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Meals and Soups in Uruguay

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    Report

  • 20 Pages
  • November 2025
  • Region: Uruguay
  • Euromonitor International
  • ID: 5731825
Meals and soups is the only one of the main cooking ingredients and meals categories in Uruguay poised to contract in current value terms in 2025. It is also set to be by far the weakest performer among them with regard to growth in retail volume sales. These results reflect the fact that demand for certain product types has been in decline for several years due to the perception that they are inherently unhealthy.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Food Kits, Pizza, Prepared Salads, Ready Meals, Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Meals and Soups market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Current value sales decline while retail volume growth remains marginal
INDUSTRY PERFORMANCE
  • Demand for dried ready meals and dry and shelf stable soup continues to fall
  • Frozen ready meals is the best performing category
WHAT’S NEXT?
  • Outlook for individual categories remains mixed
  • Health concerns should spur new launches and reformulation of existing products
  • Frozen ready meals ranges will continue to diversify beyond empanadas
COMPETITIVE LANDSCAPE
  • Frigorifico Tacuarembo SA remains the leading company
  • Cooperativa Nacional de Productores de Leche is the star performer
CHANNELS
  • Meals and soups distribution continues to be dominated by supermarkets
  • E-commerce and forecourt retailers are the most dynamic channels in 2025
CATEGORY DATA
  • Table 1 Sales of Meals and Soups by Category: Volume 2020-2025
  • Table 2 Sales of Meals and Soups by Category: Value 2020-2025
  • Table 3 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Meals and Soups by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Meals and Soups: % Value 2021-2025
  • Table 6 LBN Brand Shares of Meals and Soups: % Value 2022-2025
  • Table 7 Distribution of Meals and Soups by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Meals and Soups by Category: Value 2025-2030
  • Table 10 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERCOOKING INGREDIENTS AND MEALS IN URUGUAY
EXECUTIVE SUMMARY
  • Upward pressure on unit prices boosts current value sales growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Cross-border shopping trips to Argentina become less economical
  • Consumer choices increasingly shaped by health concerns
  • Private label products continue to gain popularity
WHAT’S NEXT?
  • Outlook for cooking ingredients and meals remains bright
  • Frozen ready meals and chili sauces expected to be the most dynamic categories
  • Consumption of dried ready meals and packaged soup set to continue declining
COMPETITIVE LANDSCAPE
  • Cía Oleaginosa Uruguaya SA (COUSA) maintains overall lead
  • Los Ranchos Srl is the most dynamic company in value growth terms
CHANNELS
  • Supermarkets remains the most important distribution channel
  • Penetration of e-commerce continues to rise
MARKET DATA
  • Table 12 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
  • Table 13 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
  • Table 14 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
  • Table 17 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
  • Table 18 Penetration of Private Label by Category: % Value 2020-2025
  • Table 19 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
  • Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources