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Booking in Turkey

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    Report

  • 14 Pages
  • October 2023
  • Region: Turkey
  • Euromonitor International
  • ID: 5731838
Online and offline booking value (constant 2023 prices) sales exceeded their 2019 pre-Coronavirus (COVID-19) levels in 2022, in spite of the disruption caused by the war in Ukraine. Further very strong, if slower than in 2022, increments are projected for 2023. In 2023, air travel is set to dominate leisure travel value (constant 2023 prices) sales, followed by lodging, surface travel (mainly bus ticket sales) and experiences and attractions.

The Booking in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Booking Offline, Booking Online, Business Travel, Direct Suppliers, Leisure Travel, Travel Intermediaries.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Booking market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

BOOKING IN TURKEYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Fast-growing dominance of online sales for travel intermediaries
  • Major acquisition colours the landscape of travel intermediaries
PROSPECTS AND OPPORTUNITIES
  • Adventure and wellness packages to gain ground
  • Mobile value share set to increase within leisure booking
CATEGORY DATA
  • Table 1 Booking Sales: Value 2018-2023
  • Table 2 Business Travel Sales: Value 2018-2023
  • Table 3 Leisure Travel Sales: Value 2018-2023
  • Table 4 Travel Intermediaries NBO Company Shares: % Value 2018-2023
  • Table 5 Forecast Booking Sales: Value 2023-2028
  • Table 6 Forecast Business Travel Sales: Value 2023-2028
  • Table 7 Forecast Leisure Travel Sales: Value 2023-2028
TRAVEL IN TURKEY
EXECUTIVE SUMMARY
  • Travel in 2023
  • Airlines: Key trends
  • Hotels: Key trends
  • Booking: Key trends
  • What next for travel?
MARKET DATA
  • Table 8 Surface Travel Modes Sales: Value 2018-2023
  • Table 9 Surface Travel Modes Online Sales: Value 2018-2023
  • Table 10 Forecast Surface Travel Modes Sales: Value 2023-2028
  • Table 11 Forecast Surface Travel Modes Online Sales: Value 2023-2028
  • Table 12 In-Destination Spending: Value 2018-2023
  • Table 13 Forecast In-Destination Spending: Value 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources