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Booking in Malaysia

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    Report

  • 16 Pages
  • September 2023
  • Region: Malaysia
  • Euromonitor International
  • ID: 5731863
Tourism Malaysia is looking for new ways to expand its reach and entice more travellers to book a holiday in the country. For example, Tourism Malaysia collaborated with Indonesian travel platform Traveloka on a smart partnership campaign to promote the country as a holiday destination of choice. The campaign ran for four months at the end of 2022 with travellers able to benefit from offers and promotions when booking a holiday to Malaysia during this period.

The analyst's Booking in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Booking Offline, Booking Online, Business Travel, Direct Suppliers, Leisure Travel, Travel Intermediaries.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Booking market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

BOOKING IN MALAYSIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Tourism board joins forces with booking players to promote Malaysia
  • AirAsia SuperApp continues to expand as it looks to provide a seamless booking experience
PROSPECTS AND OPPORTUNITIES
  • Travel intermediaries likely to explore new opportunities as the government looks to increase tourism
  • AirAsia expected to strengthen its lead thanks to ongoing investments in new product development and innovation
CATEGORY DATA
  • Table 1 Booking Sales: Value 2018-2023
  • Table 2 Business Travel Sales: Value 2018-2023
  • Table 3 Leisure Travel Sales: Value 2018-2023
  • Table 4 Travel Intermediaries NBO Company Shares: % Value 2018-2023
  • Table 5 Forecast Booking Sales: Value 2023-2028
  • Table 6 Forecast Business Travel Sales: Value 2023-2028
  • Table 7 Forecast Leisure Travel Sales: Value 2023-2028
TRAVEL IN MALAYSIA
EXECUTIVE SUMMARY
  • Travel in 2023
  • Airlines: Key trends
  • Hotels: Key trends
  • Booking: Key trends
  • What next for travel?
MARKET DATA
  • Table 8 Surface Travel Modes Sales: Value 2018-2023
  • Table 9 Surface Travel Modes Online Sales: Value 2018-2023
  • Table 10 Forecast Surface Travel Modes Sales: Value 2023-2028
  • Table 11 Forecast Surface Travel Modes Online Sales: Value 2023-2028
  • Table 12 In-Destination Spending: Value 2018-2023
  • Table 13 Forecast In-Destination Spending: Value 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources