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The European oral care market is largely dominated by toothpaste, toothbrushes, and replacement heads, having registered a prominent market share in 2022. Consumers with dry mouth, diabetes, or systemic diseases, such as Sjogren's syndrome, or those who are undergoing radiation therapy are using alcohol-free mouthwashes, which are also supporting segment growth in the region. In developing economies, key players are working toward increasing awareness of the importance of integrating mouthwashes as a part of primary oral care routines, i.e., before or after brushing and at different intervals during the day to maintain the pH of the mouth and to fight germs that can cause different gum diseases. Toothpaste is a basic necessity for oral hygiene, being used by consumers, and the high price of an electronic toothbrush are key factors leading to a higher market share. The easy availability of various brands under one roof, leading to a quick consumer switch, led supermarkets and hypermarkets to hold the largest market share.This report comes with 10% free customization, enabling you to add data that meets your specific business needs.
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According to the report, Europe Oral Care Market Outlook, 2028 the market is anticipated to add USD 3.14 Billion from 2023 to 2028. Germany holds the largest market share, attributed to the largest consumer market in the country and its dense population. Key players in the country are highly engaged in partnerships with several dental associations, launching oral care centers and campaigns to create awareness and promote their oral care products. Moreover, dental associations approve various oral care brands as safe and effective to use. This has also encouraged customers to invest in mouthwashes and other oral care products, as evidenced by rising per capita spending on oral hygiene products. GlaxoSmithKline and Procter & Gamble continued to lead the German toothpaste market, as they contain a portfolio of well-known and trusted brands.
Further, the industry is being driven by the technological advancements made in the sector and growing awareness about dental hygiene. Teeth-whitening products are becoming more popular in the country as people place a greater emphasis on personal grooming. The growing beauty and personal care industry in Germany is also proving to be a catalyst for the thriving oral care market in the country. Oral care was one of the leading segments in the industry, along with face care and bath and shower products. Expanding distribution channels like drugstores are also helping the market in Germany. The UK and France are the other significant oral care markets in Europe. The growing awareness about oral hygiene and a higher penetration into emerging economies are likely to drive the industry.
Products like toothpaste and mouthwash in Europe often contain additives like vitamins and other minerals. With the focus shifting toward sensitive teeth, new formulations are usually free of alcohol. The thriving cosmetics and personal care industry on the continent is expected to aid the industry's growth. The growing older population provides an impetus to the industry's growth as they require greater dental care and are more susceptible to gum diseases. While over half of the European population is likely to suffer from periodontitis, or the inflammation of the gums, the prevalence of the disease increases to 70-80% among the population between the ages of 60-65 years. Teeth-whitening products are also being driven by the region's aging population, as teeth become less bright with age due to enamel thinning and dentin darkening.
The oral care market share growth in the offline segment will be significant for revenue generation. Due to the expansion of different retail formats across the world, the demand for oral care products is expected to increase during the forecast period. Various retailers, especially organized retailers, are expanding their stores in the local and regional markets to increase sales through offline channels. Europe is anticipated to exhibit significant growth, owing to the presence of a large number of the elderly population who are prone to various types of tooth issues, which has generated the need for the product. According to the obtained data, there were 90.5 million elderly people living in the EU-27. Furthermore, the popularity among dentists who suggest their patients use an electric toothbrush is expected to have a positive contribution to the market's growth. For instance, in June 2019, it was mentioned that 34% of electric toothbrush users among British adults were estimated to have purchased them due to dentist recommendations.
Covid-19 Impacts:
The emergence of the COVID-19 pandemic has negatively impacted the European oral care market during the first half of 2020. The sudden increase in COVID-19 cases has resulted in a regional-wide lockdown, including in Europe. The oral care products supply chain has been disrupted, resulting in a market downfall. However, operations related to oral care treatment had been stopped and postponed. The manufacturing of oral care products has been disrupted due to a labor shortage. However, the market has seen significant growth since the lockdown was lifted. Oral treatment centers and hospitals have started to treat patients with oral problems. While demand for oral care products has increased significantly, the market is expected to record a healthy CAGR during the forecast period.Major Companies present in the market:
Johnson & Johnson, Procter & Gamble Co., Unilever, GlaxoSmithKline Plc., 3M Company, Henkel AG & Co. KG Aa, Koninklijke Philips N.V., Colgate Palmolive Co., Reckitt Benckiser Group Plc., Kao Corporation, Amway, Church & Dwight Co. Inc., Orkla, Patanjali Ayurved Ltd., Hain Celestial Group, Dabur India Ltd., Sunstar Suisse S.A., The Himalaya Drug Company, Ultradent Products.Considered in this report
- Geography: Europe
- Historic year: 2016
- Base year: 2021
- Estimated year: 2022
- Forecast year: 2027
Aspects covered in this report
- Europe Oral Care market with its value and forecast along with its segments
- Country-wise oral care market analysis
- Various drivers and challenges
- On-going trends and developments
- Top profiled companies
- Strategic recommendation
Countries covered in the report
- Germany
- United Kingdom
- France
- Spain
- Italy
- Russia
- Netherlands
By Product
- Toothpaste
- Toothbrushes & Accessories
- Mouthwash/Rinses
- Dental Products & Accessories/Ancillaries
- Dental Prosthesis Cleaning Solutions
- Others
By Distribution Channel
- Supermarkets & Hypermarkets
- Convenience stores
- Pharmacies
- Online stores
- Other distribution channels
By Age Group
- Adults
- Kids
- Infants
By Application
- Home
- Dentistry
Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Oral Care industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.Table of Contents
1. Executive Summary2. Market Dynamics
2.1. Market Drivers
2.2. Challenges
2.3. Opportunity
2.4. Restraints
2.5. Market Trends
2.6. Covid-19 Effect
2.7. Supply chain Analysis
2.8. Policy & Regulatory Framework
2.9. Industry Experts Views
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Market Structure
4.1. Market Considerate
4.2. Assumptions
4.3. Limitations
4.4. Abbreviations
4.5. Sources
4.6. Definitions
5. Economic /Demographic Snapshot
6. Competitive Landscape
6.1. Competitive Dashboard
6.2. Business Strategies Adopted by Key Players
6.3. Key Players Market Share Insights and Analysis, 2022
6.4. Key Players Market Positioning Matrix
6.5. Consolidated SWOT Analysis of Key Players
6.6. Porter's Five Forces
7. Global Oral Care Market Outlook
7.1. Market Size By Value
7.2. Market Size and Forecast, By Geography
7.3. Market Size and Forecast, By Product
7.4. Market Size and Forecast, By Distribution Channel
7.5. Market Size and Forecast, By Age Group
7.6. Market Size and Forecast, By Application
8. Europe Oral Care Market Outlook
8.1. Market Size By Value
8.2. Market Share By Country
8.3. Market Size and Forecast By Product
8.4. Market Size and Forecast By Distribution Channel
8.5. Market Size and Forecast By Age Group
8.6. Market Size and Forecast By Application
8.7. Germany Oral Care Market Outlook
8.7.1. Market Size By Value
8.7.2. Market Size and Forecast By Product
8.7.3. Market Size and Forecast By Distribution Channel
8.7.4. Market Size and Forecast By Age Group
8.7.5. Market Size and Forecast By Application
8.8. UK Oral Care Market Outlook
8.8.1. Market Size By Value
8.8.2. Market Size and Forecast By Product
8.8.3. Market Size and Forecast By Distribution Channel
8.8.4. Market Size and Forecast By Age Group
8.8.5. Market Size and Forecast By Application
8.9. France Oral Care Market Outlook
8.9.1. Market Size By Value
8.9.2. Market Size and Forecast By Product
8.9.3. Market Size and Forecast By Distribution Channel
8.9.4. Market Size and Forecast By Age Group
8.9.5. Market Size and Forecast By Application
8.10. Italy Oral Care Market Outlook
8.10.1. Market Size By Value
8.10.2. Market Size and Forecast By Product
8.10.3. Market Size and Forecast By Distribution Channel
8.10.4. Market Size and Forecast By Age Group
8.10.5. Market Size and Forecast By Application
8.11. Spain Oral Care Market Outlook
8.11.1. Market Size By Value
8.11.2. Market Size and Forecast By Product
8.11.3. Market Size and Forecast By Distribution Channel
8.11.4. Market Size and Forecast By Age Group
8.11.5. Market Size and Forecast By Application
8.12. Russia Oral Care Market Outlook
8.12.1. Market Size By Value
8.12.2. Market Size and Forecast By Product
8.12.3. Market Size and Forecast By Distribution Channel
8.12.4. Market Size and Forecast By Age Group
8.12.5. Market Size and Forecast By Application
8.13. Netherlands Oral Care Market Outlook
8.13.1. Market Size By Value
8.13.2. Market Size and Forecast By Product
8.13.3. Market Size and Forecast By Distribution Channel
8.13.4. Market Size and Forecast By Age Group
8.13.5. Market Size and Forecast By Application
9. Company Profile
9.1. Johnson & Johnson
9.1.1. Company Snapshot
9.1.2. Company Overview
9.1.3. Financial Highlights
9.1.4. Geographic Insights
9.1.5. Business Segment & Performance
9.1.6. Product Portfolio
9.1.7. Key Executives
9.1.8. Strategic Moves & Developments
9.2. Procter & Gamble Co.
9.3. Unilever
9.4. GlaxoSmithKline Plc.
9.5. 3M Company
9.6. Henkel AG & Co. KG Aa
9.7. Koninklijke Philips N.V.
9.8. Colgate Palmolive Co.
9.9. Reckitt Benckiser Group Plc.
9.10. Kao Corporation
9.11. Amway
9.12. Church & Dwight Co. Inc.
9.13. Orkla
9.14. Patanjali Ayurved Ltd.
9.15. Hain Celestial Group (Jason Natural Products Inc.)
9.16. Dabur India Ltd
9.17. Sunstar Suisse S.A.
9.18. The Himalaya Drug Company
9.19. Ultradent Products
10. Strategic Recommendations
11. Annexure
11.1. FAQ`s
11.2. Notes
11.3. Related Reports
12. Disclaimer
List of Figures
Figure 1: Global Oral Care Market Size (USD Billion) By Region, 2022 & 2028F
Figure 2: Market attractiveness Index, By Region 2028F
Figure 3: Market attractiveness Index, By Segment 2028F
Figure 4: Competitive Dashboard of top 5 players, 2022
Figure 5: Market Share insights of key players, 2022
Figure 6: Porter's Five Forces of Global Oral Care Market
Figure 7: Global Oral Care Market Size By Value 2017, 2022 & 2028F (in USD Billion)
Figure 8: Global Oral Care Market Share By Region (2022)
Figure 9: Europe Oral Care Market Size By Value 2017, 2022 & 2028F (in USD Billion)
Figure 10: Europe Oral Care Market Share By Country (2022)
Figure 11: Germany Oral Care Market Size By Value 2017, 2022 & 2028F (in USD Billion)
Figure 12: UK Oral Care Market Size By Value 2017, 2022 & 2028F (in USD Billion)
Figure 13: France Oral Care Market Size By Value 2017, 2022 & 2028F (in USD Billion)
Figure 14: Italy Oral Care Market Size By Value 2017, 2022 & 2028F (in USD Billion)
Figure 15: Spain Oral Care Market Size By Value 2017, 2022 & 2028F (in USD Billion)
Figure 16: Russia Oral Care Market Size By Value 2017, 2022 & 2028F (in USD Billion)
Figure 17: Netherlands Oral Care Market Size By Value 2017, 2022 & 2028F (in USD Billion)
List of Table
Table 1: Global Oral Care Market Snapshot, By Segmentation (2022 & 2028F) (in USD Billion)
Table 2: Influencing Factors for Global Oral Care Market, 2022
Table 3: Top 10 Counties Economic Snapshot 2020
Table 4: Economic Snapshot of Other Prominent Countries 2020
Table 5: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 6: Global Oral Care Market Size and Forecast, By Geography 2017 to 2028F (In USD Billion)
Table 7: Global Oral Care Market Size and Forecast, By Product 2017 to 2028F (In USD Billion)
Table 8: Global Oral Care Market Size and Forecast, By Distribution Channel 2017 to 2028F (In USD Billion)
Table 9: Global Oral Care Market Size and Forecast, By Age Group 2017 to 2028F (In USD Billion)
Table 10: Global Oral Care Market Size and Forecast, By Application 2017 to 2028F (In USD Billion)
Table 11: Europe Oral Care Market Size and Forecast By Product 2017 to 2028F (In USD Billion)
Table 12: Europe Oral Care Market Size and Forecast By Distribution Channel 2017 to 2028F (In USD Billion)
Table 13: Europe Oral Care Market Size and Forecast By Age Group 2017 to 2028F (In USD Billion)
Table 14: Europe Oral Care Market Size and Forecast By Application 2017 to 2028F (In USD Billion)
Table 15: Germany Oral Care Market Size and Forecast By Product (2017, 2022 & 2028F)
Table 16: Germany Oral Care Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 17: Germany Oral Care Market Size and Forecast By Age Group (2017, 2022 & 2028F)
Table 18: Germany Oral Care Market Size and Forecast By Application (2017, 2022 & 2028F)
Table 19: UK Oral Care Market Size and Forecast By Product (2017, 2022 & 2028F)
Table 20: UK Oral Care Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 21: UK Oral Care Market Size and Forecast By Age Group (2017, 2022 & 2028F)
Table 22: UK Oral Care Market Size and Forecast By Application (2017, 2022 & 2028F)
Table 23: France Oral Care Market Size and Forecast By Product (2017, 2022 & 2028F)
Table 24: France Oral Care Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 25: France Oral Care Market Size and Forecast By Age Group (2017, 2022 & 2028F)
Table 26: France Oral Care Market Size and Forecast By Application (2017, 2022 & 2028F)
Table 27: Italy Oral Care Market Size and Forecast By Product (2017, 2022 & 2028F)
Table 28: Italy Oral Care Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 29: Italy Oral Care Market Size and Forecast By Age Group (2017, 2022 & 2028F)
Table 30: Italy Oral Care Market Size and Forecast By Application (2017, 2022 & 2028F)
Table 31: Spain Oral Care Market Size and Forecast By Product (2017, 2022 & 2028F)
Table 32: Spain Oral Care Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 33: Spain Oral Care Market Size and Forecast By Age Group (2017, 2022 & 2028F)
Table 34: Spain Oral Care Market Size and Forecast By Application (2017, 2022 & 2028F)
Table 35: Russia Oral Care Market Size and Forecast By Product (2017, 2022 & 2028F)
Table 36: Russia Oral Care Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 37: Russia Oral Care Market Size and Forecast By Age Group (2017, 2022 & 2028F)
Table 38: Russia Oral Care Market Size and Forecast By Application (2017, 2022 & 2028F)
Table 39: Netherlands Oral Care Market Size and Forecast By Product (2017, 2022 & 2028F)
Table 40: Netherlands Oral Care Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 41: Netherlands Oral Care Market Size and Forecast By Age Group (2017, 2022 & 2028F)
Table 42: Netherlands Oral Care Market Size and Forecast By Application (2017, 2022 & 2028F)
