Value sales are rising for booking in South Africa in 2025, reflecting a marked shift toward premium, experience-led and purpose-driven travel. Despite inflationary pressures and uncertainty surrounding VAT adjustments, travellers continue to prioritise value and meaning in their travel decisions.
This Booking in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Booking Offline, Booking Online, Business Travel, Direct Suppliers, Leisure Travel, Travel Intermediaries.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Booking in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Booking Offline, Booking Online, Business Travel, Direct Suppliers, Leisure Travel, Travel Intermediaries.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Booking market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
KEY DATA FINDINGS2025 DEVELOPMENTS
- Shift towards premium and purpose-driven bookings
- The rise of rogue travel - spontaneous and short-notice bookings
- Mobile-first travel planning expected to sustain growth across the forecast period
- Service integration and portfolio diversification to accelerate growth
- Table 1 Booking Sales: Value 2020-2025
- Table 2 Business Travel Sales: Value 2020-2025
- Table 3 Leisure Travel Sales: Value 2020-2025
- Table 4 Travel Intermediaries NBO Company Shares: % Value 2020-2025
- Table 5 Forecast Booking Sales: Value 2025-2030
- Table 6 Forecast Business Travel Sales: Value 2025-2030
- Table 7 Forecast Leisure Travel Sales: Value 2025-2030
EXECUTIVE SUMMARY
- Travel in 2025: The Big Picture
- Airlines: Key trends
- Hotels: Key trends
- Booking: Key trends
- What next for travel?
- Table 8 Surface Travel Modes Sales: Value 2020-2025
- Table 9 Surface Travel Modes Online Sales: Value 2020-2025
- Table 10 Forecast Surface Travel Modes Sales: Value 2025-2030
- Table 11 Forecast Surface Travel Modes Online Sales: Value 2025-2030
- Table 12 In-Destination Spending: Value 2020-2025
- Table 13 Forecast In-Destination Spending: Value 2025-2030
SOURCES
- Summary 1 Research Sources
