLES MARKET, BY REGION
CHAPTER 10: COMPETITIVE LANDSCAPE
CHAPTER 11: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to the report, the instant noodles market was valued at $47.6 billion in 2021, and is estimated to reach $92.7 billion by 2031, growing at a CAGR of 6.9% from 2022 to 2031.Instant noodles are convenient ready-to-cook dishes. Instant noodles were created in Japan and typically consist of dry noodle blocks with various sorts of flavored spices, sauces, or mixes of both depending on the brand of noodles. Instant noodles, often known as instant ramen, provide consumers the convenience of quick noodle cooking and consumption without any prior preparation required. Instant noodles are particularly popular in Asia-Pacific, but they are also popular across the rest of the world. Depending on the location where the noodles are marketed, involved stakeholders develop various flavor offerings to better fit the region's taste palates.
Hectic work schedules of millennial and Gen Z generations along with rise in demand for ready to eat products is driving the growth of the instant noodles market. Hence, busy lifestyle being adopted by majority of consumers paves way for instant noodles product to grow in terms of volume sales. Furthermore, rise in clean label focuses on avoidance of additives, artificial colors, chemicals, artificial flavors, GMO’s, high fructose corn syrup, and hydrogenated oil which has further augmented the growth of the market. However, the rise in the consumption of instant noodles products has simultaneously led to an increase in the influx of fake and counterfeit products in the market. Moreover, counterfeiting refers to fake branding and sale of non-authorized products and signifies a great challenge for the real vendors of instant noodles products.
Counterfeit brands are usually prevalent in the developing economies where customers are highly price-sensitive. These brands are of low quality and often lead to inconvenience & safety issues that subsequently develop negative perceptions among customers. Online distribution channel is one of the major platforms where transaction of counterfeited brands can be easily concealed. Thus, development of the counterfeit industry is anticipated to hamper the sale of the existing original instant noodles brands in the market.
The Instant Noodles Market Demand in the Asia-Pacific region offers lucrative growth opportunities for the operating players owing to the presence of countries such as India, China, Australia, New Zealand, and others. Increase in adoption of western lifestyle, surge in population, and rise in disposable income of consumers majorly drive Instant Noodles Market Trends. Developing regions offer potential growth opportunities to the market players for launching innovative instant noodles products. Moreover, countries in Latin America, such as Brazil, are anticipated to unfold attractive business opportunities owing to increase in awareness regarding instant noodles products and its benefits.
KEY FINDINGS OF STUDY
By product type, the instant noodles market is divided into vegetable, chicken, sea-food, and others. The chicken segment constitutes a major instant noodles market share; however, the sea-food segment is projected to experience growth at the highest CAGR during the forecast period.Depending on packaging, the market is divided into packets and cups. The cup segment accounted for highest market share in 2021, and is expected to grow at a significant CAGR during the forecast period. The cups instant noodles help in enhancing the shelf life of product as well as prevents the taste and flavor of noodles from getting spoil. In addition, cup packaging is more safer during transportation and storage.
According to source, the Instant Noodles Market Size is divided into oats, wheat, rice, and others. The wheat segment dominated the market; however, the rice segment is projected to experience growth at the highest CAGR during the forecast period.
As per distribution channel, the market is divided into hypermarket/supermarket, convenience stores, specialty stores, online sales channel, and others. The hypermarket/supermarket accounted for highest market share in 2021, and is expected to grow at a significant CAGR during the forecast period.
Hypermarket/supermarket is an extended version of conventional store with a self-service facility. It offers a wide variety of food and household products, especially categorized and organized in large shelves. It comprises of instant noodles products, cosmetics products, food products, and other packaged food items.
Region wise, Asia-Pacific accounted for highest market share in 2021, and is expected to grow at a significant CAGR during the forecast period.
Major companies have adopted agreement, product launch, expansion, and merger strategies to sustain the Instant Noodles Market Growth. The key players profiled in the report are Acecook Vietnam Joint Stock Company, Ajinomoto Co. Inc., Campbell Soup Company, Capital Foods Pvt. Ltd., ITC Limited, Nestle S.A., Nissin Foods Holdings Co., Ltd., PT Indofood Sukses Makmur Tbk, Tat Hui Foods Pte. Ltd., and Toyo Suisan Kaisha, Ltd.
Companies Mentioned
- Capital Foods Private Limited
- ITC Limited
- Nissin Foods Holdings Co., Ltd.
- Campbell Soup Company
- Gallina Blanca, SA
- Mareven Food Holdings Ltd
- Unilever PLC
- Nestle S.A.
- PT Indofood Sukses Makmur Tbk
- Toyo Suisan Kaisha, Ltd.
- Ajinomoto Co., Inc.
- Acecook Vietnam Joint Stock Company
- TAN-VIET International SA
- Star Stabilimento Alimentare SpA
- Wan Thai Foods Industry Co., Ltd.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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