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Meals and Soups in the Netherlands

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    Report

  • 21 Pages
  • November 2025
  • Region: Netherlands
  • Euromonitor International
  • ID: 5731833
Convenience remains a major factor in driving demand for meals and soups overall, as busy consumers look to minimise the amount of time and effort spent on cooking at home. However, meals and soups is seeing varying performances across its diverse range of categories, with consumer perceptions of freshness, quality and nutritional value playing a key role in shaping purchasing decisions. In this context, chilled products are performing relatively well.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Food Kits, Pizza, Prepared Salads, Ready Meals, Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Meals and Soups market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Busy consumers seek nutritional value and convenience
INDUSTRY PERFORMANCE
  • Categories which are seen as fresh and high quality record the strongest performance
  • Chilled soup sees strong growth
WHAT’S NEXT?
  • The outlook for meals and soups is positive
  • Dutch consumers become more open-minded about meals and soups with functional benefits
  • Improved quality at lower price levels will drive consumers from foodservice to retail
COMPETITIVE LANDSCAPE
  • Albert Heijn out in front
  • Mama's Maaltijden making an impact
CHANNELS
  • Supermarkets seeing dominant share eroded
  • Retailers try to compete with foodservice
CATEGORY DATA
  • Table 1 Sales of Meals and Soups by Category: Volume 2020-2025
  • Table 2 Sales of Meals and Soups by Category: Value 2020-2025
  • Table 3 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Meals and Soups by Category: % Value Growth 2020-2025
  • Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2020-2025
  • Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2020-2025
  • Table 7 Sales of Soup by Leading Flavours: Rankings 2020-2025
  • Table 8 NBO Company Shares of Meals and Soups: % Value 2021-2025
  • Table 9 LBN Brand Shares of Meals and Soups: % Value 2022-2025
  • Table 10 Distribution of Meals and Soups by Format: % Value 2020-2025
  • Table 11 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
  • Table 12 Forecast Sales of Meals and Soups by Category: Value 2025-2030
  • Table 13 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
  • Table 14 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERCOOKING INGREDIENTS AND MEALS IN THE NETHERLANDS
EXECUTIVE SUMMARY
  • Price increases boost value sales but so does premiumisation
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Consumers are increasingly interested in health and wellness
  • Convergence of trends
WHAT’S NEXT?
  • Positive outlook supported by demand for convenience
  • Health and wellness trend to exert growing influence
  • Potential threat from supply chain volatility
COMPETITIVE LANDSCAPE
  • Important role for private label
  • Major brand manufacturers experience contrasting fortunes
CHANNELS
  • Supermarkets remains dominant despite fall in share
  • Discounters displaying strong growth
MARKET DATA
  • Table 15 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
  • Table 16 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
  • Table 17 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
  • Table 18 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
  • Table 19 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
  • Table 20 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
  • Table 21 Penetration of Private Label by Category: % Value 2020-2025
  • Table 22 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
  • Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
  • Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
  • Table 25 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
  • Table 26 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources