In order to grow and gain share in South Africa’s travel and tourism industry, it has become imperative for service providers to be in partnership with key travel intermediaries. This is evident with the growing popularity of platforms such as Booking.com, where accommodation bookings continue to grow. Booking.com has now lifted its narrow price parity rules.
The Booking in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Booking Offline, Booking Online, Business Travel, Direct Suppliers, Leisure Travel, Travel Intermediaries.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Booking in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Booking Offline, Booking Online, Business Travel, Direct Suppliers, Leisure Travel, Travel Intermediaries.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Booking market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
KEY DATA FINDINGS2024 DEVELOPMENTS
- Strategic partnerships key to share growth in South Africa
- Established players continue to thrive on goodwill and reputation
- Online travel intermediaries set to drive growth of internet bookings
- Travellers expected to gain confidence in making online bookings
- Table 1 Booking Sales: Value 2019-2024
- Table 2 Business Travel Sales: Value 2019-2024
- Table 3 Leisure Travel Sales: Value 2019-2024
- Table 4 Travel Intermediaries NBO Company Shares: % Value 2019-2024
- Table 5 Forecast Booking Sales: Value 2024-2029
- Table 6 Forecast Business Travel Sales: Value 2024-2029
- Table 7 Forecast Leisure Travel Sales: Value 2024-2029
EXECUTIVE SUMMARY
- Increased confidence influences growth of travel flows across South Africa.
- Airlines: Low cost carrier offer remains limited to several players
- Hotels: Partnerships with online travel agents boost occupancy for hotels
- Booking: Online bookings on the rise
- What next for travel?
- Table 8 Surface Travel Modes Sales: Value 2019-2024
- Table 9 Surface Travel Modes Online Sales: Value 2019-2024
- Table 10 Forecast Surface Travel Modes Sales: Value 2024-2029
- Table 11 Forecast Surface Travel Modes Online Sales: Value 2024-2029
- Table 12 In-Destination Spending: Value 2019-2024
- Table 13 Forecast In-Destination Spending: Value 2024-2029
SOURCES
- Summary 1 Research Sources
