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Craft Tea Market By Product Type, By End User, By Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2021-2031

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    Report

  • 310 Pages
  • October 2022
  • Region: Global
  • Allied Market Research
  • ID: 5725415
UP TO OFF until Oct 24th 2024
The craft tea market was valued at $331.7 million in 2021 and is projected to reach $465.3 million by 2031, registering a CAGR of 3.5%. North America region held the major share in the market.

Tea is the most commonly consumed drink after water, with several health benefits. The aromatic beverage is made via processing and fermentation of Camellia Sinensis plant leaves. It contains potential antioxidants known as flavonoids, which stabilize harmful free radicals in the body. In addition, tea comprises vitamins C, K, B12, B6, & E; trace amount of potassium, manganese, magnesium, & calcium minerals; and different amino acids such as L-theanine. Several studies and researches on tea suggest that it prevents cancer, lowers cholesterol, facilitates weight loss, and enhances immunity.

The growth of the craft tea market is driven by increase in health-related concerns of people, which is shifting their attention from carbonated drinks to tea. Furthermore, rise in café culture, growth in disposable income, change in tastes of people, and introduction of additional healthy ingredients in tea by different market players are some other factors that drive the growth of the market. However, increase in cost of raw materials due to unpredictable weather, high cost of production, and increase in trend of coffee consumption are expected to hamper the growth of market during the forecast period. Furthermore, pandemic and the disruption in the supply chain may further hamper growth of craft tea market. On the contrary, growth in demand from health-conscious young population and introduction of new flavor & variety are anticipated to provide lucrative opportunities for expansion of the market.

The craft tea market is categorized into product type, end user, distribution channel, and region. By product type, it is classified into blooming craft tea, active craft tea, and floating floss craft tea. On the basis of end user, it is bifuecated into commercial and individual. By distribution channel, the market is categorized into online and offline. Region wise, the market is analyzed across North America (U. S., Canada, and Mexico), Europe (Germany, UK, Netherland, Italy, Belgium, Russia, France, Spain and rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, Pakistan, Indonesia, and rest of Asia-Pacific), and LAMEA (Brazil Argentina UAE, Saudi Arabia, Chile, Algeria, Nigeria, Egypt, South Africa, and rest of LAMEA.

The key players in the Craft tea market are LUPICIA CO., LTD, COFCO, Teasenz, California Tea House, Panella Foods and Beverages Private Limited, Bettys & Taylors Group Ltd, FMS Consumer Products Pvt Ltd, Bharat Group, VAHDAM, and Stash Tea.

KEY BENEFITS FOR STAKEHOLDERS

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the craft tea market analysis from 2021 to 2031 to identify the prevailing craft tea market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the craft tea market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global craft tea market trends, key players, market segments, application areas, and market growth strategies.

Key Market Segments

By Distribution Channel

  • Online
  • Offline
  • sub type
  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Convenience Stores
  • Others

By Product Type

  • Blooming craft tea
  • Active craft tea
  • Floating floss craft tea

By End User

  • Commercial
  • Individual

By Region

  • North America
  • U. S.
  • Canada
  • Mexico
  • Europe
  • Germany
  • UK
  • Netherlands
  • Italy
  • Belgium
  • Russia
  • France
  • Spain
  • Rest Of Europe
  • Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Thailand
  • Pakistan
  • Indonesia
  • Rest Of Asia-Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • Chile
  • Algeria
  • Nigeria
  • Egypt
  • South Africa
  • Rest Of LAMEA

Key Market Players

  • LUPICIA CO., LTD
  • COFCO
  • Teasenz
  • CALIFORNIA TEA HOUSE
  • Panella Foods and Beverages Private Limited
  • Bettys and Taylors Group Ltd
  • FMS Consumer Products Pvt Ltd
  • BHARAT GROUP
  • VAHDAM
  • Stash Tea

 

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Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research Methodology
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY
2.1. Key findings of the study
2.2. CXO Perspective

CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top investment pockets
3.3. Porter’s five forces analysis
3.4. Top player positioning
3.5. Market dynamics
3.5.1. Drivers
3.5.2. Restraints
3.5.3. Opportunities
3.6. COVID-19 Impact Analysis on the market
3.7. Market Share Analysis

CHAPTER 4: CRAFT TEA MARKET, BY PRODUCT TYPE
4.1 Overview
4.1.1 Market size and forecast
4.2 Blooming craft tea
4.2.1 Key market trends, growth factors and opportunities
4.2.2 Market size and forecast, by region
4.2.3 Market analysis by country
4.3 Active craft tea
4.3.1 Key market trends, growth factors and opportunities
4.3.2 Market size and forecast, by region
4.3.3 Market analysis by country
4.4 Floating floss craft tea
4.4.1 Key market trends, growth factors and opportunities
4.4.2 Market size and forecast, by region
4.4.3 Market analysis by country

CHAPTER 5: CRAFT TEA MARKET, BY END USER
5.1 Overview
5.1.1 Market size and forecast
5.2 Commercial
5.2.1 Key market trends, growth factors and opportunities
5.2.2 Market size and forecast, by region
5.2.3 Market analysis by country
5.3 Individual
5.3.1 Key market trends, growth factors and opportunities
5.3.2 Market size and forecast, by region
5.3.3 Market analysis by country

CHAPTER 6: CRAFT TEA MARKET, BY DISTRIBUTION CHANNEL
6.1 Overview
6.1.1 Market size and forecast
6.2 Online
6.2.1 Key market trends, growth factors and opportunities
6.2.2 Market size and forecast, by region
6.2.3 Market analysis by country
6.3 Offline
6.3.1 Key market trends, growth factors and opportunities
6.3.2 Market size and forecast, by region
6.3.3 Market analysis by country
6.3.4 Offline Craft Tea Market by sub type
6.3.4.1 Supermarkets and Hypermarkets Market size and forecast, by region
6.3.4.2 Specialty Stores Market size and forecast, by region
6.3.4.3 Convenience Stores Market size and forecast, by region
6.3.4.4 Others Market size and forecast, by region

CHAPTER 7: CRAFT TEA MARKET, BY REGION
7.1 Overview
7.1.1 Market size and forecast
7.2 North America
7.2.1 Key trends and opportunities
7.2.2 North America Market size and forecast, by Product Type
7.2.3 North America Market size and forecast, by End User
7.2.4 North America Market size and forecast, by Distribution Channel
7.2.4.1 North America Offline Craft Tea Market by sub type
7.2.5 North America Market size and forecast, by country
7.2.5.1 U. S.
7.2.5.1.1 Market size and forecast, by Product Type
7.2.5.1.2 Market size and forecast, by End User
7.2.5.1.3 Market size and forecast, by Distribution Channel
7.2.5.2 Canada
7.2.5.2.1 Market size and forecast, by Product Type
7.2.5.2.2 Market size and forecast, by End User
7.2.5.2.3 Market size and forecast, by Distribution Channel
7.2.5.3 Mexico
7.2.5.3.1 Market size and forecast, by Product Type
7.2.5.3.2 Market size and forecast, by End User
7.2.5.3.3 Market size and forecast, by Distribution Channel
7.3 Europe
7.3.1 Key trends and opportunities
7.3.2 Europe Market size and forecast, by Product Type
7.3.3 Europe Market size and forecast, by End User
7.3.4 Europe Market size and forecast, by Distribution Channel
7.3.4.1 Europe Offline Craft Tea Market by sub type
7.3.5 Europe Market size and forecast, by country
7.3.5.1 Germany
7.3.5.1.1 Market size and forecast, by Product Type
7.3.5.1.2 Market size and forecast, by End User
7.3.5.1.3 Market size and forecast, by Distribution Channel
7.3.5.2 UK
7.3.5.2.1 Market size and forecast, by Product Type
7.3.5.2.2 Market size and forecast, by End User
7.3.5.2.3 Market size and forecast, by Distribution Channel
7.3.5.3 Netherlands
7.3.5.3.1 Market size and forecast, by Product Type
7.3.5.3.2 Market size and forecast, by End User
7.3.5.3.3 Market size and forecast, by Distribution Channel
7.3.5.4 Italy
7.3.5.4.1 Market size and forecast, by Product Type
7.3.5.4.2 Market size and forecast, by End User
7.3.5.4.3 Market size and forecast, by Distribution Channel
7.3.5.5 Belgium
7.3.5.5.1 Market size and forecast, by Product Type
7.3.5.5.2 Market size and forecast, by End User
7.3.5.5.3 Market size and forecast, by Distribution Channel
7.3.5.6 Russia
7.3.5.6.1 Market size and forecast, by Product Type
7.3.5.6.2 Market size and forecast, by End User
7.3.5.6.3 Market size and forecast, by Distribution Channel
7.3.5.7 France
7.3.5.7.1 Market size and forecast, by Product Type
7.3.5.7.2 Market size and forecast, by End User
7.3.5.7.3 Market size and forecast, by Distribution Channel
7.3.5.8 Spain
7.3.5.8.1 Market size and forecast, by Product Type
7.3.5.8.2 Market size and forecast, by End User
7.3.5.8.3 Market size and forecast, by Distribution Channel
7.3.5.9 Rest of Europe
7.3.5.9.1 Market size and forecast, by Product Type
7.3.5.9.2 Market size and forecast, by End User
7.3.5.9.3 Market size and forecast, by Distribution Channel
7.4 Asia-Pacific
7.4.1 Key trends and opportunities
7.4.2 Asia-Pacific Market size and forecast, by Product Type
7.4.3 Asia-Pacific Market size and forecast, by End User
7.4.4 Asia-Pacific Market size and forecast, by Distribution Channel
7.4.4.1 Asia-Pacific Offline Craft Tea Market by sub type
7.4.5 Asia-Pacific Market size and forecast, by country
7.4.5.1 China
7.4.5.1.1 Market size and forecast, by Product Type
7.4.5.1.2 Market size and forecast, by End User
7.4.5.1.3 Market size and forecast, by Distribution Channel
7.4.5.2 Japan
7.4.5.2.1 Market size and forecast, by Product Type
7.4.5.2.2 Market size and forecast, by End User
7.4.5.2.3 Market size and forecast, by Distribution Channel
7.4.5.3 India
7.4.5.3.1 Market size and forecast, by Product Type
7.4.5.3.2 Market size and forecast, by End User
7.4.5.3.3 Market size and forecast, by Distribution Channel
7.4.5.4 Australia
7.4.5.4.1 Market size and forecast, by Product Type
7.4.5.4.2 Market size and forecast, by End User
7.4.5.4.3 Market size and forecast, by Distribution Channel
7.4.5.5 South Korea
7.4.5.5.1 Market size and forecast, by Product Type
7.4.5.5.2 Market size and forecast, by End User
7.4.5.5.3 Market size and forecast, by Distribution Channel
7.4.5.6 Thailand
7.4.5.6.1 Market size and forecast, by Product Type
7.4.5.6.2 Market size and forecast, by End User
7.4.5.6.3 Market size and forecast, by Distribution Channel
7.4.5.7 Pakistan
7.4.5.7.1 Market size and forecast, by Product Type
7.4.5.7.2 Market size and forecast, by End User
7.4.5.7.3 Market size and forecast, by Distribution Channel
7.4.5.8 Indonesia
7.4.5.8.1 Market size and forecast, by Product Type
7.4.5.8.2 Market size and forecast, by End User
7.4.5.8.3 Market size and forecast, by Distribution Channel
7.4.5.9 Rest of Asia-Pacific
7.4.5.9.1 Market size and forecast, by Product Type
7.4.5.9.2 Market size and forecast, by End User
7.4.5.9.3 Market size and forecast, by Distribution Channel
7.5 LAMEA
7.5.1 Key trends and opportunities
7.5.2 LAMEA Market size and forecast, by Product Type
7.5.3 LAMEA Market size and forecast, by End User
7.5.4 LAMEA Market size and forecast, by Distribution Channel
7.5.4.1 LAMEA Offline Craft Tea Market by sub type
7.5.5 LAMEA Market size and forecast, by country
7.5.5.1 Brazil
7.5.5.1.1 Market size and forecast, by Product Type
7.5.5.1.2 Market size and forecast, by End User
7.5.5.1.3 Market size and forecast, by Distribution Channel
7.5.5.2 Argentina
7.5.5.2.1 Market size and forecast, by Product Type
7.5.5.2.2 Market size and forecast, by End User
7.5.5.2.3 Market size and forecast, by Distribution Channel
7.5.5.3 UAE
7.5.5.3.1 Market size and forecast, by Product Type
7.5.5.3.2 Market size and forecast, by End User
7.5.5.3.3 Market size and forecast, by Distribution Channel
7.5.5.4 Saudi Arabia
7.5.5.4.1 Market size and forecast, by Product Type
7.5.5.4.2 Market size and forecast, by End User
7.5.5.4.3 Market size and forecast, by Distribution Channel
7.5.5.5 Chile
7.5.5.5.1 Market size and forecast, by Product Type
7.5.5.5.2 Market size and forecast, by End User
7.5.5.5.3 Market size and forecast, by Distribution Channel
7.5.5.6 Algeria
7.5.5.6.1 Market size and forecast, by Product Type
7.5.5.6.2 Market size and forecast, by End User
7.5.5.6.3 Market size and forecast, by Distribution Channel
7.5.5.7 Nigeria
7.5.5.7.1 Market size and forecast, by Product Type
7.5.5.7.2 Market size and forecast, by End User
7.5.5.7.3 Market size and forecast, by Distribution Channel
7.5.5.8 Egypt
7.5.5.8.1 Market size and forecast, by Product Type
7.5.5.8.2 Market size and forecast, by End User
7.5.5.8.3 Market size and forecast, by Distribution Channel
7.5.5.9 South Africa
7.5.5.9.1 Market size and forecast, by Product Type
7.5.5.9.2 Market size and forecast, by End User
7.5.5.9.3 Market size and forecast, by Distribution Channel
7.5.5.10 Rest of LAMEA
7.5.5.10.1 Market size and forecast, by Product Type
7.5.5.10.2 Market size and forecast, by End User
7.5.5.10.3 Market size and forecast, by Distribution Channel

CHAPTER 8: COMPANY LANDSCAPE
8.1. Introduction
8.2. Top winning strategies
8.3. Product Mapping of Top 10 Player
8.4. Competitive Dashboard
8.5. Competitive Heatmap
8.6. Key developments

CHAPTER 9: COMPANY PROFILES
9.1 LUPICIA CO., LTD
9.1.1 Company overview
9.1.2 Company snapshot
9.1.3 Operating business segments
9.1.4 Product portfolio
9.1.5 Business performance
9.1.6 Key strategic moves and developments
9.2 COFCO
9.2.1 Company overview
9.2.2 Company snapshot
9.2.3 Operating business segments
9.2.4 Product portfolio
9.2.5 Business performance
9.2.6 Key strategic moves and developments
9.3 Teasenz
9.3.1 Company overview
9.3.2 Company snapshot
9.3.3 Operating business segments
9.3.4 Product portfolio
9.3.5 Business performance
9.3.6 Key strategic moves and developments
9.4 CALIFORNIA TEA HOUSE
9.4.1 Company overview
9.4.2 Company snapshot
9.4.3 Operating business segments
9.4.4 Product portfolio
9.4.5 Business performance
9.4.6 Key strategic moves and developments
9.5 Panella Foods and Beverages Private Limited
9.5.1 Company overview
9.5.2 Company snapshot
9.5.3 Operating business segments
9.5.4 Product portfolio
9.5.5 Business performance
9.5.6 Key strategic moves and developments
9.6 Bettys and Taylors Group Ltd
9.6.1 Company overview
9.6.2 Company snapshot
9.6.3 Operating business segments
9.6.4 Product portfolio
9.6.5 Business performance
9.6.6 Key strategic moves and developments
9.7 FMS Consumer Products Pvt Ltd
9.7.1 Company overview
9.7.2 Company snapshot
9.7.3 Operating business segments
9.7.4 Product portfolio
9.7.5 Business performance
9.7.6 Key strategic moves and developments
9.8 BHARAT GROUP
9.8.1 Company overview
9.8.2 Company snapshot
9.8.3 Operating business segments
9.8.4 Product portfolio
9.8.5 Business performance
9.8.6 Key strategic moves and developments
9.9 VAHDAM
9.9.1 Company overview
9.9.2 Company snapshot
9.9.3 Operating business segments
9.9.4 Product portfolio
9.9.5 Business performance
9.9.6 Key strategic moves and developments
9.10 Stash Tea
9.10.1 Company overview
9.10.2 Company snapshot
9.10.3 Operating business segments
9.10.4 Product portfolio
9.10.5 Business performance
9.10.6 Key strategic moves and developments

Executive Summary

According to this report, titled, 'Craft Tea Market,' the craft tea market size was valued at $331.70 million in 2021, and is estimated to reach $465.3 million by 2031, growing at a CAGR of 3.5% from 2022 to 2031.

Craft tea is now a widely available beverage at many shops and cafes. Craft teas can be purchased in retail outlets as ready-to-drink bottled tea or at coffee and tea establishments.

The awareness and demand for craft tea is increasing owing to its health benefits, as it helps to burn fat, curbs unhealthy appetite, acts as a natural appetite suppressant, improves metabolism, and enhances vitamin C. Furthermore, the upsurge in the geriatric population, an increase in life expectancy rate, and an alarming increase in the incidence of chronic diseases have changed the eating patterns of consumers. In addition, owing to busy lifestyles, consumers now seek for healthy drinks, which can directly provide them with essential nutrition and help them enhance their physical and mental wellness. Thus, all these Craft Tea Market Trends collectively boost the Craft Tea Market Demand, thereby contributing toward the growth of the market, globally.

The craft tea market is categorized into product type, end user, distribution channel, and region. By product type, it is classified into blooming craft tea, active craft tea, and floating floss craft tea. On the basis of end-user, it is bifurcated into commercial and individual. By distribution channel, the market is segregated into online and offline. Region wise, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, UK, Netherlands, Italy, Belgium, Russia, France, Spain, and rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, Pakistan, Indonesia, and rest of Asia-Pacific), and LAMEA (Brazil Argentina UAE, Saudi Arabia, Chile, Algeria, Nigeria, Egypt, South Africa, and rest of LAMEA).

By product type, floating floss craft tea held the major share in the market in 2021. The floating floss craft tea segment is estimated to reach $165.1 million by 2031, at a significant CAGR of 3.7% during the forecast period.

By end user, the individual segment gained major traction in the market and is likely to remain dominant throughout the forecast period due to the regular consumption of craft tea by individuals. Rise in awareness of health benefits and less caffeine in craft tea is boosting the Craft Tea Market Growth
On the basis of distribution channel, the offline segment held the major Craft Tea Market Share in the market in 2021, owing to the availability of a variety of tea in the retail store and departmental stores.

Region-wise, the North America region dominates the craft tea market. This is attributable to the increase in a number of food joints such as hotels & restaurants which has fueled the demand for the craft tea market in the region and regular consumption of craft tea, However, LAMEA is anticipated to grow at the highest CAGR during the forecast period.

The key players in the Craft Tea Industry are LUPICIA CO., LTD, COFCO, Teasenz, California tea house, Panella Foods and Beverages Private Limited, Bettys & Taylors Group Ltd, FMS Consumer Products Pvt Ltd, Bharat Group, VAHDAM, and Stash Tea.

Key findings of the study

On the basis of product type, the floating craft tea segment is expected to be the fastest-growing segment during the forecast period.

On the basis of end user, the individual segment was the dominating segment in 2021.

On the basis of the distribution channel, the online sales channel segment is expected to be the fastest growing segment during the forecast period, with the CAGR of 3.9%.

On the basis of region, LAMEA is expected to be the fastest-growing segment during the forecast period with the CAGR of 5.4%.

Companies Mentioned

  • Lupicia Co. Ltd.
  • Cofco
  • Teasenz
  • California Tea House
  • Panella Foods and Beverages Private Limited
  • Bettys and Taylors Group Ltd.
  • Fms Consumer Products Pvt Ltd.
  • Bharat Group
  • Vahdam
  • Stash Tea

Methodology

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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