+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Electronic Rice Cooker Global Market Insights 2024, Analysis and Forecast to 2029, by Manufacturers, Regions, Technology, Product Type

  • PDF Icon

    Report

  • 104 Pages
  • February 2024
  • Region: Global
  • Prof Research
  • ID: 5727589

Quick Summary:

In the rapidly evolving Electronic Rice Cooker industry, navigating the market dynamics, consumer trends, and competitive landscape can be challenging. Our meticulously curated market research report arms senior executives with invaluable insights to make strategic decisions with confidence.

The report takes a deep dive into global market size analytics, from 2018 to 2022, offering compelling forecasts through to 2028. We provide comprehensive data on regional market dynamics, including supply and demand trends in significant sectors like North America, Asia & Pacific, and others. Not only this, each region's key players, such as Panasonic and Philips, are extensively profiled, complete with SWOT analysis and market share information. Stay one step ahead with detailed insights into two segments: Mass Electronic Rice Cooker and Premium Electronic Rice Cooker. In this fiercely competitive landscape, our report is your roadmap to success.

This report describes the global market size of Electronic Rice Cooker from 2019 to 2023 and its CAGR from 2019 to 2023, and also forecasts its market size to the end of 2029 and its CAGR from 2024 to 2029.

For the geography segment; regional supply, demand, major players, and price is presented from 2019 to 2029.

This report covers the following regions:

  • North America
  • South America
  • Asia & Pacific
  • Europe
  • MEA
The key countries for each region are also included, such as United States, China, Japan, India, Korea, ASEAN, Germany, France, UK, Italy, Spain, CIS, and Brazil etc.

For the competitor segment, the report includes global key players as well as some small players.

The information for each competitor includes:

  • Company Profile
  • Main Business Information
  • SWOT Analysis
  • Sales Volume, Revenue, Price and Gross Margin
  • Market Share

Types Segment:

  • Mass Electronic Rice Cooker
  • Premium Electronic Rice Cooker

Companies Covered:

  • Panasonic
  • Philips
  • Tiger
  • Zo Jirushi
  • Toshiba
  • MITSUBISHI
  • Cuckoo
  • Cuchen
  • Midea
  • Groupe SEB
Base Year: 2024
Historical Data: from 2019 to 2023
Forecast Data: from 2024 to 2029


This product will be delivered within 1-3 business days.

Table of Contents

Chapter 1 Executive SummaryChapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
5.6 COVID-19 Impact
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Electronic Rice Cooker Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Electronic Rice Cooker by Region
8.2 Import of Electronic Rice Cooker by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Electronic Rice Cooker Market in North America (2019-2029)
9.1 Electronic Rice Cooker Market Size
9.2 Electronic Rice Cooker Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Electronic Rice Cooker Market in South America (2019-2029)
10.1 Electronic Rice Cooker Market Size
10.2 Electronic Rice Cooker Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Electronic Rice Cooker Market in Asia & Pacific (2019-2029)
11.1 Electronic Rice Cooker Market Size
11.2 Electronic Rice Cooker Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southeast Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Electronic Rice Cooker Market in Europe (2019-2029)
12.1 Electronic Rice Cooker Market Size
12.2 Electronic Rice Cooker Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Electronic Rice Cooker Market in MEA (2019-2029)
13.1 Electronic Rice Cooker Market Size
13.2 Electronic Rice Cooker Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Electronic Rice Cooker Market (2019-2024)
14.1 Electronic Rice Cooker Market Size
14.2 Electronic Rice Cooker Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Electronic Rice Cooker Market Forecast (2024-2029)
15.1 Electronic Rice Cooker Market Size Forecast
15.2 Electronic Rice Cooker Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
16.1 Panasonic
16.1.1 Company Profile
16.1.2 Main Business and Electronic Rice Cooker Information
16.1.3 SWOT Analysis of Panasonic
16.1.4 Panasonic Electronic Rice Cooker Sales, Revenue, Price and Gross Margin (2019-2024)
16.2 Philips
16.2.1 Company Profile
16.2.2 Main Business and Electronic Rice Cooker Information
16.2.3 SWOT Analysis of Philips
16.2.4 Philips Electronic Rice Cooker Sales, Revenue, Price and Gross Margin (2019-2024)
16.3 Tiger
16.3.1 Company Profile
16.3.2 Main Business and Electronic Rice Cooker Information
16.3.3 SWOT Analysis of Tiger
16.3.4 Tiger Electronic Rice Cooker Sales, Revenue, Price and Gross Margin (2019-2024)
16.4 Zo Jirushi
16.4.1 Company Profile
16.4.2 Main Business and Electronic Rice Cooker Information
16.4.3 SWOT Analysis of Zo Jirushi
16.4.4 Zo Jirushi Electronic Rice Cooker Sales, Revenue, Price and Gross Margin (2019-2024)
16.5 Toshiba
16.5.1 Company Profile
16.5.2 Main Business and Electronic Rice Cooker Information
16.5.3 SWOT Analysis of Toshiba
16.5.4 Toshiba Electronic Rice Cooker Sales, Revenue, Price and Gross Margin (2019-2024)
16.6 MITSUBISHI
16.6.1 Company Profile
16.6.2 Main Business and Electronic Rice Cooker Information
16.6.3 SWOT Analysis of MITSUBISHI
16.6.4 MITSUBISHI Electronic Rice Cooker Sales, Revenue, Price and Gross Margin (2019-2024)
16.7 Cuckoo
16.7.1 Company Profile
16.7.2 Main Business and Electronic Rice Cooker Information
16.7.3 SWOT Analysis of Cuckoo
16.7.4 Cuckoo Electronic Rice Cooker Sales, Revenue, Price and Gross Margin (2019-2024)
16.8 Cuchen
16.8.1 Company Profile
16.8.2 Main Business and Electronic Rice Cooker Information
16.8.3 SWOT Analysis of Cuchen
16.8.4 Cuchen Electronic Rice Cooker Sales, Revenue, Price and Gross Margin (2019-2024)
16.9 Midea
16.9.1 Company Profile
16.9.2 Main Business and Electronic Rice Cooker Information
16.9.3 SWOT Analysis of Midea
16.9.4 Midea Electronic Rice Cooker Sales, Revenue, Price and Gross Margin (2019-2024)
16.10 Groupe SEB
16.10.1 Company Profile
16.10.2 Main Business and Electronic Rice Cooker Information
16.10.3 SWOT Analysis of Groupe SEB
16.10.4 Groupe SEB Electronic Rice Cooker Sales, Revenue, Price and Gross Margin (2019-2024)
List of Tables and Figures
Table Abbreviation and Acronyms List
Table Research Scope of Electronic Rice Cooker Report
Table Data Sources of Electronic Rice Cooker Report
Table Major Assumptions of Electronic Rice Cooker Report
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Electronic Rice Cooker Picture
Table Electronic Rice Cooker Classification
Table Electronic Rice Cooker Applications List
Table Drivers of Electronic Rice Cooker Market
Table Restraints of Electronic Rice Cooker Market
Table Opportunities of Electronic Rice Cooker Market
Table Threats of Electronic Rice Cooker Market
Table COVID-19 Impact For Electronic Rice Cooker Market
Table Raw Materials Suppliers List
Table Different Production Methods of Electronic Rice Cooker
Table Cost Structure Analysis of Electronic Rice Cooker
Table Key End Users List
Table Latest News of Electronic Rice Cooker Market
Table Merger and Acquisition List
Table Planned/Future Project of Electronic Rice Cooker Market
Table Policy of Electronic Rice Cooker Market
Table 2019-2029 Regional Export of Electronic Rice Cooker
Table 2019-2029 Regional Import of Electronic Rice Cooker
Table 2019-2029 Regional Trade Balance
Figure 2019-2029 Regional Trade Balance
Table 2019-2029 North America Electronic Rice Cooker Market Size and Market Volume List
Figure 2019-2029 North America Electronic Rice Cooker Market Size and CAGR
Figure 2019-2029 North America Electronic Rice Cooker Market Volume and CAGR
Table 2019-2029 North America Electronic Rice Cooker Demand List by Application
Table 2019-2024 North America Electronic Rice Cooker Key Players Sales List
Table 2019-2024 North America Electronic Rice Cooker Key Players Market Share List
Table 2019-2029 North America Electronic Rice Cooker Demand List by Type
Table 2019-2024 North America Electronic Rice Cooker Price List by Type
Table 2019-2029 United States Electronic Rice Cooker Market Size and Market Volume List
Table 2019-2029 United States Electronic Rice Cooker Import & Export List
Table 2019-2029 Canada Electronic Rice Cooker Market Size and Market Volume List
Table 2019-2029 Canada Electronic Rice Cooker Import & Export List
Table 2019-2029 Mexico Electronic Rice Cooker Market Size and Market Volume List
Table 2019-2029 Mexico Electronic Rice Cooker Import & Export List
Table 2019-2029 South America Electronic Rice Cooker Market Size and Market Volume List
Figure 2019-2029 South America Electronic Rice Cooker Market Size and CAGR
Figure 2019-2029 South America Electronic Rice Cooker Market Volume and CAGR
Table 2019-2029 South America Electronic Rice Cooker Demand List by Application
Table 2019-2024 South America Electronic Rice Cooker Key Players Sales List
Table 2019-2024 South America Electronic Rice Cooker Key Players Market Share List
Table 2019-2029 South America Electronic Rice Cooker Demand List by Type
Table 2019-2024 South America Electronic Rice Cooker Price List by Type
Table 2019-2029 Brazil Electronic Rice Cooker Market Size and Market Volume List
Table 2019-2029 Brazil Electronic Rice Cooker Import & Export List
Table 2019-2029 Argentina Electronic Rice Cooker Market Size and Market Volume List
Table 2019-2029 Argentina Electronic Rice Cooker Import & Export List
Table 2019-2029 Chile Electronic Rice Cooker Market Size and Market Volume List
Table 2019-2029 Chile Electronic Rice Cooker Import & Export List
Table 2019-2029 Peru Electronic Rice Cooker Market Size and Market Volume List
Table 2019-2029 Peru Electronic Rice Cooker Import & Export List
Table 2019-2029 Asia & Pacific Electronic Rice Cooker Market Size and Market Volume List
Figure 2019-2029 Asia & Pacific Electronic Rice Cooker Market Size and CAGR
Figure 2019-2029 Asia & Pacific Electronic Rice Cooker Market Volume and CAGR
Table 2019-2029 Asia & Pacific Electronic Rice Cooker Demand List by Application
Table 2019-2024 Asia & Pacific Electronic Rice Cooker Key Players Sales List
Table 2019-2024 Asia & Pacific Electronic Rice Cooker Key Players Market Share List
Table 2019-2029 Asia & Pacific Electronic Rice Cooker Demand List by Type
Table 2019-2024 Asia & Pacific Electronic Rice Cooker Price List by Type
Table 2019-2029 China Electronic Rice Cooker Market Size and Market Volume List
Table 2019-2029 China Electronic Rice Cooker Import & Export List
Table 2019-2029 India Electronic Rice Cooker Market Size and Market Volume List
Table 2019-2029 India Electronic Rice Cooker Import & Export List
Table 2019-2029 Japan Electronic Rice Cooker Market Size and Market Volume List
Table 2019-2029 Japan Electronic Rice Cooker Import & Export List
Table 2019-2029 South Korea Electronic Rice Cooker Market Size and Market Volume List
Table 2019-2029 South Korea Electronic Rice Cooker Import & Export List
Table 2019-2029 Southeast Asia Electronic Rice Cooker Market Size List
Table 2019-2029 Southeast Asia Electronic Rice Cooker Market Volume List
Table 2019-2029 Southeast Asia Electronic Rice Cooker Import List
Table 2019-2029 Southeast Asia Electronic Rice Cooker Export List
Table 2019-2029 Australia Electronic Rice Cooker Market Size and Market Volume List
Table 2019-2029 Australia Electronic Rice Cooker Import & Export List
Table 2019-2029 Europe Electronic Rice Cooker Market Size and Market Volume List
Figure 2019-2029 Europe Electronic Rice Cooker Market Size and CAGR
Figure 2019-2029 Europe Electronic Rice Cooker Market Volume and CAGR
Table 2019-2029 Europe Electronic Rice Cooker Demand List by Application
Table 2019-2024 Europe Electronic Rice Cooker Key Players Sales List
Table 2019-2024 Europe Electronic Rice Cooker Key Players Market Share List
Table 2019-2029 Europe Electronic Rice Cooker Demand List by Type
Table 2019-2024 Europe Electronic Rice Cooker Price List by Type
Table 2019-2029 Germany Electronic Rice Cooker Market Size and Market Volume List
Table 2019-2029 Germany Electronic Rice Cooker Import & Export List
Table 2019-2029 France Electronic Rice Cooker Market Size and Market Volume List
Table 2019-2029 France Electronic Rice Cooker Import & Export List
Table 2019-2029 United Kingdom Electronic Rice Cooker Market Size and Market Volume List
Table 2019-2029 United Kingdom Electronic Rice Cooker Import & Export List
Table 2019-2029 Italy Electronic Rice Cooker Market Size and Market Volume List
Table 2019-2029 Italy Electronic Rice Cooker Import & Export List
Table 2019-2029 Spain Electronic Rice Cooker Market Size and Market Volume List
Table 2019-2029 Spain Electronic Rice Cooker Import & Export List
Table 2019-2029 Belgium Electronic Rice Cooker Market Size and Market Volume List
Table 2019-2029 Belgium Electronic Rice Cooker Import & Export List
Table 2019-2029 Netherlands Electronic Rice Cooker Market Size and Market Volume List
Table 2019-2029 Netherlands Electronic Rice Cooker Import & Export List
Table 2019-2029 Austria Electronic Rice Cooker Market Size and Market Volume List
Table 2019-2029 Austria Electronic Rice Cooker Import & Export List
Table 2019-2029 Poland Electronic Rice Cooker Market Size and Market Volume List
Table 2019-2029 Poland Electronic Rice Cooker Import & Export List
Table 2019-2029 Russia Electronic Rice Cooker Market Size and Market Volume List
Table 2019-2029 Russia Electronic Rice Cooker Import & Export List
Table 2019-2029 MEA Electronic Rice Cooker Market Size and Market Volume List
Figure 2019-2029 MEA Electronic Rice Cooker Market Size and CAGR
Figure 2019-2029 MEA Electronic Rice Cooker Market Volume and CAGR
Table 2019-2029 MEA Electronic Rice Cooker Demand List by Application
Table 2019-2024 MEA Electronic Rice Cooker Key Players Sales List
Table 2019-2024 MEA Electronic Rice Cooker Key Players Market Share List
Table 2019-2029 MEA Electronic Rice Cooker Demand List by Type
Table 2019-2024 MEA Electronic Rice Cooker Price List by Type
Table 2019-2029 Egypt Electronic Rice Cooker Market Size and Market Volume List
Table 2019-2029 Egypt Electronic Rice Cooker Import & Export List
Table 2019-2029 Israel Electronic Rice Cooker Market Size and Market Volume List
Table 2019-2029 Israel Electronic Rice Cooker Import & Export List
Table 2019-2029 South Africa Electronic Rice Cooker Market Size and Market Volume List
Table 2019-2029 South Africa Electronic Rice Cooker Import & Export List
Table 2019-2029 Gulf Cooperation Council Countries Electronic Rice Cooker Market Size and Market Volume List
Table 2019-2029 Gulf Cooperation Council Countries Electronic Rice Cooker Import & Export List
Table 2019-2029 Turkey Electronic Rice Cooker Market Size and Market Volume List
Table 2019-2029 Turkey Electronic Rice Cooker Import & Export List
Table 2019-2024 Global Electronic Rice Cooker Market Size List by Region
Table 2019-2024 Global Electronic Rice Cooker Market Size Share List by Region
Table 2019-2024 Global Electronic Rice Cooker Market Volume List by Region
Table 2019-2024 Global Electronic Rice Cooker Market Volume Share List by Region
Table 2019-2024 Global Electronic Rice Cooker Demand List by Application
Table 2019-2024 Global Electronic Rice Cooker Demand Market Share List by Application
Table 2019-2024 Global Electronic Rice Cooker Key Vendors Sales List
Table 2019-2024 Global Electronic Rice Cooker Key Vendors Sales Share List
Figure 2019-2024 Global Electronic Rice Cooker Market Volume and Growth Rate
Table 2019-2024 Global Electronic Rice Cooker Key Vendors Revenue List
Figure 2019-2024 Global Electronic Rice Cooker Market Size and Growth Rate
Table 2019-2024 Global Electronic Rice Cooker Key Vendors Revenue Share List
Table 2019-2024 Global Electronic Rice Cooker Demand List by Type
Table 2019-2024 Global Electronic Rice Cooker Demand Market Share List by Type
Table 2019-2024 Regional Electronic Rice Cooker Price List
Table 2024-2029 Global Electronic Rice Cooker Market Size List by Region
Table 2024-2029 Global Electronic Rice Cooker Market Size Share List by Region
Table 2024-2029 Global Electronic Rice Cooker Market Volume List by Region
Table 2024-2029 Global Electronic Rice Cooker Market Volume Share List by Region
Table 2024-2029 Global Electronic Rice Cooker Demand List by Application
Table 2024-2029 Global Electronic Rice Cooker Demand Market Share List by Application
Table 2024-2029 Global Electronic Rice Cooker Key Vendors Sales List
Table 2024-2029 Global Electronic Rice Cooker Key Vendors Sales Share List
Figure 2024-2029 Global Electronic Rice Cooker Market Volume and Growth Rate
Table 2024-2029 Global Electronic Rice Cooker Key Vendors Revenue List
Figure 2024-2029 Global Electronic Rice Cooker Market Size and Growth Rate
Table 2024-2029 Global Electronic Rice Cooker Key Vendors Revenue Share List
Table 2024-2029 Global Electronic Rice Cooker Demand List by Type
Table 2024-2029 Global Electronic Rice Cooker Demand Market Share List by Type
Table 2024-2029 Electronic Rice Cooker Regional Price List
Table Panasonic Information
Table SWOT Analysis of Panasonic
Table 2019-2024 Panasonic Electronic Rice Cooker Sale Volume Price Cost Revenue
Figure 2019-2024 Panasonic Electronic Rice Cooker Sale Volume and Growth Rate
Figure 2019-2024 Panasonic Electronic Rice Cooker Market Share
Table Philips Information
Table SWOT Analysis of Philips
Table 2019-2024 Philips Electronic Rice Cooker Sale Volume Price Cost Revenue
Figure 2019-2024 Philips Electronic Rice Cooker Sale Volume and Growth Rate
Figure 2019-2024 Philips Electronic Rice Cooker Market Share
Table Tiger Information
Table SWOT Analysis of Tiger
Table 2019-2024 Tiger Electronic Rice Cooker Sale Volume Price Cost Revenue
Figure 2019-2024 Tiger Electronic Rice Cooker Sale Volume and Growth Rate
Figure 2019-2024 Tiger Electronic Rice Cooker Market Share
Table Zo Jirushi Information
Table SWOT Analysis of Zo Jirushi
Table 2019-2024 Zo Jirushi Electronic Rice Cooker Sale Volume Price Cost Revenue
Figure 2019-2024 Zo Jirushi Electronic Rice Cooker Sale Volume and Growth Rate
Figure 2019-2024 Zo Jirushi Electronic Rice Cooker Market Share
Table Toshiba Information
Table SWOT Analysis of Toshiba
Table 2019-2024 Toshiba Electronic Rice Cooker Sale Volume Price Cost Revenue
Figure 2019-2024 Toshiba Electronic Rice Cooker Sale Volume and Growth Rate
Figure 2019-2024 Toshiba Electronic Rice Cooker Market Share
Table MITSUBISHI Information
Table SWOT Analysis of MITSUBISHI
Table 2019-2024 MITSUBISHI Electronic Rice Cooker Sale Volume Price Cost Revenue
Figure 2019-2024 MITSUBISHI Electronic Rice Cooker Sale Volume and Growth Rate
Figure 2019-2024 MITSUBISHI Electronic Rice Cooker Market Share
Table Cuckoo Information
Table SWOT Analysis of Cuckoo
Table 2019-2024 Cuckoo Electronic Rice Cooker Sale Volume Price Cost Revenue
Figure 2019-2024 Cuckoo Electronic Rice Cooker Sale Volume and Growth Rate
Figure 2019-2024 Cuckoo Electronic Rice Cooker Market Share
Table Cuchen Information
Table SWOT Analysis of Cuchen
Table 2019-2024 Cuchen Electronic Rice Cooker Sale Volume Price Cost Revenue
Figure 2019-2024 Cuchen Electronic Rice Cooker Sale Volume and Growth Rate
Figure 2019-2024 Cuchen Electronic Rice Cooker Market Share
Table Midea Information
Table SWOT Analysis of Midea
Table 2019-2024 Midea Electronic Rice Cooker Sale Volume Price Cost Revenue
Figure 2019-2024 Midea Electronic Rice Cooker Sale Volume and Growth Rate
Figure 2019-2024 Midea Electronic Rice Cooker Market Share
Table Groupe SEB Information
Table SWOT Analysis of Groupe SEB
Table 2019-2024 Groupe SEB Electronic Rice Cooker Sale Volume Price Cost Revenue
Figure 2019-2024 Groupe SEB Electronic Rice Cooker Sale Volume and Growth Rate
Figure 2019-2024 Groupe SEB Electronic Rice Cooker Market Share

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Panasonic
  • Philips
  • Tiger
  • Zo Jirushi
  • Toshiba
  • MITSUBISHI
  • Cuckoo
  • Cuchen
  • Midea
  • Groupe SEB
  • Joyoung
  • ASD
  • TTK Prestige Ltd
  • Butterfly Gandhimathi Appliances Ltd
  • Stove Kraft Ltd
  • Bajaj Electricals Ltd

Methodology

Loading
LOADING...