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Meals and Soups in Thailand

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    Report

  • 24 Pages
  • February 2026
  • Region: Thailand
  • Euromonitor International
  • ID: 5731835
Meals and soups in Thailand posted strong growth in 2025 as higher living costs pushed more consumers towards at-home eating and convenient substitutes for foodservice. Frozen ready meals remained the largest segment, benefiting from their balance of affordability, consistency and long shelf life, while premium frozen lines gained traction among shoppers seeking a restaurant-style experience at home.

This Meals and Soups in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Food Kits, Pizza, Prepared Salads, Ready Meals, Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Meals and Soups market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Ready meals gain relevance as households trade down from foodservice in 2025
INDUSTRY PERFORMANCE
  • Frozen ready meals continue to attract through convenience and affordability
  • Shelf stable ready meals benefits from investment in innovation
WHAT’S NEXT?
  • Frozen and chilled ready meals to drive future growth for meals and soups in Thailand
  • Players innovate in line with health and wellness trends
  • Rising interest in plant-based proteins offers growth opportunities
COMPETITIVE LANDSCAPE
  • CPRAM leads with private label lines
  • Charoen Pokphand invests more in health positioning
CHANNELS
  • Consumers choose convenience stores for easy access
  • Convenience channel boosts appeal with home delivery
CATEGORY DATA
  • Table 1 Sales of Meals and Soups by Category: Volume 2020-2025
  • Table 2 Sales of Meals and Soups by Category: Value 2020-2025
  • Table 3 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Meals and Soups by Category: % Value Growth 2020-2025
  • Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2020-2025
  • Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2020-2025
  • Table 7 Sales of Soup by Leading Flavours: Rankings 2020-2025
  • Table 8 NBO Company Shares of Meals and Soups: % Value 2021-2025
  • Table 9 LBN Brand Shares of Meals and Soups: % Value 2022-2025
  • Table 10 Distribution of Meals and Soups by Format: % Value 2020-2025
  • Table 11 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
  • Table 12 Forecast Sales of Meals and Soups by Category: Value 2025-2030
  • Table 13 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
  • Table 14 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
COUNTRY REPORTSCOOKING INGREDIENTS AND MEALS IN THAILAND
EXECUTIVE SUMMARY
  • Home cooking and value-seeking reshape demand in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Affordability as central concern for Thai consumers in 2025
  • Convenience trend supports sales of ready meals and recipe sauces
  • Prevailing health and wellness trends remain highly impactful
WHAT’S NEXT?
  • Forecast period to see further growth driven by convenient and affordable formats
  • Players likely to focus on differentiation and health positioning
  • Input costs and inflationary pressure remain challenges
COMPETITIVE LANDSCAPE
  • Leading players benefit from high brand equity
  • Home-cooking trend drives growth for players in spreads and sauces
CHANNELS
  • Hypermarkets attract cost-conscious consumers in 2025
  • Convenience demands drives growth in specific channels
MARKET DATA
  • Table 15 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
  • Table 16 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
  • Table 17 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
  • Table 18 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
  • Table 19 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
  • Table 20 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
  • Table 21 Penetration of Private Label by Category: % Value 2020-2025
  • Table 22 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
  • Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
  • Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
  • Table 25 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
  • Table 26 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources