Booking in Greece

Retail value sales of booking in Greece rose in 2025. Growth was underpinned by a combination of strong demand for travel and rising prices across the sector, including higher airfares, accommodation rates, and the cost of package holidays. These increases elevated the overall value of bookings, even as some consumers became more cautious in their spending. At the same time, a notable polarisation emerged, with a growing share of travellers trading up for premium experiences.

The Booking in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Booking Offline, Booking Online, Business Travel, Direct Suppliers, Leisure Travel, Travel Intermediaries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Booking market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.