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Meals and Soups in Estonia

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    Report

  • 20 Pages
  • November 2025
  • Region: Estonia
  • Euromonitor International
  • ID: 5731893
The meals and soups market in Estonia is being impacted by cautious consumer spending patterns. Shoppers remain selective in their purchases, weighing cost against perceived quality and nutritional value, which limits the ability of products such as ready meals to fully compete with home cooking. Shelf-stable soups, particularly from local producer Salvest, remain dynamic due to the appeal of traditional recipes and familiar flavours.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Food Kits, Pizza, Prepared Salads, Ready Meals, Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Meals and Soups market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Cautious consumer spending hinders growth
INDUSTRY PERFORMANCE
  • Modest growth as consumers balance cost with convenience
  • Shelf stable soup shows dynamism
WHAT’S NEXT?
  • New launches could inject life into sluggish category
  • Greater focus on quality and authenticity
COMPETITIVE LANDSCAPE
  • Saarioinen Eesti OÜ continues as leading player
  • Lidl continues to gain traction
CHANNELS
  • Supermarkets and hypermarkets lead distribution of meals and soups
  • Discounters is key driver of growth
CATEGORY DATA
  • Table 1 Sales of Meals and Soups by Category: Volume 2020-2025
  • Table 2 Sales of Meals and Soups by Category: Value 2020-2025
  • Table 3 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Meals and Soups by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Meals and Soups: % Value 2021-2025
  • Table 6 LBN Brand Shares of Meals and Soups: % Value 2022-2025
  • Table 7 Distribution of Meals and Soups by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Meals and Soups by Category: Value 2025-2030
  • Table 10 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERCOOKING INGREDIENTS AND MEALS IN ESTONIA
EXECUTIVE SUMMARY
  • Steady demand despite growing price pressures
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Stagnant performance as prices continue to rise
  • Health and wellness trend has growing influence of purchasing decisions
  • Strong preference for local and traditional products
WHAT’S NEXT?
  • Cooking ingredients and meals will face ongoing challenges
  • Positive forecast for olive oil while sauces will suffer from stagnation
  • Private label will continue to gain traction
COMPETITIVE LANDSCAPE
  • Salvest is leading local player
  • Armesta UAB sees rapid expansion
  • Private label ranges pose growing competition to branded offerings
CHANNELS
  • Supermarkets and hypermarkets remain dominant channels
  • Discounters leads channel growth
MARKET DATA
  • Table 12 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
  • Table 13 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
  • Table 14 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
  • Table 17 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
  • Table 18 Penetration of Private Label by Category: % Value 2020-2025
  • Table 19 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
  • Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources