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Meals and Soups in Tunisia

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    Report

  • 21 Pages
  • January 2026
  • Region: Tunisia
  • Euromonitor International
  • ID: 5731827
Demand for ready meals and soups in Tunisia remains concentrated among urban, young, working consumers, who value convenience and time-saving solutions due to busy lifestyles. By contrast, home-cooked recipes continue to dominate among older and more traditional households. Small local grocers remains the main distribution channel, especially for shelf stable products, while discounter Aziza attracts price-sensitive shoppers with private label offerings and promotions.

This Meals and Soups in Tunisia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Food Kits, Pizza, Prepared Salads, Ready Meals, Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Meals and Soups market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Urban convenience sustains demand
INDUSTRY PERFORMANCE
  • Rising prices drive value growth amid stagnant demand
  • Convenience and local flavour innovation boost value growth in ready meals
WHAT’S NEXT?
  • Busy lifestyles and rising prices will drive growth but urban restaurant delivery services could impede further development
  • Health and wellness will remain minor focus
  • Limited innovation anticipated
COMPETITIVE LANDSCAPE
  • Maghreb Food SA leads highly fragmented category
  • Société Des Conserves Modernes du Cap Bon’s affordable offerings appeal to price-sensitive consumers
CHANNELS
  • Small local grocers remains leading channel
  • Discounter Aziza gains ground
CATEGORY DATA
  • Table 1 Sales of Meals and Soups by Category: Volume 2020-2025
  • Table 2 Sales of Meals and Soups by Category: Value 2020-2025
  • Table 3 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Meals and Soups by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Meals and Soups: % Value 2021-2025
  • Table 6 LBN Brand Shares of Meals and Soups: % Value 2022-2025
  • Table 7 Distribution of Meals and Soups by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Meals and Soups by Category: Value 2025-2030
  • Table 10 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
COUNTRY REPORTSCOOKING INGREDIENTS AND MEALS IN TUNISIA
EXECUTIVE SUMMARY
  • Urbanisation drives demand but affordability remains key
KEY TRENDS
INDUSTRY PERFORMANCE
  • Rising prices limit demand
  • Health and wellness is emerging trend
  • Growing demand for convenient meal solutions
WHAT’S NEXT?
  • Modernisation and convenience to drive growth
  • Continued focus on everyday value
  • Private label will gain traction
COMPETITIVE LANDSCAPE
  • Lesieur Cristal SA leads sales as the OCT loses ground
  • Dr Oetker Gias Sarl gains traction with Vanoise Ma Créme à Tartiner
CHANNELS
  • Small local grocers continue to dominate distribution
  • Discounters is fastest growing channel
MARKET DATA
  • Table 12 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
  • Table 13 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
  • Table 14 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
  • Table 17 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
  • Table 18 Penetration of Private Label by Category: % Value 2020-2025
  • Table 19 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
  • Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources