Programmatic Display Advertising Market By Ad Format, By Type, By Industry Vertical: Global Opportunity Analysis and Industry Forecast, 2021-2031

Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research Methodology
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY
2.1. Key findings of the study
2.2. CXO Perspective

CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top investment pockets
3.3. Porter’s five forces analysis
3.4. Top player positioning
3.5. Market dynamics
3.5.1. Drivers
3.5.2. Restraints
3.5.3. Opportunities
3.6. COVID-19 Impact Analysis on the market

CHAPTER 4: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY AD FORMAT
4.1 Overview
4.1.1 Market size and forecast
4.2 Online Video
4.2.1 Key market trends, growth factors and opportunities
4.2.2 Market size and forecast, by region
4.2.3 Market analysis by country
4.3 Online Display
4.3.1 Key market trends, growth factors and opportunities
4.3.2 Market size and forecast, by region
4.3.3 Market analysis by country
4.4 Mobile Video
4.4.1 Key market trends, growth factors and opportunities
4.4.2 Market size and forecast, by region
4.4.3 Market analysis by country
4.5 Mobile Display
4.5.1 Key market trends, growth factors and opportunities
4.5.2 Market size and forecast, by region
4.5.3 Market analysis by country

CHAPTER 5: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY TYPE
5.1 Overview
5.1.1 Market size and forecast
5.2 Private Marketplaces
5.2.1 Key market trends, growth factors and opportunities
5.2.2 Market size and forecast, by region
5.2.3 Market analysis by country
5.3 Real time Bidding
5.3.1 Key market trends, growth factors and opportunities
5.3.2 Market size and forecast, by region
5.3.3 Market analysis by country
5.4 Automated Guaranteed
5.4.1 Key market trends, growth factors and opportunities
5.4.2 Market size and forecast, by region
5.4.3 Market analysis by country

CHAPTER 6: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY INDUSTRY VERTICAL
6.1 Overview
6.1.1 Market size and forecast
6.2 BFSI
6.2.1 Key market trends, growth factors and opportunities
6.2.2 Market size and forecast, by region
6.2.3 Market analysis by country
6.3 Automotive
6.3.1 Key market trends, growth factors and opportunities
6.3.2 Market size and forecast, by region
6.3.3 Market analysis by country
6.4 Manufacturing
6.4.1 Key market trends, growth factors and opportunities
6.4.2 Market size and forecast, by region
6.4.3 Market analysis by country
6.4.4 Manufacturing Programmatic Display Advertising Market by Manufacturing Type
6.4.4.1 Food and Beverages Market size and forecast, by region
6.4.4.2 Food and Beverages Market size and forecast, by country
6.4.4.3 Industrial Machinery and Heavy Equipment Market size and forecast, by region
6.4.4.4 Industrial Machinery and Heavy Equipment Market size and forecast, by country
6.4.4.5 High Tech and Consumer Electronics Market size and forecast, by region
6.4.4.6 High Tech and Consumer Electronics Market size and forecast, by country
6.4.4.7 Others Market size and forecast, by region
6.4.4.8 Others Market size and forecast, by country
6.5 Healthcare
6.5.1 Key market trends, growth factors and opportunities
6.5.2 Market size and forecast, by region
6.5.3 Market analysis by country
6.6 Government
6.6.1 Key market trends, growth factors and opportunities
6.6.2 Market size and forecast, by region
6.6.3 Market analysis by country
6.7 IT and Telecom
6.7.1 Key market trends, growth factors and opportunities
6.7.2 Market size and forecast, by region
6.7.3 Market analysis by country
6.8 Others
6.8.1 Key market trends, growth factors and opportunities
6.8.2 Market size and forecast, by region
6.8.3 Market analysis by country
6.8.4 Others Programmatic Display Advertising Market by Others Type
6.8.4.1 Energy and Utilities Market size and forecast, by region
6.8.4.2 Energy and Utilities Market size and forecast, by country
6.8.4.3 Transportation Market size and forecast, by region
6.8.4.4 Transportation Market size and forecast, by country
6.8.4.5 Media Market size and forecast, by region
6.8.4.6 Media Market size and forecast, by country

CHAPTER 7: PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY REGION
7.1 Overview
7.1.1 Market size and forecast
7.2 North America
7.2.1 Key trends and opportunities
7.2.2 North America Market size and forecast, by Ad Format
7.2.3 North America Market size and forecast, by Type
7.2.4 North America Market size and forecast, by Industry Vertical
7.2.4.1 North America Manufacturing Programmatic Display Advertising Market by Manufacturing Type
7.2.4.2 North America Others Programmatic Display Advertising Market by Others Type
7.2.5 North America Market size and forecast, by country
7.2.5.1 U. S.
7.2.5.1.1 Market size and forecast, by Ad Format
7.2.5.1.2 Market size and forecast, by Type
7.2.5.1.3 Market size and forecast, by Industry Vertical
7.2.5.1.3.1 U. S. Manufacturing Programmatic Display Advertising Market by Manufacturing Type
7.2.5.1.3.2 U. S. Others Programmatic Display Advertising Market by Others Type
7.2.5.2 Canada
7.2.5.2.1 Market size and forecast, by Ad Format
7.2.5.2.2 Market size and forecast, by Type
7.2.5.2.3 Market size and forecast, by Industry Vertical
7.2.5.2.3.1 Canada Manufacturing Programmatic Display Advertising Market by Manufacturing Type
7.2.5.2.3.2 Canada Others Programmatic Display Advertising Market by Others Type
7.3 Europe
7.3.1 Key trends and opportunities
7.3.2 Europe Market size and forecast, by Ad Format
7.3.3 Europe Market size and forecast, by Type
7.3.4 Europe Market size and forecast, by Industry Vertical
7.3.4.1 Europe Manufacturing Programmatic Display Advertising Market by Manufacturing Type
7.3.4.2 Europe Others Programmatic Display Advertising Market by Others Type
7.3.5 Europe Market size and forecast, by country
7.3.5.1 UK
7.3.5.1.1 Market size and forecast, by Ad Format
7.3.5.1.2 Market size and forecast, by Type
7.3.5.1.3 Market size and forecast, by Industry Vertical
7.3.5.1.3.1 UK Manufacturing Programmatic Display Advertising Market by Manufacturing Type
7.3.5.1.3.2 UK Others Programmatic Display Advertising Market by Others Type
7.3.5.2 Germany
7.3.5.2.1 Market size and forecast, by Ad Format
7.3.5.2.2 Market size and forecast, by Type
7.3.5.2.3 Market size and forecast, by Industry Vertical
7.3.5.2.3.1 Germany Manufacturing Programmatic Display Advertising Market by Manufacturing Type
7.3.5.2.3.2 Germany Others Programmatic Display Advertising Market by Others Type
7.3.5.3 France
7.3.5.3.1 Market size and forecast, by Ad Format
7.3.5.3.2 Market size and forecast, by Type
7.3.5.3.3 Market size and forecast, by Industry Vertical
7.3.5.3.3.1 France Manufacturing Programmatic Display Advertising Market by Manufacturing Type
7.3.5.3.3.2 France Others Programmatic Display Advertising Market by Others Type
7.3.5.4 Italy
7.3.5.4.1 Market size and forecast, by Ad Format
7.3.5.4.2 Market size and forecast, by Type
7.3.5.4.3 Market size and forecast, by Industry Vertical
7.3.5.4.3.1 Italy Manufacturing Programmatic Display Advertising Market by Manufacturing Type
7.3.5.4.3.2 Italy Others Programmatic Display Advertising Market by Others Type
7.3.5.5 Spain
7.3.5.5.1 Market size and forecast, by Ad Format
7.3.5.5.2 Market size and forecast, by Type
7.3.5.5.3 Market size and forecast, by Industry Vertical
7.3.5.5.3.1 Spain Manufacturing Programmatic Display Advertising Market by Manufacturing Type
7.3.5.5.3.2 Spain Others Programmatic Display Advertising Market by Others Type
7.3.5.6 Rest of Europe
7.3.5.6.1 Market size and forecast, by Ad Format
7.3.5.6.2 Market size and forecast, by Type
7.3.5.6.3 Market size and forecast, by Industry Vertical
7.3.5.6.3.1 Rest of Europe Manufacturing Programmatic Display Advertising Market by Manufacturing Type
7.3.5.6.3.2 Rest of Europe Others Programmatic Display Advertising Market by Others Type
7.4 Asia-Pacific
7.4.1 Key trends and opportunities
7.4.2 Asia-Pacific Market size and forecast, by Ad Format
7.4.3 Asia-Pacific Market size and forecast, by Type
7.4.4 Asia-Pacific Market size and forecast, by Industry Vertical
7.4.4.1 Asia-Pacific Manufacturing Programmatic Display Advertising Market by Manufacturing Type
7.4.4.2 Asia-Pacific Others Programmatic Display Advertising Market by Others Type
7.4.5 Asia-Pacific Market size and forecast, by country
7.4.5.1 China
7.4.5.1.1 Market size and forecast, by Ad Format
7.4.5.1.2 Market size and forecast, by Type
7.4.5.1.3 Market size and forecast, by Industry Vertical
7.4.5.1.3.1 China Manufacturing Programmatic Display Advertising Market by Manufacturing Type
7.4.5.1.3.2 China Others Programmatic Display Advertising Market by Others Type
7.4.5.2 India
7.4.5.2.1 Market size and forecast, by Ad Format
7.4.5.2.2 Market size and forecast, by Type
7.4.5.2.3 Market size and forecast, by Industry Vertical
7.4.5.2.3.1 India Manufacturing Programmatic Display Advertising Market by Manufacturing Type
7.4.5.2.3.2 India Others Programmatic Display Advertising Market by Others Type
7.4.5.3 Japan
7.4.5.3.1 Market size and forecast, by Ad Format
7.4.5.3.2 Market size and forecast, by Type
7.4.5.3.3 Market size and forecast, by Industry Vertical
7.4.5.3.3.1 Japan Manufacturing Programmatic Display Advertising Market by Manufacturing Type
7.4.5.3.3.2 Japan Others Programmatic Display Advertising Market by Others Type
7.4.5.4 Australia
7.4.5.4.1 Market size and forecast, by Ad Format
7.4.5.4.2 Market size and forecast, by Type
7.4.5.4.3 Market size and forecast, by Industry Vertical
7.4.5.4.3.1 Australia Manufacturing Programmatic Display Advertising Market by Manufacturing Type
7.4.5.4.3.2 Australia Others Programmatic Display Advertising Market by Others Type
7.4.5.5 South Korea
7.4.5.5.1 Market size and forecast, by Ad Format
7.4.5.5.2 Market size and forecast, by Type
7.4.5.5.3 Market size and forecast, by Industry Vertical
7.4.5.5.3.1 South Korea Manufacturing Programmatic Display Advertising Market by Manufacturing Type
7.4.5.5.3.2 South Korea Others Programmatic Display Advertising Market by Others Type
7.4.5.6 Rest of Asia-Pacific
7.4.5.6.1 Market size and forecast, by Ad Format
7.4.5.6.2 Market size and forecast, by Type
7.4.5.6.3 Market size and forecast, by Industry Vertical
7.4.5.6.3.1 Rest of Asia-Pacific Manufacturing Programmatic Display Advertising Market by Manufacturing Type
7.4.5.6.3.2 Rest of Asia-Pacific Others Programmatic Display Advertising Market by Others Type
7.5 LAMEA
7.5.1 Key trends and opportunities
7.5.2 LAMEA Market size and forecast, by Ad Format
7.5.3 LAMEA Market size and forecast, by Type
7.5.4 LAMEA Market size and forecast, by Industry Vertical
7.5.4.1 LAMEA Manufacturing Programmatic Display Advertising Market by Manufacturing Type
7.5.4.2 LAMEA Others Programmatic Display Advertising Market by Others Type
7.5.5 LAMEA Market size and forecast, by country
7.5.5.1 Brazil
7.5.5.1.1 Market size and forecast, by Ad Format
7.5.5.1.2 Market size and forecast, by Type
7.5.5.1.3 Market size and forecast, by Industry Vertical
7.5.5.1.3.1 Brazil Manufacturing Programmatic Display Advertising Market by Manufacturing Type
7.5.5.1.3.2 Brazil Others Programmatic Display Advertising Market by Others Type
7.5.5.2 Mexico
7.5.5.2.1 Market size and forecast, by Ad Format
7.5.5.2.2 Market size and forecast, by Type
7.5.5.2.3 Market size and forecast, by Industry Vertical
7.5.5.2.3.1 Mexico Manufacturing Programmatic Display Advertising Market by Manufacturing Type
7.5.5.2.3.2 Mexico Others Programmatic Display Advertising Market by Others Type
7.5.5.3 UAE
7.5.5.3.1 Market size and forecast, by Ad Format
7.5.5.3.2 Market size and forecast, by Type
7.5.5.3.3 Market size and forecast, by Industry Vertical
7.5.5.3.3.1 UAE Manufacturing Programmatic Display Advertising Market by Manufacturing Type
7.5.5.3.3.2 UAE Others Programmatic Display Advertising Market by Others Type
7.5.5.4 Saudi Arabia
7.5.5.4.1 Market size and forecast, by Ad Format
7.5.5.4.2 Market size and forecast, by Type
7.5.5.4.3 Market size and forecast, by Industry Vertical
7.5.5.4.3.1 Saudi Arabia Manufacturing Programmatic Display Advertising Market by Manufacturing Type
7.5.5.4.3.2 Saudi Arabia Others Programmatic Display Advertising Market by Others Type
7.5.5.5 South Africa
7.5.5.5.1 Market size and forecast, by Ad Format
7.5.5.5.2 Market size and forecast, by Type
7.5.5.5.3 Market size and forecast, by Industry Vertical
7.5.5.5.3.1 South Africa Manufacturing Programmatic Display Advertising Market by Manufacturing Type
7.5.5.5.3.2 South Africa Others Programmatic Display Advertising Market by Others Type
7.5.5.6 Rest of LAMEA
7.5.5.6.1 Market size and forecast, by Ad Format
7.5.5.6.2 Market size and forecast, by Type
7.5.5.6.3 Market size and forecast, by Industry Vertical
7.5.5.6.3.1 Rest of LAMEA Manufacturing Programmatic Display Advertising Market by Manufacturing Type
7.5.5.6.3.2 Rest of LAMEA Others Programmatic Display Advertising Market by Others Type

CHAPTER 8: COMPANY LANDSCAPE
8.1. Introduction
8.2. Top winning strategies
8.3. Product Mapping of Top 10 Player
8.4. Competitive Dashboard
8.5. Competitive Heatmap
8.6. Key developments

CHAPTER 9: COMPANY PROFILES
9.1 Adobe
9.1.1 Company overview
9.1.2 Company snapshot
9.1.3 Operating business segments
9.1.4 Product portfolio
9.1.5 Business performance
9.1.6 Key strategic moves and developments
9.2 Basis Technology
9.2.1 Company overview
9.2.2 Company snapshot
9.2.3 Operating business segments
9.2.4 Product portfolio
9.2.5 Business performance
9.2.6 Key strategic moves and developments
9.3 Connexity
9.3.1 Company overview
9.3.2 Company snapshot
9.3.3 Operating business segments
9.3.4 Product portfolio
9.3.5 Business performance
9.3.6 Key strategic moves and developments
9.4 Google, LLC
9.4.1 Company overview
9.4.2 Company snapshot
9.4.3 Operating business segments
9.4.4 Product portfolio
9.4.5 Business performance
9.4.6 Key strategic moves and developments
9.5 Integrated Ad, Science, Inc
9.5.1 Company overview
9.5.2 Company snapshot
9.5.3 Operating business segments
9.5.4 Product portfolio
9.5.5 Business performance
9.5.6 Key strategic moves and developments
9.6 IPONWEB Limited
9.6.1 Company overview
9.6.2 Company snapshot
9.6.3 Operating business segments
9.6.4 Product portfolio
9.6.5 Business performance
9.6.6 Key strategic moves and developments
9.7 LG Electronics
9.7.1 Company overview
9.7.2 Company snapshot
9.7.3 Operating business segments
9.7.4 Product portfolio
9.7.5 Business performance
9.7.6 Key strategic moves and developments
9.8 Kayzen
9.8.1 Company overview
9.8.2 Company snapshot
9.8.3 Operating business segments
9.8.4 Product portfolio
9.8.5 Business performance
9.8.6 Key strategic moves and developments
9.9 MediaMath
9.9.1 Company overview
9.9.2 Company snapshot
9.9.3 Operating business segments
9.9.4 Product portfolio
9.9.5 Business performance
9.9.6 Key strategic moves and developments
9.10 Magnite, Inc
9.10.1 Company overview
9.10.2 Company snapshot
9.10.3 Operating business segments
9.10.4 Product portfolio
9.10.5 Business performance
9.10.6 Key strategic moves and developments
9.11 NextRoll, Inc
9.11.1 Company overview
9.11.2 Company snapshot
9.11.3 Operating business segments
9.11.4 Product portfolio
9.11.5 Business performance
9.11.6 Key strategic moves and developments
9.12 RythmOne, LLC
9.12.1 Company overview
9.12.2 Company snapshot
9.12.3 Operating business segments
9.12.4 Product portfolio
9.12.5 Business performance
9.12.6 Key strategic moves and developments
9.13 Samsung Electronics
9.13.1 Company overview
9.13.2 Company snapshot
9.13.3 Operating business segments
9.13.4 Product portfolio
9.13.5 Business performance
9.13.6 Key strategic moves and developments
9.14 The trade desk
9.14.1 Company overview
9.14.2 Company snapshot
9.14.3 Operating business segments
9.14.4 Product portfolio
9.14.5 Business performance
9.14.6 Key strategic moves and developments
9.15 Verizon
9.15.1 Company overview
9.15.2 Company snapshot
9.15.3 Operating business segments
9.15.4 Product portfolio
9.15.5 Business performance
9.15.6 Key strategic moves and developments
9.16 Voyage Group
9.16.1 Company overview
9.16.2 Company snapshot
9.16.3 Operating business segments
9.16.4 Product portfolio
9.16.5 Business performance
9.16.6 Key strategic moves and developments
9.17 Xandr
9.17.1 Company overview
9.17.2 Company snapshot
9.17.3 Operating business segments
9.17.4 Product portfolio
9.17.5 Business performance
9.17.6 Key strategic moves and developments

Executive Summary

According to this report, titled, 'Programmatic Display Advertising Market,' the programmatic display advertising market was valued at $451.3 billion in 2021, and is estimated to reach $9473.3 billion by 2031, growing at a CAGR of 35.8% from 2022 to 2031.

Programmatic display refers to a set of technologies that enables advertisers to post online display adverts in front of potential consumers while they browse publisher sites that contain the advertising. With the help of programmatic display advertising solutions, adverts can be placed at specific times of the day or on specific sites when these target users are online.

Furthermore, key factors that drive the growth of the programmatic display advertising market include surge in demand for work-from-home and remote working policies during the period of the COVID-19 pandemic, which fueled screen time of individuals staying at homes, hence empowering the demand for internet advertising and programmatic display advertising solutions during the period. Moreover, the growth in demand for easily accessible and shorter forms of entertainment and media is positively impacting the growth of the programmatic display advertising market. However, data privacy and sharing challenges on programmatic display advertising platforms can hamper the programmatic display advertising market growth. On the contrary, the integration of advanced tools such as machine learning and data analytics with programmatic display advertising solution and software suites is expected to offer remunerative opportunities for expansion of the programmatic display advertising market forecast during the period.

On the basis of type, the private marketplace segment dominated the overall programmatic display advertising industry in 2021 and is expected to continue this trend during the forecast period. This is attributed to the simplified ad space allotment in private marketplaces. However, the real time bidding segment is expected to witness the highest growth owing to the surge in demand for de-centralized and independent ad spaces.

Region wise, the programmatic display advertising market was dominated by North America in 2021, and is expected to retain its position during the forecast period, owing to its high concentration of programmatic display advertising solutions vendors such as Google Inc., Adobe, and LG Electronics. which is expected to drive the market for programmatic display advertising technology within the region during the forecast period. However, Asia-Pacific is anticipated to witness significant growth during the forecast period, owing to rapid economic and technological developments in the region, which is expected to fuel the growth of programmatic display advertising solutions in the region in the coming few years.

The outbreak of COVID-19 made end users stay in their homes, which fueled internet usage due to the growing consumption of online services such as online gaming and over-the-top platforms. According to the survey by InMobi, a mobile marketing platform, 46% viewers were watching more online content during the COVID-19 lockdowns. As per the survey by Amdocs in August 2020, in Asia-Pacific, 44% of the users are spending more time on their mobile or fixed broadband subscription due to OTT video streaming services. Most of the networks are observing about 30-45% growth over a year in global internet traffic. There is growing demand for mobile advertising in various industries across the globe to reach a greater number of users who are active on mobile devices. Moreover, the rising trend of programmatic display advertising investment among businesses during the pandemic as well as increased advertising budgets among large and small businesses is fueling the programmatic display advertising market. More consumers across the globe are shopping online than pre-COVID-19. This trend of online shopping is expected to provide numerous opportunities for the market growth.

KEY FINDINGS OF THE STUDY

By ad format, the online video segment accounted for the largest programmatic display advertising market share in 2021.

By region, North America generated the highest revenue in 2021.

By type, the Private Marketplaces segment generated the highest revenue in 2021.

The key players profiled in the programmatic display advertising market analysis are Adobe, Basis Technology, Connexity, Google, LLC, Integrated Ad, Science, Inc, IPONWEB Limited, Kayzen, LG Electronics, MediaMath, Magnite, Inc, NextRoll, Inc, RythmOne, LLC, Samsung Electronics, The trade desk, Verizon, Voyage Group, Xandr. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.

Companies Mentioned

• Adobe
• Basis Technology
• Connexity
• Google, LLC
• Integrated Ad, Science, Inc.
• Iponweb Limited
• Lg Electronics
• Kayzen
• Mediamath
• Magnite, Inc.
• Nextroll, Inc.
• Rythmone, LLC
• Samsung Electronics
• the Trade Desk
• Verizon
• Voyage Group
• Xandr

Methodology

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

• Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
• Scientific and technical writings for product information and related preemptions
• Regional government and statistical databases for macro analysis
• Authentic news articles and other related releases for market evaluation
• Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.